Growth Marketing Director

Runna

We're putting together a talented team to build the #1 training platform for Runners We help everyday runners become outstanding by building an incredible app providing world-class training, coaching and community for everyone, whether you're improving your 5k time or training for your first marathon. We’re growing extremely fast! In November 2023 we closed a $6.5M funding round led by JamJar with participation from Eka Ventures, Venrex and Creator Ventures. In 2024, we were selected by Apple as one of three global finalists for the iPhone app of the year, reflecting the innovation and impact of what we’ve built & in 2025 we were acquired by Strava! Our ambition is huge: to become the go-to global leading training platform for millions of runners everywhere. We’re growing with purpose and looking for people who want to build something meaningful with lasting impact. With the recent acquisition by Strava accelerating our journey, now is a really magical time to join. 🚀 THE TEAM YOU'LL JOIN The CRM team at Runna sits within our Growth Marketing function and is responsible for how our owned channels interact with our brand to give our Runnas the best app experience possible. From first-touch onboarding through to retention, renewal, and winback, we utilise our channels (Email, Push & In-app) to help sustain our incredible growth. Sitting at the intersection of marketing, product, and data, the team builds and iterates lifecycle journeys that drive growth while protecting customer experience. This role works closely with other Growth Marketing teams, Product, Data, Brand/Partnerships, and the Lifecycle team at Strava to ensure our comms engine is scalable, measurable, and continuously improving.⁠ WHAT YOU'LL BE DOING You'll own Runna's CRM function end-to-end, working directly with the Growth Marketing Director to define the CRM strategy and deliver against company OKRs. You'll partner cross-functionally to ensure CRM is tightly integrated with product changes, brand initiatives, and the broader Growth roadmap. You'll lead our fantastic CRM team of 4, that sit across both our Acquisition and Retention initiatives whilst also managing key vendor relationships. CRM ROADMAP AND LIFECYCLE STRATEGY: Set the direction for lifecycle marketing (conversion, retention, renewals, winback), translate priorities into a clear roadmap, and drive delivery across the team’s backlog and planned initiatives.⁠ Use qualitative feedback, product data, and user research to shape what we send, when, and why. MEASURING INCREMENTAL CRM IMPACT & MANAGING REPORTING: Maintain or upgrade our current measurement framework that proves CRM’s incremental value to the business. Establish clear attribution and incrementality approaches (holdouts/A-B tests where possible), and ensure tracking is reliable across channels and platforms. Drive monthly reporting rhythms and create clear updates for performance reviews and cross-functional alignment.⁠ BUILD AND LEAD A CULTURE OF EXPERIMENTATION AND LEARNING: Foster a test-and-learn operating rhythm across the team — structured experimentation calendars, shared learnings, and a bias toward evidence over assumption. Stay current on lifecycle and CRM industry evolution and bring new ideas, tools, and approaches back to the team. Encourage curiosity and make space for the team to explore what's next. LEAD, SUPPORT, AND DEVELOP THE CRM TEAM: Set a high bar for quality and create an environment where the team does the best work of their careers. Provide clear prioritisation, regular coaching, and constructive feedback. Identify stretch opportunities that accelerate individual growth, and actively develop the team's skills in areas like experimentation design, data fluency, and cross-functional collaboration.⁠ HELP DRIVE CROSS-BRAND LIFECYCLE GROWTH ACROSS STRAVA AND RUNNA: Partner closely with Strava stakeholders to turn cross-brand opportunities into measurable lifecycle impact — shaping strategy and execution for communications that send Strava audiences into Runna (and keep them engaged). Help to maintain tight coordination across teams, and continuously optimise performance through testing and learnings. MANAGE RELATIONSHIPS WITH KEY CRM AND DELIVERABILITY VENDORS: Own vendor relationships end-to-end — onboarding and enablement, contract/commercials support, roadmap alignment, and ongoing performance management. Act as the primary point of contact for troubleshooting and technical support, coordinate escalations and feature requests, and ensure each tool is configured correctly and used effectively across the team. WHAT YOU'LL BRING * 7+ years in lifecycle/CRM marketing for a B2C product, with proven impact on engagement, revenue, and lifetime value * Strong analytical mindset - comfortable defining hypotheses, interpreting results, and coaching your team to do the same * Hands-on experience with lifecycle channel execution (email, in-app, push), including segmentation, QA, scheduling, and performance optimisation * Skilled at building scalable processes (QA, calendars, approvals, documentation) without slowing execution * Proven track record hiring, managing, and mentoring high-performing CRM teams * Thrives in fast-paced, high-growth environments with ambiguity and shifting priorities * Effective cross-functional operator - knows when to push, when to listen, and how to align teams with competing priorities * Comfortable rolling up sleeves during critical moments to unblock delivery and raise quality * You're based in London or able to come into our Vauxhall office regularly (3 days a week) YOU WILL BE SUCCESSFUL HERE BY: Running toward the data, not away from it. You treat experimentation as a core operating discipline and build a culture of learning and iteration.⁠ ⁠Building strong cross-functional relationships. Product, Data, Engineering, and Growth stakeholders trust you as the owner of CRM strategy and execution. You’re a real problem solver and don’t mind upskilling yourself and your team when entering new CRM territory. Thinking in systems, not sends. You build lifecycle infrastructure (templates, tooling hygiene, reporting cadence) that makes the whole team faster over time.⁠ BONUS POINTS IF * You’ve scaled lifecycle marketing for a subscription mobile app. * You’ve worked on CRM + product-led growth intersections (e.g., onboarding, paywalls, upgrade paths). * You’re familiar with any of our tech stack; Iterable, Mixpanel, Aampe, Omni, Everest, Litmus, Zapier BENEFITS: We’re also committed to continually evolving our benefits to support you as we grow. Here is a brief overview what we currently offer in the UK 🇬🇧 * 🏢 Flexible working – we typically spend 3 days a week together in our Vauxhall office * 🏝️ 25 days holiday, plus bank holidays (which you can take whenever suits you) * 📱Free Runna & Strava subscriptions for you and 3 of your friends (get ready to be your friends fave person or save them for holiday presents!) * 🧘 Headspace membership * 💸 Money every year to spend on gear, events and the gym! * 🏥 Private health insurance with Bupa and workplace pension scheme * 💖Modern Health is a mental wellness platform and app that combines technology with professional support to improve mental well-being and reduce stress * 🥕Carrot fertility support - this benefits provider can provide inclusive fertility, hormonal health, and family-forming benefits to our global employee population and takes the burden off what we know can be a stressful process. Please let us know if there’s anything we can do to better accommodate you throughout the interview process - this can be from scheduling interviews around childcare commitments to accessibility requirements. We want you to show your best self in the process, so please speak to your Talent Partner!

