Performance Marketing Manager

Global Performance Marketing Manager

GoCardless

About us GoCardless is a global bank payment company. Over 100,000 businesses, from start-ups to household names, use GoCardless to collect and send payments through direct debit, real-time payments and open banking.  GoCardless processes US$130bn+ of payments annually, across 30+ countries; helping customers collect and send both recurring and one-off payments, without the chasing, stress or expensive fees. We use AI-powered solutions to improve payment success and reduce fraud. And, with open banking connectivity to over 2,500 banks, we help our customers make faster, more informed decisions. We are headquartered in the UK with offices in London and Leeds, and additional locations in Australia, France, Ireland, Latvia, Portugal and the United States. At GoCardless, we're all about supporting you! We’re committed to making our hiring process inclusive and accessible. If you need extra support or adjustments, reach out to your Talent Partner — we’re here to help!  And remember: we don’t expect you to meet every single requirement. If you’re excited by this role, we encourage you to apply! We are looking for a Global Performance Marketing Manager to own paid media strategy and execution across our global demand generation campaigns (UK&I, Europe and North America). Reporting to the Director of Global Demand Generation and working in close partnership with the Senior Global Campaign Manager, you will be responsible for how we reach our Ideal Customer Profile (ICP) - translating campaign narratives and messaging into high-performing paid media programmes that drive pipeline and closed-won bookings.  You will define how we show up in-market: architecting campaigns in-platform, shaping audience segmentation, setting the testing framework, and leading the relationship with our paid media agency.  This is a specialist role operating within a sales-led GTM motion and an ABM framework. KEY RESPONSIBILITIES * Own and scale paid acquisition across channels - including LinkedIn, Meta, and Demandbase - bringing deep platform expertise and a proven track record of scaling paid social to efficiently reach target accounts. * Lead media planning and budget allocation, owning paid social budget decisions globally and using data to inform campaign architectures that reach target accounts efficiently and predictably. * Architect campaigns in-platform, translating briefs and messaging frameworks into effective campaign structures. * Lead audience segmentation, mapping the SAM into platform audiences and ensuring targeting precision across business segments and personas. * Define creative requirements and ad formats for each channel, working with the wider DG team (Campaigns, Content, Design, Regional managers) to ensure assets are fit for purpose. * Own the testing framework, running structured experiments across creative, audiences, and channels, and feeding performance insights back to inform future campaign strategy and messaging. * Manage our paid media agency partnership, overseeing in-platform execution, defining the guardrails they operate within, and driving continuous performance improvement. * Deliver channel performance reporting, providing insights needed to assess campaign effectiveness. * Build robust attribution and measurement, partnering with Marketing Operations to establish accurate cross-channel attribution - connecting in-platform performance data to commercial metrics that matter to the business. * Collaborate with Regional Demand Generation Managers on local market strategy, audience priorities and budget allocation to ensure global campaigns land effectively. * Proactively identify opportunities to improve campaign processes, platform performance, and testing rigour. SKILLS & QUALIFICATIONS * You have a minimum of 3–4 years of solid paid media or performance marketing experience, ideally within B2B FinTech, payments, or SaaS. * You have proven experience executing within a sales-led go-to-market engine rather than self-serve, with familiarity of ABM and enterprise buying cycles. * You have hands-on expertise with paid media platforms and are comfortable owning campaign architecture end-to-end in-platform. * You are analytically strong, with the ability to interpret performance data, run structured tests, and turn insights into clear recommendations for both media optimisation and creative direction. * You have experience managing agency relationships, setting clear expectations, and holding partners accountable to performance. * You are proficient in campaign-related technologies including CRM, MAP, and ABM platforms. Base salary range: £63,200 - £94,800 Base salary ranges are based on role, job level, location, and market data.  Please note that whilst we strive to offer competitive compensation, our approach is to pay between the minimum and the mid-point of the pay range until performance can be assessed in role. Offers will take into account level of experience, interview assessment, budgets and parity between you and fellow employees at GoCardless doing similar work. (SOME OF) THE GOOD STUFF * Wellbeing - stay healthy with dedicated support and medical cover * Work away scheme - gives you the option to work away from your country of residence for up to 90 days in any 12 month period * Adaptive Working - allows you to work flexibly, around your lifestyle * Parental leave - to suit everyone embarking on life's great adventure * Learning Budget - lead your own development with an annual learning budget * Time off - generous holiday allowance, + 3 annual volunteer days, + 4 annual business-wide wellness days (‘GC Fridays’) LIFE AT GOCARDLESS   We're an organisation defined by our values; We start with why before we begin any project, to ensure it’s aligned with our mission. We act with integrity, always. We care deeply about what we do and we know it's essential that we be humble whilst we do it. Working this way creates the GC magic- the reason we all love showing up to work.  DIVERSITY & INCLUSION As of April 2025, we had 806 employees (GeeCees) globally, with 524 based in the UK, 163 based in Latvia and 119 across our other offices. To ensure that we're representative of the world around us - and to be able to review relevant benchmarks - we ask GeeCees to voluntarily disclose diversity data. This year, the proportion of GeeCees providing data increased to 88% (up from 79% in 2024). With regards to diversity within GoCardless, we can see GeeCees identifying as: Asian, Black, Mixed or Other — 25%  Neurodiverse — 9%  LGBTQIA+ — 9%  Disabled — 1%  Average age — 33 Female — 45% Male —  55%  We’re rooting for you during your application and GoCardless aims to provide reasonable adjustments to make our recruitment process as remarkable and accessible as we can. Please speak to your Talent Partner if you need extra support. If you want to learn more, you can read about our Employee Resource Groups and objectives here Sustainability We’re committed to reducing our impact on the environment, leaving a more sustainable world for future generations. Check out our sustainability action plan here. Find out more about Life at GoCardless via Twitter, Instagram and LinkedIn.

