Senior Application Consultant - Salesforce Marketing Cloud

VML MAP

WHO WE ARE WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses. Do you have strong data and analytical skills, with a passion for shaping business strategy? Can you architect, build, and apply modern data models to deliver impactful marketing insights? Are you seeking an exciting role with significant opportunities for leadership and growth? Then you might be the Senior Data Insights Consultant we are looking for!  What will your day look like?  As our new Senior Data Insights Consultant, you will join our growing Technology and Data team. Here, you will be a key leader in helping our clients make data-driven decisions to enhance their digital communication on an enterprise scale. This entails designing, enabling, and delivering complex data solutions and integrations for various campaign platforms. More specifically, your tasks will include:  * Architecting, building, and delivering value-adding insights solutions, serving as a key advisor to clients on how to leverage their data assets to optimize large-scale communication strategies.  * Performing advanced analysis to uncover actionable patterns, trends, and opportunities that directly inform client strategy and decision-making.  * Designing and running test-and-learn programs (A/B tests, incrementality, holdouts) across channels to measure impact and continuously optimize communication performance.  * Partnering with senior stakeholders to define strategic business questions and translating them into robust analytical frameworks and data roadmaps.  * Supporting or leading the data-stream on complex, large-scale projects with globally recognised brands, ensuring that data solutions and integrations are designed and delivered for scalability and business impact.  * Driving ongoing proactive client ideation — identifying new opportunities, use cases, and data-driven initiatives that help clients grow their business.  * Helping drive agentic AI adoption, exploring and embedding agentic solutions into our data and insights workflows to enhance efficiency and client value.  * Providing answers and insights to business-related questions via automated reporting solutions as well as ad-hoc data analyses, including building reports and insights dashboards within marketing platforms such as Adobe and Salesforce.  * Mentoring, reviewing, and advising less senior team members — elevating quality, fostering technical excellence, and supporting their professional growth.  * Collaborating with highly skilled specialists including Account Managers, Architects, Developers, Creatives, Strategists, Data Scientists and Marketing Operations experts to service our clients coherently.  Who are you going to work with?  You will join a team of hands-on Data Insights Consultants, Data Scientists and Data Engineers who are passionate about bringing value and knowledge from data. We are all about unlocking insights from data through analytics and making that insight applicable in 1:1 data-driven communication and CRM. Your work will always be firmly anchored in data in a cross-disciplinary setting, collaborating closely with highly enthusiastic experts from Strategy or Creative backgrounds.  What do you bring to the table?  As a person, you possess a strong consultancy mindset, demonstrating resilience, curiosity, and an eager-to-learn attitude. You combine this with strong business acumen, allowing you to understand and anticipate client needs effectively. You are outgoing and love being part of interdisciplinary projects and solutions. You are eager to learn and quick to understand the complexity of high-tech dialogues and solutions.  Furthermore, you have the drive, enthusiasm, and technical credibility to act as the primary data and insights advisor for senior client leadership, guiding them through complex challenges and inspiring them to grow their business. It's an advantage if you have consulting, agency experience or marketing domain knowledge, but it's not a requirement.  In addition, you have:  Technical skills  * A minimum of 5 years of experience in a consultant/business liaison role related to data, BI, analytics or reporting solutions. Can independently design, build, and optimize modern analytics solutions that are scalable, maintainable, and ready for real-world production use.  * Write, debug, and optimize complex SQL queries, ensuring clarity, efficiency, and production readiness.  * Design and build scalable dimensional data models from raw source systems (fact/dimension structures, performance-aware design). Apply strong data modelling principles, governance standards and practices that ensure data accuracy, consistency, and security.  * Develop and manage DBT transformations using layered architecture, including testing and documentation best practices.  * Build production-ready Power BI semantic models and dashboards, including advanced DAX measures, performance optimization, and secure data access (RLS).  * Work collaboratively using GitHub, following structured branching, pull request, and code review workflows.  * Familiarity with or a strong interest in the application of AI and agentic frameworks, and machine learning principles to generate conversational analytics, predictive and advanced marketing insights.  * Comfortable working in modern cloud data environments (e.g., Snowflake, BigQuery, Databricks, Fabric).  * Understanding the data structures and reporting capabilities within major marketing and martech platforms (e.g., Adobe Campaign/AJO, Salesforce Marketing Cloud). Ability to build and deliver reports and insights dashboards natively within these tools is a strong advantage  Interpersonal skills  * Technical stakeholder management and influence: A proven ability to build trust and act as a strategic partner to senior-level clients and internal leaders. You can confidently navigate complex, technical stakeholder environments and influence decision-making through data-driven reasoning.  * Communication and storytelling: Exceptional written and verbal communication skills in English, with the ability to articulate complex data concepts and insights into clear, compelling narratives for both technical and senior business audiences.  * Consultative and solutions-oriented mindset: The ability to critically assess complex business challenges, ask probing questions to uncover root causes, and propose robust, data-driven solutions.  * Leadership and mentorship: Proven experience in coaching and mentoring junior team members. You actively foster a culture of technical excellence, collaboration, and continuous learning within the team.  * Autonomy and critical thinking: You are a self-starter who can think critically, identify issues and opportunities autonomously, and take the initiative to propose and implement corrective actions.  A leader in personalized customer experiences  VML MAP is a world-leading Centre of Excellence that helps businesses humanize the relationship between the brand and the customer through hyper personalization at scale, marketing automation and CRM. With the brain of a consultancy, the heart of an agency and the power of technology and data, we work with some of the world's most admired brands to help them on their transformation journey to becoming truly customer-centric. Together, we are 1000+ technology specialists, data scientists, strategic thinkers, consultants, operations experts, and creative minds from 55+ nationalities.  A global network  We are part of the global VML network that encompasses more than 30,000 employees across 150+ offices in 60+ markets, each contributing to a culture that values connection, belonging, and the power of differences.  About WPP WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com. WPP (MAP/VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.  When you click “Apply now” below, your information is sent to MAP/VML. To learn more about how we process your personal data during when you apply for a role with us, on how you can update your information or have the information removed please read our Privacy policy. California residents should read our California Recruitment Privacy Notice.

VML MAP

WHO WE ARE WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses. Do you thrive on shaping the strategic technological future of the world’s leading brands? Are you a visionary architect who can orchestrate complex MarTech ecosystems to deliver hyper-personalised customer experiences at scale? Can you translate ambitious business objectives into scalable, compliant, and future-proof enterprise architectures?  If you are a strategic technology leader with a consultancy mindset, strong stakeholder management skills, and a passion for driving innovation across enterprise MarTech landscapes, then you might be the Enterprise Architect we’re looking for.  What will your day look like?  As an Enterprise Architect, you will be the strategic technical leader responsible for defining, evolving, and governing enterprise-wide MarTech architecture for our clients. You will operate at the intersection of business, technology, data, and innovation, translating business strategies into scalable architectural roadmaps that drive measurable business outcomes.  You will act as a trusted advisor to both clients and internal stakeholders, ensuring that enterprise marketing ecosystems align with long-term business objectives while supporting innovation, operational excellence, scalability, and profitability.  You will also act as an ambassador of VML MAP values, principles, and ways of working, contributing to the growth and evolution of the wider Tech & Data practice.  More specifically, your responsibilities will include:  Strategic Vision & Enterprise Roadmaps  * Define and maintain enterprise MarTech architectural roadmaps aligned to both short-term and long-term business goals.  * Translate complex business strategies into scalable technical visions and actionable transformation plans.  * Align enterprise architecture with broader business and marketing objectives to support growth and customer-centricity.  * Support clients in defining future-state architecture and transformation strategies.  Enterprise Architecture & MarTech Orchestration  * Design and orchestrate complex enterprise MarTech ecosystems involving multiple platforms, marketing clouds, vendors, integrations, and data sources.  * Define scalable architectural blueprints and integration patterns across disparate systems and cloud environments.  * Ensure interoperability, scalability, performance, reliability, and operational efficiency across the wider technology landscape.  * Simplify and optimise enterprise ecosystems while maintaining alignment with strategic business goals  Data, Governance, Privacy & Security  * Define enterprise-wide data architecture strategies, governance principles, and integration standards.  * Ensure compliance with data privacy regulations such as GDPR and CCPA through Privacy by Design principles.  * Establish architectural governance frameworks, standards, and best practices.  * Ensure enterprise solutions maintain strong security, scalability, and data quality standards.  Innovation & Emerging Technologies  * Drive innovation initiatives and continuously evaluate emerging MarTech, AI, and cloud technologies.  * Identify opportunities to improve client ecosystems, operational maturity, and customer experiences through modern technology adoption.  * Stay up to date with evolving industry trends, enterprise architecture patterns, and best practices  * Champion AI adoption and innovation initiatives where relevant.  Consultancy, Client Leadership & Business Growth  * Act as a trusted advisor to senior client stakeholders, including CMOs, Enterprise Architects, and business leadership teams.  * Influence strategic decision-making by connecting business needs with enterprise technology opportunities  * Support pre-sales, strategic consulting, innovation initiatives, and transformation programs.  * Partner with Account, Strategy, and Solution Consulting teams to identify growth opportunities and shape enterprise solution approaches.  * Balance technical excellence with commercial pragmatism to drive both client value and sustainable delivery outcomes.  Cross-Capability Collaboration & Technical Leadership  * Operate across cross-functional and cross-capability teams, including Tech & Data, Experience, Strategy, Paid Media, Marketing Operations, Solution Consulting, and Account capabilities.  * Provide technical leadership across large-scale and complex client engagements.  * Mentor and support Solutions Architects, Technical Architects, Developers, and other technical specialists.  * Drive alignment across global teams, portfolios, and capabilities to promote reusable enterprise patterns and best practices.  * Contribute to communities, guilds, knowledge-sharing initiatives, and capability growth across VML MAP.  Operationalisation & Continuous Improvement  * Support the stabilisation, optimisation, and operationalisation of enterprise MarTech ecosystems.  * Ensure enterprise solutions deliver measurable business outcomes and long-term operational success.  * Oversee KPIs, performance metrics, and ROI expectations across enterprise platforms.  * Participate in resolving complex technical and operational challenges across client ecosystems.      Who are you going to work with?  You will operate at the intersection of business and technology, engaging with a broad spectrum of stakeholders internally and externally.  You will work closely with:  * C-suite stakeholders, including CMOs and enterprise leadership teams.  * Client architects, technical teams, and external vendors.  * Internal Account, Strategy, Experience, Paid Media, Marketing Operations, and Solution Consulting teams.  * Technical Architects, Solutions Architects, Developers, Data Engineers, TPMs, and other Tech & Data specialists.  * Communities, Guilds, and innovation initiatives across the wider VML MAP organisation.  At VML MAP, we value diversity, collaboration, innovation, and continuous growth. We empower our leaders to bring both strategic thinking and personal leadership into their day-to-day work while helping others grow and succeed.  What do you bring to the table?  As a person, you are a strategic and influential technology leader with strong emotional intelligence and consultancy capabilities. You can navigate ambiguity, influence senior stakeholders, and connect business strategy with enterprise technology direction.  You are highly collaborative, self-driven, innovative, and commercially aware, with a passion for mentoring others and contributing to the wider growth of the organisation.  You are comfortable operating across both strategic transformation discussions and complex enterprise technology challenges.  In addition, you have:  * 10+ years of progressive experience in technical architecture, with extensive experience operating in Enterprise Architect roles within MarTech ecosystems  * Deep expertise across Salesforce Marketing Cloud and broader enterprise MarTech platforms such as Data Cloud, CDPs, CRM, Analytics, CMS, AdTech, and cloud ecosystems.  * Proven experience designing and governing enterprise-wide marketing technology landscapes across multiple vendors and cloud environments.  * Strong understanding of enterprise architecture principles, integration patterns, API strategies, cloud solutions, scalability, reliability, and performance optimisation.  * Experience defining enterprise data architecture, governance models, and privacy-by-design frameworks.  * Demonstrated experience influencing business outcomes through enterprise technology strategy and consultancy.  * Strong stakeholder management and influencing skills, including experience engaging with executive leadership and senior client stakeholders.  * Experience supporting pre-sales, innovation initiatives, strategic consulting, and business development activities.  * Passion for mentoring, knowledge sharing, and growing technical communities.  * Strong understanding of the digital agency landscape and consultancy-driven client delivery models.  * Experience working across global teams and cross-functional organisations.  * Familiarity with enterprise architecture frameworks such as TOGAF and their practical application within MarTech ecosystems.  A leader in personalised customer experiences  VML MAP is a world-leading Centre of Excellence that helps businesses humanise the relationship between brands and customers through hyper-personalisation at scale, marketing automation, CRM, and data-driven experiences.  With the brain of a consultancy, the heart of an agency, and the power of technology and data, we work with some of the world’s most admired brands to help them become truly customer-centric organisations.  As an Enterprise Architect, you will play a critical role in shaping and evolving enterprise MarTech landscapes, driving innovation, solving complex integration challenges, and aligning technology ecosystems with strategic business outcomes.  Together, we are 1000+ technology specialists, data scientists, strategic thinkers, consultants, operations experts, and creative minds from 55+ nationalities.  A global network  We are part of the global VML network that encompasses more than 30,000 employees across 150+ offices in 60+ markets, each contributing to a culture that values connection, belonging, and the power of differences.  #LI-EMEA  About WPP WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com. WPP (MAP/VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.  When you click “Apply now” below, your information is sent to MAP/VML. To learn more about how we process your personal data during when you apply for a role with us, on how you can update your information or have the information removed please read our Privacy policy. California residents should read our California Recruitment Privacy Notice.