On

Your mission Integrated Brand & Product Campaigns * Lead the creation and execution of impactful brand and product campaigns from concept to launch, overseeing the full lifecycle including creative development, production, social media, PR, retail marketing, partnerships, and event execution. * Demonstrate the ability to build campaigns from zero to one, shaping compelling product and brand stories that resonate with consumers. Marketing Strategy & Excellence * Leverage global best practices and local market insights to continuously elevate marketing excellence. * Balance a cohesive global brand identity with locally relevant campaigns that resonate with diverse consumer segments and cultural contexts. * Ensure strong, consistent brand storytelling across all consumer touchpoints. Business & Data-Driven Leadership * Deeply understand the business and apply data, insights, and performance metrics to inform marketing decisions. * Deploy diverse marketing strategies and channels to drive brand awareness, demand generation, and long-term brand equity. * Balance short-term commercial impact with long-term brand building. Leadership & Cross-Functional Collaboration * Lead, inspire, and develop a large, high-performing marketing team, fostering a culture of collaboration, accountability, and growth. * Manage marketing budgets and ensure effective allocation to maximize brand and business impact. * Act as a bridge between global and local teams, advocating for local market needs while ensuring strong execution of global strategies. * Partner closely with commercial, retail, product, and global marketing teams to deliver integrated business outcomes. * Communicate and collaborate effectively with global senior leadership, providing strategic insights and market perspectives. Your Story * Over 20 years of experience in marketing and communications. Proven track record in sportswear, footwear, apparel, or FMCG industries. * Strong strategic thinking combined with hands-on execution capability. * Demonstrated success leading large-scale brand and product campaigns across multiple channels. * Experience managing sizable teams (over 30) in a fast-paced environment. * Deep understanding of modern marketing ecosystems, including digital, social media, PR, retail marketing, and experiential marketing. * Highly data-driven and commercially minded, with a strong understanding of how marketing drives business growth. * Exceptional leadership, communication, and stakeholder management skills, including experience working with global senior executives. * Ability to operate effectively in a global organization with strong cross-market collaboration. What We Offer On is a place that is centered around growth and progress. We offer an environment designed to give people the tools to develop holistically – to stay active, to learn, explore and innovate. Our distinctive approach combines a supportive, team-oriented atmosphere, with access to personal self-care for both physical and mental well-being, so each person is led by purpose. On is an Equal Opportunity Employer. We are committed to creating a work environment that is fair and inclusive, where all decisions related to recruitment, advancement, and retention are free of discrimination.

