Senior Social Media Strategist (Lead Position) (m/w/d)

ABOUT THE OPPORTUNITY Contentful is looking for a Optimization Strategist (f/m/d) to join our Field team a business-minded subject matter expert who can walk into a room with a VP of Digital or CMO, command the conversation, and turn optimization and experimentation ambitions into committed business goals.  This is a revenue-impacting Field role that sits at the intersection of subject matter expertise and solution selling. Whether you've spent your career selling personalization platforms or you've led optimization and experimentation programs inside a large enterprise and developed a sharp commercial instinct along the way — what matters is that you can walk into a complex sales cycle, earn credibility fast, and move opportunities forward. The right candidate brings a genuine point of view on optimization — how to prioritize it, how to measure it, and how to communicate the vision to leaders who are still figuring out where to start.  WHAT TO EXPECT?  1. SOLUTION SELLING & FIELD ENGAGEMENT * Partner with Account Executives to drive pipeline and move opportunities forward — bringing the optimization and experimentation credibility and executive presence that accelerates deals from interest to commitment.  * This role influences pipeline and revenue outcomes in partnership with AEs but does not carry an individual quota. * Lead discovery and strategy sessions with senior digital and marketing leaders, mapping business objectives to concrete use cases, content and audience strategies, data flows, and experimentation patterns that make the case for Contentful Personalization and Analytics. * Collaborate with Solution Engineers and Value Engineers to position Contentful Personalization within a customer's broader composable architecture — connecting the dots across CMSs, CDPs, CRMs, analytics platforms, AI models, and ecommerce. 2.OPTIMIZATION STRATEGY & ADVISORY * With deep domain expertise, guide prospects and customers through what a successful optimization and experimentation practice can look like — and what it takes organizationally to get there. * Conduct structured enterprise discovery to assess where customers are today, where they can realistically go, and how to prioritize use cases, audiences, and channels to show early value. * Advise on change management, governance models, operating structures, and organizational readiness — from experimentation processes to centers of excellence — that enable optimization and experimentation to scale across brands, regions, and teams. 3. THOUGHT LEADERSHIP & FIELD INTELLIGENCE * Represent Contentful as a subject matter expert on optimization and experimentation strategy in customer conversations, at industry events, and in partner engagements * Bring structured field intelligence back to Product, GTM, and Marketing teams — surfacing patterns, gaps, and emerging trends that sharpen Contentful's positioning and roadmap. WHAT YOU NEED TO BE SUCCESSFUL? * A genuine point of view on optimization, experimentation, and analytics — combined with the commercial instinct to generate interest, build internal champions, and drive deals forward. * Proven ability to engage C-suite and senior business leaders (CMO, CDO, CIO, Heads of Digital) and drive strategic investment decisions — whether through a sales cycle or an internal program. * Deep familiarity with optimization and personalization platforms, A/B testing, segmentation, and experimentation in enterprise contexts — whether gained from selling platforms (e.g., Optimizely, Adobe, VWO) or running programs at scale inside an enterprise organization. * 5+ years in optimization, digital experience, or analytics leadership — or 3+ years in enterprise presales or digital strategy. Most candidates will be stronger in one track. What's non-negotiable is genuine optimization expertise paired with commercial drive. * Willingness to travel up to ~25%. HIGHLY DESIRED * Direct experience selling or buying personalization and optimization platforms (e.g., Optimizely, Adobe Target, VWO, Dynamic Yield, Sitecore, or similar) — giving you a competitive and commercial frame of reference that's hard to replicate. * Technical awareness of MACH and composable architectures — sufficient to credibly connect Contentful's approach to the customer's existing stack without needing to go deep on implementation. * Familiarity with how AI, LLMs, and AEO/GEO influence personalization and optimization strategies. WHAT SUCCESS LOOKS LIKE * Attached to and influenced close-won opportunities rates and ACV in the EMEA Enterprise and Strategic segments. * Delivered executive-level discovery and business case sessions that moved qualified opportunities from interest to active evaluation and successful close. * Established Contentful as a credible optimization and experimentation strategic partner — not just a CMS/DXP  — in customer conversations. WHAT’S IN IT FOR YOU? * Join an ambitious tech company reshaping the way people build digital experiences * Full-time employees receive Stock Options for the