Senior Manager, Field Marketing Acquisition

Partner Marketing Manager Lead, Scale Services Partners

Snowflake

At Snowflake, we are powering the era of the agentic enterprise. To usher in this new era, we seek AI-native thinkers across every function who are energized by the opportunity to reinvent how they work. You don’t just use tools; you possess an innate curiosity, treating AI as a high-trust collaborator that is core to how you solve problems and accelerate your impact. We look for low-ego individuals who thrive in dynamic and fast-moving environments and move with an experimental mindset — who rapidly test emerging capabilities to discover simpler, more powerful ways to deliver results. At Snowflake, your role isn't just to execute a function, but to help redefine the future of how work gets done. Snowflake is seeking a Senior Partner Marketing Manager to lead go-to-market strategy for our scale services partner ecosystem spanning system integrators and resellers. This is a category-level leadership role, not a single-partner execution role. You will own the end-to-end marketing strategy for the Scale Services category, set goals for internal and external stakeholders across that category, and enable regional field teams and partners to self-execute joint go-to-market motions at scale. You will be expected to identify gaps across the sales, marketing, and partner ecosystem — and build the programs, frameworks, and tools to close them. You will operate with minimal oversight on ambiguous, cross-functional challenges and help others navigate similar complexity. WHAT YOU'LL DO CATEGORY-LEVEL STRATEGY & PLANNING * Own and develop joint marketing plans at the Scale Services category level — across the full SI/reseller ecosystem, not just individual partners. * Set goals for internal stakeholders (field marketing, PMM, alliances) and external partners, and be accountable to category-level pipeline and revenue outcomes. * Enable partner organizations and regional teams to build and submit their own joint marketing plans to Snowflake; establish the frameworks and templates that make this repeatable. * Make forward-looking bets on which partner relationships to invest in and grow — advising leadership on ecosystem prioritization. POSITIONING & MESSAGING * Develop new and innovative ways of articulating the Snowflake Value Proposition To Partners, particularly for large, multi-faceted partner relationships with complex solution overlays. * Champion Snowflake's AI Data Cloud narrative through the partner lens, ensuring SI/reseller messaging reflects the latest platform capabilities and customer use cases. GO-TO-MARKET PROGRAMS & DEMAND GENERATION * Identify gaps across sales, partner, and marketing motions and design new, innovative campaigns (demand gen, ABM motions, events, partner activations) customized to target customer and prospect segments. * Build campaigns-in-a-box, partner playbooks, and enablement resources that empower partners and field teams to execute independently with minimal hand-holding. * Align new campaign programs with field marketing, ABM, SDR, and product marketing functions to ensure pipeline alignment and avoid duplication. ECOSYSTEM EXPERTISE & PRODUCT ALIGNMENT * Be a recognized specialist in the SI/reseller ecosystem — deeply understanding partner business models, key GTM plays, and how partner capabilities map to customer use cases. * Embed with partner alliances and product marketing teams to proactively shape programs that align with future product launches and Snowflake platform milestones. * Build and grow a partner marketing community of practice — driving joint storytelling, shared enablement, and co-marketing best practices across the ecosystem. CROSS-FUNCTIONAL LEADERSHIP & COMMUNICATION * Build bridges between teams that don't traditionally work together — connecting partner alliances, product marketing, field marketing, SDR, and regional teams to create net-new GTM opportunities. * Develop a long-term communication strategy for the Scale Services ecosystem; empower geos to own and execute these channels on their own with clear guardrails. * Represent the partner perspective at VP/Director-level internal forums and at partner executive briefings. * Anticipate cross-team roadblocks and dependencies before they become blockers; resolve independently without escalation. * Provide directional guidance and mentorship to IC3/IC4 partner marketing teammates. WHAT YOU'LL BRING * 10+ years of B2B marketing experience, with at least 6+ years in partner marketing, channel marketing, or ecosystem GTM roles. * Deep familiarity with the SI/GSI and reseller ecosystem (e.g., Deloitte, Accenture, slalom, CDW, Presidio, or similar). * Proven ability to operate at a program/category level — not just executing campaigns but designing the systems that allow others to execute. * Strong cross-functional influencer — comfortable driving outcomes across sales, alliances, product, and marketing without direct authority. * Experience developing scalable enablement materials (playbooks, campaigns-in-a-box, partner toolkits) that field teams and partners actually use. * Demonstrated ability to navigate ambiguity — takes fuzzy problems and builds structured, executable plans. * Familiarity with cloud data platforms, AI/ML workloads, or data infrastructure a strong plus. * Excellent executive communication skills; comfortable presenting to VP and C-suite stakeholders internally and externally. HOW WE'LL MEASURE SUCCESS * Partner-sourced and partner-influenced pipeline generated through the SI/reseller ecosystem. * Co-marketing investment secured and activated with top-tier scale partners. * Partner and geo self-sufficiency — adoption rate of campaigns-in-a-box, playbooks, and enablement tools. * Demand generation program efficiency (cost-per-response, MQL conversion from partner-sourced programs). * Cross-functional program launches aligned to product milestones and Snowflake GTM priorities. Snowflake is growing fast, and we’re scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake. How do you want to make your impact? For jobs located in the United States, please visit the job posting on the Snowflake Careers Site for salary and benefits information: careers.snowflake.com

