Senior SEO Specialist

Senior SEO Specialist at Mercive Are you the kind of person who sees a ranking drop and takes ownership of figuring out why, end-to-end? Do you thrive when you get to shape how SEO is done across an entire agency, not just tick off audit items, and do you treat AI as a serious multiplier for what you can deliver? Then you might be the person we're looking for at our office in the center of Copenhagen. Mercive is a fast-growing Shopify e-commerce agency based in Copenhagen. We're the right match if you want to join a team that pushes boundaries and solves real business problems through design, technology, and strategy. We believe AI is fundamentally changing how digital work gets done, and we're putting it at the core of how we work, not as a gimmick, but as a genuine multiplier for quality, speed, and what's even possible to deliver. We're looking for specialists with an entrepreneurial mindset: people who take initiative, own outcomes, and hold themselves accountable without waiting to be told. The Role You'll take responsibility for our SEO practice, ensuring every project follows best practices, whether that's an ongoing client we're growing month over month, or a large-scale platform migration where getting the technical foundation right is critical. You'll be the person who sets the standard for how SEO is done at Mercive and makes sure it's applied consistently across the team. AI is increasingly part of how we work, and SEO is no exception, whether that's using AI to accelerate content and technical audits, building automated monitoring and reporting, or finding leverage in repetitive analysis work. We don't expect you to be an AI expert on day one, but we do want someone genuinely curious and eager to push what's possible. The specialists who thrive here are the ones who experiment, find leverage, and bring new approaches to the team. The search landscape itself is shifting fast. AI Overviews, ChatGPT, Perplexity, and other answer engines are changing how people discover brands, and traditional SEO is becoming GEO (Generative Engine Optimization). We want someone who's actively thinking about how our clients stay visible when the search result is increasingly an AI-generated answer, not a list of blue links. This is an open, fast-moving space, and we're looking for someone eager to help define how Mercive approaches it. Shopify is our main focus, and much of your work will center on the technical and strategic SEO challenges that come with premium DTC and fashion brands: international SEO and multi-market setups (Shopify Markets, hreflang, subfolder structures), site migrations where preserving and improving rankings is non-negotiable, structured data, Core Web Vitals, the architectural decisions that determine whether a storefront performs in search, and the emerging discipline of optimizing for AI answer engines and LLM-driven discovery, where the playbook is still being written. You'll work closely with developers, UX, and project management to make sure SEO is built in from the start, not bolted on at the end. This is a fast-paced environment where the opportunities for growth are endless, and where the people who take ownership and run with things go furthest. Responsibilities Take ownership of Mercive's SEO practice, defining best practices and ensuring they're applied consistently across all client projects and internal work Lead the SEO workstream on large migration projects, owning URL structure, redirect mapping, indexation, and the technical foundation needed to preserve and improve rankings Drive ongoing SEO strategy and execution for retainer clients, identifying opportunities and turning them into measurable results Develop and own Mercive's approach to GEO (Generative Engine Optimization), helping clients stay visible across AI Overviews, ChatGPT, Perplexity, and other answer engines Stay ahead of how AI is reshaping search and discovery, and translate emerging trends into concrete strategies for our clients Explore, adopt, and champion AI-assisted SEO tools and workflows to improve the speed and depth of audits, monitoring, reporting, and analysis Conduct technical SEO audits and translate findings into clear, prioritized actions for developers and clients Own international and multi-market SEO, including Shopify Markets, hreflang, and subfolder URL strategies Monitor performance, diagnose ranking and indexation issues, and act decisively when something changes Work closely with developers, UX, and project management to scope, plan, and deliver SEO requirements as an integral part of new projects and features Advocate for improvements to quality, performance, and scalability that have broad SEO impact across the team Provide guidance and mentorship to colleagues, helping raise the overall SEO competence of the agency Qualifications An entrepreneurial mindset: a self-starter who takes initiative, owns outcomes, and holds themselves accountable Familiarity with AI-assisted tools and workflows (e.g. Claude, DataForSEO automations, AI-driven content and audit tooling), or a strong drive to master them Genuine interest in (and ideally hands-on experience with) GEO and how generative engines surface and cite brands, with a drive to build expertise as the space evolves Hands-on experience with industry-standard SEO tools such as Ahrefs, Semrush, AccuRanker, DataForSEO, Google Search Console, and Screaming Frog Strong technical SEO foundation: crawling and indexation, site architecture, structured data, redirects, and Core Web Vitals Experience with site migrations and the SEO considerations involved in preserving and improving rankings Experience with e-commerce SEO, ideally on Shopify, is a strong plus Understanding of international and multi-market SEO (hreflang, multi-domain or subfolder structures) A solid grasp of how SEO interacts with semantic HTML, page performance, and front-end implementation At least 3 years of professional SEO experience Strong analytical skills and the ability to turn data into clear, prioritized recommendations Positive, solution-oriented mindset, with strong organizational skills Benefits Daily lunch at Restaurant Lalala Coffee, soda & snacks in the office Friday bars & fun events Office located in central Copenhagen If you can see yourself being a part of Mercive, please send us your CV and a description of why you are interested in this role. You need to be located close to Copenhagen to be considered for this job.