
DDB Spain · Madrid
PERFIL Buscamos un/a Data Strategy & Integration que actúe como nexo entre los datos y la estrategia de negocio, con un foco claro en acompañar a los equipos d...
Buscamos un/a Data Strategy & Integration que actúe como nexo entre los datos y la estrategia de negocio, con un foco claro en
acompañar a los equipos de cuentas, marketing, comunicación y creatividad (tanto dentro del banco como en su ecosistema de
agencias) en ámbitos como marketing, CRM, canales digitales y experiencia de cliente.
El objetivo del rol es garantizar que la información y los insights se integran de forma real en la definición de estrategias,
propuestas y campañas, elevando el impacto de las acciones del banco en términos de relevancia, efectividad y experiencia de
cliente. No es un rol de ejecución técnica, sino de orquestación, traducción estratégica y activación del dato en los equipos.
Responsabilidades
agencia, asegurando que los insights se integran desde el briefing hasta la evaluación de resultados.
eleve la calidad de las recomendaciones al negocio.
estratégicos claros y accionables para la definición de conceptos creativos, propuestas de valor y planes de activación.
impacto real de las iniciativas en negocio, marca y relación con cliente.
apoya en una comprensión profunda del cliente y del contexto.
storytelling basado en datos para interlocutores de negocio y dirección.
marketing y comunicación, evaluando su impacto potencial en el negocio bancario.
Requisitos
marketing/comunicación, preferiblemente en banca, agencias o entornos corporativos con foco en marca y cliente.
para convertirlos en recomendaciones estratégicas para negocio y creatividad.
influencia y alineación transversal.
experiencia de cliente.
¿Qué aporta el rol?
Modelo de trabajo híbrido: días presenciales en la oficina combinados con días de teletrabajo.
Ambiente de trabajo creativo y dinámico donde podrás desarrollar todo tu talento y podrás crecer personal y profesionalmente.
Programa de beneficios y acceso a formación continuada.
Todas las candidaturas serán consideradas para el empleo, independientemente de su raza, orientación sexual o edad.
WHO WE ARE WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses. Are you eager to learn new technologies and inspire a team to build cutting-edge solutions within Salesforce Marketing Cloud? Do you appreciate a collaborative and empowering working environment where you get a high level of decision-making authority, the support you need, and the opportunity to shape technical strategy? Can you lead a team in transforming complex business requirements into excellent technical solutions within the SFMC ecosystem? And would you like to lead some of the world’s most skilled marketing automation developers on one of the industry's most advanced CRM platforms? Then you might be just the one we are looking for! What will your day look like? As a Manager - Salesforce Marketing Cloud Development, you will be responsible for leading and inspiring a team of skilled developers, defining the technical architecture, and overseeing the end-to-end delivery of complex Salesforce Marketing Cloud projects. Your job will be to translate advanced client requirements into robust, scalable technical solutions within SFMC by researching concepts, strategy, and target for the project. You will guide your team in developing automations, approving technical specifications, estimates, deployment plans, and test methodologies. Furthermore, your tasks include: * Driving product implementation and customisation initiatives within Salesforce Marketing Cloud for major clients. * Establishing and ensuring adherence to best practices for testing, maintaining, and optimising client applications and platforms built on SFMC. * Leading stakeholder communication, providing strategic project feedback and updates, and championing agile methodologies within your team's delivery. * Mentoring and developing junior and senior developers, fostering a culture of continuous learning and excellence within the SFMC space. * Contributing to solution architecture and technical roadmap planning for large-scale Salesforce Marketing Cloud implementations. Who are you going to work with? You will lead within an exciting and challenging professional environment, collaborating closely with Architects, Technical Project Managers, and other Managers across our diverse capabilities. You will foster cross-functional partnerships with Data Specialists and Designers, ensuring seamless integration and innovative solutions built leveraging Salesforce Marketing Cloud. Our common feature is that we are all competent, respectful teammates who you will inspire and empower to go the extra mile to help one another. We value room for diversity, and you will get a chance to shape your daily tasks while leading your team's professional skillset development. We are proud of our multicultural environment and easy-going, dynamic atmosphere where we not only work together – we are great at having fun as well. What do you bring to the table? You are a visionary and influential leader with a proactive approach to problem-solving and a passion for developing talent. Your proven ability to act as a strategic advisor for clients and colleagues means you confidently articulate complex technical concepts, influence decision-making, and drive