Senior Manager, Developer Relations

Snowflake

At Snowflake, we are powering the era of the agentic enterprise. To usher in this new era, we seek AI-native thinkers across every function who are energized by the opportunity to reinvent how they work. You don’t just use tools; you possess an innate curiosity, treating AI as a high-trust collaborator that is core to how you solve problems and accelerate your impact. We look for low-ego individuals who thrive in dynamic and fast-moving environments and move with an experimental mindset — who rapidly test emerging capabilities to discover simpler, more powerful ways to deliver results. At Snowflake, your role isn't just to execute a function, but to help redefine the future of how work gets done. ABOUT THE ROLE Snowflake’s mission is to mobilize the world’s data as the AI Data Cloud. Our AI & Developer products including CoCo for builders, CoWork for knowledge workers and well our developer tools like Notebooks, Streamlit, and App Runtime are how we put that mission into the daily workflows of developers and data teams. We're looking for a senior Developer Relations leader to own how builders discover, adopt, and succeed with Snowflake's AI and Developer portfolio, and to build and lead a team of Developer Advocates doing that work. You'll set the developer point of view for an ambiguous, fast-moving product area, manage and grow a team of DAs, and stay technical enough to set the quality bar yourself. WHAT YOU'LL DO Own the developer strategy for AI & Developer tools * Shape the developer point of view for complex, emerging product areas; anticipate where builders get stuck and align on the adoption path. * Connect market shifts, developer behavior, customer demand, and Snowflake strategy to influence product direction. * Maintain full awareness of the AI and Developer landscape and be the voice of the developer internally. Set the technical and quality bar * Personally produce and review production-quality adoption assets reference apps, quickstarts, demos, deep-dive guides, talks that withstand customer, field, and launch scrutiny. * Establish reusable patterns and review systems that raise content quality and accuracy across the team. Drive launches and reusable adoption systems * Lead multi-team launch adoption motions for priority AI & Developer products: define day-0 builder readiness, success metrics, dependencies, and follow-on adoption work. * Build durable adoption infrastructure such as repos, quickstarts, demos, workshops, field kits, docs patterns, playbooks, and discoverability across human channels, docs, search, AI assistants, community, and partners so wins compound instead of resetting each launch. Close the loop between developers and product * Run durable developer-signal loops that synthesize community, field, support, docs, usage data, and launch learnings into product feedback. * Build developer signals as a first-class product input that changes the roadmap and adoption priorities. Represent Snowflake in the ecosystem * Build and sustain Snowflake's credibility in strategic developer and open-source communities as a community member. * Enable your team and Snowflake engineers to participate credibly in these communities. Lead and grow the team * Create clarity in ambiguity, define the work, surface tradeoffs, and make cross-functional execution easier across Product, Engineering, Marketing, Community and various field teams. * Set clear goals and operating rhythms; balance hands-on contribution with enabling your team to do their best work. * Manage, coach, and develop a team of Developer Advocates; own hiring, performance, growth, and career development against the DevRel ladder. WHAT YOU'LL BRING * 10+ years of experience in Developer Relations, Developer Advocacy, Developer Experience, or a closely related technical field, with a track record of driving measurable developer adoption. * 5+ years of leadership experience managing, mentoring, or formally leading technical/DevRel teams, with the judgment to hire and grow advocates. * Strong hands-on technical foundation: you can build and debug real demos and explain architecture tradeoffs to both builders and internal partners. * Working fluency with modern AI development: how LLMs work (prompting, grounding, evaluation), common patterns (RAG, tools/agents, function calling), and hands-on experience building with LLM APIs or agent frameworks (e.g., Snowflake Cortex, OpenAI, Anthropic, OSS models). * Solid grounding in data and analytics workflows (SQL, ELT/ETL, dbt, orchestration) and empathy for the day-to-day realities of data and engineering teams. * Excellent communication and storytelling able to turn complex AI and data concepts into clear narratives for technical and executive audiences. * Demonstrated cross-functional leadership: influencing senior stakeholders across Product, Engineering, Field, and Marketing, and turning ambiguous work into executable plans. * Comfort defining outcome-based metrics and using data plus qualitative signals to prioritize, iterate, and decide what to stop doing. NICE TO HAVE * Experience with Snowflake or other cloud data platforms. * Familiarity with the Snowflake developer ecosystem, such as Notebooks, Streamlit, Cortex Agents, CoCo, CoWork etc. * Recognized community standing committer/maintainer role, foundation/governance participation, or a sustained presence in strategic developer communities. * A history of building reusable adoption systems (reference architectures, diagnostic tools, workshop programs) and communities * Prior experience as a software, data, or ML/AI engineer. WHY JOIN * Shape how AI agents change the way data and engineering teams build, at a strategic inflection point for Snowflake. * High visibility: your team's work shows up in key narratives with top customers and senior leadership. * Build and lead a team in a greenfield, high-impact area with real ownership from day one. * Be part of a culture that values thoughtful craftsmanship, velocity, and customer obsession. Our Human Resources Department may use artificial intelligence to support its administrative processes. This role is available and may represent a new position. This role is exempt from Ontario’s job posting requirements. Snowflake is growing fast, and we’re scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake. How do you want to make your impact? For jobs located in the United States, please visit the job posting on the Snowflake Careers Site for salary and benefits information: careers.snowflake.com