Senior Performance Marketing Manager

DeepL

MEET DEEPL DeepL is a global AI product and research company focused on building secure, intelligent solutions to complex business problems. Over 200,000 business customers and millions of individuals across 228 global markets today trust DeepL's Language AI platform for human-like translation, improved writing and real-time voice translation. Founded in 2017 by CEO Jaroslaw “Jarek” Kutylowski, DeepL now has around 1,000 passionate employees and is supported by world-renowned investors including Benchmark, IVP, and Index Ventures. Our goal is to become the global leader in trusted, intelligent AI technology, building products that drive better communication, foster connections, and create a meaningful impact. To achieve this, we need talented people like you to join our journey. If you’re ready to shape the future of AI and grow your career in a fast-moving, purpose-driven environment, DeepL is your next destination. WHAT SETS US APART What sets us apart is our blend of cutting-edge AI technology, meaningful work, and a culture where people truly thrive. We’re a team of innovators, researchers, and creators driven by a shared purpose to unlock human potential by making work simpler, smarter, and more connected. When we share what it’s like to work at DeepL, the reactions are overwhelmingly positive. This might be because of our technology that helps millions of people and businesses communicate and work better every day, or because of the trust, curiosity, and care that shape our culture. What we know for sure is this: being part of DeepL means joining a team dedicated to innovation, growth, and well-being. Discover more about life at DeepL onLinkedIn,Instagram, and our Blog. ABOUT THE ROLE DeepL is at an inflection point in its growth, and this is an opportunity to directly shape how the world's most accurate AI translation company acquires and converts customers through paid media. As Senior Performance Marketing Manager, you will own the strategy and hands-on execution of DeepL's paid social and paid search programmes globally, driving efficient, measurable customer acquisition across SMB and enterprise segments. This role sits within DeepL's Performance Marketing & Campaigns function and reports to the Director of Performance Marketing & Campaigns. It will work with cross-functional partners across Field, Lifecycle Marketing, SDR, Product Marketing and Marketing Data Science to scale DeepL's paid channels, and partner effectively with stakeholders running ABM programmes. WHAT YOU'LL OWN Paid Social & Paid Search * Own and scale DeepL's paid social programmes across LinkedIn, Meta, Reddit, X and other emerging channels, tailoring strategy, audiences and creative to each platform's strengths. * Own and scale DeepL's paid search programmes across Google, Bing and other search engines, managing keyword strategy, bidding, ad copy and landing page alignment to maximise efficiency. * Define and manage channel-level budget allocation, shifting spend in response to real-time performance signals to hit CAC, pipeline and ARR targets. * Champion a culture of experimentation: design and run structured A/B tests across creative, audience, bidding strategy and landing experience, translating results into scalable playbooks. * Stay ahead of platform changes, betas and new ad formats across social and search, evaluating and piloting new channels where they offer efficient acquisition. Campaign Strategy & Execution * Develop and execute global paid social marketing strategies aligned with business objectives across multiple regions and products. * Plan, launch, manage and optimise paid marketing campaigns across the full funnel, including demand generation, account-based marketing (ABM), product launches, webinars, events, partner marketing and brand campaigns. * Manage campaign budgets, forecasting, pacing and spend allocation, ensuring efficient investment and continuous optimisation based on performance. * Monitor, analyse and report on campaign performance, pipeline contribution, attribution, ROI and other key marketing