opportunity to share in the success of our company * Fertility and family building benefits, including a lifetime reimbursable wallet to support your growing family. * We value Work-Life balance and You Time! A generous amount of paid time off, including vacation days, sick days,  education days, compassion days for loss, and volunteer days * Time off to care for and focus on your growing family  * Use your personal annual education budget to improve your skills and grow in your career * Enjoy a full range of virtual and in-person events, including workshops, guest speakers, and fun team activities, supporting learning and networking exchange beyond the usual work duties  * An annual wellbeing stipend to care for your physical, financial, or emotional health * A monthly communication phone/internet stipend and phone hardware upgrade reimbursement. * New hire office equipment stipend for hybrid or distributed employees. Get the gear you need to work at your best. WHO ARE WE? Contentful is a leading digital experience platform that helps modern businesses meet the growing demand for engaging, personalized content at scale. By blending composability with native AI capabilities, Contentful enables dynamic personalization, automated content delivery, and real-time experimentation, powering next-generation digital experiences across brands, regions, and channels for more than 4,200 organizations worldwide. More than 700 people from more than 70 nations contribute their energy and creativity to Contentful, working from hubs in Berlin, Denver, San Francisco, London, New York, and distributed worldwide. EVERYONE IS WELCOME HERE! “Everyone is welcome here” is a celebrated component of our culture. At Contentful, we strive to create an inclusive environment that empowers our employees. We believe that our products and services benefit from our diverse backgrounds and experiences, and we are proud to be an equal opportunity employer. All qualified applications will receive consideration for employment without regard to race, color, national origin, religion, sexual orientation, gender, gender identity, age, physical [dis]ability, or length of time spent unemployed. We invite you to apply and join us! If you need reasonable accommodations at any point during the application or interview process, please let your recruiting coordinator know. Please be aware of scammers who may fraudulently allege to be from Contentful. These types of fraud can be carried out through copycat websites, fake email addresses claiming to be from our company, or social media. We do not ask for your personal information, such as bank account numbers, identification numbers, etc, through social media or chat-based apps, nor do we request or send money for the purchase of business equipment. If you suspect fraud, please report it to your local authorities, as well as reach out to us at security-esk@contentful.com with any information you may have. By clicking “Apply for this job,” I acknowledge that I have read the “Contentful’s Candidate Privacy Notice” and hereby consent to the collection, processing, use, and storage of my personal information as described therein.

Reddit is a community of communities. It’s built on shared interests, passion, and trust, and is home to the most open and authentic conversations on the internet. Every day, Reddit users submit, vote, and comment on the topics they care most about. With 100,000+ active communities and approximately 126 million daily active unique visitors, Reddit is one of the internet’s largest sources of information. For more information, visit www.redditinc.com. Location: At Reddit we continue to grow our teams with the best talent. We're completely remote friendly. Team Description: The Marketing Science team at Reddit leverages data to maximize the impact of Reddit’s own marketing investments. We serve as the engine behind our growth, using advanced experimentation, causal inference, and econometrics to understand what drives users to Reddit and what brings advertisers to our platform. We work at the intersection of brand building and performance marketing, ensuring every dollar spent is an investment in the long-term health of our ecosystem. Role Description: Reddit is looking for a highly experienced Staff Data Scientist to lead the strategy and technical execution of our Marketing Intelligence efforts. In this role, you will be the primary architect of how we measure and optimize Reddit’s marketing spend. You will focus on two critical flywheels: B2B Marketing (acquiring and retaining advertisers) and B2C Growth (acquiring and engaging new Redditors). This is a high-autonomy, high-impact role where you will set the long-term strategic goals for Reddit’s marketing measurement, influencing senior leadership and defining how we value our brand and performance efforts. Responsibilities: * Set Long-Term Marketing Strategy: Define the 2–3 year technical roadmap for marketing measurement. Establish the "North Star" metrics and frameworks that determine how Reddit allocates hundreds of millions in