Executive Communications Manager

Snowflake

At Snowflake, we are powering the era of the agentic enterprise. To usher in this new era, we seek AI-native thinkers across every function who are energized by the opportunity to reinvent how they work. You don’t just use tools; you possess an innate curiosity, treating AI as a high-trust collaborator that is core to how you solve problems and accelerate your impact. We look for low-ego individuals who thrive in dynamic and fast-moving environments and move with an experimental mindset — who rapidly test emerging capabilities to discover simpler, more powerful ways to deliver results. At Snowflake, your role isn't just to execute a function, but to help redefine the future of how work gets done. Snowflake is about empowering enterprises to achieve their full potential — and people too. With a culture that's all in on impact, innovation, and collaboration, Snowflake is the sweet spot for building big, moving fast, and taking technology — and careers — to the next level. ABOUT THE ROLE Snowflake is looking for a talented, execution-oriented Manager of Executive Communications to support communications strategy for our GTM leadership team. This role is embedded within Snowflake's Executive Communications team and sits at the intersection of storytelling, strategy, and operations. You will help bring GTM leaders' voices to life across external channels, thought leadership platforms, and internal forums — ensuring their communications are sharp, consistent, and connected to Snowflake's go-to-market priorities. This is a role for someone who loves the craft of communications, thrives on building systems that scale, and brings energy and creativity to every project they touch. KEY RESPONSIBILITIES Executive Communications Leadership * Serve as a dedicated communications partner for Snowflake's GTM leadership, supporting a broad range of internal and external communications initiatives * Develop polished messaging, talking points, and written communications that reflect each leader's voice, priorities, and strategic positioning Thought Leadership & Executive Presence * Create compelling thought leadership content including op-eds, bylines, social posts, and long-form narratives that amplify GTM leaders' points of view * Support keynote and speaking preparation — from content development to messaging rehearsal — to enhance executive presence at industry events, customer summits, and other external forums * Identify and prioritize external speaking opportunities, awards, and visibility moments that advance GTM leaders' profiles Social & Campaign Workflows * Build and manage streamlined workflows for executive social media content, ensuring a consistent publishing cadence across platforms * Partner with social, PR, and other marketing teams to coordinate content calendars and campaign moments tied to GTM leadership priorities * Develop and maintain a reusable content library to increase speed, consistency, and scale Internal Forums & Employee Engagement * Lead the planning and execution of internal forums that showcase GTM leadership's strategic priorities and connect field and marketing teams to company direction * Draft communications for All Hands moments, leadership Q&As, team-facing announcements, and culture-building initiatives Cross-Functional Collaboration * Partner closely with Marketing, PR, and Field Marketing teams to align executive messaging with broader campaigns and GTM moments * Collaborate with the broader Executive Communications team to ensure GTM leadership narratives connect to Snowflake's company-wide leadership story ABOUT YOU * 5+ years of experience in executive communications, corporate communications, content strategy, or a related field — ideally in an enterprise technology or high-growth environment * Proven track record supporting senior executives with written communications, thought leadership, or executive visibility programs * Exceptional writer with strong editorial instincts and the ability to write in someone else's voice * Operationally minded: you build systems, maintain workflows, and don't let things fall through the cracks * Collaborative by nature with strong project management skills and the ability to manage multiple workstreams simultaneously * Comfortable working in a fast-paced environment with evolving priorities and senior stakeholders * Familiarity with B2B technology, GTM strategy, or marketing/sales dynamics is a strong plus WHY JOIN SNOWFLAKE? On this team, you'll work at the center of Snowflake's go-to-market narrative — helping some of the company's most visible leaders communicate with impact across every channel. This role is a rare opportunity to grow your craft, build programs from the ground up, and make a real mark on how Snowflake's story is told. If you're energized by high-visibility work and building things that scale, we'd love to hear from you. Every Snowflake employee is expected to follow the company's confidentiality and security standards for handling sensitive data. Snowflake employees must abide by the company's data security plan as an essential part of their duties. It is every employee's duty to keep customer information secure and confidential. Snowflake is growing fast, and we're scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake. How do you want to make your impact? Snowflake is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, color, gender identity or expression, marital status, national origin, disability, protected veteran status, race, religion, pregnancy, sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. Every Snowflake employee is expected to follow the company’s confidentiality and security standards for handling sensitive data. Snowflake employees must abide by the company’s data security plan as an essential part of their duties. It is every employee's duty to keep customer information secure and confidential. Snowflake is growing fast, and we’re scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake. How do you want to make your impact? For jobs located in the United States, please visit the job posting on the Snowflake Careers Site for salary and benefits information: careers.snowflake.com