KPIs, providing actionable insights and recommendations. * Work cross-functionally with key stakeholders (e.g., Product Marketing, Sales, Marketing Operations, Brand, Creative, Regional Marketing) to align priorities, coordinate campaign execution and support business objectives. * Drive continuous improvement through testing, experimentation, process optimisation, adoption of new advertising capabilities, and AI-driven marketing automation. ABM Partnership * Bring a strong understanding of account-based marketing (ABM) principles and mindset to partner effectively with Sales, SDR and the marketing stakeholders who own ABM strategy.. * Contribute paid social and paid search expertise to ABM initiatives, executing tailored channel strategies, audiences and creative for prioritised accounts and account tiers as defined by ABM stakeholders. * Feed paid media performance data, account engagement, pipeline influence and conversion, back to ABM stakeholders to inform targeting and strategy decisions. Measurement & Optimisation * Partner with Marketing and Revenue Operations to establish rigorous measurement frameworks across conversion rates, pipeline contribution and ARR impact, using these insights to drive continuous optimisation. * Own reporting and forecasting for paid social and paid search, ensuring leadership has clear visibility into spend, efficiency and pipeline contribution. * Use AI-enabled tools to improve audience segmentation, creative testing, bid optimisation and workflow automation across paid channels. Cross-functional Collaboration * Partner closely with Campaign Managers, Product Marketing, Field Marketing and SDRs to align paid social and paid search activity with integrated campaign programmes and GTM priorities. * Agency/media partner management with clear briefs, KPI accountability, and budget efficiency. * Serve as the paid social and paid search subject matter expert within the Performance Marketing & Campaigns team, sharing best practice and mentoring junior team members. * Represent paid channel performance and investment rationale in relevant leadership and planning forums. WHAT YOU'LL BRING * 4-6 years of experience in performance marketing, with hands-on ownership of paid social and paid search programmes, ideally within B2B SaaS. * Demonstrated success managing paid social campaigns across LinkedIn, Meta, Reddit and X (or a similar mix), with a strong understanding of each platform's targeting, bidding and creative requirements. * Strong hands-on experience with paid search platforms, including Google Ads and Microsoft Advertising (Bing), across search, display and remarketing. * Very good understanding of account-based marketing (ABM) principles and mindset — comfortable partnering with Sales and marketing stakeholders on account targeting, tiering and personalised campaign strategies, without needing to own or build the ABM programme itself. * Comfort operating in both self-serve and enterprise-assisted sales environments, with an understanding of the B2B buying cycle. * Strong analytical skills: comfortable defining KPIs, building dashboards, and using data to inform budget allocation and channel strategy. * Experience leveraging AI tools to improve campaign efficiency — for example in audience segmentation, creative generation, bid optimisation or reporting automation. * Excellent project management skills, with the ability to manage multiple channels and campaigns simultaneously without losing attention to detail. * A proactive, test-and-learn mindset, with genuine enthusiasm for getting into the detail of platform mechanics and performance data. #LI-JW2 WE ARE AN EQUAL OPPORTUNITY EMPLOYER You are welcome at DeepL for who you are - we appreciate authenticity here. Our product is for everyone, and so is our workplace. The more voices we have represented and amplified in our business, the more we will all succeed, contribute, and think forward! So bring us your personal experience, your perspectives, and your background. It’s in our diversity that we will find the power to break down language barriers in the world.