organized, high-quality project delivery within the Salesforce Marketing Cloud domain. You are adept at breaking down ambitious projects into manageable chunks and ensuring your team meets deadlines. In addition, you have: * 6+ years of progressive developer experience, with at least 2+ years in a leadership or mentorship capacity within an agency or consulting environment, specifically focused on Salesforce Marketing Cloud. * Deep architectural and hands-on expertise with Salesforce Marketing Cloud, including advanced knowledge of Adstudio, Social Studio, and Einstein. * Mastery of technologies such as SQL, AMPscript, and JavaScript, with a strong emphasis on setting technical standards and guiding complex SFMC implementations. * Demonstrated experience with Workflow Engines, HTML, CSS, and proficiency in multiple programming languages, contributing to innovative solution design and technical problem-solving within SFMC. * Exceptional communication and presentation skills (in English), enabling you to articulate strategic vision and technical roadmaps to diverse audiences, and influence client decisions related to Salesforce Marketing Cloud solutions. * Strong marketing domain knowledge is a significant plus. A leader in personalized customer experiences VML MAP is a world-leading Centre of Excellence that helps businesses humanize the relationship between the brand and the customer through hyper personalization at scale, marketing automation and CRM. With the brain of a consultancy, the heart of an agency and the power of technology and data, we work with some of the world's most admired brands to help them on their transformation journey to becoming truly customer-centric, leveraging platforms like Salesforce Marketing Cloud. Together, we are 1000 + technology specialists, data scientists, strategic thinkers, consultants, operations experts, and creative minds from 55+ nationalities. A global network We are part of the global VML network that encompasses more than 30,000 employees across 150+ offices in 60+ markets, each contributing to a culture that values connection, belonging, and the power of differences. About WPP WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com. WPP (MAP/VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. When you click “Apply now” below, your information is sent to MAP/VML. To learn more about how we process your personal data during when you apply for a role with us, on how you can update your information or have the information removed please read our Privacy policy. California residents should read our California Recruitment Privacy Notice.
WHO WE ARE WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses. Do you have strong data and analytical skills, with a passion for shaping business strategy? Can you architect, build, and apply modern data models to deliver impactful marketing insights? Are you seeking an exciting role with significant opportunities for leadership and growth? Then you might be the Senior Data Insights Consultant we are looking for! What will your day look like? As our new Senior Data Insights Consultant, you will join our growing Technology and Data team. Here, you will be a key leader in helping our clients make data-driven decisions to enhance their digital communication on an enterprise scale. This entails designing, enabling, and delivering complex data solutions and integrations for various campaign platforms. More specifically, your tasks will include: * Architecting, building, and delivering value-adding insights solutions, serving as a key advisor to clients on how to leverage their data assets to optimize large-scale communication strategies. * Performing advanced analysis to uncover actionable patterns, trends, and opportunities that directly inform client strategy and decision-making. * Designing and running test-and-learn programs (A/B tests, incrementality, holdouts) across channels to measure impact and continuously optimize communication performance. * Partnering with senior stakeholders to define strategic business questions and translating them into robust analytical frameworks and data roadmaps. * Supporting or leading the data-stream on complex, large-scale projects with globally recognised brands, ensuring that data solutions and integrations are designed and delivered for scalability and business impact. * Driving ongoing proactive client ideation — identifying new opportunities, use cases, and data-driven initiatives that help clients grow their business. * Helping drive agentic AI adoption, exploring and embedding agentic solutions into our data and insights workflows to enhance efficiency and client value. * Providing answers and insights to business-related questions via automated reporting solutions as well as ad-hoc data analyses, including building reports and insights dashboards within marketing platforms such as Adobe and Salesforce. * Mentoring, reviewing, and advising less senior team members — elevating quality, fostering technical excellence, and supporting their professional growth. * Collaborating with highly skilled specialists including Account Managers, Architects, Developers, Creatives, Strategists, Data Scientists and Marketing Operations experts to service our clients coherently. Who are you going to work with? You will join a team of hands-on Data Insights Consultants, Data