Brand Strategist Senior

Valtech

Why Valtech? We’re the experience innovation company - a trusted partner to the world’s most recognized brands. To our people we offer growth opportunities, a values-driven culture, international careers and the chance to shape the future of experience.  THE OPPORTUNITY At Valtech, you’ll find an environment designed for continuous learning, meaningful impact, and professional growth. Whether you're pioneering new digital solutions, challenging conventional thinking or building the next generation of customer experiences, your work will help transform industries.  We are proud of:  * The work we do and the innovation we drive  * Our values of share, care and dare  * A workplace culture that fosters creativity, diversity and autonomy  * Our borderless, global framework, which enables seamless collaboration    THE ROLE   Please note, we are only accepting applicants from the provinces of Ontario and Québec for this role. For Québec-based candidates, fluency in English is necessary because the position entails collaboration with teams based in the rest of Americas and occasionally in Europe. As a Brand Strategist Sr, you are passionate about experience innovation and eager to push the boundaries of what’s possible. You bring 8+ YEARS of experience, a growth mindset and a drive to make a lasting impact.  You will thrive in this role if you are:  * A curious problem solver who challenges the status quo  * A collaborator who values teamwork and knowledge-sharing  * Excited by the intersection of technology, creativity and data  * Experienced in Agile methodologies and consulting (a plus)    Role responsibilities  Lead Executive Alignment, Brand, & Go-to-Market Strategy * Partner directly with client executive and C-suite leadership to co-create and define the brand's long-term vision, core business objectives, and strategic goals.  * Establish the overarching frameworks that guide internal delivery teams and clients in mapping out execution roadmaps and identifying key performance indicators (KPIs) and measures of success. * Develop brand positioning, value propositions, and messaging frameworks that clarify how brands show up in the market. * Guide clients and project teams in the use of AI tools and services. * Translate business goals, audience insight, and competitive context into a clear go-to-market strategy * Help clients articulate who they are, why they matter, and what makes them distinctive.   Shape Creative Strategy & Pitches  * Lead strategy for new business and organic growth pitches, from early framing through final narrative. * Write and steward strong creative briefs that inspire bold, focused ideas. * Partner closely with creative leadership to shape platforms, campaigns, and brand stories. * Present strategic thinking clearly and confidently to senior clients and internal stakeholders.  Turn Intelligence into Insight * Synthesize research, data, cultural signals, and market dynamics into meaningful insights. * Distill complex inputs into simple, actionable strategic direction. * Apply both rigor and intuition to move work forward efficiently and thoughtfully.  Collaborate Across Disciplines * Work seamlessly with creative, accounts, experience, technology, and media partners. * Act as connective tissue across teams—ensuring brand, message, and ideas are cohesive across websites, campaigns, products, and platforms. * Help teams see the full ecosystem, not just individual deliverables. * Ensure strategy is connected to creative output and consistent across touchpoints without becoming rigid or over-engineered.  What Success Looks Like * Client executives and C-suite stakeholders view you as a trusted partner, relying on your frameworks to align their business vision with measurable brand outcomes. * The strategic roadmap is clearly defined, actionable, and backed by transparent measures of success that align internal and client teams. * Clients and internal teams trust your perspective and rely on you to bring clarity to complex brand challenges. * Creative teams value your briefs and input because they lead to stronger, more differentiated ideas. * Pitches are focused, persuasive, and well-positioned in the market. * Strategy is clear, actionable, and tightly connected to creative execution.    MUST HAVE QUALIFICATIONS To be considered for this role, you must meet the following essential qualifications:  * 8–10 years of experience in brand or creative strategy, ideally within an agency environment. * Demonstrated experience leading integrated brand positioning, messaging, and go-to-market strategy in luxury, retail or CPG – specifically with large multi-national clients. * Strong track record shaping creative strategy across a mix of experiences—campaigns, websites, platforms, and content ecosystems. * A systems-oriented mindset: comfortable thinking across journeys, channels, and touchpoints. * Interest in how emerging technologies (especially AI) are shaping brand experiences, personalization, and creative execution. * Familiarity with AI at the experience layer (e.g., personalization, content systems, conversational interfaces, dynamic journeys). * Excellent writing, storytelling, and presentation skills. * Comfort working in ambiguity while driving toward clear direction and outcomes. * A collaborative mindset and passion for making the work—and the team—better. * Advanced French communication skills.   