Performance Marketing Specialist

New Terms AB

Är du en erfaren och analytisk digital marknadsförare som vill arbeta nära både affärsmål och teknisk exekvering i en komplex och internationell miljö? Vi söker nu en driven Digital marknadsstrateg & Performance Specialist som vill stärka den digitala prestationen inom search och analys – med tydligt fokus på synlighet, effektivitet och kommersiell effekt. Om du trivs med att arbeta datadrivet, ta ägarskap för performance och samarbeta tvärfunktionellt, kan detta vara uppdraget för dig. Om uppdraget: Som Digital marknadsstrateg & Performance Specialist får du en central roll i att överbrygga affärsmål och digital exekvering. Du blir en del av marknadsteamet och ansvarar för att utveckla, genomföra och optimera den digitala marknadsstrategin, med särskilt fokus på search och performance. Rollen kombinerar strategiskt ansvar med operativt arbete och kräver stark analytisk förmåga, kommersiell förståelse och vana att arbeta strukturerat i en professionell och reglerad miljö. Detta är ett konsultuppdrag som sträcker sig ca 12 månader framåt. Ansvarsområden: Digital strategi och planering Utveckla, förvalta och optimera den digitala marknadsstrategin för att driva trafik, konvertering och affärsresultat. Säkerställa att digitala initiativ är tydligt kopplade till övergripande affärsmål. Sökmotormarknadsföring (SEM) Operativt ansvar för Google Ads, inklusive sökordsanalys, kampanjstruktur, budgetoptimering och löpande prestandaförbättringar. Sökmotoroptimering (SEO, AEO, GEO) Analysera och kravställa tekniska och innehållsmässiga förbättringar för att stärka den organiska synligheten. Arbeta långsiktigt med sökoptimering i ett föränderligt söklandskap i samarbete med relevanta team. Analys och rapportering Följa upp och analysera KPI:er i Adobe Analytics och Power BI. Omsätta data till insikter, rekommendationer och beslutsunderlag för interna stakeholders. Vi söker dig som: Har gedigen erfarenhet från liknande roller inom digital marknadsföring eller performance marketing, med dokumenterade resultat inom både SEO och SEM. Du är trygg i att ta ansvar för performance, arbetar datadrivet och har förmågan att balansera strategiskt tänkande med operativ exekvering. Du är van att samarbeta med flera olika intressenter, kan förklara komplexa digitala och analytiska samband på ett tydligt sätt och driver arbetet framåt på ett strukturerat och professionellt sätt.

Aimpoint AB

Aimpoint AB is the company that created and developed the red dot sight, for which we are now the world-leading supplier. Aimpoint sights are used in the civilian hunting and shooting market as well as by law enforcement and the military. The company has over 570 employees and a turnover of approximately SEK 2.3 billion. Sales in the US are managed through our American subsidiary, Aimpoint Inc. Our headquarter is located in Malmö, with production units in Malmö and Gällivare. Aimpoint is part of the Sandberg Development Group. For more information about our company, please visit www.aimpoint.com/se. Sales Professional Aimpoint is a rapidly growing company with an exciting future, where top quality and environmental sustainability are high on our agenda. About the Position As an Area Sales Director, you will be part of a team of 7 people within the Professional business area, focusing on Law Enforcement, i.e., Police and Military. You will develop, nurture, and be responsible for our relationships with customers, end users, agents, distributors, and other partners in each market/country. Contract negotiations with authorities occur continuously. Duties and Responsibilities: Sales and budget responsibility for your markets/countries. Responsibility for distributors, agents, and other partners within assigned regions. Processing of potential customers. Responding to inquiries from customers, representatives, and distributors, as well as receiving customer orders and handling service cases. Training distributors and their salespeople in Aimpoint’s products. Arranging shooting training/demonstrations together with Aimpoint’s Training Manager. Participating in national and international fairs/events together with distributors. Visiting existing and potential retailers and agents together with distributors. The position is based at Aimpoint’s office in Malmö, but working at sales with us involves a lot of traveling and a varied workday with many international trips. You will visit your agents and distributors regularly, and your role is estimated to involve approximately 80–120 travel days per year, internationally. You will work closely with our Training Manager, Marketing and your team colleagues. You will report to the Director of Professional Sales. Qualifications We are looking for someone who thrives in situations where you can use your strong internal drive and ability to make progress, even when you don’t have all the answers. As this role involves significant internal and external contacts, it requires strong communication skills and the ability to build trust-based relationships. You are disciplined and organized—understanding the importance of planning and documenting your work, while also being able to work ad hoc when required. You are fearless yet realistic, confident in yourself, and able to prioritize your time on activities that drive the business forward. Requirements: Fluent in Swedish and English, both spoken and written; a third language is highly meritorious. Enjoys a job involving travel. Driver’s license. To succeed and enjoy this role, we believe you have several years of experience either as military personnel or within the defense industry. Why Aimpoint? We are driven by our core values: Performance, Innovation, and Commitment! - and we believe you are too! Just like us, you enjoy having fun at work and find interaction with others both challenging and rewarding. Collaboration with colleagues and customers is a natural part of the job. You can apply quickly and easily through our career page. The salary range for an Area Sales Director is SEK 50,000–65,000 depending on experience and qualifications. Questions? Feel free to contact P&C Sr Recruiting Specialist, Sofie Selind, at: sofie.selind@aimpoint.com Applications will be reviewed on an ongoing basis - so don’t delay! Learn more about us and how we handle your personal data on our website.   Aimpoint is part of the Swedish defense industry, and our operations are governed by regulations concerning security protection, military equipment, and export control. Due to these regulations, a background check will always be conducted before employment for all positions in our organization. For positions involving security-sensitive activities or classified roles, this check will include a security clearance in accordance with the Security Protection Act (2018:585) before a decision on employment is made. For some tasks in classified roles, Swedish citizenship is also required.

