Marketing Localization - Business Development Manager

Payhawk

Company Mission Payhawk is a leading global spend management solution for scaling businesses. Headquartered in London and combining company cards, reimbursable expenses and accounts payable into a single product; its future-facing technology enables finance teams to control and automate company spending at scale. The Payhawk customer base includes fast-growing and mature multinational companies in 32 countries including LuxAir and Wagestream. With offices in New York, London, Berlin, Munich , Barcelona, Paris, Amsterdam, Vilnius and Sofia; Payhawk is backed by renowned investors such as Lightspeed Venture Partners, Greenoaks, QED Investors, Bek Ventures and Eleven Ventures. Our values include supporting flat hierarchies, taking ownership and responsibility, seeking and providing feedback, managing constructive critique, and speaking our minds. We understand that the best ideas don’t all come from the same place, so we encourage diversity and inclusion in all areas of our work. The future of fintech is about more than money, and we believe in work-life balance, continual learning, and empowered teams. We’re also on a journey to measure and improve our environmental and social impact. From virtual cards to digital subscriptions, our software and automation help take paper out of the equation for our customers, too. We’re changing the world of payments, and we’re looking for an exceptional team to help us.    About the Role Shape the future of growth at Payhawk. This is a high-impact global role, working directly with the CMO to build, scale, and optimise demand generation for one of our platform products.  We need an experienced demand generation operator who’s ready to design global campaign strategies from scratch, driving experimentation, and collaborating cross-functionally to create aligned, insight-driven growth. If you’ve built a successful demand-generation machine in a single market and are ready to take your playbook global, this is your next step. Outcomes you will drive * Pipeline and MRR generation for the Product you are responsible for (New Business and Expansion) * MRR and Number of Won Named Accounts * Pipeline from Named Accounts * Driving a consistent flow of “Engaged” Named Accounts each month * Increasing Engaged-to-SAL conversion rates through highly relevant campaign motions * Generating pipeline from ABM at an industry-leading ROI per euro spent Responsibilities  * Demand-generation strategy: Define the strategy for generating demand for the Product across new business and expansion motions * GTM Pod Leadership: Alongside a Product Marketing Manager, you will be responsible for steering a cross-functional marketing team (a “GTM Pod”). You will make decisions regarding the demand-generation initiatives * GTM Pod Reporting: Contribute to Monthly Reports and leadership discussions. In particular, justifying spending decisions and marketing ROI * Ultimate budget owner: Decide how to allocate the budget across demand-generation and demand-capture channels and initiatives, to maximise cost-efficiency and marketing ROI * ABM strategy & architecture: Define our campaign structure, hypotheses, personas, and targeting aligned to the new Named Accounts structure in the Revenue Org * Account funnel design: Build and maintain the framework and rules for progression through ABM funnel stages * Growth-focused execution: Launch campaigns fast, test relentlessly, and refine based on real-world feedback * Content creation: Develop key campaign assets (ads, emails, landing pages), and partner with the Content Team for localization * Multi-touch and multi-channel orchestration: Activate campaigns across multiple channels including digital ads, outbound email, and gifting * AI-powered personalization: Use AI and martech tools to tailor messaging and campaigns to account segments * Performance analytics: Track and analyse campaign effectiveness, and identify opportunities for optimisation * Playbook development: Codify what works into repeatable models for global scale * BDR alignment: Collaborate closely with our BDR team to ensure ABM signals inform outreach and drive conversion * AE alignment: Collaborate closely with our AE team to ensure MQLs are worked promptly and expertly, and we win the pipeline we create Requirements * 5+ years Demand-Gen experience, ideally in B2B SaaS or fintech * Proven experience developing marketing strategies that support an Outbound motion * Proven track record of generating demand with Enterprise accounts * Experience creating global “one-to-many” Account-Based Marketing campaigns * Experience in building programmatic marketing campaigns * Experience working within a “growth” mindset, i.e. running high volumes of structured experiments to improve marketing effectiveness * Hands-on – You’re not just setting strategy—you’re writing copy, building landing pages, and testing new tools * Exceptional leadership, communication, and collaboration skills * Fluent in English * Willingness to work from our office 4 days per week Company Benefits * 30 days of paid time off + 12 work-from-anywhere days * Exchange policy to another Payhawk office (Amsterdam, Paris, Barcelona, Berlin, Sofia) * Health and fitness membership * Two company on-sites per year * Opportunity to use the Payhawk product, with a monthly commuting allowance of 150EUR Please note that unfortunately we cannot provide visa sponsorship, and to be considered for this role, candidates must be able to provide proof of their eligibility to work in the UK. Payhawk is an Equal Employment Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.