If you do not meet all the listed qualifications or have gaps in your experience, we still encourage you to apply. At Valtech, we recognize that talent comes in many forms, and we value diverse perspectives and a willingness to learn.    COMMITMENT TO REACHING ALL KINDS OF PEOPLE  We design experiences that work for all kinds of people - and that starts with our own teams. At Valtech, we’re intentional about building an inclusive culture where everyone feels supported to grow, thrive and achieve their goals. No matter your background, you belong here. Explore our Diversity & Inclusion site to see how we’re creating a more equitable Valtech for all.    THE BENEFITS   Valtech offers a comprehensive benefits package effective after three months of continuous service: * A comprehensive insurance plan, where you can choose the module that best suits your needs—Gold, Silver, or Bronze. The employer may contribute up to 80% of your coverage depending on the selected module. This plan includes short- and long-term disability coverage. * Dialogue via Sun Life provides virtual healthcare services, allowing you to consult with a healthcare professional for emergencies, prescription renewals, and more. You also have access to the Employee and Family Assistance Program, as well as a complete mental health support program. * A $500 Personal Spending Account, which can be used for healthcare reimbursements, gym memberships, public transit passes, office supplies, or contributions to your RRSP through Valtech. * A retirement plan where Valtech will match 100% of your RRSP contributions through a Deferred Profit Sharing Plan (DPSP), up to a maximum of 4%. You can start contributing to your RRSP immediately, and to the DPSP after 3 months. The vesting of the DPSP will be after a 24 months of service.  * Access to a flexible vacation under Valtech's policy to support your work-life balance, with 5 days available during your probation period and a prorated amount calculated for the remainder of the year. * Personal Technology Reimbursement – $30/month for every employee-offered on day 1.  * We close during the winter holidays and offer flexible scheduling throughout the year, so you can enjoy those sunny Friday afternoons—provided your weekly hours are completed.   YOUR APPLICATION PROCESS Once you apply, our Talent Acquisition team will review your application. If your skills and experience align with the role, we’ll reach out for next steps. Your CV should cover key information on relevant experiences and expertise. We do not require information such as age, gender, marital status, or a headshot in your application. We review all candidates based on skills, experience, and potential. ⚠️ Beware of recruitment fraud: Only engage with official Valtech email addresses. We are committed to inclusion and accessibility. If you need reasonable accommodations during the interview process, please either indicate it in your application or let your Talent Partner know.     ABOUT VALTECH Valtech is the experience innovation company that exists to unlock a better way to experience the world. By blending crafts, categories, and cultures, we help brands unlock new value in an increasingly digital world.  At the intersection of data, AI, creativity, and technology, we drive transformation for leading organizations, including L’Oréal, Mars, Audi, P&G, Volkswagen Dolby, and more.  At Valtech, we don’t just talk about transformation. We make it happen. Our people are the heart of our success, and we foster a workplace where everyone has the support to thrive, grow and innovate.  Are you ready to create what’s next? Join us.

Valtech

The opportunity At Valtech, you’ll find an environment designed for continuous learning, meaningful impact, and professional growth. Whether you're pioneering new digital solutions, challenging conventional thinking or building the next generation of customer experiences, your work will help transform industries.  We are proud of:  * The work we do and the innovation we drive  * Our values of share, care and dare  * A workplace culture that fosters creativity, diversity and autonomy  * Our borderless, global framework, which enables seamless collaboration  THE ROLE   At Valtech, we help the world's most ambitious brands lead with experience innovation. Our global marketing team drives the thinking, content and campaigns that make our point of view impossible to ignore — and we're looking for an SEO Content Strategist to help us own the conversation in search.  