Senior Financial Analyst, GTM Finance

At Veriforce, we help companies in high-risk industries keep their people, worksites, and supply chains safe and compliant. As a global leader in contractor and supply chain risk management, our SaaS platform simplifies contractor onboarding, credentialing, and compliance while providing powerful analytics and insights. Beyond software, we offer expert support, training, and consulting so our clients can operate with confidence. Together, we’re making workplaces safer every day. We're looking for a Senior Financial Analyst to serve as a strategic finance partner for our GTM, Operator Qualification (OQ) product line, and G&A/COGS functions. This role blends operational rigor, including ownership of the monthly billings and expense processes, with strategic analysis that shapes how we grow. You'll own the driver-based operating model for the business, translate financial results into actionable insight, and guide capital planning decisions. This is a high-visibility role with regular exposure to senior leadership.

Are you an FP&A professional who thrives on both the rigour of financial planning and the commercial complexity of go-to-market strategy? Are you looking for a role where you’ll build sophisticated models, work across the full business cycle, and partner with leaders who expect finance to help them think - not just report? The Impact You Will Have: As FP&A Associate at Elliptic, you will bring broad FP&A capability to a high-growth, data-rich environment. You will own core planning and forecasting processes while developing deep expertise in GTM finance - working with complex driver-based models, commercial KPIs, and cross-functional business cases. Your work will inform how Elliptic allocates resources, evaluates opportunities, and tracks performance across the business. What you will do: Day-to-day responsibilities: * Build and maintain, driver-based financial models covering revenue, GTM performance, and scenario analysis * Partner with the the Commercial Org. and Insights team to track KPIs, surface insights, and support decision-making * Own ARR, bookings and churn reporting, ensuring accuracy and consistency across systems * Develop and present business cases to support investment decisions, headcount requests, and new market opportunities * Support business reviews with structured data-driven commentary and variance analysis * Assist in the annual planning and reforecast cycles Longer-term projects: * Lead the design of scalable forecasting frameworks as Elliptic grows into new markets and segments * Drive GTM efficiency modelling to assess ROI across channels, geographies and customer segments * Partner with Data and Rev Ops to improve financial data infrastructure and reporting quality What You Will Achieve in Your First 6 Months: * Enhance and own the driver-based forecast model, running an 18-month forecast with the GTM organisation * Build exec-level reporting to provide transparency on ARR performance and its key drivers * Drive meaningful resource allocation decisions through financial and operational analysis * Deliver automation and efficiency improvements to the planning and reporting cycle You will be a great fit here if you: * Have strong FP&A foundations and genuine interest in applying them in a fast-paced, commercial environment * Enjoy working with complex data and are energised by structuring ambiguous problems into clear analytical frameworks * Are a self-starter who proactively identifies gaps and brings well-reasoned solutions * Build credibility quickly with non-finance stakeholders and enjoy being a genuine thought partner * Have intellectual curiosity about crypto, digital assets or financial crime compliance Our ideal candidate has: * Solid FP&A experience, ideally in a fast-growth technology business, with exposure to both corporate planning and commercial finance * Experience building and maintaining complex, driver-based financial models in Google Sheets or Excel - you understand how to structure a model, not just populate one * The ability to work with GTM KPIs and translate them into financial insight * Strong analytical and problem-solving skills: able to segment a complex problem logically, and work through it efficiently * Confidence working with large and complex datasets * Proven ability to improve and scale FP&A processes, tooling and reporting infrastructure * Strong written and verbal communication: able to present clearly to senior stakeholders and simplify complexity without losing substance * AI fluency is essential - candidates must demonstrate effective use of AI tools to accelerate analysis, automate reporting, and generate insight Bonus Points for: * Exposure to crypto, fintech or regtech industries * Experience in B2B SaaS and / or a background in consulting * Experience with FP&A planning tools * Familiarity with RevOps workflows and CRM data structures (e.g. HubSpot) * Experience contributing to or owning a go-to-market planning process JOB BENEFITS > How we work: * Hybrid working and the option to work from almost anywhere for up to 90 days per year * £500 Remote working budget to set up your home office space > Learning & Development: * $1,000 Learning & Development budget to use on anything (agreed with your manager) that contributes to your growth and development > Vacation/ Leave: * Holidays: 25 days of annual leave + bank holidays * An extra day for your birthday * Enhanced parental leave: we provide eligible employees, regardless of gender or whether they become a parent by birth or adoption, 16 weeks fully-paid leave and leave. > Benefits: * Private Health Insurance - we use Vitality! * Full access to Spill Mental Health Support * Life Assurance: we hope you will never need this - but our cover is for 4 times your salary to your beneficiaries * Cycle to Work Scheme