Payhawk

Company Mission Payhawk is a leading global spend management solution for scaling businesses. Headquartered in London and combining company cards, reimbursable expenses and accounts payable into a single product; its future-facing technology enables finance teams to control and automate company spending at scale. The Payhawk customer base includes fast-growing and mature multinational companies in 32 countries including LuxAir and Wagestream. With offices in New York, London, Berlin, Munich , Barcelona, Paris, Amsterdam, Vilnius and Sofia; Payhawk is backed by renowned investors such as Lightspeed Venture Partners, Greenoaks, QED Investors, Bek Ventures and Eleven Ventures. Our values include supporting flat hierarchies, taking ownership and responsibility, seeking and providing feedback, managing constructive critique, and speaking our minds. We understand that the best ideas don’t all come from the same place, so we encourage diversity and inclusion in all areas of our work. The future of fintech is about more than money, and we believe in work-life balance, continual learning, and empowered teams. We’re also on a journey to measure and improve our environmental and social impact. From virtual cards to digital subscriptions, our software and automation help take paper out of the equation for our customers, too. We’re changing the world of payments, and we’re looking for an exceptional team to help us.  ABOUT THE ROLE We want to build a brand finance loves, and content is how that brand demonstrates its relevance, authority, and point of view. As Content & AI Enablement Team Lead, you will lead our global editorial agenda and build the systems that help high-quality content scale across Payhawk. This is a player-coach role. You will own our most important top-of-funnel content programs, remain hands-on with strategic writing and editing, and enable Product Marketing, SEO, Demand Generation, and regional teams to produce strong content through clear workflows, tools, templates, and standards. RESPONSIBILITIES LEAD OUR GLOBAL CONTENT STRATEGY *       Define the themes, problems, and perspectives Payhawk should own with finance leaders. *       Turn company, customer, market, and product insight into a focused editorial plan. *       Build a coherent top-of-funnel narrative across our brand, platform, products, customers, and leadership. *       Own the global content calendar and resolve competing priorities, duplication, and timing conflicts. CREATE FLAGSHIP CONTENT *       Lead original research, reports, customer-story campaigns, executive thought leadership, newsletters, event-led content, and selected video formats. *       Turn customer conversations, events, leadership insight, and proprietary evidence into distinctive content with a clear point of view. *       Design content programs that can be reused across channels, formats, regions, and buyer stages. *       Write and edit Payhawk’s most strategically important content. BUILD OUR AI-ENABLED CONTENT OPERATING SYSTEM *       Identify where AI, automation, and better process design can improve content quality, speed, and capacity. *       Build repeatable workflows for research, briefing, drafting, repurposing, localisation, review, distribution, and performance analysis. *       Create reusable prompts, templates, playbooks, quality checks, and structured knowledge sources. *       Combine AI tools, automation, and human review in ways that protect accuracy, originality, brand consistency, and trust. *       Evaluate new tools based on measurable business value. *       Train teams to use the systems and track adoption. ENABLE TEAMS TO SELF-SERVE *       Give Product Marketing, SEO, Demand Generation, and regional teams the workflows and tools they need to create product and mid-funnel content. *       Define clear ownership, handoffs, and review requirements. *       Build self-service toolkits for repeatable formats such as explainers, campaign assets, localisation, and executive social content. *       Reduce reliance on the central content team without lowering quality. LEAD THE FUNCTION *       Manage, coach, and develop a small team of content managers. *       Set clear priorities, standards, and development goals. *       Manage external writers, creators, agencies, and production partners where needed. *       Build a content model that scales through systems, expertise, and enablement rather than headcount alone. REQUIREMENTS *       7–10 years of experience in B2B content marketing, editorial, brand publishing, or a related discipline. *       Native-level English proficiency, with excellent writing, editing, and verbal communication skills. *       Experience leading a content team or function. *       Experience in SaaS, fintech, enterprise technology, financial services, or another complex B2B category. *       Experience creating content for senior business audiences. *       Evidence of building repeatable content processes and operating models, not only individual assets. *       Experience working across Brand, Product Marketing, SEO, Demand Generation, Sales, Web, Design, and regional teams. *       Strong stakeholder management and the confidence to challenge low-value requests.   AI AND AUTOMATION EXPERIENCE You should be able to show how you have used AI and automation to redesign a real content or marketing process. We are looking for: *       Advanced practical experience using large language models. *       Experience building repeatable, multi-step AI workflows. *       Strong prompt, context, and knowledge-management skills. *       Experience with no-code or low-code automation tools. *       Understanding of human review, AI quality evaluation, and governance. *       The ability to document workflows and train others to use them. *       The ability to translate content needs into requirements for technical or systems teams. Experience with APIs, agentic workflows, retrieval systems, scripting, automated claims checking, or AI evaluation frameworks is useful, but not required. Company Benefits * 30 days holiday paid leave * A week exchange policy to another Payhawk office (Amsterdam, Berlin, Sofia, Barcelona, Paris) * Sports card fully funded by us * Regular team-wide events * 150EUR of monthly commuting allowance Payhawk is an Equal Employment Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.

