
Herdify · Bristol
JOB DESCRIPTION Are you a marketer who’s tired of being treated like the team that “makes the sales decks”? Do you read braggy LinkedIn posts and quietly (or ...
Are you a marketer who’s tired of being treated like the team that “makes the sales decks”?
Do you read braggy LinkedIn posts and quietly (or loudly) mutter:
“It’s not about you - it’s about the customer!”?
If yes, you might be the person we’re looking for.
Herdify is a young B2B SaaS company with big consumer-brand ambitions.
We want our brand to feel more Spotify than “corporate SaaS”; clear, bold, memorable, and grounded in real human behaviour.
We’re the first company in the world that can detect offline word-of-mouth inside first-party data. That means two things:
1. it’s exciting,
2. it’s complicated.
With Rory Sutherland as an advisor, incredible iconic UK challenger brands like Abel & Cole, Who Gives A Crap, and leading
charities including RSPCA and multiple Air Ambulance services we are in scaling mode and marketing is central to this.
What We're Looking For
A Marketing / GTM Executive with a couple of years' experience who is looking for their next challenge. You’ll report into the
CEO, Tom, and work alongside our existing Marketing Manager, Bailey.
You'll be someone who gets energy from working with the team, as we're in the Bristol office 3 days a week, but also somebody
comfortable with trips to London to build relationships with the sales team who are based in Paddington.
If you’re already integrating behavioural science in your work, even better. (Bonus points if you’ve done Rory Sutherland’s
MadMasters, but no worries if not, we offer that for free).
Responsibilities
You’ll feed into a broad range of activities, including, but not limited to:
Skills & Experience
Mindset
Nice to have
Practical Details
Stage: Early, ambitious, backed by world-class examples and research
Almost all human decisions are influenced by people around us. Call it social contagion, word-of-mouth or herd mentality (hence
we're called 'HERDify'...), this force is so powerful that Rory Sutherland describes not understanding it "as trying to launch a
space rocket without understanding gravity"
This force has been hard for brands to tap in to, until now.
Herdify is the first company in the world to build a product that can identify these offline influence clusters for brands to
use.
When you tap into them, people buy faster, spend more and buy for longer.
At Herdify our mission is to make this technology available to every brand globally, but do it in a way that builds a great
culture. We believe we can grow fast, and have fun doing it.
What you’ll get
OUR MISSION At Omnea, we’re reinventing how enterprise businesses operate, starting with the most painful parts: procurement – where a single purchase can drag on for months, trigger 50+ emails, and pull in Finance, Legal, Security, and IT just to get something approved. We’ve raised $75M from Khosla Ventures, Insight Partners, and Accel to change that. Our AI-native platform connects every person, step, and system so buying is fast, safe, and efficient – one place to request, automated approvals and renewals, real-time supplier risk, and complete spend visibility. The opportunity is massive. Every enterprise on the planet has this problem and nobody has solved it. We’ve 10x’d ARR to double-digit millions in 18 months and are trusted by global enterprises like Spotify, MongoDB, Monzo, and Albertsons. We’re now the 4th fastest growing startup in Europe & the Sunday Times' #1 Best Medium Sized Tech Company To Work for. Our team previously scaled Tessian (cybersecurity tech, backed by Sequoia, Balderton, Accel, acquired post-Series C), and our team includes ex-founders operators who’ve grown unicorns, shipped world-class products, and executed at the highest levels. You’ll work alongside leaders like Ben, Abs, Sabrina, and Rebe. FIND OUT MORE ABOUT THE TEAM AND LIFE AT OMNEA HERE. WHAT WE'RE LOOKING FOR You’ll be our CEO’s commercial and executional partner -- running special projects that don’t yet have a natural owner, from acquisitions and fundraises to exec hiring, PR, and building out new teams/business lines. It’s a genuinely cross-functional Office of the CEO role, sitting at the intersection of product, GTM, and business building more broadly. This person will not be a back-office operator. You’re a builder and a doer -- someone who thrives on ambiguity, wants to learn how to run a company from the inside, and can turn ideas into results at speed. It is also not glamorous work: You will need a ‘no job is too small’ attitude and to thrive from executing and making an impact, not strategising. You’ll get an unmatched view into how a category-defining