Product Marketing Manager, International (Viator)

The Tripadvisor Group connects people to experiences worth sharing, and aims to be the world’s most trusted source for travel and

experiences. We leverage our brands, technology, and capabilities to connect our global audience with partners through rich

content, travel guidance, and two-sided marketplaces for experiences, accommodations, restaurants, and other travel categories.

The subsidiaries of Tripadvisor, Inc. (Nasdaq: TRIP), include a portfolio of travel brands and businesses, including Tripadvisor,

Viator, and TheFork.

TAG Experiences is redefining how travelers discover and book experiences globally. As the strategic architect for our 2026

international growth, the Product Marketing Manager (PMM) will be responsible for expanding our Total Addressable Market (TAM) by

directing marketing resources, aligning sales efforts, and providing the R&D roadmap with the market intelligence necessary to win

against entrenched local competitors.

Currently, our 80% revenue concentration in the U.S. poses a significant risk and acts as a ceiling to our growth. To achieve our

goal of 10% global TAM share, we must look beyond the U.S. market. The PMM will drive this expansion by analyzing competitor

gains, translating market-specific friction into R&D requirements, and organizing granular, country-specific marketing structures.

• Define the "Win" Strategy: Analyze why competitors like GetYourGuide are gaining share and direct resources to close those

gaps.

• Prioritize R&D Efforts: Translate market-specific friction—such as the 15-25% lower conversion on multi-lingual sites—into

prioritized requirements for localized features like native language filters and regional payment methods.

• Data-Driven Roadmap: Use data to rank problems and opportunities by impacted audience size and confidence, ensuring engineering

pods work on high-leverage international features.

• Resource Direction: Organize the efforts of SEM, SEO, and Content teams to move from coarse non-English accounts toward

granular, country-specific structures that increase clickshare.

• Localized Content: Direct the creation of stand-alone SEM landers and content incorporating regional idioms and cultural

references to improve SEO and trust.

• Funnel Optimization: Oversee all funnel metrics—from increased traffic to supplier signup pages to getting more products

live—ensuring teams prioritize the most effective opportunities.

• Supply Gap Identification: Assist Sales and Destination Management teams in identifying high-demand supply gaps, such as

FIGS-language tours in Rome.

• Asset Development: Develop geo-specific landing pages and assets for the Sales engine to address local supplier objections and

highlight growth opportunities.

• Operational Leadership: Serve as the "glue" between R&D, Marketing, and the Supply Org to ensure international initiatives are

built into quarterly roadmaps.

• Integrated Strategy: Ensure all channels work together to amplify adoption and support critical international supply

priorities.

• Cross-Functional Leadership: Demonstrated ability to lead through influence and collaborate with Product, Sales, Data, and

Engineering teams.

• Competitive compensation packages (routinely benchmarked against the latest industry data), including base salary and annual

bonuses

• “Work your way” with flexibility to suit your lifestyle. Tripadvisor Group takes a remote-friendly approach to collaboration

across a worldwide team, with the option to join on-site as often as you’d like or as required by your team.

• Flexible schedule. Work-life balance is ingrained in our culture by design. Trust and accountability make it work.
• Donation matching. Give back? Give more! We match qualifying charitable donations annually.
• Tuition assistance. Want to level up your career? We love to hear it! Receive annual support for qualified programs.
• Lifestyle benefit. An annual benefit to spend on yourself. Use it on travel, wellness, or whatever suits you.
• Travel perks. We believe that travel is employee development, so we provide discounts and more.
• Employee assistance program. We’re here for you with resources and programs to help you through life’s challenges.
• Health benefits. We offer great coverage and competitive premiums.
• Generous referral scheme. Help us grow and be rewarded with generous awards for referring successful candidates.

We exist to create value for our customer, the traveler. We enable our suppliers and partners to unlock this value. Their

collective behaviors and insights are what drives us.

We act fast, experiment, learn from failure, iterate, and improve the solutions of tomorrow across every aspect of our business.

Our execution is agile, data-driven, prioritised, and built to scale. We assume no problem is someone else’s problem and finish

what can be done today, knowing tomorrow will bring fresh challenges.

The best outcomes are driven by empathic, humble, and diverse subject matter experts working toward shared goals. We collaborate

relentlessly, challenge assumptions, give actionable feedback, and set each other up for success through empowered teams with a

clear charter. We transparently take ownership of our growth, individually and as a team. We celebrate the quality of our effort,

our learnings, and our collective achievements.

We strive to create an accessible and inclusive experience for all candidates. If you need a reasonable accommodation during the

application or the recruiting process, please make sure to reach out to your individual recruiter or our team at

AccessibleRecruiting@tripadvisor.com.

If you have any additional questions about careers at Tripadvisor you can email us at recruitment@tripadvisor.com. We have all the

answers!