Demand Generation & Growth Manager (m/w/d)

CODE University of Applied Sciences

ABOUT THE ROLE - Deutsche version - Die CODE University of Applied Sciences ist eine private, staatlich anerkannte Hochschule in Berlin, die die digitalen Pioniere von morgen ausbildet. Seit ihrer Gründung im Jahr 2017 gilt CODE als eine der innovativsten Hochschulen Europas. Studierende lernen, indem sie echte Produkte in interdisziplinären Teams entwickeln – nicht durch klassische Vorlesungen. Unsere Community aus über 70 Nationen verwandelt Leidenschaft für Technologie, Design und Entrepreneurship in reale Wirkung. Tief in der deutschen Start-up-Szene verwurzelt, wird CODE von führenden Gründer:innen und Investor:innen unterstützt. MISSION Verantwortung für die Studierendengewinnung, die Studiengebühreneinnahmen und die Marktnachfrage der CODE University. Zielerreichung innerhalb eines definierten Budgets, Aufbau eines skalierbaren Teams und operative Führung als praxisorientierte Wachstumsleitung – mit direkter Steuerung des Performance Marketings, Optimierung des Admissions-Funnels und Integration von KI in alle Bereiche der Revenue-Funktion. HAUPTVERANTWORTLICHKEITEN * Gesamtverantwortung für die Erreichung der Studierendengewinnungs- und Studiengebührenziele innerhalb des vereinbarten Budgets. Übersetzung der Wachstumsziele der Hochschule in einen vierteljährlichen Operationsplan, Allokation des Budgets über Kanäle und Funnel-Stufen hinweg sowie transparente Berichterstattung über Fortschritte, Risiken und Korrekturmaßnahmen. * Führung und Ausbau des Marketing- und Admissions-Teams – derzeit drei bis fünf Personen – einschließlich der Teamleitung Admissions. Definition von Rollen, hohe Ansprüche bei der Personalauswahl, klare Leistungserwartungen und Aufbau einer Arbeitskultur, in der datengetriebenes Denken und schnelle Umsetzung selbstverständlich sind. * Ausbau der Analytics-Fähigkeiten von CODE, sodass Revenue-Entscheidungen auf Basis sauberer, verlässlicher Daten getroffen werden. Vorantreiben des Aufbaus von Data Warehouse, Web-Tracking und CRM-Instrumentierung; Definition der Dashboards und Kennzahlen, an denen sich Team und Vorstand orientieren; Aufbereitung der Daten zu einem wöchentlichen Lagebild darüber, was funktioniert und was nicht. * Enge Zusammenarbeit mit der Teamleitung Admissions zur kontinuierlichen Optimierung des CRM und des gesamten Sales-Prozesses – von der Lead-Erfassung über Bewerbung, Interview und Entscheidung bis zur Einschreibung. Steigerung der Conversion auf jeder Stufe, Verkürzung der Durchlaufzeiten und Etablierung von Feedback-Schleifen zwischen Marketing-Kanälen und Funnel-Performance. * Kommunikation mit Vorstandsmitgliedern und anderen Führungskräften zu Revenue-Performance, Pipeline-Status, Kanal-Effizienz und den strategischen Schwerpunkten des Operationsplans. Übersetzung der Zahlen in eine klare Erzählung – mit Entscheidungsvorlagen statt reinen Statusberichten. * Vorantreiben der KI-Adoption im gesamten Revenue-Bereich. Befähigung der Teammitglieder zur Nutzung modernster KI-Tools im Arbeitsalltag, Identifikation von Workflows, in denen agentische Systeme echte Entlastung schaffen können, und Aufbau (oder Beauftragung) dieser Systeme, sodass die Produktivität der Funktion nachhaltig wächst. * Steuerung und Management des Performance Marketings über Meta, Google und TikTok. Verantwortung für Kanalstrategie, Budgetsteuerung, Creative-Testing-Rhythmus und die Zusammenarbeit mit internen Spezialisten, Freelancern oder Agenturen – mit ausreichender Plattformnähe, um die Umsetzung kritisch zu hinterfragen und tägliche Entscheidungen souverän zu treffen. * Aufbau von CODE zur bekanntesten Hochschulmarke für ambitionierte Gründer:innen, Builder und kreative Technolog:innen in Europa. Entwicklung und Umsetzung von Initiativen zur Steigerung der Bekanntheit, Stärkung der Markenpräferenz und Vertiefung der Verbindung von CODE zum Startup- und Technologie-Ökosystem. Sicherstellung, dass Storytelling, Community, Partnerschaften, Events, Content und Performance Marketing als ein kohärentes