AI-driven business scales from $10M to $100M+ ARR at great speed, working directly with the CEO and leadership team. It’s the perfect role for someone who wants to be a future founder, GM, COO or commercial leader; compressing 10 years of experience into two. The spike we’re looking for is commercial judgment and operator muscle, not process. The best candidates will have lived the chaos of a start-up/scale-up and learned how to bring order without slowing things down. You’ll be trusted with some of the most important company initiatives, and your fingerprints will be on some of Omnea’s most strategic moves. In short: This is the CEO’s right hand on the initiatives that drive growth, visibility, and scale. If you succeed, the company moves faster, hires better, and shows up in the world with the ambition of a generational business. WHAT CAN YOU EXPECT? You’ll own and deliver CEO-level special projects end-to-end. You’ll take a rough idea, scope it in days (not weeks), and drive to a clear finish line. One quarter that might be running an exec search end-to-end (outreach, screening calls, and all!); the next it could be exploring an acquisition, launching a new GTM motion, or helping unblock a critical customer need. You’ll drive partnerships and strategic GTM bets. You’ll identify leverage points, pilot new GTM plays, and coordinate across Sales, Product, and Marketing to unlock revenue -- from enterprise lighthouse customer pursuits to ecosystem partnerships. You’ll lead executive and critical hiring. You’ll source, run, and close senior searches. You’ll build the brief, map the market, run a tight process, and bring elite operators to the table and filter candidates before our CEO speaks with them. You’ll operate with founder-level ownership, at pace. You’ll decide what matters, what doesn’t, and in what order. You’ll keep momentum through ambiguity, clear blockers, and communicate crisply so busy people can move. You’ll learn fast and earn trust. You’ll work directly with the CEO and leadership team, gaining exposure to how product, GTM, capital, and hiring intersect -- and you’ll be trusted with all internal company matters. ABOUT YOU You’ve likely spent 6–10 years in high-growth companies (ideally B2B SaaS), in roles spanning BizOps, BD/revenue generation, or GM-style leadership. You understand how sales, marketing, and capital decisions drive growth, and you can turn strategy into action without much direction. You are entrepreneurial and motivated to help build a business, not just observe one. You’re happiest when working hard and solving challenging problems. You know this requires dedication and some sacrifice, and you think it’s worth it. You have a track record of exceptional performance -- whether in academia, work, or elsewhere -- and evidence of sticking it out through tough environments. You’ve thrived in 0→1 or growth-stage companies, helping to build the playbook while executing it. You’re commercially minded and can run projects end-to-end: hiring execs, working deals, or launching GTM initiatives. You’ve learned what great execution looks like and bring that standard everywhere you go. You communicate crisply and with purpose. You can craft CEO-grade narratives -- board decks, competitive positioning, external comms -- and represent Omnea and our CEO with confidence and discretion. You’re trusted, pragmatic, and able to move quickly when needed. You thrive in ambiguity, act with judgment & taste, and bring momentum to everything you touch. Dealbreakers: This is not for pure consultants/VCs without operating experience. It’s not for people who need heavy structure, or who want process over progress. If you don’t get energy from being in the weeds & making an impact (often requiring unglamorous work), you will not enjoy this role. At Omnea, we embrace diversity. To build a product that's loved by everyone, we're best served by a team with all sorts of backgrounds, experiences, and perspectives. We encourage you to apply even if your experience doesn't quite match the full job spec! And regardless of your race, religion, colour, gender, or anything else! If you think you could be a good fit for Omnea, please reach out. A FEW THINGS TO NOTE: * We offer competitive geo-localised benefits, and you can check out our UK Benefits Package here and our US Benefits Package here. * We work Tuesdays, Wednesdays & Thursdays in-person at our offices. At this early stage of our company life-cycle it's important to us that we get this together-time, and you can read more about why we believe this is a winning move here * We're commercial, ambitious and we don't pretend otherwise! We're actively seeking folks looking to make the most of a career-defining