Senior Vice President of Business Marketing

Position Summary   The Senior Vice President of Operations is a key executive leader responsible for driving operational excellence, financial performance, and resident satisfaction across a portfolio of approximately 65–75 senior living communities. Reporting directly to the Chief Operating Officer, the SVP provides strategic leadership to Regional Vice Presidents and operational teams while fostering a culture rooted in servant leadership, accountability, collaboration, and continuous improvement.   This executive partners closely with leaders across Clinical, Sales & Marketing, People, Finance, Quality, Development, and Asset Management to ensure consistent execution of company strategy and achievement of organizational goals. The ideal candidate is a highly collaborative leader who inspires others, develops talent, and delivers exceptional operational results through influence, partnership, and a people-first leadership philosophy.     Key Responsibilities   Operational Leadership Provide strategic oversight for a portfolio of 65–75 senior living communities across multiple states. Lead and develop a high-performing team of approximately 7–10 direct reports, including Regional Vice Presidents and other senior operational leaders. Drive operational performance through established key performance indicators, including occupancy, revenue, NOI, resident satisfaction, quality outcomes, regulatory compliance, and employee engagement. Ensure consistent execution of company initiatives while maintaining operational excellence across all communities. Foster a culture of accountability, transparency, continuous improvement, and operational discipline.     Executive Collaboration Partner with executive and functional leaders to align operational priorities with organizational strategy. Promote cross-functional collaboration among Clinical, Sales & Marketing, People, Finance, Quality, Culinary, Facilities, and other support teams. Champion enterprise-wide initiatives that improve resident experience, operational efficiency, and financial performance. Serve as a trusted advisor and strategic partner to executive leadership.     Leadership & Talent Development Build, mentor, and develop operational leaders capable of driving sustained organizational success. Lead through servant leadership by empowering teams, removing barriers, and creating an environment where leaders and associates can thrive. Establish clear expectations, provide ongoing coaching, and hold leaders accountable for achieving measurable results. Support succession planning and leadership development throughout the organization.     Growth & Strategic Initiatives Provide operational leadership and integration support for mergers, acquisitions, and portfolio transitions. Partner with development and integration teams to ensure successful onboarding of newly acquired communities. Identify opportunities to improve scalability, operational consistency, and organizational effectiveness. Support due diligence activities by evaluating operational readiness, risks, and opportunities.     Qualifications Bachelor's degree required; Master's degree in Healthcare Administration, Business Administration, or related field preferred. Minimum of 15 years of progressive operational leadership experience in senior living, healthcare, hospitality, or a multi-site service organization. Demonstrated success leading large, geographically dispersed portfolios of 65+ communities. Proven experience leading senior operational leaders and managing teams of 7–10 direct reports. Strong financial acumen with a track record of improving operational and financial performance. Experience supporting mergers, acquisitions, integrations, and organizational growth initiatives. Excellent executive presence, communication, and relationship-building skills. Ability to travel extensively to support community operations.   Leadership Competencies   The successful candidate will demonstrate:   Servant leadership that inspires trust, engagement, and high performance. Exceptional collaboration across executive and functional teams. Strong operational and strategic decision-making abilities. Accountability for results while empowering others to succeed. A commitment to developing leaders and building high-performing teams. Adaptability, resilience, and a continuous improvement mindset. Passion for delivering exceptional resident experiences and supporting team members.

Position Summary:   The Senior Vice President of Patient Access is responsible for the strategic and operational leadership of the organization’s patient growth engine, including Admissions, Clinical Outreach, Marketing, and Payor Strategy. This role oversees the full patient access journey to drive organizational growth, optimize referral pathways, improve payor relations, and ensure a seamless patient experience.   Essential Job Functions: * Develops integrated patient acquisition strategy * Aligns Admissions, Sales, and Marketing into unified growth model * Partners with executive leadership on growth, capacity, and payor alignment * Manages budgets and forecasts prospect volume by channel, admissions, and census growth * Uses analytics to drive ROI and efficiency * Partners with Operations, Clinical, and Finance teams * Participates in executive planning and strategy * Oversees admissions department and strategies to improve conversion, speed to admission, and patient experience * Supports in optimizing VOB, financial clearance, and counseling processes * Monitors admissions KPIs and guides admissions leadership, as needed * Leads referral growth strategy across healthcare providers and partners * Oversees sales team performance, pipeline management, and plan to strengthen strategic referral relationships * Identifies opportunities for new business and strategies to grow those relationships * Supports sales leadership in directing outreach representative activity and aligning to business needs * Supervises the digital marketing channel and overarching brand strategy * Directs SEO optimization, paid media, and conversion strategies * Ensures digital presence achieves business goals and drives desired consumer behavior * Oversees Payor Relations department * Develops strategy to increase access to services for patients * Collaborates with payors to develop relationships to drive business and patient volume * Ensures cohesion with contracting strategy and overarching business strategy * Enhances use of technology throughout patient acquisition process to meet shifting consumer behavior and to drive improved conversion * Ensures brand consistency and trust * Builds and monitors performance dashboards across acquisition channels and identifies areas of opportunities for improvement Knowledge, Education, Experience: * 10–15 years leadership experience in healthcare or behavioral health * Experience leading Admissions, Business Development (Clinical Outreach), Digital Marketing/Brand, and Payor functions   Employment Status: Full-Time Schedule: Exempt Work Location: Remote with 30% of travel