VML MAP

WHO WE ARE WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses. Are you eager to learn new technologies? Do you appreciate a free working environment where you get a high level of decision-making authority but also the support you need? Can you turn business requirements into excellent technical solutions? And would you like to work with some of the world’s most skilled marketing automation developers on one of the most advanced CRM platforms? Then you might be just the one we are looking for!  WHAT WILL YOUR DAY LOOK LIKE? In the role of Technology Lead - Salesforce Marketing Cloud, you are responsible for understanding the technical structure of a project. Your job will be to identify client requirements by researching concept, strategy and target for the project, followed by developing automations, coding and producing technical specifications, estimates, deployment plans and test methods. Furthermore, your tasks include:     * Contributing to product implementation/customisation    * Testing and maintaining client applications and platforms    * Providing project feedback and updates, using agile methodologies like Scrum and Kanban. * Leading a team of Associate to Senior Developers WHO ARE YOU GOING TO WORK WITH? You will become part of an exciting and challenging professional environment, working closely with Architects, Developers and Technical Project Managers within the technical team, currently consisting of 150+ colleagues. But you will also work with Data Specialists and Designers outside of your department. Our common feature is that we are all competent, respectful teammates who go the extra mile to help one another.  We value room for diversity, and you will get a chance to put a personal touch on your daily tasks while developing your professional skillset. We are proud of our multicultural environment and easy-going, dynamic atmosphere where we not only work together, we are great at having fun as well.  WHAT DO YOU BRING TO THE TABLE? You are an outgoing and self-motivated person who contributes positively to the working environment with your team-player attitude. Your previous experience with being a trusted adviser for clients and colleagues means that you are not afraid to express your opinion, and your organised approach helps you meet deadlines and break down projects into manageable chunks.  In addition, you have:  * Experience with Salesforce Marketing Cloud, and it is a plus if you have experience with Adstudio, Social Studio and Einstein * 6+ years of developer experience at an agency, working with digital sales and/or marketing solutions * Extensive knowledge of technologies such as SQL, AMPscript and JavaScript (marketing domain knowledge is a plus) * Experience in Workflow Engines as well as HTML and CSS plus knowledge of one or more programming languages * Great communication skills (in English), allowing you to make complex problems understandable and manageable.  A LEADER IN PERSONALIZED CUSTOMER EXPERIENCES VML MAP is a world-leading Centre of Excellence that helps businesses humanize the relationship between the brand and the customer through hyper personalization at scale, marketing automation and CRM. With the brain of a consultancy, the heart of an agency and the power of technology and data, we work with some of the world's most admired brands to help them on their transformation journey to becoming truly customer-centric. Together, we are 1000 + technology specialists, data scientists, strategic thinkers, consultants, operations experts, and creative minds from 55+ nationalities. A GLOBAL NETWORK We are part of the global VML network that encompasses more than 30,000 employees across 150+ offices in 60+ markets, each contributing to a culture that values connection, belonging, and the power of differences.  #LI-EMEA About WPP WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com. WPP (MAP/VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.  When you click “Apply now” below, your information is sent to MAP/VML. To learn more about how we process your personal data during when you apply for a role with us, on how you can update your information or have the information removed please read our Privacy policy. California residents should read our California Recruitment Privacy Notice.