opportunity, with the hunger to be part of building something really impressive. You can see our values here and our Omnea Future Founder's fund here! * We sometimes use AI note-takers to help us transcribe interview notes, so we can be more present in your interview. If you'd like to opt out of us using automatic transcribers, please note this in the free text field in your application, otherwise we'll take your application as confirmation that you're happy for us to use notetakers (whether added to video calls or in the background). We are proud to be recognised for both our culture and product, and we are just getting started. Join us as we grow! LEGAL NOTE: IF YOU ARE VIEWING THIS POSTING OUTSIDE OF THE OMNEA CAREERS' PAGE, THIS MAY BE AN AUTO-GENERATED ADVERTISEMENT AND MAY LACK THE FULL RANGE OF ADVERTISED INFORMATION - PLEASE CLICK THROUGH TO THE POSTING AT HTTPS://JOBS.ASHBYHQ.COM/OMNEA TO VIEW ADDITIONAL ADVERTISED INFORMATION ON THIS POSTING. ADDITIONALLY, WHERE ROLES HAVE HARD-SPECIFIED REQUIREMENTS (E.G. [X] DAYS IN OFFICE, UNABLE TO PROVIDE VISAS, ETC), IF IN YOUR APPLICATION YOU PROVIDE DETERMINISTIC CHECK-BOX CONFIRMATION THAT YOU DO NOT MEET THE HARD-SPECIFIED REQUIREMENTS, DETERMINISTIC (NOT AI OR SUBJECTIVE) AUTOMATIC REJECTION CRITERIA ARE IN PLACE.
JOIN APALEO AND SHAPE THE FUTURE OF HOSPITALITY TECH! Apaleo is an API-first, AI-powered property management platform built for modern hospitality groups that want flexibility, speed, and control over their tech stack. We’re scaling rapidly across Europe and beyond, supporting innovative operators across multiple segments and geographies. Our open platform approach lets enterprise customers compose their stack with best-in-class solutions - and increasingly combine those with agentic AI capabilities to move from “insights” to execution: orchestrating cross-system tasks, reducing manual work, and enabling new operating models with the right governance and control. We’re looking for a Sales Director - Strategic Accounts to win new enterprise business across Europe and help build initial traction with Global accounts. This is a senior individual contributor role with high accountability/ autonomy and close collaboration with the founders and senior leadership team, helping drive strategic pursuits and building a repeatable enterprise motion as we grow. WHAT YOU'LL BE UP TO: * Own full-cycle enterprise new logo sales across Europe, from target account strategy through close. * Develop and execute strategic account plans across complex, multi-stakeholder enterprise organisations. * Lead complex, consultative enterprise sales cycles, ensuring strong qualification, deal strategy, and forecast accuracy. * Create compelling executive narratives and business cases: ROI, operating model impact, phased transformation roadmap, and clear success criteria. * Collaborate closely with the Solution Architecture team to scope outcomes, shape solution approaches, align on integration realities, and de-risk enterprise adoption * Partner closely with founders/senior leadership on strategic deals: executive outreach, deal strategy, and high-stakes negotiations. * Stay close to strategic accounts through the roll-out phase as an executive sponsor: ensure a crisp handover, maintain executive alignment, unblock risks, and identify expansion pathways with Customer Success / Onboarding. * Act as a voice to the market: build a trusted network across hospitality leaders, ownership groups, consultants, and ecosystem partners; represent Apaleo in executive forums and industry moments to generate long-term opportunity flow and credibility. * Feed structured market insights back into GTM and product direction: positioning, packaging, proof points, partner involvement, and enterprise playbooks. WHAT SUCCESS LOOKS LIKE * A focused enterprise target list with strong account plans, executive access, and multi-threaded stakeholder engagement across priority markets. * A healthy, high-quality enterprise pipeline built through repeatable plays (strategic outreach, network, partners, market presence) - with reliable forecasting and strong deal inspection discipline. * Flagship enterprise wins and visible traction with global accounts, supported by crisp value cases and executive alignment. * Smooth early roll-outs for strategic wins with clear continuity from late-stage deal to rollout governance - and a visible path to expansion. * Apaleo is increasingly seen as a credible strategic platform in enterprise hospitality circles through your relationships and market presence. REQUIREMENTS * 7+ years of experience in enterprise SaaS sales / strategic new business, ideally in hospitality, travel tech, or an adjacent B2B vertical selling