Seqera

Seqera exists to advance science for everyone through software We provide software for scientists solving today's most complex and important challenges from pioneering innovative therapeutics to unveiling the secrets of our universe. The journey began a decade ago with Nextflow — open software that helps over 100,000 global scientists analyze and process data, with more power and flexibility than ever before. Today, Seqera consolidates fragmented data and diverse computing resources into a unified platform. Our modern biotech stack is trusted by over 150 leading life sciences organizations. Empowered with modern software engineering, organizations conduct science faster, on larger datasets, and with more confidence. Seqera accelerates discoveries in an open world. Would you like to be a part of a company with a bigger purpose and make it successful with your own ideas? If yes, keep reading! About the role We are seeking a Director of Marketing to lead and scale Seqera’s demand generation and deal support engine as we enter our next stage of growth. This is a player–coach role for a hands-on marketing leader who thrives in a growth-stage environment. You will work closely with Sales, RevOps, Product, and Customer Experience teams to define how marketing drives growth at Seqera. This is not a “set strategy and delegate” role. We are looking for someone who enjoys rolling up their sleeves, testing ideas and iterating quickly, learning from data, and continuously improving how we go-to-market. This role is available across EST and UK timezones. What You'll Do You will own Seqera’s demand generation & performance marketing efforts end-to-end, from acquisition through pipeline creation and acceleration, with clear accountability for outcomes. * Own demand generation and pipeline impact Design and execute programs that support multiple deal motions: high-velocity demand generation for lower ACV deals (typically <$50K), and more targeted ABM and nurture-led programs for mid-market and enterprise opportunities ($50K–$500K+). * Be a player–coach Personally lead and execute key initiatives across paid media, lifecycle marketing, website conversion, ABM, content, and experimentation, while mentoring and developing the marketing team. * Build and scale the demand engine Design repeatable, multi-channel programs that compound over time. Balance short-term pipeline needs with long-term growth investments. * Optimize website and email programs Lead website strategy, conversion rate optimization, and user experience improvements. Build sophisticated email nurture programs and marketing automation that support both high-velocity deals and long-cycle enterprise opportunities. * Own events as a core demand channel Plan and execute an integrated events strategy including field events, industry conferences, and owned events and connect event activity to pipeline creation, acceleration, and strong post-event nurture in close partnership with Sales. * Partner closely with Sales and RevOps Align on ICPs, funnel definitions, handoffs, and forecasting. Run funnel health reviews and continuously improve deal velocity and conversion. * Leverage product and community strengths Work cross-functionally to translate open-source adoption, product-led growth, and community engagement into measurable business impact. * Be data-driven and decisive Own dashboards, pipeline forecasting, and performance reviews. Make decisions with imperfect data, test quickly, and iterate based on results. * Contribute to marketing culture at Seqera Improve processes, document best practices, support hiring, and help shape a high-performing, execution-focused marketing function. About you You are a hands-on marketing leader with deep demand generation and account nurturing experience, who thrives in a sales-led, growth-stage environment focused on measurable outcomes and ARR. * You have 8+ years of experience in B2B SaaS marketing, with a strong track record of driving pipeline and revenue in sales-led organizations, including support for mid-market and strategic enterprise accounts. * You have direct experience partnering with Sales leadership on account strategy, funnel health, forecasting, and deal acceleration, and you are comfortable being accountable for shared revenue outcomes. * You have deep hands-on experience with demand generation and performance marketing, including paid acquisition, experimentation, budget ownership, and ROI analysis. * You understand how marketing supports different sales motions, from high-velocity pipeline generation to ABM, account-based nurture, and deal support for strategic accounts. * You are comfortable operating in ambiguity and building systems from scratch, especially in environments where Sales and Marketing must evolve together. * You are analytical and outcome-oriented. You care about pipeline, revenue impact, CAC, and payback, not vanity metrics. * You communicate clearly and confidently with Sales, RevOps, and executive leadership, using data to explain what is working, what is not, and what to do next. * You enjoy being a player-coach, setting direction, getting into the tools when needed, and mentoring others to raise the bar for execution. Nice to have: * Experience marketing to technical audiences (developers, scientists, data engineers). * Background in open source, developer tools, data infrastructure, or life sciences software. * Exposure to sales-led or hybrid GTM models. Don’t meet every single requirement? At Seqera, we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role and your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles. What will you find working at Seqera? * Flexible working hours and remote-friendly culture. * International working environment with more than 25 nationalities. * Passionate & talented team. * Continuous skills development. * Team retreats and bonding activities. * A culture where your opinion is valued and your decisions have a real impact on the industry. * Excitement of a fast-growing startup in a constantly changing environment Great benefits * Time off: 20 days for vacations per year, 3 days given by Seqera in December, and the national/public holidays according to your location. * Equity * Private health insurance with United Healthcare, dental with Delta, and vision coverage from Vision Service Plan. * Private life insurance with Lincoln * Investment app with Vestwell (401K) * Home office equipment (valued over 1,000 USD) * Subscription to Oliva, Mental Health App * Learning and development budget per year (1,000 USD)