
VML MAP · Copenhagen
WHO WE ARE WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how ...
WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al
is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting
strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation,
CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class
partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth
solutions tailored to the needs of our clients’ businesses.
Would you like to contribute to high-impact growth strategies for our global top-tier clients, helping to drive significant
transformation and unlock new levels of value?
Are you a highly motivated, business-savvy professional ready to leverage your strategy consulting experience to tackle complex
challenges at the intersection of growth strategy, customer experience, technology and operations? Then you might be just the
Senior Strategy Consultant we’re looking for!
We specialize in helping brands to formulate and activate consumer-centric strategies that generate growth. We are looking for an
experienced Senior Strategy Consultant to join our expanding team. This role will focus on delivering robust customer experience
strategies for our clients in areas including loyalty, omni-channel CRM and Agentic CX.
You will primarily engage with client project teams, often owning key workstreams and deliverables independently within broader
strategic engagements.
Your assignments will focus on shaping strategic direction, including:
business growth, brand and CX strategy, and operational readiness.
objectives and market realities.
insights into tangible strategic recommendations.
improvement.
ensuring high-quality deliverables.
key project workstreams.
creative, and data execution.
You will join a team of highly skilled consultants and become part of a dynamic and international environment where you will
have ample opportunity to further develop your personal and professional consulting skills. Your role will involve significant
collaboration with cross-functional experts and professionals from our technology, data science, creative, and client teams across
our global offices. We are a leader within our field and are a transformation partner for some of the most admired brands in the
world.
You possess a self-starter and can-do mentality, thriving in fast-paced environments while maintaining a structured approach and
meticulous attention to detail. You demonstrate a superior ability to collect, analyze, and synthesize diverse qualitative and
quantitative data, establishing profound insights and crafting compelling, executive-ready narratives.
With your advanced reasoning skills, you can interpret extensive and ambiguous information, navigating multiple variables to form
robust strategies.
You excel at building and managing stakeholder relationships, and in addition, you have:
an in-house corporate strategy team.
consulting background is highly valued.
and present complex ideas clearly.
strategic insights and financial business cases.
solutions.
VML MAP is a world-leading Centre of Excellence that helps businesses humanize the relationship between the brand and the customer
through hyper personalization at scale, marketing automation and CRM. With the brain of a consultancy, the heart of an agency and
the power of technology and data, we work with some of the world's most admired brands to help them on their transformation
journey to becoming truly customer-centric. Together, we are 1000 + technology specialists, data scientists, strategic thinkers,
consultants, operations experts, and creative minds from 55+ nationalities.
We are part of the global VML network that encompasses more than 30,000 employees across 150+ offices in 60+ markets, each
contributing to a culture that values connection, belonging, and the power of differences.
About WPP
WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions,
world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single
company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture
opportunity and deliver transformational growth. For more information, visit WPP.com.
WPP (MAP/VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to
characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same
opportunities to progress in their careers.
When you click “Apply now” below, your information is sent to MAP/VML. To learn more about how we process your personal data
during when you apply for a role with us, on how you can update your information or have the information removed please read
our Privacy policy. California residents should read our California Recruitment Privacy Notice.
WHO WE ARE WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses. Are you an inspirational leader driven by a passion for transforming customer experiences and marketing strategies? Join our Customer & Business Strategy team to not only spearhead the design and delivery of innovative solutions for global brands but also to build, motivate, and empower high-performing teams. This is an opportunity to leave a lasting impact, both on our clients and on the incredible talent you will lead. WHAT WILL YOUR DAY LOOK LIKE? As a Senior Strategy Consulting Director, you will lead with vision and empathy, fostering an environment where innovation thrives and talent excels. Client Delivery * Inspire and Lead Client Engagements: Galvanize cross-functional teams to lead multiple complex client engagements, fostering a culture of excellence to ensure profound strategic impact, robust profitability, and unparalleled client satisfaction. * Strategic & Inspirational Partnership: Act as a strategic business partner to clients and their teams, providing visionary thought leadership across customer experience and marketing transformation, while inspiring confidence and driving collaborative success. * Empowerment & Stakeholder Mastery: Expertly navigate and manage complex stakeholder relationships across global, matrixed environments within VML / WPP, empowering your teams to achieve seamless collaboration and delivery. * Excellence in Delivery: Champion the highest quality of deliverables, instilling a commitment to measurable business value and inspiring teams to exceed expectations. Capability Development * Cultivate and Elevate the Capability: Provide visionary leadership in shaping and evolving the Customer & Business Strategy team’s core offerings, with a relentless focus on CX strategy, CRM, loyalty, and digital innovation, ensuring the team remains at the forefront of the industry. * Foster Innovation & Growth: Inspire and drive innovation in delivery methodologies, including the adoption of AI and agentic operating model design, empowering your team to explore new frontiers and deliver