Wachstumssystem funktionieren, das die Nachfrage nachhaltig steigert. * Hands-on-Beteiligung an der kreativen Produktion, wenn es die Ergebnisse beschleunigt – vor der Kamera stehen, einfache Video-Schnitte erstellen oder Figma-Assets direkt anpassen, anstatt auf andere zu warten. Dies ist nicht der Kern der Rolle, aber die Bereitschaft und Fähigkeit dazu, wenn es darauf ankommt, wird erwartet. * Aufbau und Anpassung der Website, Landing Pages und angrenzender Tech-Systeme, wenn dies direkt der Revenue-Performance dient – opportunistisch und nicht als Hauptaufgabe, aber mit ausreichender Kompetenz, um Änderungen eigenständig umzusetzen, ohne auf externe Entwicklungskapazitäten angewiesen zu sein. ANFORDERUNGEN * Mehrjährige Erfahrung in einer Growth-Leadership-Position mit hohem Druck zur Erzielung direkter, messbarer Ergebnisse – typischerweise in einem Startup, Scale-up oder einer kommerziell ausgerichteten Inhouse-Funktion. Klassische Corporate-Marketing-Hintergründe ohne direkte Revenue-Verantwortung passen nicht zu dieser Rolle. * Erfahrung im Hiring mit nachweislicher Erfolgsbilanz beim Aufbau und der Entwicklung kleiner, leistungsstarker Marketing- und/oder Admissions-/Sales-Teams – einschließlich Sourcing, Bewertung und Entscheidungsfindung bei Senior- und Spezialisten-Einstellungen. * Aktuelle, praktische Kenntnisse im Performance Advertising auf TikTok, Meta und Google – auf dem Niveau einer Person, die sich in die Ad-Accounts einloggen, diese auditieren und konkrete nächste Schritte vorgeben kann, ohne auf Agenturen oder Spezialisten angewiesen zu sein. * Praktische Creative-Production-Skills – grundlegende Videobearbeitung und grundlegende Figma-Bildbearbeitung – gepaart mit der Bereitschaft, bei Bedarf selbst vor die Kamera zu treten. * KI-Kompetenz auf dem Niveau der täglichen Nutzung modernster Tools – einschließlich Coding-naher Agenten wie Claude Code – sowie eine klare Meinung dazu, wo KI als Nächstes in Revenue Operations integriert werden sollte. * Fließende Zweisprachigkeit in Englisch und Deutsch. * Echte Identifikation mit dem Studierendenprofil von CODE – das Gefühl: „Das könnte die Hochschule sein (oder hätte es sein können), an der ich selbst studieren wollen würde." BONUS (aber nicht erforderlich) * Vorerfahrung im Bildungsbereich oder in einem anderen High-Ticket-Direct-to-Consumer-Markt mit vergleichbaren Entscheidungszyklen und emotionaler Kaufentscheidung – Bootcamps, Premium-Coaching, private Gesundheitsversorgung, Immobilien oder Ähnliches. ZIELKANDIDATENPROFIL Zwei Profile passen gut zu dieser Rolle – Bewerbungen aus beiden Richtungen sind gleichermaßen willkommen. * Der ambitionierte Head of Growth auf dem Weg zum nächsten Schritt – bereits End-to-End verantwortlich für Performance, Analytics und Teamführung in einem Startup oder Scale-up und bereit, eine vollständige Revenue-Funktion mit direkter Vorstandsanbindung zu übernehmen. * Der erfahrene Ex-Founder, Ex-CRO oder Ex-CMO auf der Suche nach einer Mission, für die es sich zu engagieren lohnt – jemand, der bereits Revenue-Verantwortung getragen hat und sich dafür begeistert, die nächste Generation europäischer Tech-Talente aufzubauen, anstatt einen weiteren generischen Funnel zu optimieren. WAS WIR BIETEN * Strategische Führungsrolle: Mitglied des Führungsteams werden und die Wachstums- sowie strategische Ausrichtung einer der innovativsten Hochschulen Europas mitgestalten. * Impact auf höchster Ebene: Einfluss auf zentrale Entscheidungen an der Schnittstelle von Bildung, Technologie und Unternehmertum – in enger Zusammenarbeit mit der Hochschulleitung und wichtigen Stakeholdern. * Werteorientierte Vergütung: Wettbewerbsfähiges Gehalt, ergänzt durch einen VESOP-Plan, der langfristiges Engagement und gemeinsamen Erfolg belohnt. * Dynamisches Arbeitsumfeld: Unser Campus im lebendigen Neukölln bietet eine Startup-ähnliche Atmosphäre mit flexiblen Arbeitszeiten und hybriden Arbeitsoptionen in einem der kreativsten Bezirke Berlins. - English version - CODE University of Applied Sciences is a private, state-accredited