Global CRM – Functional Lead/Product Owner : Microsoft Dynamics

WPP

WPP is the trusted growth partner for the world’s leading brands.  We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth.    We work with the world's most valuable brands and have global reach across 100+ markets, with deep local expertise.   Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow.    For more information, visit WPP.com.   Why we're hiring: WPP is driving one of the largest transformations in the marketing and advertising industry. Under the leadership of our Global CIO, we are uniting 2,500+ technology professionals into a single global function – powering the future of our agencies and clients. As part of this, we are delivering a global CRM transformation, consolidating multiple legacy platforms into a single Microsoft Dynamics–based solution. This programme will simplify our tech landscape, enhance client visibility, and enable consistent, data-driven ways of working worldwide.   We’re looking for a Senior Business Analyst to play a pivotal role in shaping and delivering this transformation. You will lead discovery, define requirements, and ensure business needs are translated into high-quality solutions. Working at the intersection of business, design, and technology, you’ll partner closely with functional, change, and delivery teams to: * Drive clear, structured discovery and analysis * Enable strong, globally aligned functional design * Support the move from local solutions to standardised global processes * Ensure traceability from business outcomes to delivery This is a high-impact role, central to reducing complexity, driving adoption, and delivering real business value across WPP. What you'll be doing: * Lead end-to-end discovery across markets, agencies, and functions to understand current processes, systems, pain points, and opportunities * Elicit, analyse, and document business requirements, use cases, and user stories aligned to the global CRM vision * Support the design of future-state global CRM processes in partnership with the CRM Functional Lead and Design Authority * Evaluate market, agency, and client-specific needs, distinguishing core global requirements from local configuration * Ensure clear traceability between business requirements, functional design, and delivered outcomes * Collaborate with technology teams and system integrators to clarify requirements and support delivery * Contribute to prioritisation, release planning, and trade-off decisions through evidence-based analysis * Support change and adoption by creating clear, user-friendly documentation and workflows * Proactively identify risks, dependencies, and impacts related to scope, processes, and data * Support the definition of CRM data structures, standards, and governance * Ensure alignment between process design, data models, and reporting requirements * Drive improvements in data quality, consistency, and usage across CRM What you'll need: * Proven experience as a Senior Business Analyst on large scale, global technology or platform transformation programmes  * Strong discovery and analysis capability in complex, decentralised or multi business organisations * Experience working on CRM, ERP, or enterprise SaaS implementations (Microsoft Dynamics experience beneficial but not essential) * Demonstrated ability to translate ambiguous business needs into clear, structured requirements * Strong stakeholder engagement skills, with the ability to work effectively with senior business leaders, product owners, and technical teams * Comfortable operating across both strategic discovery and detailed delivery phases   Who you are: You're open: We are inclusive and collaborative; we encourage the free exchange of ideas; we respect and celebrate diverse views. We are open-minded: to new ideas, new partnerships, new ways of working. You're optimistic: We believe in the power of creativity, technology and talent to create brighter futures or our people, our clients and our communities. We approach all that we do with conviction: to try the new and to seek the unexpected. You're extraordinary: we are stronger together: through collaboration we achieve the amazing. We are creative leaders and pioneers of our industry; we provide extraordinary every day.   What we'll give you: Passionate, inspired people – We aim to create a culture in which people can do extraordinary work. Scale and opportunity – We offer the opportunity to create, influence and complete projects at a scale that is unparalleled in the industry. Challenging and stimulating work – Unique work and the opportunity to join a group of creative problem solvers. Are you up for the challenge? #LI-Hybrid  We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. PLEASE READ OUR PRIVACY NOTICE (HTTPS://WWW.WPP.COM/EN/CAREERS/WPP-PRIVACY-POLICY-FOR-RECRUITMENT) FOR MORE INFORMATION ON HOW WE PROCESS THE INFORMATION YOU PROVIDE.