cutting-edge solutions. * Nurture & Develop Talent: A primary focus on being an inspirational mentor and dedicated coach to our consulting talent. You will actively guide career growth, conduct impactful performance reviews, facilitate meaningful goal setting, and champion continuous learning and skill development within your team. * Shape Our Culture: Play a pivotal role in contributing to the strategic direction, fostering an inclusive, high-performance, and supportive culture within the practice, where every team member feels valued and empowered to excel. Business Development * Lead & Inspire Business Growth: Take decisive leadership in major new business pursuits, inspiring your team to collaboratively convert opportunities into profitable and impactful engagements. * Strategic Client Expansion: Develop and execute visionary client relationship strategies, empowering your team to proactively grow VML MAP’s footprint and deepen client partnerships. * Orchestrate Partnerships: Proactively identify, cultivate, and manage strategic partnerships across technology and service ecosystems, leveraging your team's collective strengths. * Drive Team Success: Inspire the team to achieve ambitious revenue targets and strategically expand the client portfolio, fostering a shared sense of ownership and success. WHO ARE YOU GOING TO WORK WITH? You will be a pivotal and inspirational leader within our dynamic Customer & Business Strategy capability, reporting to the Capability Lead. In this highly collaborative role, you'll not only guide global brands, client teams, and internal stakeholders across VML / WPP through complex customer experience and marketing transformations, but you'll also serve as a foundational mentor. Your leadership will be instrumental in nurturing and developing our consulting talent, shaping our cutting-edge offerings, and continuously driving a culture of innovation and excellence. WHAT DO YOU BRING TO THE TABLE? * Proven Leadership & Consulting Experience: Extensive and proven experience in a Big 4 consultancy, leading strategy firm, or top-tier marketing agency, with a track record of building and nurturing high-performing teams. * Transformational Impact: Demonstrated success in leading, inspiring, and delivering complex customer experience and marketing transformation programs through effective team leadership. * Platform Acumen: Familiarity with leading platforms such as Salesforce, Adobe Experience Cloud, Braze, Google Marketing Platform, and the vision to guide teams in their optimal utilization. * Strategic Commercial Insight: Exceptional commercial acumen, with the ability to inspire teams to link strategic initiatives directly to measurable business value. * Inspirational Leadership & Communication: Outstanding communication, visionary leadership, and exemplary stakeholder management skills, with a proven ability to coach, mentor, and motivate teams to achieve collective success. A LEADER IN PERSONALIZED CUSTOMER EXPERIENCES VML MAP is a world-leading Centre of Excellence that helps businesses humanize the relationship between the brand and the customer through hyper personalization at scale, marketing automation and CRM. With the brain of a consultancy, the heart of an agency and the power of technology and data, we work with some of the world's most admired brands to help them on their transformation journey to becoming truly customer-centric. Together, we are 1000 + technology specialists, data scientists, strategic thinkers, consultants, operations experts, and creative minds from 55+ nationalities. A GLOBAL NETWORK We are part of the global VML network that encompasses more than 30,000 employees across 150+ offices in 60+ markets, each contributing to a culture that values connection, belonging, and the power of differences. #LI-EMEA About WPP WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com. WPP (MAP/VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. When you click “Apply now” below, your information is sent to MAP/VML. To learn more about how we process your personal data during when you apply for a role with us, on how you can update your information or have the information removed please read our Privacy policy. California residents should read our California Recruitment Privacy Notice.
WHO WE ARE WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses. Would you like to lead high-impact Customer Experience (CX) and CRM strategies for our global top-tier clients, driving significant business transformation and unlocking new levels of customer value? Are you a highly motivated, business-savvy professional ready to leverage your extensive strategy consulting experience to tackle complex challenges at the intersection of customer strategy, technology, and operations? Then you might be just the Strategy Consulting Manager we’re looking for! As our client portfolio continues its rapid expansion, specializing in the development of consumer-centric strategies that effectively integrate creativity and data to cultivate valuable relationships between consumers and brands, we are seeking and experienced Strategy Consulting Manager to join our highly engaged, skilled, and expanding Customer & Business Strategy Consulting team. This role will have a particular emphasis on CX design and CRM transformation. WHAT WILL YOUR DAY LOOK LIKE? You will primarily engage with client leadership teams, often leading workstreams and engagements independently within the CX and CRM domain. Your assignments will focus on shaping strategic direction, including: * Leading strategic work sessions with senior client stakeholders, facilitating critical decision-making processes around customer journey design, CRM capabilities, and CX innovation. * Driving the development of robust business cases, strategic recommendations, and actionable roadmaps for CX enhancement and CRM platform optimization/implementation, ensuring alignment with client objectives and market realities. * Orchestrating comprehensive customer research, journey mapping, and experience design activities, translating insights into tangible strategies for personalization, loyalty, and improved customer engagement. * Conducting current state assessments of client CRM capabilities and MarTech stacks, identifying gaps and opportunities for improvement to drive customer lifetime value. * Defining future-state CRM vision and requirements, contributing to technology selection (e.g., Salesforce, Adobe, Microsoft Dynamics, SAP CX) and implementation strategy. * Owning the delivery of strategic frameworks and solutions, from initial concept to implementation planning, ensuring impact and value creation across the customer lifecycle. * Cultivating and managing deep