BIMobject AB

At Bim.com, we connect the people who build with the products they build with. Are you ready to join us as our newest Growth and Activation Marketer? As a Growth and Activation Marketer, you will work across the funnel, from visibility to conversion – ensuring the right audiences find us, engage with our story, and take the next step toward becoming customers. This role will be part of a new business unit specialising in solving the data challenges of the building industry. A bold mission? Absolutely. Will it be easily done? Not at all. That's why we are on the hunt for excellent people, like you. We are currently preparing to go to market with our new product, a journey that will set the scene for our daily work for the coming year and beyond. Within the team, we share great laughs, high ambitions, creative discussions and a get-things-done attitude. As our new Growth and Activation Marketer, you will… Own visibility: Put our message in front of the right people, in the right places, at the right time. You drive growth across paid and organic channels – tracking keyword rankings, social audience growth, and share of traffic from our priority topics. Build campaigns that convert: Turn product messaging into ads, landing pages, and experiences that drive action. Through continuous testing, you sharpen what resonates and help our story evolve – success looks like more people taking the next step after discovering us. Fill the funnel: Remove friction between interest and action – demo requests, product sign-ups, webinar registrations. You focus on generating qualified demand efficiently and at scale, keeping an eye on cost per qualified lead and pipeline contribution. Collaborate: Work closely with Sales and Product to align on ICP targeting, lead quality, and funnel performance. Grow: Stay ahead of industry trends in performance marketing and growth tactics, and share your knowledge with the team. We believe that you … Have 3+ years of experience in performance and growth marketing, with a minimum of 2 years in a B2B tech, product organisation or e-commerce Know paid and organic growth strategies inside out – cost per click, keyword ranking, channel dominance, and CTAs that convert Have solid experience in lead generation and marketing funnel optimization, and know your dashboards and KPIs Are hands-on with web publishing and advertising tools, and run A/B tests as a matter of course Have a secondary degree in marketing, communications, business, or equivalent Communicate fluently in English Extra awesome (or for you to learn) Familiar with automation tools like n8n, Zapier, or similar Experience with AI-supported advertising and insights Knowledge of SEO / AEO Background in industries close to ours – PIM, manufacturing, construction, data, or digital transactions – and experience launching and growing new products ✨ Don’t fit every single box? We know that applying for a job can be intimidating and that experience comes in many forms. If this role looks like a great next step for you, please apply! We’d love to hear your story, even if you don’t meet 100% of the criteria. What we offer our employees The core: A startup mentality within a stable global company, but small enough for everyone to have a voice in shaping our company’s future (140+ employees). We live by our values: Raise it, Do it, Together. Flexibility: A genuine hybrid model. This role is stationed in Malmö, and we love the office energy, but sometimes the home office fits better. Growth: We invest in your development and encourage experimentation. Inclusion: A diverse workplace where different perspectives drive innovation. Why Bim.com? The building industry is a vital part of our society, but it needs to become smarter and greener. That’s where we come in. Connecting the people who build and the products they build with. Enabling Property Owners, Designers, Contractors, Distributors, and Manufacturers to meet the industry’s challenges. Together with us, you will make a difference – both for our customers and the planet. Ready to join? We can’t wait to meet you!