into complex, multi-stakeholder organisations. * Proven track record of closing complex, high-value deals (multi-year, multi-property, multi-stakeholder) across Europe. * Proven capability in consultative, value-based selling: deep discovery, executive storytelling, business case/ROI creation, procurement negotiation, and stakeholder management. * Technical acumen in platform and integration-heavy environments - comfortable partnering with Solution Architects and leading credible conversations with IT and product teams * High ownership and structured execution in build-mode environments; able to create clarity and momentum without heavy process. * Strong internal collaboration skills - comfortable working closely with founders, senior leadership, Solution Architecture, CS, and Marketing. * Europe-based, with willingness to travel for key enterprise moments (exec workshops, rollout milestones, industry events). NICE TO HAVE * Munich or Berlin based; German speaking. * Existing network across European hotel groups, ownership/management companies, consultants, or hospitality tech ecosystem. * Excited about agentic (autonomous) AI for enterprise hospitality - and motivated to make it real with strategic customers in a pragmatic, risk-aware way. * Experience selling platform products (vs. closed all-in-one suites) or orchestrating partner-rich solutions. CULTURE & GROWTH * A Diverse & International Team: Work alongside professionals from many backgrounds and nationalities shaping the future of hospitality tech. * Growth & Development: Feedback-driven culture, learning budget, and room to grow as the enterprise motion scales. * Autonomy & Ownership: High trust, high accountability - impact over process. * Shape the Future of Hospitality Tech: Your work helps define how enterprise growth is built at Apaleo. * Competitive & Fair Compensation: Benchmark-guided compensation and clear performance expectations. PERKS & LIFESTYLE * Flexible & Remote Work Options: Remote-first across Europe with regular in-person moments where it matters. * Free Public Transport: Fully covered Deutschland Ticket (Germany-based). * Team Connection: Regular team dinners, company meetups, and offsites. * Paid Time Off: 30 days of vacation. * Personal Development Budget: 1.000 € per year (can exceed with approval). * Health & Wellbeing: Access to gyms and wellness options via EGYM Wellpass.
Location: Stockholm, London, or Remote EU Function: Finance / FP&A Employment type: Full-time Reporting Line: Finance, working closely with the CFO, FP&A Lead and Accounting, as well as our Go-to-Market- and EPD leadership. ABOUT THE COMPANY We are a fast-growing AI-enabled B2B Marketplace and FinTech platform with a global footprint spanning the US, Europe, India and APAC. We connect online and offline businesses across the Jewellery industry, streamline complex diamond, gemstones and jewellery supply chains and logistics corridors, and process high transaction volumes across multiple currencies and payment rails. As we continue to scale, having sharp strategic financial analysis and decision support are critical enablers of our growth. ROLE OVERVIEW We are looking for an FP&A Associate who wants to move into a high visibility, operational role from the world of IB and / or VC finance, and use that move to compound their craft by working inside a fast-paced, high-growth, technology-led platform business. This role is ideal for someone who has spent 2 to 4 years in investment banking, private equity, venture capital or other similar corporate finance roles, and now wants to learn how a business actually gets built: how cohorts compound, where unit economics break, which GTM motions earn the right to scale, and what board-grade narratives and analyses look like when it is your job to own them. You will own cohort- and growth analytics for the company, partner with our Go-to-Market team to find efficiencies and unlock compounding growth, and make sure that core reporting to management, the wider company, and our Board lands on time and at quality. You will help take our FP&A function from 1 to 5; we have broken ground, and you will help build the rest. You will also be one of the early operators inside an AI-native finance and data function. The team works mainly with Anthropic’s Claude platform, with Snowflake as our data warehouse, NetSuite as our ERP, and ThoughtSpot as our BI layer. You can be based in Stockholm, London or Remote EU, and you will work closely with the CFO, FP&A Lead, Accounting, Treasury and our GTM leadership. KEY RESPONSIBILITIES 1. Cohort Modelling & Growth Analytics: Build and maintain cohort models across customers, suppliers, product lines (jewellery, diamonds, gemstones) and regions