VML MAP

WHO WE ARE WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses. Are you eager to learn new technologies and inspire a team to build cutting-edge solutions within Salesforce Marketing Cloud? Do you appreciate a collaborative and empowering working environment where you get a high level of decision-making authority, the support you need, and the opportunity to shape technical strategy? Can you lead a team in transforming complex business requirements into excellent technical solutions within the SFMC ecosystem? And would you like to lead some of the world’s most skilled marketing automation developers on one of the industry's most advanced CRM platforms? Then you might be just the one we are looking for! What will your day look like? As a Manager - Salesforce Marketing Cloud Development, you will be responsible for leading and inspiring a team of skilled developers, defining the technical architecture, and overseeing the end-to-end delivery of complex Salesforce Marketing Cloud projects. Your job will be to translate advanced client requirements into robust, scalable technical solutions within SFMC by researching concepts, strategy, and target for the project. You will guide your team in developing automations, approving technical specifications, estimates, deployment plans, and test methodologies. Furthermore, your tasks include: * Driving product implementation and customisation initiatives within Salesforce Marketing Cloud for major clients. * Establishing and ensuring adherence to best practices for testing, maintaining, and optimising client applications and platforms built on SFMC. * Leading stakeholder communication, providing strategic project feedback and updates, and championing agile methodologies within your team's delivery. * Mentoring and developing junior and senior developers, fostering a culture of continuous learning and excellence within the SFMC space. * Contributing to solution architecture and technical roadmap planning for large-scale Salesforce Marketing Cloud implementations. Who are you going to work with? You will lead within an exciting and challenging professional environment, collaborating closely with Architects, Technical Project Managers, and other Managers across our diverse capabilities. You will foster cross-functional partnerships with Data Specialists and Designers, ensuring seamless integration and innovative solutions built leveraging Salesforce Marketing Cloud. Our common feature is that we are all competent, respectful teammates who you will inspire and empower to go the extra mile to help one another. We value room for diversity, and you will get a chance to shape your daily tasks while leading your team's professional skillset development. We are proud of our multicultural environment and easy-going, dynamic atmosphere where we not only work together – we are great at having fun as well. What do you bring to the table? You are a visionary and influential leader with a proactive approach to problem-solving and a passion for developing talent. Your proven ability to act as a strategic advisor for clients and colleagues means you confidently articulate complex technical concepts, influence decision-making, and drive organized, high-quality project delivery within the Salesforce Marketing Cloud domain. You are adept at breaking down ambitious projects into manageable chunks and ensuring your team meets deadlines. In addition, you have: * 6+ years of progressive developer experience, with at least 2+ years in a leadership or mentorship capacity within an agency or consulting environment, specifically focused on Salesforce Marketing Cloud. * Deep architectural and hands-on expertise with Salesforce Marketing Cloud, including advanced knowledge of Adstudio, Social Studio, and Einstein. * Mastery of technologies such as SQL, AMPscript, and JavaScript, with a strong emphasis on setting technical standards and guiding complex SFMC implementations. * Demonstrated experience with Workflow Engines, HTML, CSS, and proficiency in multiple programming languages, contributing to innovative solution design and technical problem-solving within SFMC. * Exceptional communication and presentation skills (in English), enabling you to articulate strategic vision and technical roadmaps to diverse audiences, and influence client decisions related to Salesforce Marketing Cloud solutions. * Strong marketing domain knowledge is a significant plus. A leader in personalized customer experiences VML MAP is a world-leading Centre of Excellence that helps businesses humanize the relationship between the brand and the customer through hyper personalization at scale, marketing automation and CRM. With the brain of a consultancy, the heart of an agency and the power of technology and data, we work with some of the world's most admired brands to help them on their transformation journey to becoming truly customer-centric, leveraging platforms like Salesforce Marketing Cloud. Together, we are 1000 + technology specialists, data scientists, strategic thinkers, consultants, operations experts, and creative minds from 55+ nationalities. A global network We are part of the global VML network that encompasses more than 30,000 employees across 150+ offices in 60+ markets, each contributing to a culture that values connection, belonging, and the power of differences.   About WPP WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com. WPP (MAP/VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.  When you click “Apply now” below, your information is sent to MAP/VML. To learn more about how we process your personal data during when you apply for a role with us, on how you can update your information or have the information removed please read our Privacy policy. California residents should read our California Recruitment Privacy Notice.