This is not a role for someone who writes keyword-stuffed articles and calls it a day. This is for someone who understands that great SEO content starts with great ideas  and who knows how to make those ideas discoverable, shareable and impossible to scroll past. What you'll do  Own organic content performance  * Develop and execute a global SEO content strategy aligned to Valtech's positioning as The Experience Innovation Company  * Conduct keyword research and competitive analysis to identify content gaps and topic clusters across key verticals — retail, automotive, financial services, health and B2B  * Partner with regional marketing teams to ensure global strategy translates into locally relevant execution  Create and commission content that ranks and resonates  * Brief and develop long-form content — thought leadership, guides, case study landing pages and pillar pages — with clear direction on search intent, structure and narrative angle  * Work with subject matter experts, practice leads and leadership to surface Valtech's most distinctive thinking  * Guard Valtech's brand voice across all content you commission: confident, optimistic and human — never jargon-heavy  Drive continuous improvement  * Track and report on organic traffic, keyword rankings, content engagement and conversion performance  * Conduct regular content audits and prioritise a refresh backlog that maximises SEO impact  * Stay ahead of algorithm changes, AI-driven search trends and LLM-optimised content (LLMO) best practices  Collaborate across the marketing ecosystem  * Embed SEO thinking into the content creation process alongside copywriters, designers and editors  * Work with the Martech, Demand Generation and Campaign teams to support the full funnel  * Partner with the web team to implement on-page SEO best practices — metadata, internal linking, structured data and page experience signals  MUST HAVE QUALIFICATIONS To be considered for this role, you must meet the following essential qualifications:  * 4+ years in SEO content strategy, ideally in B2B or professional services * Proven track record of growing organic traffic and improving keyword rankings at scale * Strong writing skills — you can make complex ideas clear and compelling * Proficiency with SEMrush, Ahrefs, Google Search Console, Screaming Frog and GA4  * Solid grasp of technical SEO fundamentals and the ability to work with developers to implement recommendations  * Experience briefing and commissioning content from writers, designers and subject matter experts  * Comfort with data storytelling and performance reporting for senior stakeholders  * Experience navigating complex, matrixed, global organisations    NICE TO HAVE QUALIFICATIONS   * Multilingual or multi-market SEO experience, including hreflang and localisation workflows  * Familiarity with thought leadership and B2B content formats — white papers, executive POVs, analyst-style content  * Experience in a global consultancy, digital agency or technology company  * Familiarity with headless CMS environments and content operations workflows  * Experience with AI-assisted content creation and LLM optimisation strategies  * Knowledge of marketing automation platforms and how content supports lead generation  If you do not meet all the listed qualifications or have gaps in your experience, we still encourage you to apply. At Valtech, we recognize that talent comes in many forms, and we value diverse perspectives and a willingness to learn.    COMMITMENT TO REACHING ALL KINDS OF PEOPLE  We design experiences that work for all kinds of people - and that starts with our own teams. At Valtech, we’re intentional about building an inclusive culture where everyone feels supported to grow, thrive and achieve their goals. No matter your background, you belong here. Explore our Diversity & Inclusion site to see how we’re creating a more equitable Valtech for all.  THE BENEFITS   This is a position based in Portugal.  Beyond a competitive compensation package, we offer:  * Flexibility, with remote and hybrid work options (country-dependent)  * Career advancement, with international mobility and professional development programs  * Learning and development, with access to cutting-edge tools, training and industry experts  Our benefits are tailored to each location. Your Talent Partner will provide full details during the hiring process.    YOUR APPLICATION PROCESS Once you apply, our Talent Acquisition team will review your application. If your skills and experience align with the role, we’ll reach out for next steps.  ⚠️ Beware of recruitment fraud: Only engage with official Valtech email addresses ending in @valtech.com.  We are committed to inclusion and accessibility. If you need reasonable accommodations during the interview process, please either indicate it in your application or let your Talent Partner know.     ---------------------------------------------------------------------------------------------------------------------------------- ABOUT VALTECH Valtech is the experience innovation company that exists to unlock a better way to experience the world. By blending crafts, categories, and cultures, we help brands unlock new value in an increasingly digital world.  At the intersection of data, AI, creativity, and technology, we drive transformation for leading organizations, including L’Oréal, Mars, Audi, P&G, Volkswagen Dolby, and more.  At Valtech, we don’t just talk about transformation. We make it happen. Our people are the heart of our success, and we foster a workplace where everyone has the support to thrive, grow and innovate.  Are you ready to create what’s next? Join us.