university in Berlin, educating the digital pioneers of tomorrow. Founded in 2017, CODE has become one of Europe’s most innovative higher education institutions. Students learn by building real products in interdisciplinary teams – not by attending lectures. Our community of over 70 nationalities turns passion for tech, design, and entrepreneurship into real-world impact. Deeply connected to the German startup ecosystem, CODE is supported by leading founders and investors. MISSION Own student intake, tuition revenue, and market demand for CODE University. Hit the numbers against a defined budget, build the team that scales the result, and operate as the hands-on growth leader who closes the gap between strategy and execution — directing performance marketing, sharpening the admissions funnel, and pulling AI into every layer of the revenue function. MAIN RESPONSIBILITIES * Carry overall accountability for hitting student intake and tuition revenue targets within the agreed budget. Translate the university's growth ambition into a quarterly operating plan, allocate spend across channels and stages of the funnel, and report progress, risks, and corrective actions transparently. * Lead and hire the marketing and admissions team — currently three to five people — including the admissions team lead. Define roles, raise the bar on hires, set performance expectations, and build a working culture in which direct-response thinking and shipping cadence are the default. * Expand CODE's analytics capabilities so that revenue decisions are made on clean, trustworthy data. Drive the build-out of the data warehouse, web tracking, and CRM instrumentation; define the dashboards and metrics that the team and the board operate against; and turn raw numbers into the weekly read on what is working and what is not. * Partner with the admissions team lead to continuously optimize the CRM and end-to-end sales process — from lead capture through application, interview, decision, and enrollment. Tighten conversion at every stage, shorten cycle times, and embed feedback loops between marketing channels and downstream funnel performance. * Communicate with board members and other senior stakeholders on revenue performance, pipeline health, channel economics, and the strategic bets behind the operating plan. Translate the numbers into a clear narrative and bring decisions, not status updates, to the table. * Drive AI adoption across the revenue department. Enable team members to use cutting-edge AI tooling in their daily work, identify the workflows where agentic systems can take real load off the team, and build (or commission) those systems so the function compounds in productivity over time. * Direct and manage performance marketing across Meta, Google, and TikTok. Own channel strategy, budget pacing, creative testing rhythm, and the working relationship with any in-house specialists, freelancers, or agencies — staying close enough to the platforms to challenge execution and make day-to-day calls confidently. * Build CODE into the most recognised university brand for ambitious builders, founders, and creative technologists in Europe. Develop and execute initiatives that increase awareness, strengthen brand preference, and deepen CODE's connection to the startup and technology ecosystem. Ensure that storytelling, community, partnerships, events, content, and performance marketing operate as one coherent growth system that compounds demand over time.  * Step into creative production where it accelerates results — appearing on camera when needed, cutting basic video edits, and adjusting Figma image assets directly rather than waiting on others. This hands-on contribution is not the core of the role, but the willingness and ability to do it when it matters is. * Build and adjust the website, landing pages, and adjacent tech stack where this directly serves revenue performance — opportunistically rather than as a primary responsibility, but with enough fluency to ship changes without depending on external engineering bandwidth. REQUIREMENTS * Multiple years of experience in a growth leadership position under high pressure to drive direct, measurable results — typically in a startup, scale-up, or commercially exposed in-house function. Corporate marketing backgrounds without direct revenue accountability are not a fit. * Hiring experience, with a track record of building and developing small, high-performing marketing and/or admissions/sales teams — including sourcing, evaluating, and making the call on senior and specialist hires. * Hands-on, current knowledge of running performance advertising on TikTok, Meta, and Google — at the level of someone who can sit down in the ad accounts, audit them, and direct concrete next steps rather than relying on agency or specialist intermediation. * Hands-on creative production skills — basic video editing and basic Figma image work — paired with the willingness to step in front of the camera when the situation calls for it. * AI literacy at the level of daily use of cutting-edge tools — including coding-adjacent agents like Claude Code — and a clear point of view on where AI should be inserted into revenue operations next. * Bilingual fluency in English and German. * Genuine identification with CODE's student profile — the sense that "this could be (or could have been) the university I would want to study at." BONUS (BUT NOT REQUIRED) * Prior experience in education, or in another high-ticket direct-to-consumer market with comparable consideration cycles and emotional decision-making — bootcamps, premium coaching, private healthcare, real estate, or similar. TARGET CANDIDATE PROFILES Two profiles fit this role well, and applications from either are equally welcome. * The ambitious Head of Growth taking the next step — already operating end-to-end across performance, analytics, and team leadership at a startup or scale-up, and ready to own a full revenue function with board-level exposure. * The seasoned ex-founder, ex-CRO, or ex-CMO looking for a mission worth committing to — someone who has carried revenue accountability before and is drawn to building the next generation of European tech talent rather than optimising another generic funnel. WHAT WE OFFER * Strategic Leadership Role: Join the executive team and shape the financial future and strategic direction of one of Europe’s most forward-thinking universities * High-Level Impact: Influence key decisions at the intersection of education, technology, and entrepreneurship—working closely with our leadership team and key stakeholders * Value-Aligned Compensation: Competitive salary complemented by a VESOP plan designed to reward long-term commitment and shared success * Dynamic Work Environment: Our campus in vibrant Neukölln offers a startup-like atmosphere with flexible working hours and hybrid work options in one of Berlin’s most creative districts

Wolt

ABOUT WOLT At Wolt, we create technology that brings joy, simplicity and earnings to the neighborhoods of the world. In 2014 we started with delivery of restaurant food. Now we’re building the delivery of (almost) everything and you’ll find us in over 500 cities in 30 countries around the world. In 2022 we joined forces with DoorDash and together we keep on dreaming big and expanding across the globe. Working at Wolt isn’t always easy, but it’s definitely exciting. Here you’ll learn more, build more, and ship more than in most other companies. You’ll be challenged a lot, but also have a lot of fun on the way. So, if you’re a self-starter with drive and entrepreneurial spirit, this could be the ride of your life. We're looking for a B2B Demand Generation Manager to join Wolt and own paid demand generation campaigns across multiple countries in one or more B2B product lines. This is a high-autonomy, high-impact role at the heart of how Wolt grows its business. You'll be building and running full-funnel, multi-channel campaigns from scratch and developing the playbooks and processes that will scale with us. You'll work closely with Sales, Product, and cross-functional teams across