VML MAP

WHO WE ARE WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses.   Are you eager to learn about innovative technologies and lead a team to success? Would you like to work with cutting-edge internal tools developed by the Catalyst team (MAP's internal product team)? If so, you could be the Salesforce Marketing Cloud Consulting Manager we are looking for! WHAT WILL YOUR DAY LOOK LIKE? As the Application Consultant Manager, you will lead a dynamic team while also being deeply involved in technical solutions, ensuring that marketing campaigns for global brands are launched seamlessly at scale. Your role will include both team leadership and individual contributor responsibilities. You'll be responsible for guiding your team in streamlining client operations and activating new technical capabilities while ensuring the development and adoption of Catalyst tools. At the same time, you’ll remain hands-on in configuring, implementing, and optimizing end-to-end client experiences. More specifically your tasks will include: Team Leadership and Management * Lead and mentor a team of Application Consultants, ensuring their professional growth and the successful adoption of Catalyst tools across clients. * Set performance goals, provide constructive feedback, and foster a culture of collaboration and innovation within the team. * Oversee team productivity, project timelines, and ensure resource allocation for optimal delivery of solutions. * Promote a culture of continuous improvement, ensuring the team is always advancing technical skills while also achieving client success. Individual Contributor Responsibilities * Collaborate effectively within a cross-functional team to understand client business objectives and translate them into technical requirements. * Drive the successful configuration and implementation of customized business rules, automations, and features in the Catalyst platform. * Identify, troubleshoot, and resolve technical issues to ensure a seamless user experience for clients. * Use data to build audiences, manage segments, and optimize marketing strategies. * Continuously assess and advise on product improvements, always seeking ways to enhance the Catalyst platform. * Serve as a trusted advisor for clients, guiding them through the setup and optimization of their marketing automation setups, customer journeys, and lifecycle programs. * Experience working with a marketing automation platform, either, SFMC, adobe campaign or braze. WHO ARE YOU GOING TO WORK WITH? You’ll be working with a highly skilled team, including developers, architects, data specialists, and product managers, all focused on delivering exceptional products and customer experiences. You will also collaborate closely with other internal teams, including creative and client-facing experts, to drive success. WHAT DO YOU BRING TO THE TABLE? You are a strategic thinker with excellent leadership skills, ready to balance team management with direct technical contribution. Your deep understanding of marketing operations and customer journey optimization allows you to advise both your team and clients on the best technical solutions. You possess strong JavaScript skills and have experience developing tailored solutions within a marketing automation platform. Additionally, you bring: * Proven experience in leading a team of marketing automation (SFMC or adobe campaign) consultants and guiding them in delivering technical solutions to clients. * Experience with salesforce marketing cloud OR adobe campaign is essential * Strong problem-solving and analytical skills, with the ability to adapt to changing project requirements. * Expertise in data management and the ability to use data for segmentation and reporting. * A client-focused approach that ensures the delivery of solutions that align with clients' business goals. A LEADER IN PERSONALIZED CUSTOMER EXPERIENCES VML MAP is a world-leading Centre of Excellence that helps businesses humanize the relationship between the brand and the customer through hyper personalization at scale, marketing automation and CRM. With the brain of a consultancy, the heart of an agency and the power of technology and data, we work with some of the world's most admired brands to help them on their transformation journey to becoming truly customer-centric. Together, we are 1000 + technology specialists, data scientists, strategic thinkers, consultants, operations experts, and creative minds from 55+ nationalities. A GLOBAL NETWORK We are part of the global VML network that encompasses more than 30,000 employees across 150+ offices in 60+ markets, each contributing to a culture that values connection, belonging, and the power of differences.  #LI-EMEA   About WPP WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com. WPP (MAP/VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.  When you click “Apply now” below, your information is sent to MAP/VML. To learn more about how we process your personal data during when you apply for a role with us, on how you can update your information or have the information removed please read our Privacy policy. California residents should read our California Recruitment Privacy Notice.