relationships with client executives, acting as a trusted advisor and thought partner on all matters related to customer strategy, experience, and CRM. * Proactively identifying and developing new business opportunities within the CX/CRM space, contributing significantly to our firm's growth and thought leadership. * Providing guidance and mentorship to project team members, fostering a high-performance culture and ensuring the quality of deliverables without direct line management responsibilities. * Shaping and evolving our proprietary CX/CRM offerings and methodologies, contributing directly to the firm’s intellectual capital and competitive edge. WHO ARE YOU GOING TO WORK WITH? You will join a team of highly skilled consultants and become part of a dynamic and international environment where you will have ample opportunity to further develop your personal and professional leadership skills. Your role will involve significant collaboration with cross-functional experts and professionals from our technology, data science, creative, and client teams across our global offices. We are a leader within our field and are a transformation partner for some of the most admired brands in the world. WHAT DO YOU BRING TO THE TABLE? You possess a self-starter and can-do mentality, thriving in complex environments while maintaining a structured approach and meticulous attention to strategic detail. You demonstrate a superior ability to collect, analyze, and synthesize diverse qualitative and quantitative data, establishing profound insights and crafting compelling, executive-ready narratives. With your advanced reasoning skills, you can interpret extensive and ambiguous information, navigating multiple abstract and concrete variables to form robust strategies. You excel at building and managing high-level stakeholder relationships, and in addition, you have: * A relevant master's degree; preferably within Business, Economics, Marketing, or a related quantitative field. * 5+ years of progressive strategy or management consulting experience from a top-tier consulting firm or Big 4 environment, with a significant focus on Customer Experience (CX) and Customer Relationship Management (CRM) initiatives. * Proven expertise in developing and implementing CX strategies (e.g., customer journey mapping, segmentation, personalization, loyalty programs) and CRM strategies (e.g., platform selection, roadmap definition, capability assessment, MarTech integration). * Deep understanding of leading CRM platforms (e.g., Salesforce, Adobe Experience Cloud, and Braze) and their strategic application. * Demonstrated ability to lead complex projects and workstreams independently, taking full ownership of deliverables and client outcomes in CX/CRM transformation. * Exceptional executive-level writing, presentation, and interpersonal communication skills, with a proven ability to influence senior stakeholders on customer-centric topics. * High proficiency in advanced analytical tools, Excel, and PowerPoint for executive communication, particularly for presenting CX insights and CRM value propositions. * Superior analytical and complex problem-solving abilities, capable of dissecting customer and technology challenges and formulating innovative solutions. * A willingness to travel internationally as required to meet client and project demands. A LEADER IN PERSONALIZED CUSTOMER EXPERIENCES VML MAP is a world-leading Centre of Excellence that helps businesses humanize the relationship between the brand and the customer through hyper personalization at scale, marketing automation and CRM. With the brain of a consultancy, the heart of an agency and the power of technology and data, we work with some of the world's most admired brands to help them on their transformation journey to becoming truly customer-centric. Together, we are 1000 + technology specialists, data scientists, strategic thinkers, consultants, operations experts, and creative minds from 55+ nationalities. A GLOBAL NETWORK We are part of the global VML network that encompasses more than 30,000 employees across 150+ offices in 60+ markets, each contributing to a culture that values connection, belonging, and the power of differences. #LI-EMEA About WPP WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com. WPP (MAP/VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. When you click “Apply now” below, your information is sent to MAP/VML. To learn more about how we process your personal data during when you apply for a role with us, on how you can update your information or have the information removed please read our Privacy policy. California residents should read our California Recruitment Privacy Notice.
Role Summary The Senior Strategy Consultant plays a senior, hands-on role in delivering high-quality client work and building long-term client relationships. The role contributes across futures, strategy, and innovation engagements, helping clients identify, shape, and unlock growth opportunities. The Senior Strategy Consultant combines consumer insight, commercial understanding, and strategic thinking to develop clear, practical recommendations. The role requires confidence working with senior stakeholders, comfort operating at pace and with ambiguity, and a willingness to take direct responsibility for the analysis, development, and delivery of consulting work. Key Responsibilities • Work directly with clients to identify, shape, and unlock growth opportunities. • Contribute across futures, strategy, and innovation engagements, from initial opportunity framing through to actionable recommendations. • Connect consumer insight, commercial reality, and strategic direction to develop practical growth strategies. • Lead and take ownership of defined client workstreams and project deliverables. • Work confidently with senior client stakeholders and build trusted, long-term relationships. • Conduct hands-on qualitative and quantitative analysis and translate findings into clear, commercially grounded recommendations. • Develop high-quality client materials, including Excel analysis, workshop and session designs, and PowerPoint presentations. • Plan, design, and facilitate client workshops, interviews, and working sessions. • Operate effectively in fast-paced, hypothesis-led projects, often with imperfect information or evolving briefs. • Manage priorities and deliver work to agreed timelines and quality standards. • Collaborate with colleagues and external specialists to deliver integrated client work. • Contribute to the continued development of consulting methods, tools, capabilities, and ways of working. • Explore how AI and other emerging tools can enhance strategy, innovation, analysis, and client delivery.