Valtech

The opportunity At Valtech, you’ll find an environment designed for continuous learning, meaningful impact, and professional growth. Whether you're pioneering new digital solutions, challenging conventional thinking or building the next generation of customer experiences, your work will help transform industries.  We are proud of:  * The work we do and the innovation we drive  * Our values of share, care and dare  * A workplace culture that fosters creativity, diversity and autonomy  * Our borderless, global framework, which enables seamless collaboration  THE ROLE   At Valtech, we help the world's most ambitious brands lead with experience innovation. Our global marketing team drives the thinking, content and campaigns that make our point of view impossible to ignore — and we're looking for an SEO Content Strategist to help us own the conversation in search.  This is not a role for someone who writes keyword-stuffed articles and calls it a day. This is for someone who understands that great SEO content starts with great ideas  and who knows how to make those ideas discoverable, shareable and impossible to scroll past. What you'll do  Own organic content performance  * Develop and execute a global SEO content strategy aligned to Valtech's positioning as The Experience Innovation Company  * Conduct keyword research and competitive analysis to identify content gaps and topic clusters across key verticals — retail, automotive, financial services, health and B2B  * Partner with regional marketing teams to ensure global strategy translates into locally relevant execution  Create and commission content that ranks and resonates  * Brief and develop long-form content — thought leadership, guides, case study landing pages and pillar pages — with clear direction on search intent, structure and narrative angle  * Work with subject matter experts, practice leads and leadership to surface Valtech's most distinctive thinking  * Guard Valtech's brand voice across all content you commission: confident, optimistic and human — never jargon-heavy  Drive continuous improvement  * Track and report on organic traffic, keyword rankings, content engagement and conversion performance  * Conduct regular content audits and prioritise a refresh backlog that maximises SEO impact  * Stay ahead of algorithm changes, AI-driven search trends and LLM-optimised content (LLMO) best practices  Collaborate across the marketing ecosystem  * Embed SEO thinking into the content creation process alongside copywriters, designers and editors  * Work with the Martech, Demand Generation and Campaign teams to support the full funnel  * Partner with the web team to implement on-page SEO best practices — metadata, internal linking, structured data and page experience signals  MUST HAVE QUALIFICATIONS To be considered for this role, you must meet the following essential qualifications:  * 4+ years in SEO content strategy, ideally in B2B or professional services * Proven track record of growing organic traffic and improving keyword rankings at scale * Strong writing skills — you can make complex ideas clear and compelling * Proficiency with SEMrush, Ahrefs, Google Search Console, Screaming Frog and GA4  * Solid grasp of technical SEO fundamentals and the ability to work with developers to implement recommendations  * Experience briefing and commissioning content from writers, designers and subject matter experts  * Comfort with data storytelling and performance reporting for senior stakeholders  * Experience navigating complex, matrixed, global organisations    NICE TO HAVE QUALIFICATIONS   * Multilingual or multi-market SEO experience, including hreflang and localisation workflows  * Familiarity with thought leadership and B2B content formats — white papers, executive POVs, analyst-style content  * Experience in a global consultancy, digital agency or technology company  * Familiarity with headless CMS environments and content operations workflows  * Experience with AI-assisted content creation and LLM optimisation strategies  * Knowledge of marketing automation platforms and how content supports lead generation  If you do not meet all the listed qualifications or have gaps in your experience, we still encourage you to apply. At Valtech, we recognize that talent comes in many forms, and we value diverse perspectives and a willingness to learn.    COMMITMENT TO REACHING ALL KINDS OF PEOPLE  We design experiences that work for all kinds of people - and that starts with our own teams. At Valtech, we’re intentional about building an inclusive culture where everyone feels supported to grow, thrive and achieve their goals. No matter your background, you belong here. Explore our Diversity & Inclusion site to see how we’re creating a more equitable Valtech for all.  THE BENEFITS   * MENTAL AND PHYSICAL HEALTH: * 26 working days of paid vacation * National holidays covered * Sick leave (up to 20/year) * Unpaid leave (up to 20/year) * Medical insurance * Multisport card OR Multikafeteria * Maternity & paternity leave support PERSONAL AND PROFESSIONAL DEVELOPMENT: * Internal workshops & learning initiatives * Professional certifications reimbursement * Participation in professional local & global communities * Growth Framework to manage expectations and define the steps to move towards the selected career * Mentoring program with the ability to become a mentor or a mentee to grow to a higher position Valtech Poland has a system of progressive benefit packages – the longer you stay with the company, the more benefits you get!   Beyond a competitive compensation package, we offer:  * Flexibility, with remote and hybrid work options (country-dependent)  * Career advancement, with international mobility and professional development programs  * Learning and development, with access to cutting-edge tools, training and industry experts      ---------------------------------------------------------------------------------------------------------------------------------- YOUR APPLICATION PROCESS Once you apply, our Talent Acquisition team will review your application. If your skills and experience align with the role, we’ll reach out for next steps.  ⚠️ Beware of recruitment fraud: Only engage with official Valtech email addresses ending in @valtech.com.  We are committed to inclusion and accessibility. If you need reasonable accommodations during the interview process, please either indicate it in your application or let your Talent Partner know.     ---------------------------------------------------------------------------------------------------------------------------------- ABOUT VALTECH Valtech is the experience innovation company that exists to unlock a better way to experience the world. By blending crafts, categories, and cultures, we help brands unlock new value in an increasingly digital world.  At the intersection of data, AI, creativity, and technology, we drive transformation for leading organizations, including L’Oréal, Mars, Audi, P&G, Volkswagen Dolby, and more.  At Valtech, we don’t just talk about transformation. We make it happen. Our people are the heart of our success, and we foster a workplace where everyone has the support to thrive, grow and innovate.  Are you ready to create what’s next? Join us.