EMEA. WHAT YOU'LL BE DOING This role is about ownership and execution. You'll be hands-on running campaigns while also thinking strategically about how to improve efficiency, test new channels, learn with data, and build systems that last. Day-to-day in this role, you'll: * Own end-to-end paid demand generation campaigns across multiple countries and B2B products, managing significant budgets across Meta, TikTok, Google, programmatic, and other channels * Build full-funnel campaigns with B2B collaborators that span from next-level ad creatives and landing pages through to sign-up flows, lead qualification, and activated accounts * Develop and test new (locally relevant) initiatives: new messaging, new channels, new tools, and turn successful pilots into scalable playbooks * Drive automation and AI-assisted workflows to improve efficiency and reduce manual effort in day-to-day campaign management * Support new product and feature launches with go-to-market demand generation campaigns * Own reporting, tracking, and measurement, defining what success looks like and making sure we can see it clearly * Build strong cross-functional relationships with Sales, Product, and global commercial teams to ensure campaigns drive real business impact OUR HUMBLE EXPECTATIONS * B2B background in a tech company, plus for familiarity with the Food or Retail industries * 5–8 years of experience running high-budget B2B paid campaigns (>€1M/year) across multiple channels, including Meta, TikTok, Google Search, and programmatic and multiple countries or products, or clients * Demonstrated ability to effectively plan media investments based on both business and campaign-level KPIs, manage and optimize budget across channels, and do in-house media buying. * Analytical and data-driven, comfortable defining KPIs, tracking performance, and translating data into clear decisions * Intermediate to advanced knowledge in Microsoft Excel / Google Sheets (e.g, VLOOKUP, pivot, etc.) or experience with data analytics. * Strong testing and problem-solving skills: you identify a challenge, come up with a hypothesis, devise a testing strategy to get statistically significant results and ultimately scale up what works * Genuine interest in using AI and automation to improve how you work, with concrete examples to back it up * Collaborative and proactive, you work well with Sales and other functions and can build trust across teams * Excellent written and verbal communication skills in English; other languages are a plus. NICE TO HAVE: * Experience with ABM, intent-based tools, outbound motions (Clay, Cognism, ZoomInfo, etc.), media buying on industry platforms, content syndication, paid PR, or retail media * Based in or willing to spend part of your time in our Helsinki HQ (flexible for the right person, Berlin also works) WHAT WE OFFER * The opportunity to build something meaningful and global, surrounded by kind and ambitious people. * The chance to build, test, and scale. This is a role where you'll shape how Wolt grows its B2B Demand Gen approach, not just maintain what's there * Lots of learning, growth, and ownership in a high-growth tech environment. * Competitive salary and benefits. * A genuinely supportive culture that values diversity, curiosity, and getting better every day. * A flexible hybrid working model and a vibrant HQ in central Helsinki or Berlin. NEXT STEPS If this sounds like the challenge you've been looking for, we'd love to hear from you! Submit your application, and our Talent Acquisition Partner will be in touch. Our hiring process typically includes: * An introductory chat with our TA team * A conversation with the Hiring Manager * A practical assignment * Final interviews with the wider team We review applications on a rolling basis — so apply today! OUR COMMITMENT TO DIVERSITY AND INCLUSION We’re committed to growing and empowering a more inclusive community within our company, industry, and cities. That’s why we hire and cultivate diverse teams of people from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel.

