Senior Content Strategist

Vestwell is the financial technology company powering the new savings economy. Our platform redefines how people save for the critical aspects of life across retirement, education, and healthcare savings needs. Today, Vestwell enables over 350,000 businesses and over 2M active savers, with over $50B in assets saved across all 50 states. Vestwell's platform serves a diverse clientele, including financial advisers, employers, third-party administrators, financial institutions, payroll providers, government agencies, and individual savers. To learn more, visit vestwell.com [http://vestwell.com/] Who Are We Looking For? Vestwell's Marketing team is seeking an experienced Senior Content Strategist to help us define content strategy and create compelling copy, with a focus on our government partner channel. This role will report to the Senior Manager, Brand Marketing, and will be an integral part of the Vestwell Marketing team. If you're energized by the challenge of making complex financial and policy topics feel clear and compelling, we'd love to meet you. What Will You Be Doing? * Own the content strategy for Vestwell's government partner channel, driving planning, execution, and optimization with a high degree of autonomy. * Become the internal subject matter expert on government savings programs, developing deep knowledge of policy, regulations, and partner needs to inform content strategy. * Create compelling, on-brand content across a variety of formats, including email campaigns, landing pages, white papers, thought leadership, web content, sales enablement materials, and more. * Manage the editorial calendar for government program communications, ensuring content is strategically planned, prioritized, and delivered on time. * Define content KPIs, measure performance, and use insights to continuously improve content strategy and effectiveness. * Collaborate closely with internal and external stakeholders to ensure content supports broader business objectives. * Contribute to broader marketing initiatives and support the Content team on cross-functional projects as needed. Requirements The Necessities * 5+ years of experience in content strategy, content marketing, or copywriting, preferably in financial services, fintech, and/or government-related industries. * Exceptional writing and editing skills, with a portfolio demonstrating strategic thinking and experience across multiple content formats and audiences. * Strong organizational and project management skills, with the ability to manage multiple priorities and stakeholders simultaneously. * Experience creating content across channels, including web, email, thought leadership, and long-form assets. * Experience using CMS platforms like Hubspot, Sanity, and other digital publishing tools. * A collaborative, entrepreneurial mindset with the flexibility to adapt to evolving business priorities. The Extras * Experience with SEO, AEO, and digital content optimization. * Experience developing and managing end-to-end content strategies and editorial calendars. * Experience creating both thought leadership and technical product marketing content. * Familiarity with financial products or regulated industries. * Experience writing for multiple audiences, including government agencies, employers, financial advisors, and consumers. This role will be based in either the New York City office, and will be part of Vestwell's hybrid in-office operation. The expected base salary range for this position is $105K - $120K base. This position is eligible to participate in the Company Bonus Pool and is eligible to receive new hire equity in the Company. Please note that salary bands are based on NY and other similar metro areas and may differ based on where the role is ultimately hired. OUR BENEFITS We’re an innovative, high-growth company with an exciting future ahead. At Vestwell, we prioritize employee wellbeing through comprehensive health benefits, generous time off, and a dedicated Employee Wellbeing Committee. Our hybrid work model offers flexibility while providing access to our collaborative offices in Midtown Manhattan, Austin, King of Prussia, and Scottsdale. And, of course, as a company focused on helping people save for the future, we offer a competitive 401(k) plan. OUR PROCESS Our interview process starts the same for every candidate with 1-2 introductory conversations to learn more about your background, interests, and what you're looking for, while also giving you the opportunity to learn more about Vestwell and the team. From there, the process varies by role but typically includes a skills or experience-based assessment, such as a coding interview, portfolio review, or deeper discussion of your relevant experience. Successful candidates then move on to a virtual or in-person interview panel. Before extending an offer, we complete a reference check with a current or former manager and a peer. Throughout the process, we prioritize transparency, clear communication, and minimizing surprises. For your awareness you will only receive correspondence from recruiting@vestwell.com any other domain not ending in Vestwell.com [http://vestwell.com/] is not our Recruitment team. Vestwell’s Privacy Policy. [https://www.vestwell.com/privacy-policy] Attention California residents: In the course of conducting our business and complying with federal, state, and local government regulations governing such matters as employment, tax, insurance, etc., we must collect Personal Information from you. Should you accept employment with Vestwell you may view our California Privacy Rights Act here: Vestwell’s California Privacy Rights Policy. [https://docs.google.com/document/d/1lKSzA8qE7YIAJe2ZZahLWzFp9EZP1IuS/edit?usp=sharing&ouid=111643980444675168924&rtpof=true&sd=true]