marketing budget. * Optimize Marketing ROI: Build and refine Media Mix Models (MMM) and Multi-Touch Attribution (MTA) systems to mathematically quantify the incremental impact of marketing spend. * Bridge B2B & B2C Growth: Design unified frameworks to optimize marketing aimed at both new advertisers (driving revenue) and new users (driving engagement), identifying synergies where brand awareness for one fuels growth for the other. * Advance Causal Inference & Experimentation: Lead the design of complex "always-on" incrementality testing and geo-holdout experiments. Develop methodologies to measure the long-term "halo effect" of brand marketing on organic growth. * Lead Through Influence: Collaborate deeply with Marketing, Growth, and Finance to translate complex data insights into actionable budget shifts.  * Be the Technical Guide for the Team: Mentor junior scientists and set the technical bar for code quality and statistical rigor across the Marketing organization. Minimum Qualifications: * Education: Advanced degree (Master’s or Ph.D.) in Statistics, Economics, Mathematics, or a related quantitative field. * Experience: * For M.S. holders: 10+ years of industry experience in marketing science, growth data science, or econometrics. * For Ph.D. holders: 6+ years of industry experience. * Domain Expertise: Deep understanding of the marketing ecosystem, including hands-on experience with Marketing Mix Modeling (MMM), Incrementality Testing, and Customer Lifetime Value (LTV) prediction. * Technical Skills: Advanced proficiency in Python or R and SQL. Experience building production-grade data pipelines and using machine learning for predictive modeling (e.g., churn prediction, lead scoring). * Strategic Communication: Proven track record of influencing C-suite stakeholders and "translating" complex statistical concepts into business strategy. * Adaptability: Experience working in fast-paced environments where you must navigate ambiguity and build frameworks from the ground up. Preferred Qualifications: * Experience with Bayesian structural time series or causal inference libraries. * Previous experience in a high-growth marketplace or social media platform. * A passion for the Reddit community and an understanding of our unique "Ads-as-Content" philosophy. Benefits: * Comprehensive Healthcare Benefits and Income Replacement Programs * 401k with Employer Match * Global Benefit programs that fit your lifestyle, from workspace to professional development to caregiving support * Family Planning Support * Gender-Affirming Care * Mental Health & Coaching Benefits * Flexible Vacation & Paid Volunteer Time Off * Generous Paid Parental Leave    #LI-REMOTE     Pay Transparency: This job posting may span more than one career level. In addition to base salary, this job is eligible to receive equity in the form of restricted stock units, and depending on the position offered, it may also be eligible to receive a commission. Additionally, Reddit offers a wide range of benefits to U.S.-based employees, including medical, dental, and vision insurance, 401(k) program with employer match, generous time off for vacation, and parental leave. To learn more, please visit https://www.redditinc.com/careers/. To provide greater transparency to candidates, we share base salary ranges for all US-based job postings regardless of state. We set standard base pay ranges for all roles based on function, level, and country location, benchmarked against similar stage growth companies. Final offer amounts are determined by multiple factors including, skills, depth of work experience and relevant licenses/credentials, and may vary from the amounts listed below. The base salary range for this position is: $217,000—$303,900 USD In select roles and locations, the interviews will be recorded, transcribed and summarized by artificial intelligence (AI). You will have the opportunity to opt out of recording, transcription and summarization prior to any scheduled interviews. During the interview, we will collect the following categories of personal information: Identifiers, Professional and Employment-Related Information, Sensory Information (audio/video recording), and any other categories of personal information you choose to share with us. We will use this information to evaluate your application for employment or an independent contractor role, as applicable.  We will not sell your personal information or disclose it to any third party for their marketing purposes.  We will delete any recording of your interview promptly after making a hiring decision.  For more information about how we will handle your personal information, including our retention of it, please refer to our Candidate Privacy Policy for Potential Employees and Contractors. Reddit is proud to be an equal opportunity employer, and is committed to building a workforce representative of the diverse communities we serve.  Reddit is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If, due to a disability, you need an accommodation during the interview process, please let your recruiter know.