CRM & Loyalty Specialist

CRM Specialist

CarTrawler

Tech that takes you places We’re CarTrawler, the global travel tech company behind seamless connections between people, places and possibilities. From powering car rental to creating smarter ways to move, we make travel smoother for millions worldwide. Our culture is built on curiosity, collaboration and craic where every idea counts and every journey matters. Ready to make an impact? Let’s go places together.  The purpose of this role is to; Deliver high-impact CRM campaigns for strategic partner accounts and brands, driving customer engagement and commercial performance. Ensure excellence in CRM campaign execution through data-driven insights, testing and marketing best practices. Own CRM campaign performance for strategic partners, leveraging customer insights, optimisation and CRM expertise to improve engagement, retention and commercial outcomes

Test & LearnSpecialist - Marketing Insights & Steering (Marketing)

H & M Hennes & Mauritz GBC AB

Job Description As a Test & Learn Specialist, you’ll join the Marketing Insights & Steering area within the Marketing Domain, where we enable data-driven decision-making across H&M’s global marketing organization. Our team plays a central role in understanding the impact of marketing ensuring that investments across channels, markets, and customer touchpoints are measurable, optimised, and aligned with business goals. We build and evolve the measurement ecosystem that underpins modern marketing at H&M - combining experimentation, attribution, and marketing mix modelling to generate actionable insights. From defining global measurement frameworks to analysing campaign and customer performance, we connect data, tools, and ways of working to help teams continuously learn and improve. Together, we empower stakeholders across marketing, tech, and business functions to make informed decisions, maximise the value of marketing investments, and drive sustainable growth. WHAT YOU’LL DO As a Test & Learn Specialist, you will play a key role in enabling data-driven decision-making across media, customer, and loyalty strategies. You will collaborate closely with the Test & Learn team (Lead and Specialist) and stakeholders across the organisation to run high-quality experiments and generate actionable insights on the impact of our marketing activities. You will be responsible for planning, designing, analysing, and communicating the results of experiments conducted across our communication channels. This role requires strong technical and analytical skills, attention to detail, and the ability to translate complex results into clear and relevant insights. As a Test & Learn Specialist, you will: Design and run experiments across marketing channels using robust methodologies Analyze results using statistical methods and translate findings into actionable insights Apply best practices in experimentation design, including hypothesis specification, power calculation, setup, analysis and validation Work hands-on with large datasets using SQL, Python, Google BigQuery, and Power BI Ensure data quality and reliability across experiments Communicate results clearly to technical and non-technical stakeholders Collaborate with teams across Marketing to support experiment execution and insight generation Contribute to improving experimentation methods and ways of working WHO YOU WILL WORK WITH: You will collaborate closely with teams across the Marketing organisation, including Activation (Media Operations and CRM & Loyalty), as well as Creative Production. You will also work with colleagues across the Marketing Tech Domain and Controlling to enable experiment execution, ensure data quality, and translate insights into business impact. WHO YOU ARE: You are a curious and analytical problem-solver with a strong interest in marketing measurement and experimentation. You enjoy working hands-on with data and are comfortable designing, analysing, and interpreting experiments to generate clear and actionable insights. You bring a structured and detail-oriented mindset, with the ability to translate business questions into well-designed tests and robust analyses. You are comfortable working with data at scale and ensure high quality in both your methodology and outputs. You collaborate effectively with stakeholders and peers, communicating complex concepts in a clear and accessible way. You are open to feedback, eager to learn, and motivated to continuously improve both your own work and how experimentation is applied across the organisation. We are looking for people with: Bachelor’s degree in Statistics, Engineering, Economics or related field 2+ years of experience working with data analytics, controlled experimentation, data science, marketing analytics, or related fields Experience with randomized controlled trial, hypothesis testing, quasi-experiments or similar methodologies Proficiency in SQL and experience managing large datasets from multiple data sources Knowledge of Python/R or other programming language Experience working with marketing and customer data is a plus Excellent communication and presentation skills, with the ability to convey complex concepts to non-technical audiences Analytical mindset and ability to lead with data-driven insights within a cross-functional team Fluent in English (written and spoken) Additional Information WHO WE ARE H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make. We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future. WHY YOU’LL LOVE WORKING HERE  We offer all our employees at H&M Group attractive benefits with extensive development opportunities around the globe. All our employees receive a staff discount card, usable on all our H&M Group brands in stores and online. Brands covered by the discount are H&M (Beauty and Move included), COS, Weekday, Monki, H&M HOME, & Other Stories, ARKET. In addition to our staff discount, all our employees are included in our H&M Incentive Program – HIP. You can read more about our H&M Incentive Program here. In addition to our global benefits, all our local markets offer different competitive perks and benefits. Please note that they may differ between employment type and countries. JOIN US Our uniqueness comes from a combination of many things – our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it’s our people who make us who we are. Take the next step in your career together with us. The journey starts here. *We are committed to a recruitment process that is fair, equitable, and based on competency. We therefore kindly ask you to not attach a cover letter in your application.