DEPT® is a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, our 4,000+ specialists deliver growth invention services across Brand & Media, Experience, Commerce, CRM, and Technology & Data. We’re 50|50 tech and marketing, partner-led, and first to move. Clients include Google, Lufthansa, Meta, eBay, and OpenAI. We have been certified B Corp and Climate Neutral since 2021. JOB PURPOSE This role is part of our Creative & Media team based in Rotterdam and Amsterdam. Our team is a vibrant mix of talents, ranging from Creatives, Influencer Marketers, Brand & Content Strategists to Account Managers, Programmatic and Marketing Automation Consultants. Together, we blend imaginative storytelling and performance-driven strategies with cutting-edge technology to create engaging digital experiences that build lasting relationships with our clients. First things first: If you’re reading this and thinking “maybe…”, go for it. Even if your background doesn’t match every single point, we’d still love to hear from you. You might bring something we didn’t even know we needed. It’s not about ticking every box, it’s about the energy, ideas, and perspective you bring. Maybe you’re not a strategist by title, but you’ve crafted campaigns, built content ecosystems, shaped stories, or just know how to connect the dots in a way others don’t. Great, we’re listening. The only hard requirement? We need someone who can speak Dutch and English fluently. Other than that? Surprise us. That being said… We’re looking for a Senior Content & Comms Strategist to join our team. You’ll work on large-size projects and consultancy, developing smart, integrated content and comms strategies that drive impact across the customer journey. This role is for someone who loves to puzzle, an expert in making complex things click. You can zoom all the way in (platform nuances, channel roles, formats, sequencing, production realities) and zoom all the way out (brand positioning, long-term direction, business goals, what success really means). You’re comfortable holding the whole comms ecosystem in your head, and turning it into something clear, actionable, and exciting for clients and teams. You’ll work closely with brand strategists, creatives, media experts, and specialists to make sure our work is noticed, shared, and remembered. WHAT YOU’LL DO You’ll spend your days turning ideas into strategies that actually land for our clients, which include brands like ING, Audi, Nikon, Stokke, Praxis and many more. That means: * Designing integrated content & comms strategies across channels and touchpoints (paid/owned/earned/shared), balancing creativity with performance. * Turning client goals into clear strategic direction: frameworks, messaging logic, journey maps, channel roles, content systems, and creative briefs. * Mapping complex ecosystems (audiences, moments, channels, formats, partners) and making smart choices about what matters most. * Bringing audience insight + culture + platform behavior together to guide what we make, where it lives, and why it should work. * Teaming up with brand strategists to bring positioning to life in the real world. * Working hand-in-hand with creatives to make sure big ideas are built to travel, across channels, formats, and timelines. * Collaborating with media and platform strategists, influencer specialists, CRM experts, and partners to keep campaigns consistent across touchpoints. * Presenting your thinking beautifully: making complexity feel simple, structured, and exciting for clients and teammates. * Building strong client relationships and becoming a trusted day-to-day strategic partner. * Supporting new business with sharp thinking, clear points of view, and compelling strategic narratives. * Keeping your finger on the pulse of culture, tech, innovation, communications and platforms. WHAT YOU BRING: * 5+ years in content strategy, comms strategy, creative strategy. * A natural connector and collaborator: you know strategy doesn’t work in a vacuum, and you bring the right people to the table to make ideas stronger. * You have an instinct for linking audience insights to storytelling, channels, and formats. * A systems thinker: you can map an ecosystem, spot gaps, see dependencies, and create a strategy that’s built to work in real life. * Experience linking digital + offline comms into one coherent approach. * You’ve helped shape content and comms for websites, web apps, and apps. * You’ve worked across B2B and B2C contexts, and you adjust your approach to different buying cycles, stakeholders, and decision dynamics. * You’ve worked with global brands and local markets, and you know how to build scalable localisation approaches. * A strong communicator and presenter: you can land complex thinking simply, clearly, and convincingly. * A confident client partner: you can facilitate decisions, challenge constructively, and build trust. * High craft standards, genuine love for the work, and a relentlessly curious mindset. * HBO-/WO-level education (Bachelor’s or Master’s). * Fluent in Dutch and English (must-have!). WE OFFER * A flexible, hybrid working policy (2-3 days from the office, depending on location) and the opportunity to work from abroad for 13 weeks a year.  * 24 vacation days per year and the possibility to buy an unlimited number of extra vacation days. * DEPT®/YOU Learning Menu and DEPT®/YOU Special Programs. Develop your skills with courses and programs tailored to your needs. * Stay happy and healthy with a contribution to your health through the OpenUp platform, gym and wellness discounts, and healthy lunches at the office. * Get a discount on your lease bike and ride in style. You can also enjoy hassle free-commutes with an NS Business Card.  * A reputation for doing good. DEPT® has been a Certified B Corp® since 2021, has been named a Great Place To Work since 2022 in the Netherlands and named ‘Agency of the Year’ at both The Lovies and The Webby Awards. * Awesome clients. Whether big, small, local or global — at DEPT® you’ll get the opportunity to work with all of them. And we celebrate all of our successes together! * You can discover even more employee benefits here.   WHY DEPT®? We are a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, we create what is next by pioneering ideas, acting fast, and moving further because standing still just is not in our DNA. We are drawn to people who stay curious, move with intent, and never stop inventing. Our culture runs on three values: better together, relentlessly curious, and get sh*t done. It is how we work, how we grow, and how we make things that matter. At DEPT®, you will find the freedom to explore, the space to collaborate, and the trust to make a real impact for our clients, for each other, and for the world we are helping to build. DIVERSITY, EQUITY & INCLUSION  At DEPT®, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives. Not sure you meet all qualifications? Apply, and let us decide! Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement, when in fact they do. We believe in giving everyone a fair chance to shine. We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us. Want to know more about our dedication to diversity, equity, and inclusion? Check out our efforts here.