Scientists and Data Engineers who are passionate about bringing value and knowledge from data. We are all about unlocking insights from data through analytics and making that insight applicable in 1:1 data-driven communication and CRM. Your work will always be firmly anchored in data in a cross-disciplinary setting, collaborating closely with highly enthusiastic experts from Strategy or Creative backgrounds. What do you bring to the table? As a person, you possess a strong consultancy mindset, demonstrating resilience, curiosity, and an eager-to-learn attitude. You combine this with strong business acumen, allowing you to understand and anticipate client needs effectively. You are outgoing and love being part of interdisciplinary projects and solutions. You are eager to learn and quick to understand the complexity of high-tech dialogues and solutions. Furthermore, you have the drive, enthusiasm, and technical credibility to act as the primary data and insights advisor for senior client leadership, guiding them through complex challenges and inspiring them to grow their business. It's an advantage if you have consulting, agency experience or marketing domain knowledge, but it's not a requirement. In addition, you have: Technical skills * A minimum of 5 years of experience in a consultant/business liaison role related to data, BI, analytics or reporting solutions. Can independently design, build, and optimize modern analytics solutions that are scalable, maintainable, and ready for real-world production use. * Write, debug, and optimize complex SQL queries, ensuring clarity, efficiency, and production readiness. * Design and build scalable dimensional data models from raw source systems (fact/dimension structures, performance-aware design). Apply strong data modelling principles, governance standards and practices that ensure data accuracy, consistency, and security. * Develop and manage DBT transformations using layered architecture, including testing and documentation best practices. * Build production-ready Power BI semantic models and dashboards, including advanced DAX measures, performance optimization, and secure data access (RLS). * Work collaboratively using GitHub, following structured branching, pull request, and code review workflows. * Familiarity with or a strong interest in the application of AI and agentic frameworks, and machine learning principles to generate conversational analytics, predictive and advanced marketing insights. * Comfortable working in modern cloud data environments (e.g., Snowflake, BigQuery, Databricks, Fabric). * Understanding the data structures and reporting capabilities within major marketing and martech platforms (e.g., Adobe Campaign/AJO, Salesforce Marketing Cloud). Ability to build and deliver reports and insights dashboards natively within these tools is a strong advantage Interpersonal skills * Technical stakeholder management and influence: A proven ability to build trust and act as a strategic partner to senior-level clients and internal leaders. You can confidently navigate complex, technical stakeholder environments and influence decision-making through data-driven reasoning. * Communication and storytelling: Exceptional written and verbal communication skills in English, with the ability to articulate complex data concepts and insights into clear, compelling narratives for both technical and senior business audiences. * Consultative and solutions-oriented mindset: The ability to critically assess complex business challenges, ask probing questions to uncover root causes, and propose robust, data-driven solutions. * Leadership and mentorship: Proven experience in coaching and mentoring junior team members. You actively foster a culture of technical excellence, collaboration, and continuous learning within the team. * Autonomy and critical thinking: You are a self-starter who can think critically, identify issues and opportunities autonomously, and take the initiative to propose and implement corrective actions. A leader in personalized customer experiences VML MAP is a world-leading Centre of Excellence that helps businesses humanize the relationship between the brand and the customer through hyper personalization at scale, marketing automation and CRM. With the brain of a consultancy, the heart of an agency and the power of technology and data, we work with some of the world's most admired brands to help them on their transformation journey to becoming truly customer-centric. Together, we are 1000+ technology specialists, data scientists, strategic thinkers, consultants, operations experts, and creative minds from 55+ nationalities. A global network We are part of the global VML network that encompasses more than 30,000 employees across 150+ offices in 60+ markets, each contributing to a culture that values connection, belonging, and the power of differences. About WPP WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com. WPP (MAP/VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. When you click “Apply now” below, your information is sent to MAP/VML. To learn more about how we process your personal data during when you apply for a role with us, on how you can update your information or have the information removed please read our Privacy policy. California residents should read our California Recruitment Privacy Notice.