Growth Marketing Manager

Attio

Attio is the CRM built for the AI era. Designed for the most ambitious go-to-market teams, it gives companies the power to understand every customer, automate at scale, and build their go-to-market motion exactly as they need. We've raised $116M from some of the world's best investors: GV (Google Ventures), Redpoint, Balderton, Point Nine, and 01A. We hire builders who thrive on complex technical challenges, hold themselves to a high bar, and genuinely care about delighting the people who use what they build. The team here brings sharp judgement, real craft, and the drive to do exceptional work. We're obsessed about the details and energized by the frontier. If you want to do the best work of your career, this is the right place. ABOUT THE ROLE Our Marketing team shapes how the world sees and experiences Attio. We think strategically, move fast, and obsess over quality — from acquisition to brand to product marketing. We experiment constantly, craft clear narratives, and focus relentlessly on what drives growth. We’re looking for a Growth Marketing Manager to own one of Attio’s most important growth opportunities: turning more of our existing traffic into customers. You’ll lead our conversion optimisation efforts across landing pages, the marketing website, and paid acquisition journeys. Working closely with Performance Marketing, Studio, Marketing Website, Lifecycle, Product Marketing, and Content, you’ll build the experimentation engine that helps us understand what resonates with prospects and continuously improve conversion across the funnel. This is a hands-on, high-impact role suited to someone who combines strong commercial instincts with rigorous experimentation. You’ll be responsible for identifying opportunities, running high-quality tests, and scaling the learnings that drive meaningful business growth. WHAT YOU’LL DO Drive Conversion Growth: Own conversion rate optimisation across Attio’s paid acquisition journeys, landing pages, and marketing website — improving conversion at every stage of the funnel and turning more existing traffic into signups and pipeline. Lead Experimentation: Build and run our experimentation programme, from hypothesis generation and prioritisation through to implementation, analysis, and scaling successful learnings across the business. Own the Website Experience: Own the performance of our landing pages and highest-intent website experiences, including pricing, competitor, and solution pages. You’ll optimise copy, messaging, layout, and creative direction to improve conversion. Improve Acquisition Performance: Partner closely with Performance Marketing to improve message-to-landing-page fit across ads, keywords, RSAs, and audience targeting — increasing conversion across paid acquisition channels. Work Across the Funnel: Collaborate with Studio, Lifecycle, Marketing Website, Product Marketing, and Content teams to deliver high-quality experiments, campaigns, and customer journeys that drive measurable business outcomes. WHAT YOU’LL BRING Proven CRO Experience: A track record of improving conversion across landing pages and websites through structured experimentation, with clear examples of measurable business impact. An Experimental Mindset: Experience designing and running A/B and multivariate tests, with a rigorous approach to hypothesis development, analysis, and decision-making. Strong Commercial and Creative Judgement: Strong instincts for messaging, conversion psychology, and user experience, paired with the ability to write effective copy and provide confident creative and layout direction. Paid Acquisition Experience: A strong understanding of how targeting, ads, keywords, landing pages, and on-site experiences work together to drive conversion across paid acquisition funnels. Analytical Fluency: Experience using analytics, experimentation, heatmapping, and session replay tools to diagnose performance, uncover opportunities, and make data-informed decisions. High Ownership: A proactive operator who works effectively across design, content, product marketing, lifecycle, and performance teams, with a high bar for quality and execution. WHAT WE OFFER * UK benefits * Equity in an early-stage tech company on an incredible trajectory * 25 days holiday plus local public holidays * Apple hardware * Private medical insurance through AXA * Pension contribution through Hargreaves Lansdown * Enhanced family leave * Team off-site in fun places! (We've been to Barcelona, Lisbon, Malta, and Split so far) WHAT DOES THE HIRING PROCESS LOOK LIKE? * Initial conversations * 30-minute intro with a member of our Talent team * 30-minute track record interview with our Growth Marketing Lead * Core interviews * A series of working sessions exploring your approach to CRO and experimentation, a practical landing page and website teardown, and values alignment * Final stage * 30-minute closing conversation with a member of our leadership team * Offer call (if it's a mutual fit)