Wolt

ABOUT WOLT At Wolt, we create technology that brings joy, simplicity and earnings to the neighborhoods of the world. In 2014 we started with delivery of restaurant food. Now we’re building the delivery of (almost) everything and you’ll find us in over 500 cities in 30 countries around the world. In 2022 we joined forces with DoorDash and together we keep on dreaming big and expanding across the globe. Working at Wolt isn’t always easy, but it’s definitely exciting. Here you’ll learn more, build more, and ship more than in most other companies. You’ll be challenged a lot, but also have a lot of fun on the way. So, if you’re a self-starter with drive and entrepreneurial spirit, this could be the ride of your life. As the Senior Global Integrated B2B Marketing Manager, you will own the end-to-end marketing direction for one of Wolt’s most strategic B2B business units. You will act as the marketing lead for Wolt for Work or Commerce Platform, responsible for turning business goals into clear priorities, strong narratives, and focused go-to-market execution across markets. WHAT YOU’LL BE DOING This role is about direction, judgment, and orchestration. You will work with specialized B2B marketing functions such as product marketing, content, paid, lifecycle, events, creative, brand, and PR, who own craft and execution. Your job is to make sense of it all, ask the hard questions, challenge assumptions, and ensure everything ladders up to one cohesive strategy that drives growth. You will operate as a senior, trusted partner to product and commercial leaders, leading through influence rather than people management, and acting as a force multiplier for the entire marketing organization. DAY-TO-DAY IN THIS ROLE, YOU’LL: * Own the global integrated marketing strategy and initiative roadmap for Wolt for Work, aligned with business, product, sales, and regional priorities * Act as the main marketing lead for the Wolt for Work business unit, partnering closely with global and local product and commercial stakeholders * Translate business goals into clear, focused 360-degree marketing plans across the funnel * Bring together product marketing, content, paid, lifecycle, events, brand, creative, and PR into cohesive GTM programs, while functions own execution * Own selected global and market-level initiatives end-to-end, from problem definition to delivery and impact measurement * Define priorities and make clear tradeoffs to ensure focus on the highest-impact opportunities * Shape the Wolt for Work narrative in the market, including brand positioning, key messages, and external storytelling * Define and track success metrics across awareness, adoption, and revenue, turning performance into clear insights and recommendations * Manage allocated campaign budgets with accountability for impact and ROI * Identify gaps, missed opportunities, and risks early, and actively push for better focus, quality, and outcomes * Drive alignment and momentum across teams and senior stakeholders without direct authority OUR HUMBLE EXPECTATIONS * Proven experience owning integrated B2B marketing in a complex, fast-moving, or multi-market environment * Strong cross-functional marketing background, with hands-on understanding of demand generation, product marketing, lifecycle, content, and brand, even if you did not specialize in all of them * Strategic and commercial mindset, comfortable owning direction, prioritization, and outcomes * Confidence to challenge, ask tough questions, and push for clarity while remaining collaborative and constructive * Ability to create structure and focus in ambiguous or loosely defined situations * Demonstrated ability to lead through influence and build trust with senior stakeholders * Strong analytical skills, including defining KPIs and using data to guide decisions * Clear, confident communicator who can align teams around a shared direction * Fluent (C2-level) in English and German is a plus * Experience in SaaS, platforms, or multi-product B2B businesses is a strong plus WHAT WE OFFER * The opportunity to build something meaningful and global, surrounded by kind and ambitious people. * A chance to shape how Wolt’s B2B products reach and impact businesses across markets. * Lots of learning, growth, and ownership in a high-growth tech environment. * Competitive salary and benefits, including eligibility for our long-term incentive plan. * A genuinely supportive culture that values diversity, curiosity, and getting better every day. NEXT STEPS If this sounds like the challenge you’ve been looking for, we’d love to hear from you! Submit your application, and our Talent Acquisition Partner will be in touch. Our hiring process typically includes: * An introductory chat with our TA team. * A conversation with the Hiring Manager and the team. * A practical task or case study (for relevant roles). * Final interviews with the wider team. We review applications on a rolling basis — so apply today! OUR COMMITMENT TO DIVERSITY AND INCLUSION We’re committed to growing and empowering a more inclusive community within our company, industry, and cities. That’s why we hire and cultivate diverse teams of people from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel.