Senior AEO / GEO Lead (m/w/d)

Optimization Strategist (f/m/d)

Contentful

ABOUT THE OPPORTUNITY Contentful is looking for a Optimization Strategist (f/m/d) to join our Field team a business-minded subject matter expert who can walk into a room with a VP of Digital or CMO, command the conversation, and turn optimization and experimentation ambitions into committed business goals.  This is a revenue-impacting Field role that sits at the intersection of subject matter expertise and solution selling. Whether you've spent your career selling personalization platforms or you've led optimization and experimentation programs inside a large enterprise and developed a sharp commercial instinct along the way — what matters is that you can walk into a complex sales cycle, earn credibility fast, and move opportunities forward. The right candidate brings a genuine point of view on optimization — how to prioritize it, how to measure it, and how to communicate the vision to leaders who are still figuring out where to start.  WHAT TO EXPECT?  1. SOLUTION SELLING & FIELD ENGAGEMENT * Partner with Account Executives to drive pipeline and move opportunities forward — bringing the optimization and experimentation credibility and executive presence that accelerates deals from interest to commitment.  * This role influences pipeline and revenue outcomes in partnership with AEs but does not carry an individual quota. * Lead discovery and strategy sessions with senior digital and marketing leaders, mapping business objectives to concrete use cases, content and audience strategies, data flows, and experimentation patterns that make the case for Contentful Personalization and Analytics. * Collaborate with Solution Engineers and Value Engineers to position Contentful Personalization within a customer's broader composable architecture — connecting the dots across CMSs, CDPs, CRMs, analytics platforms, AI models, and ecommerce. 2.OPTIMIZATION STRATEGY & ADVISORY * With deep domain expertise, guide prospects and customers through what a successful optimization and experimentation practice can look like — and what it takes organizationally to get there. * Conduct structured enterprise discovery to assess where customers are today, where they can realistically go, and how to prioritize use cases, audiences, and channels to show early value. * Advise on change management, governance models, operating structures, and organizational readiness — from experimentation processes to centers of excellence — that enable optimization and experimentation to scale across brands, regions, and teams. 3. THOUGHT LEADERSHIP & FIELD INTELLIGENCE * Represent Contentful as a subject matter expert on optimization and experimentation strategy in customer conversations, at industry events, and in partner engagements * Bring structured field intelligence back to Product, GTM, and Marketing teams — surfacing patterns, gaps, and emerging trends that sharpen Contentful's positioning and roadmap. WHAT YOU NEED TO BE SUCCESSFUL? * A genuine point of view on optimization, experimentation, and analytics — combined with the commercial instinct to generate interest, build internal champions, and drive deals forward. * Proven ability to engage C-suite and senior business leaders (CMO, CDO, CIO, Heads of Digital) and drive strategic investment decisions — whether through a sales cycle or an internal program. * Deep familiarity with optimization and personalization platforms, A/B testing, segmentation, and experimentation in enterprise contexts — whether gained from selling platforms (e.g., Optimizely, Adobe, VWO) or running programs at scale inside an enterprise organization. * 5+ years in optimization, digital experience, or analytics leadership — or 3+ years in enterprise presales or digital strategy. Most candidates will be stronger in one track. What's non-negotiable is genuine optimization expertise paired with commercial drive. * Willingness to travel up to ~25%. HIGHLY DESIRED * Direct experience selling or buying personalization and optimization platforms (e.g., Optimizely, Adobe Target, VWO, Dynamic Yield, Sitecore, or similar) — giving you a competitive and commercial frame of reference that's hard to replicate. * Technical awareness of MACH and composable architectures — sufficient to credibly connect Contentful's approach to the customer's existing stack without needing to go deep on implementation. * Familiarity with how AI, LLMs, and AEO/GEO influence personalization and optimization strategies. WHAT SUCCESS LOOKS LIKE * Attached to and influenced close-won opportunities rates and ACV in the EMEA Enterprise and Strategic segments. * Delivered executive-level discovery and business case sessions that moved qualified opportunities from interest to active evaluation and successful close. * Established Contentful as a credible optimization and experimentation strategic partner — not just a CMS/DXP  — in customer conversations. WHAT’S IN IT FOR YOU? * Join an ambitious tech company reshaping the way people build digital experiences * Full-time employees receive Stock Options for the opportunity to share in the success of our company * Fertility and family building benefits, including a lifetime reimbursable wallet to support your growing family. * We value Work-Life balance and You Time! A generous amount of paid time off, including vacation days, sick days,  education days, compassion days for loss, and volunteer days * Time off to care for and focus on your growing family  * Use your personal annual education budget to improve your skills and grow in your career * Enjoy a full range of virtual and in-person events, including workshops, guest speakers, and fun team activities, supporting learning and networking exchange beyond the usual work duties  * An annual wellbeing stipend to care for your physical, financial, or emotional health * A monthly communication phone/internet stipend and phone hardware upgrade reimbursement. * New hire office equipment stipend for hybrid or distributed employees. Get the gear you need to work at your best. WHO ARE WE? Contentful is a leading digital experience platform that helps modern businesses meet the growing demand for engaging, personalized content at scale. By blending composability with native AI capabilities, Contentful enables dynamic personalization, automated content delivery, and real-time experimentation, powering next-generation digital experiences across brands, regions, and channels for more than 4,200 organizations worldwide. More than 700 people from more than 70 nations contribute their energy and creativity to Contentful, working from hubs in Berlin, Denver, San Francisco, London, New York, and distributed worldwide. EVERYONE IS WELCOME HERE! “Everyone is welcome here” is a celebrated component of our culture. At Contentful, we strive to create an inclusive environment that empowers our employees. We believe that our products and services benefit from our diverse backgrounds and experiences, and we are proud to be an equal opportunity employer. All qualified applications will receive consideration for employment without regard to race, color, national origin, religion, sexual orientation, gender, gender identity, age, physical [dis]ability, or length of time spent unemployed. We invite you to apply and join us! If you need reasonable accommodations at any point during the application or interview process, please let your recruiting coordinator know. Please be aware of scammers who may fraudulently allege to be from Contentful. These types of fraud can be carried out through copycat websites, fake email addresses claiming to be from our company, or social media. We do not ask for your personal information, such as bank account numbers, identification numbers, etc, through social media or chat-based apps, nor do we request or send money for the purchase of business equipment. If you suspect fraud, please report it to your local authorities, as well as reach out to us at security-esk@contentful.com with any information you may have. By clicking “Apply for this job,” I acknowledge that I have read the “Contentful’s Candidate Privacy Notice” and hereby consent to the collection, processing, use, and storage of my personal information as described therein.

Growth Marketer (12-Month Fixed Term Contract)

LearnUpon

Work Mode: Hybrid 3+ days per week in our Dublin office Department: Marketing   ABOUT THE COMPANY LearnUpon partners with over 1,600 organisations globally to unlock the potential of employees, customers & members through learning that’s easy, scalable and focused on results. CreateUpon is our brand-new, AI-first, cutting-edge solution that fundamentally changes how companies build instructional content. To help us scale this new venture and hit our growth targets, we are looking for a scrappy, entrepreneurial Growth Marketer to own the funnel from the ground up, fueling our product and sales led motions.   ABOUT THE TEAM The LearnUpon Marketing Team, specifically our Demand Generation and Growth engine functions as a strategic catalyst for scaling our global reach and driving revenue growth. We are a fast-moving, data-driven group responsible for capturing market interest, optimizing full-funnel conversion, and introducing groundbreaking innovations like CreateUpon to the world. By combining advanced marketing automation, cutting-edge AI workflows, and collaborative cross-functional execution, we build the predictable growth loops that fuel LearnUpon's most ambitious customer acquisition and market expansion goals.   ABOUT THE OPPORTUNITY This isn't a traditional corporate marketing execution role. You will essentially be the founding marketer for CreateUpon, operating with a high degree of autonomy in a startup-like environment but with the security and resources of a bigger business. Reporting to LearnUpon’s Senior Manager, Demand Generation, you’ll get to work with the LearnUpon marketing team, leveraging their experience and resources to support you in your role. You won’t need to manage Paid Media for CreateUpon, but you’ll get to work with the team that does. You’ll have many sources of knowledge and support across the founding team, product, engineering, finance, sales and more.   You are someone who lives and breathes modern marketing workflows, deeply understands Product-Led Growth (PLG), and uses AI tools daily to scale yourself and your impact. You will focus intensely on organic & agentic loops, funnel conversion, SEO, and community building to drive self-serve adoption.   In addition, you’ll be responsible for: * PLG Funnel & Web Conversion Optimization: Own the trial-to-pay user journey. You will audit, fix, and optimize our onboarding tracking, web systems, and conversion touchpoints to turn sign-ups into active, paying users. * Influencer & Community Management: Own CreateUpon audience research, partnering with L&D influencers and managing community presence on LinkedIn and Reddit. Social listening and engagement for CreateUpon. * Growth Experimentation: Rapidly deploy, measure, and iterate on growth experiments across the organic funnel, using data to double down on what works. * PLG-to-SLG Handoff Strategy: Design and manage the lead scoring and qualification logic that identifies high-intent product usage signals. Work with Revenue Operations & Marketing Operations to build automated triggers that route these product-qualified leads (PQLs) to the Sales team for a high-touch SLG follow-up. * Lifecycle Growth Engine (Learn-Try-Buy-Renew): Build and automate cross-lifecycle nurture tracks. Beyond initial onboarding, focus on driving long-term retention and expansion by mapping content and triggers to each stage of the Learn-Try-Buy-Renew journey, ensuring users consistently find value at every touchpoint. * Organic Content & SEO/AEO/GEO Strategy: Execute a highly targeted topic cluster strategy. You will lead content creation surrounding high-intent keywords, build competitor comparison/alternative landing pages, and leverage the experts in the business to develop onsite and offsite organic content. * Influencer & Community Management: Own CreateUpon audience research, partnering with L&D influencers and managing community presence on LinkedIn and Reddit. Social listening and engagement for CreateUpon. * Event Management: Execute the CreateUpon presence at LearnUpon events, deliver CreateUpon dedicated in-person, virtual and demo day events.   SKILLS & EXPERIENCE  Must-Haves             * PLG Expertise: Proven experience optimizing a self-serve, product-led growth SaaS funnel. You know how to look at drop-off data and fix it. * Signals-Based Growth Marketing: Proven experience using product usage data to drive marketing outcomes. Proficient in setting up event-based triggers (e.g., using HubSpot or similar stacks) where specific in-product actions automatically initiate nurture sequences or sales alerts.Startup Experience: You thrive in ambiguity. You’ve worked in early-stage startups or fast-moving incubation teams and are comfortable building the playbook while playing the game. * Organic Growth Toolkit: Strong execution skills in SEO, content distribution, and organic community growth. * Entrepreneurial Mindset: You are an execution-focused doer who takes radical ownership of numbers and outcomes. * AI-Native Marketer: You don’t just use AI to write copy; it is fundamentally integrated into how you research, automate tasks, build workflows, and scale your output. * SAAS Measurement: Familiar with reporting across the full funnel including GA4, Hubspot, Salesforce, & BI Tools.    Nice-to-Haves * Experience in the LMS or Learning Tech industry. * Experience building agents that do low level tasks for you autonomously * Familiarity with prompt engineering and evaluating generative AI tools for enterprise use. * A relevant qualification (Degree or equivalent) in Marketing, Business, Analytics, AI or a related field. *If you don’t tick every box but believe this role is a mutually good fit, please don’t hesitate to apply. We’d love to hear from you.   WHY JOIN LEARNUPON? From comprehensive rewards and generous time off to meaningful investment in your growth and development, LearnUpon gives you the support, trust, and opportunity to do the most impactful work of your career. Learn more here.    HIRING PROCESS * Qualified applicants may be invited to an initial screening call with a member of our TA Team. * Successful candidates will be invited to a series of practical interviews. * Finally, candidates will have an interview with a member of our C-Suite Team. * Successful candidates will be contacted with an offer to join our team.   Note: At LearnUpon, we utilise AI to enhance the speed and quality of our screening and assessment practices, but our hiring decisions are always human.    If you need any accommodations during the hiring process, please reach out to us at peopleops@learnupon.com.   LearnUpon is an Equal Opportunities Employer.  We do not discriminate on the basis of gender, marital status, family status, age disability, sexual orientation, race, religion, membership of the Traveller community, or any other legally protected status.   Check out our Careers site and Instagram to learn more about working at LearnUpon.   By submitting your application, you agree to LearnUpon's Privacy Policy.

Senior Technical SEO Specialist - Remote Europe

Reedsy

About Reedsy We’re here to give authors the tools and resources they need to create beautiful books. Our curated marketplace gathers the industry's best publishing professionals — the likes of Stephen King's designer, Neil Gaiman's editor or Walter Isaacson's publicist. We’ve grown to a community of 3,000,000 authors and over 5,000 freelancers in just a few short years, while picking up a number of industry awards along the way 🏆 Want to help us? Cool, keep reading! Responsibilities We receive millions of visitors each month, and content marketing is our primary customer acquisition channel. Your role is to ensure our content is as discoverable as possible across both traditional search engines and AI-powered search. * Be the technical SEO lead for a team of seven writers. * Conduct technical SEO audits (site architecture, crawling, indexation, Core Web Vitals, schema, internal linking, etc.). * Research, test, and implement new strategies to improve both SEO and AI search visibility (GEO/AEO). * Conduct regular reporting on rankings, AI citations, CTR, and other key metrics, with recommendations for re-optimization. * Build AI-assisted workflows for content production, SEO analysis, and reporting. Requirements * Outstanding knowledge of technical SEO, on-page SEO, and website architecture. * Excellent analytical skills, with hands-on experience using tools such as Google Analytics, Google Search Console, Ahrefs, Screaming Frog, and similar platforms. * Hands-on experience optimizing content for AI search (GEO/AEO), including ChatGPT, Gemini, Claude, Google AI Overviews, Perplexity, and other AI assistants. * Strong understanding of structured data (Schema.org), crawling, indexation, and modern web technologies. A background in software development is a plus. * Experience working closely with both engineering and editorial/content teams. * Comfortable using AI tools and automation to improve SEO workflows and scale content operations. Bonus Points * You've helped scale organic traffic for a startup through content and technical SEO. * Experience optimizing for platforms beyond Google, including YouTube, Reddit, Perplexity, and other emerging discovery channels. * Experience with Python, SQL, workflow automation tools (n8n, Make, etc.), and vibe-coding. * A good dose of ambition, and an even better sense of humor. * Fluent in multiple languages. Reedsy welcomes candidates from all backgrounds.