Senior CRM Project Manager

VML MAP

WHO WE ARE WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses. WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses. Step into the forefront of marketing brilliance as our next Senior Project Manager, where your delivery expertise and structured approach will shape the execution of global brand experiences. In this role, you’ll unlock the power of cutting-edge CRM systems and high-impact campaigns, managing the end-to-end delivery for some of the world’s most recognizable global brands. If you thrive on managing complex, large-scale projects, have a passion for data-driven customer journeys, and possess a deep understanding of premium brand ecosystems, your execution-focused mindset is the missing ingredient in our recipe for success. WHAT WILL YOUR DAY LOOK LIKE? You will be the key delivery partner for major global clients, guiding the execution of sophisticated CRM initiatives that optimize customer engagement, loyalty, and lifetime value. In this role, you must be a master of project governance, possess a deep understanding of CRM best practices, and excel at managing day-to-day communication with stakeholders on a global scale. You will focus on keeping projects on track, on budget, and delivered to the highest standards. More specifically, your tasks include: * Leading the delivery and implementation of customer relationship management (CRM) and loyalty initiatives for major global brands. * Focusing on executing sophisticated, personalized client communication campaigns from inception to deployment. * Managing global client relationships from a delivery perspective, acting as a trusted operational partner to ensure project success. * Developing detailed project scopes, complex timelines, and budgets, ensuring all deliverables are met efficiently and profitably. * Producing high-quality project status reports and presentations for client meetings. WHO ARE YOU GOING TO WORK WITH? You will be the linchpin in a network of closely coordinated project managers, developers, data scientists, and experienced designers. You will work alongside competent teammates from all around the world who always go the extra mile to help one another. WHAT DO YOU BRING TO THE TABLE? We are on the lookout for an organized, delivery-minded individual with a proven track record of managing projects for large-scale global accounts. You are proactive in driving projects forward, ensuring campaigns not only meet but surpass client expectations regularly. You are an easy-going person with a proactive, positive mindset and the resilience to navigate the complexities of global matrix organizations. As you will be overseeing several workstreams simultaneously, you are highly organized and can keep the big picture in focus while showing great attention to detail. In addition, you have: * 5+ years of experience in Project Management within CRM, digital marketing, or a related agency environment. * Proven experience working with large global brands (experience in the luxury and/or automotive sectors is highly advantageous). * Strong experience managing stakeholders across complex, global departments. * Deep knowledge of what working with data, technical projects, and enterprise marketing automation platforms entails. * Hands-on experience with the execution and implementation of projects within CRM, web, and/or marketing automation. * Strong familiarity with enterprise platforms, ideally Salesforce Marketing Cloud or Adobe Marketing Cloud. * The competence, confidence, and self-discipline to manage deadlines, estimates, and budgets excellently. * Exceptional communication and presentation skills in English.   A LEADER IN PERSONALIZED CUSTOMER EXPERIENCES VML MAP is a world-leading Centre of Excellence that helps businesses humanize the relationship between the brand and the customer through hyper personalization at scale, marketing automation and CRM. With the brain of a consultancy, the heart of an agency and the power of technology and data, we work with some of the world's most admired brands to help them on their transformation journey to becoming truly customer-centric. Together, we are 1000 + technology specialists, data scientists, strategic thinkers, consultants, operations experts, and creative minds from 55+ nationalities. A GLOBAL NETWORK We are part of the global VML network that encompasses more than 30,000 employees across 150+ offices in 60+ markets, each contributing to a culture that values connection, belonging, and the power of differences.  #LI-NAMER About WPP WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com. WPP (MAP/VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.  When you click “Apply now” below, your information is sent to MAP/VML. To learn more about how we process your personal data during when you apply for a role with us, on how you can update your information or have the information removed please read our Privacy policy. California residents should read our California Recruitment Privacy Notice.