MOVE CITIES FORWARD WITH US At Cabify, we’re working to make cities better places to live. We believe mobility should be more accessible, efficient and sustainable, helping people move through their day with more freedom and fewer barriers. We connect people and businesses with the transport options they need, while working towards a future where cities depend less on private cars and more on shared, smarter ways of moving. There’s still a long way to go, and design has an important role to play in shaping that future. Want to join us? THE DESIGN TEAM The design team sits within Cabify’s Technology area, alongside Engineering, Product and Data. That means we work closely with the teams shaping, building and measuring our products, and that design has a direct voice in decisions that affect both the user experience and business impact. We’re a team of 20 people spread across different locations in Spain, with most of us based in Madrid. The team is organised into three main groups: Product Design, Design System/Web and Core Design. Across all three, we partner closely with technical teams as well as stakeholders in Growth, Business and Marketing, bringing together product, brand, communications, systems and experience. Our work blends execution, craft and collaboration. We design experiences across the Cabify ecosystem, evolve our design system, maintain consistency across our interfaces and brands, and make sure our solutions are grounded in real user needs, business opportunities and meaningful product problems. We also stay close to emerging technologies and ways of working, continuously testing new tools, processes and practices that can help us design better and move smarter. We also have our own design rituals to share knowledge, raise the bar and keep our design culture strong: monthly Design Meetings, quarterly Design Days, weekly critiques and glues, where we align on solutions, spot shared patterns and stay connected as a team. We see ourselves as a high-standards, down-to-earth and committed team, always looking to learn, share and improve together. Designing at Cabify means having autonomy, but also being part of a community that sees design as a collective practice, closely connected to technology, business and everyday life in cities. THE ROLE As a Product Designer at Cabify, you’ll work within the Technology area, partnering closely with Product, Engineering, Data and Research to design experiences that create real impact for the people who use our products and for the company’s goals. Your work will involve understanding complex problems, spotting opportunities, designing clear solutions and bringing them all the way to implementation together with technical teams. We expect you to combine product thinking, design craft, user empathy and business understanding to build solutions that are simple, useful and well executed. The day-to-day life of a Product Designer at Cabify brings together exploration, definition, design, validation and collaboration. You’ll work with Product Managers, Engineering Managers, Software Engineers, Data Scientists, User Researchers and other designers to turn real needs into experiences that improve mobility in our cities. You’ll also be an active part of the design team, contributing to critiques, glues and Design Meetings, sharing learnings, systematising solutions and helping raise the quality of design across the Cabify ecosystem. Some examples of projects you could work on: * Improve key experiences across Rider, Driver or Business. * Redesign critical flows such as sign-up, support, payments or bookings. * Create solutions for companies, fleets and travel managers. * Identify friction points and turn them into improvement opportunities. * Reduce drop-off, increase conversion and improve satisfaction. * Validate decisions together with Data and Research. * Shape viable and scalable solutions with Engineering. * Evolve patterns, components and criteria in the Design System. * Explore new tools, processes and ways of working. * Share knowledge with the wider design team. WHAT WE’RE LOOKING FOR If you’re interested, we think you could be a great fit if you have: * Strong alignment with our principles. * Interest in a hybrid working model, with 3 days a week from our Madrid office and 2 days working remotely. On top of that, we offer 6 weeks a year to work fully remotely, split into 3 weeks per semester. * The ability to connect features and initiatives, balancing quick wins with more complete experience redesigns. * A mindset for designing proposals that move our metrics in the right direction. * Interest in understanding technology, because it helps us design simpler and more effective solutions. * Curiosity for new tools, processes and ways of designing, especially around AI-driven workflows and new automation capabilities. At Cabify, we provide the space, tools and resources — including access to models and tokens — so the team can explore, learn and create real impact in their work. * A research mindset that helps you make better-informed decisions. * Strong interaction design skills to help people complete tasks in a simple and intuitive way through well-designed interfaces. * The ability to create visual experiences that are not only useful, but also build emotion and connection with our users, shape perception and influence behaviour, ultimately contributing to the business. * Clear and concise communication skills in both English and Spanish language, with the ability to explain design decisions, connect different perspectives and act as a bridge between technical and non-technical disciplines. * The ability to create proposals, documentation and design deliverables that help teams make better decisions, stay aligned and contribute clearly to the company’s strategy. * And most importantly, a humble attitude, motivation to work with a passionate team, and the ability to receive feedback and think critically about your own work. For sure, you don't need to check all the boxes to be a good match. THE OFFER We’re a company full of happy, motivated people and we never want that to change. Here are some more reasons why it rocks to be part of our family: 💶 Excellent Salary conditions: L4 Senior [50K-74K€] 🌍 Our office is located in Madrid. ⌚ Flexible work environment & hours. 🙌 Regular team events. 🚗 Cabify staff free rides. 🚀 Personal development programs based on our career paths. 📐 Coursera: your own license in Coursera to take as many courses as you wish and continue developing your skills. 🧘♀️ iFeel: Free access to the iFeel platform, so you can take care of your emotional well-being through therapy sessions. 💳 Flexible compensation plan: Restaurant tickets, transport tickets, healthcare and childcare. 🐱 A pet room, so you don’t have to leave your furry friend at home. ☕️ And last but not least...free coffee and fruit! Cabify is proud of being an equal opportunity workplace. We celebrate diversity and we are committed to creating an inclusive environment for all employees regardless of background, gender, religion, orientation, age or ability. Join us!