Decompose growth into rate and base effects (new vs. existing, price vs. volume, mix shifts, FX) so we know which lever is doing the work. Produce the analytics that determine where we lean in, where we cut, and where we wait. 2. GTM Partnership & Commercial Efficiency: Partner with Sales, Account Management, Marketing and RevOps to build the operating cadence: pipeline math, conversion rates, ramp curves, productivity per rep, CAC and LTV by segment. Identify where the GTM machine is leaking efficiency (channel mix, segment ROI, discounting, comp plan distortions, hand-off points) and work with the team to fix it. Build the business cases for hiring, territory expansion, TAM/SAM/SOM, pricing changes and new GTM motions, and stay close enough to the team to know if the assumptions are holding. 3. Core Reporting & Cadence: In partnership with / by leveraging the Finance teams AI agents, own the core management reporting pack: recurring KPI read-outs, monthly P&L and KPI commentary, and quarterly business reviews. Make sure they land on time, every time. Build and maintain the company-wide reporting that goes to the team in our all-hands and async updates, so everyone has a shared view of how we are doing. Co-own the board reporting cycle with the rest of FP&A: The deck, the data behind it, the commentary, and the running narrative quarter to quarter. 4. Forecasting, Planning & Budget Cycles: Maintain and improve our short-term forecasts (monthly re-forecasts) and the annual operating plan, in partnership with department leads. Translate operational assumptions into a coherent P&L, balance sheet and cash flow view, and pressure-test how the assumptions hold up against actuals. Run scenario and sensitivity analysis so leadership understands the path, the downside, and the unlock. 5. Decision Support & Business Cases: Be the finance partner across cross-functional projects (pricing, supplier terms, market expansion, product launches, hiring plans), bringing rigour without slowing the team down. Build the models that turn a debate into a decision, and stay close enough to the work to know whether the model is reflecting reality. 6. AI-Native Tooling, Data & Process Improvement: Use Anthropic’s Claude platform (Claude Code, Claude Cowork, Claude Design, etc) as your default working environment for analysis, modelling and reporting automation. Help raise the bar on data quality and consistency across Snowflake, NetSuite and ThoughtSpot, so the same number means the same thing wherever you find it. Identify opportunities to automate recurring reporting and analysis through AI-native workflows, and contribute to the playbooks the rest of the function uses. QUALIFICATIONS & EXPERIENCE MUST-HAVE * Bachelor's degree in Finance, Economics, Engineering, Mathematics or a related quantitative field. * 2-4 years of experience in investment banking, private equity, venture capital, or a similar corporate finance role, top-tier strategy consultancy with strong financial modelling exposure. * Strong financial modelling and Excel skills, including cohort analysis, three-statement modelling, and unit economics work. * Solid grasp of how operational drivers flow through P&L, balance sheet and cash flow, and the ability to translate that into clear, decision-ready output. * An interest in moving to the operator side and building inside a high-growth marketplace, with the discipline to learn the business from the inside out. * Comfort with AI-native ways of working, or the curiosity to learn about using Anthropic’s Claude platform as part of your daily workflow. NICE-TO-HAVE * Exposure to B2B marketplaces, fintech, or payments-heavy businesses. * Hands-on experience with Snowflake, NetSuite, ThoughtSpot, or comparable data, ERP and BI tools. * SQL skills, or willingness to learn. * Experience working alongside Go-to-Market teams (Sales, Marketing, RevOps) on commercial analytics or planning. SKILLS & COMPETENCIES * Strong analytical and quantitative skills; able to dissect complex data and produce clear, practical insight that travels well across audiences, from analyst to board. * High attention to detail, with a strong sense of ownership and accountability for the numbers you put in front of leadership. * Ability to connect operational reality to the financials and clearly articulate the "so what" to Operators and to the Board. * Strong communication skills; able to work cross-functionally with GTM, Operations, Accounting, Treasury and the Exec team. * Comfortable operating in a fast-paced, scaling environment with evolving processes and systems, and bias for building rather than waiting. * Integrity and sound judgement in handling confidential financial and commercial information.