Senior Marketing & Communications Manager (m/f/d)

FREENOW

Location: Hamburg  We are looking for a Senior Internal Communications Manager (f/m/d) to lead the development and execution of internal communication across the European region. As the internal voice of the company, you will work closely with regional stakeholders and global teams to ensure alignment and consistency of communication across markets. Operating as a senior individual contributor with a high degree of autonomy, you will play a key role in strengthening employee engagement, reinforcing company culture, and supporting Freenow’s strategic business priorities while positioning the company as an employer of choice. ---------------------------------------------------------------------------------------------------------------------------------- YOUR DAILY ADVENTURES WILL INCLUDE: * Build and execute internal communications strategies across Europe to inform, engage, and align employees with business priorities * Design and lead internal communication campaigns that reflect regional needs while staying aligned with global direction * Plan, create, and deliver clear and engaging communication across key channels such as Slack, All Hands meetings, email, and intranet * Roll out and adapt global communication to ensure local relevance and impact * Work closely with senior leaders and cross-functional teams to shape messaging and ensure consistency across the organization * Develop compelling storytelling and campaigns that bring the company’s culture, strategy, and people to life * Manage the communication calendar, ensuring clear prioritization and timely delivery of key messages * Improve internal communication infrastructure by introducing new tools, formats, and ways of working, including leveraging AI where relevant * Act as a trusted advisor on sensitive and complex communication topics, including change management initiatives * Strengthen company culture through effective communication, events, and dialogue formats ---------------------------------------------------------------------------------------------------------------------------------- TO BE SUCCESSFUL IN THIS ROLE: * University degree in Marketing, Communications, Journalism, Business Administration, or a related field * 5–7+ years of experience in internal communications, corporate communications, or employer branding, ideally in a multicultural and matrixed environment * Proven experience in developing and implementing internal communication strategies across multiple channels and formats * Strong experience working with senior stakeholders and influencing across different levels of the organization * Excellent writing and storytelling skills, with the ability to translate business priorities into clear and engaging narratives * Experience with digital communication tools and platforms such as Slack, MS Teams, or intranet systems * Familiarity with AI tools and technologies that enhance communication effectiveness and content creation * Fluent in English; German is a strong plus ---------------------------------------------------------------------------------------------------------------------------------- BENEFITS & PERKS IN A NUTSHELL: * Flexible working arrangements * LinkedIn Learning * Sabbatical & special leave policies * WeRoad partnership * Birthday, 24th + 31st December off * Short term EU work policy * Mobility Credit * Health Insurance * Employee assistance program     Plus more local benefits depending on your work location!   ---------------------------------------------------------------------------------------------------------------------------------- DIVERSITY, EQUITY & INCLUSION: Freenow is an equal opportunity employer and we consider qualified applicants regardless of race, religion, national origin, gender, gender identity, sexual orientation, disability or age. We want you to grow and evolve, bring your true self to work.  ---------------------------------------------------------------------------------------------------------------------------------- ABOUT FREENOW: We are Freenow, the European taxi app with the broadest multi-mobility offering, available in 9 markets and over 180 cities. Our app gives millions of passengers the freedom to move with a wide choice of services including taxis, private hire vehicles, carsharing, car rental, e-scooters, e-bikes, e-mopeds and public transport.Headquartered in Hamburg and led by our CEO Thomas Zimmermann, we are on a mission to make urban mobility more efficient, sustainable and inclusive.Since July 2025 we have been part of Lyft, a global mobility platform connecting riders and drivers for billions of rides across North America and Europe. Together we are building a more caring and connected world, creating new opportunities for innovation, growth and impact.

Appsfactory

BESCHREIBUNG About the Role A Project Manager at Edenspiekermann bridges the creative teams and clients, overseeing end-to-end delivery of design projects (branding, UX/UI) within budget and on time. They define project scope, manage resources, mitigate risks, and ensure high-quality, actionable creative output.  DEINE AUFGABEN * Client Management: Acting as the main point of contact, managing expectations, presenting designs, and collecting feedback. * Project Planning & Tracking: Defining scope, timelines, milestones, and deliverables. * Team Coordination: Scheduling resources, briefing creatives, and ensuring smooth workflow. * Budgeting & Reporting: Monitoring project expenses and preparing progress reports. * Quality Control: Ensuring the final product aligns with the initial brief and meets high creative standards.  DEIN PROFIL * Experience: 2-5+ years in creative, digital, or web design agency environments. * Methodologies: Proficiency in agile frameworks (Scrum, Kanban) and design thinking. * Tools: Familiarity with project management software (e.g., Asana, Confluence, Jira, Trello), file management (Google Workspace), and design software basics (Figma, Adobe Creative Cloud). * Soft Skills: Strong communication, negotiation, proactive problem-solving, and empathy for both client needs and creative processes.  Common Qualifications * Bachelor's degree in Marketing, Business administration, Management, Communications or a related field. * Certifications: CAPM (Certified Associate in Project Management) or PRINCE2 foundation. * Understanding of creative workflows, branding, and user experience principles. * Hands-on, pragmatic approach with a positive, business-oriented mindset. * Thanks to your communication skills you contribute to our trust- and respectful feedback mentality * Excellent communication skills in German and Englisch (C1+). WAS WIR DIR BIETEN * Participation as a central team member of a dynamic design consultancy, self-determined and independent work with direct connection to our partners, management and colleagues * The best team in the world :) * Flat hierarchies and the opportunity to contribute and implement your own ideas * A lot of personal responsibility, room for creativity and personal development, and thus the chance to grow together with the company * hybrid-work, a dog-friendly office and meditation to promote work-life balance * We balance work with family and private life (with a potential four day week if needed) * Inhouse coaching and mentoring WIR FREUEN UNS, DICH KENNENZULERNEN! We value diversity and therefore welcome all applications – regardless of gender, nationality, ethnic and social origin, religion/beliefs, disability, age, and sexual orientation and identity.

LeasingMarkt

A career driven by you. Join AutoScout24 Group and experience life in the fast lane. We’re not just leading the market; we’re creating it. We’re constantly innovating, evolving and transforming things for our customers. We’re driven, ambitious and determined to do our best work, together. For a career that doesn’t stand still, where you can put your ideas in the driving seat and change the way the world moves, join our international community.    In this pivotal role, you will own the CRM strategy for LeasingMarkt, working closely with the AutoScout24 CRM Lead to define the strategy, roadmap and accelerate customer engagement across Email, App Push, and WhatsApp. You will partner with Product and Engineering teams to deliver impactful CRM initiatives, optimize the customer lifecycle, and use data to continuously improve performance.  A key priority for this role will be leading LeasingMarkt's migration from Salesforce Marketing Cloud to Iterable, laying the foundations for a scalable, modern CRM ecosystem that unlocks new opportunities for personalization, automation, and AI-powered customer engagement.  What you'll do  * Own the CRM roadmap: Define and execute the CRM strategy for LeasingMarkt, aligning CRM initiatives with business objectives and customer lifecycle priorities.   * Own and optimize CRM engagement: Manage the end-to-end delivery of multi-channel CRM communications across Email, WhatsApp, and App Push. Continuously improve engagement, conversion, and retention by optimizing campaigns, customer journeys, and lifecycle communications.   * Drive personalization and lifecycle marketing: Develop audience growth strategies, build meaningful customer segments, and design personalized lifecycle journeys (e.g. onboarding, lead nurturing, re-engagement, and retention) to increase customer engagement and conversion.   * Lead the Salesforce Marketing Cloud → Iterable migration: Own the migration from planning through implementation, journey design, QA, testing, launch, and post-migration optimization, while ensuring business continuity.   * Drive CRM innovation: Identify and champion new opportunities in automation, AI, and personalization to continuously enhance the customer experience and scale CRM performance.  * Measure and improve performance: Monitor CRM health through dashboards and KPIs, analyze campaign performance, run A/B tests, and translate insights into actionable improvements.   * Collaborate across teams: Partner closely with Product Managers, Engineers, Data Analysts, and Marketing stakeholders to deliver CRM initiatives and continuously improve the customer experience.    What you bring  * You bring at least 5 years of hands-on experience in CRM / Lifecycle Marketing, ideally in multi-channel environments.  * Experience with CRM / marketing automation platforms (e.g. Salesforce Marketing Cloud, Iterable, Braze); migration experience is a plus.  * You are comfortable operating with a high degree of independence. You will be the dedicated CRM manager for the LeasingMarkt brand—working from a different location than the central CRM team (based in Berlin)—and can confidently shape strategy, execute campaigns, and drive results end-to-end.  * You can switch easily between strategic thinking and hands-on execution. You enjoy designing long-term CRM strategies just as much as creating and shipping day-to-day campaigns.  * You have strong campaign execution skills to take campaigns from idea to send.  * Comfortable with data and dashboards to measure impact and prioritize improvements.  * Structured, proactive working style and confidence working with multiple stakeholders.  * You are fluent in English (our working language). German proficiency is a plus.    A culture of growth   With over 50 nationalities represented, we’re proud to welcome people of all backgrounds to our growing community, and we’re always finding new ways to help people feel welcomed and included. Here, you’ll have the tools, training and support you need to work in a way that suits you, learn new skills and reach your potential.   For a career where you can drive our business and shape your future, apply now.  https://www.leasingmarkt.de/karriere