Flatpay

ABOUT THE JOB Role: Content & Communications Specialist  Location: 5 days a week (Office) - London, White City As a Content & Communications Specialist at Flatpay, you will be responsible for adapting and translating product and marketing materials for the UK market. You will play a crucial role in ensuring that our messaging is both linguistically and culturally relevant while maintaining brand consistency. This role is ideal for a detail-oriented and language-savvy professional who can balance precise translation with creative localisation to craft engaging marketing communication. WHAT YOU'LL DO * Translate and localise marketing materials, including website and advert content, emails, sales brochures, and product communications. * Ensure a consistent and professional tone of voice across all UK marketing channels. * Proofread and refine translations, collaborating with internal teams to ensure accuracy and cultural alignment. * Adapt global campaigns and content for the UK market in collaboration with the product and marketing teams. * Optimise product communication based on local customer insights and market analysis. * Engage with the UK community across Meta Ads, Trustpilot, and Google platforms, ensuring a positive and consistent representation of Flatpay’s brand. * Contribute to UK product development by sharing insights gathered from close collaboration with merchants and internal teams. WHO YOU ARE Our Values  At Flatpay, how we work matters as much as what we achieve.  * Happy Humans – We bring energy to our work and create teams people enjoy being part of. * No Assholes – We perform at a high level while treating colleagues and customers with respect.  * It’s Our Business, Own It – Everyone takes responsibility and manages their work like it’s their own business. * Start With No – We challenge ideas, think commercially and focus on what truly creates value. * Sky-High Ambitions – We set bold goals and expect people to keep raising the bar. * The Best Argument Wins – Titles don’t decide outcomes. We debate openly to reach the best decisions. Skills & Background:  * Native-level proficiency in English and excellent communication skills (written and verbal). * Experience in translation, localisation, or content marketing, preferably in fintech, SaaS, or e-commerce. * Strong understanding of commercial communication with the ability to simplify complex messages. * Familiarity with translation tools and CMS platforms is a plus.