Partnership & Co-Marketing Specialist

Lead Generation Marketer, Institutional

Blockchain.com

ROLE OVERVIEW We are hiring a Lead Generation Marketer to drive qualified new leads into our institutional business. This person will design, run, and measure creative campaigns across our full institutional product surface, partnering closely with sales to ensure every lead generated is one the team can credibly convert. KEY RESPONSIBILITIES CAMPAIGN STRATEGY AND EXECUTION * Design and run creative, multi-channel lead generation campaigns across our institutional product lines, including: * OTC trading * Liquidity provisioning * Token launch and distribution * Custody and staking * Digital asset treasuries * Asset management * Other emerging institutional offerings * Tailor messaging, channels, and offers to the specific buyer personas within each product line (traders, treasurers, CIOs, founders, allocators, etc.) * Build always-on lead generation engines alongside targeted, campaign-led pushes around launches and market moments MEASUREMENT AND PIPELINE CONTRIBUTION * Define what a qualified lead looks like for each product line, in partnership with sales * Instrument campaigns end-to-end so every lead is tracked, attributed, and measurable from first touch through to sales acceptance and closed-won * Report on cost per lead, lead-to-MQL, MQL-to-SQL, and pipeline contribution by campaign, channel, and product * Continuously optimize spend, creative, and channel mix based on what is actually producing pipeline SALES PARTNERSHIP * Work hand in hand with the institutional sales team to align on target accounts, messaging, and lead quality * Build feedback loops with sales so campaigns are tuned to what is converting, not just what is generating volume * Support sales with collateral, sequences, and account-level campaigns where useful (ABM-style plays) CHANNEL AND TOOLING OWNERSHIP * Run campaigns across paid (LinkedIn, search, programmatic), owned (email, webinars, gated content), and earned channels as appropriate * Own and operate the lead gen tech stack (CRM, marketing automation, attribution, enrichment) and keep data clean and reliable * Identify and test new channels, formats, and creative approaches, especially AI-assisted workflows that can scale output REQUIREMENTS * 4–5 years of demonstrable experience generating qualified B2B leads at scale, with clear examples of campaigns you have designed, run, and measured * Strong analytical mindset. Comfortable defining funnels, instrumenting attribution, and reporting on pipeline contribution rather than vanity metrics * Hands-on experience with CRM and marketing automation platforms (HubSpot, Salesforce, Marketo, or similar) and lead enrichment tooling * Proven ability to partner with sales teams in a complex, considered-purchase environment * Comfort operating autonomously, prioritising across multiple product lines, and shipping campaigns end-to-end * Strong written English and the ability to brief or produce campaign creative and copy * Familiarity with AI tooling for campaign ideation, copy, audience research, and workflow automation NICE TO HAVE * Working knowledge of crypto, digital assets, or traditional capital markets and the institutional buyer landscape * Experience marketing to OTC desks, hedge funds, family offices, asset managers, corporate treasuries, or token issuers * ABM (account-based marketing) experience targeting named accounts * Experience running webinars, events, or research-led campaigns as lead generation vehicles * Comfort with paid LinkedIn, paid search, and programmatic B2B channels at a hands-on level WHAT SUCCESS LOOKS LIKE IN THE FIRST 6 MONTHS * A defined, agreed lead qualification framework with sales for each major institutional product line * At least two flagship lead gen campaigns launched, measured, and iterated on * A clear, trusted dashboard of lead volume, cost per lead, and pipeline contribution by product and channel * Documented, repeatable campaign playbooks the wider marketing team can build on

Affiliate Marketing Specialist

Blockchain.com

ROLE OVERVIEW We are hiring an Affiliate Marketing Specialist to own our affiliate, word-of-mouth, and referral programs. The right person is a data-led growth marketer who knows how to design incentives, structure programs, and turn happy users and motivated partners into compounding, viral loops of new signups and active customers. KEY RESPONSIBILITIES AFFILIATE PROGRAM OWNERSHIP * Own the end-to-end affiliate program — recruitment, onboarding, activation, payouts, and ongoing performance management * Build a high-quality roster of affiliates across content creators, communities, comparison sites, KOLs, and niche operators relevant to our products * Set commission structures, tiers, and incentives that drive the right behaviour without leaking margin * Continuously prune low performers and double down on what is working REFERRAL AND WORD-OF-MOUTH PROGRAMS * Design, launch, and iterate on user referral programs that turn customers into a reliable acquisition channel * Build word-of-mouth and ambassador motions that amplify product launches and key moments * Create the in-product surfaces, messaging, and reward mechanics that actually get users to share VIRAL LOOPS AND GROWTH MECHANICS * Identify and build viral loops within and around our products — where each new user predictably drives the next * Run structured experiments on incentives, reward design, sharing surfaces, copy, and timing * Map the math of each loop (k-factor, cycle time, payback) and continuously work to improve it DATA, MEASUREMENT, AND REPORTING * Instrument every program end-to-end so attribution, fraud, and performance are clean and reliable * Define and track the core KPIs: referred signups, activation rate, CAC, payback, fraud rate, share rate, k-factor * Build dashboards that make program health legible to the wider team and inform decisions on spend, incentives, and scope * Proactively detect and shut down fraud, abuse, and incentive gaming CROSS-FUNCTIONAL COLLABORATION * Work closely with product and engineering on in-product referral surfaces, tracking, and attribution * Partner with finance and compliance on payout structures, KYC/AML, and program terms * Coordinate with the wider growth, content, social, and partnerships teams to amplify programs at launch and on an ongoing basis REQUIREMENTS * 3–5 years in affiliate, referral, partnerships, or growth marketing with direct ownership of a measurable program * Demonstrable track record growing a meaningful acquisition channel through affiliates, referrals, or viral loops * Strong data orientation — comfortable in spreadsheets, BI tools, and attribution platforms, and confident in SQL or willing to learn * Hands-on experience with affiliate platforms (Impact, PartnerStack, Trackier, Everflow, or similar) and referral tooling * Sharp instincts for incentive design — what motivates partners and users without breaking program economics * Strong written English and the ability to recruit, brief, and manage external partners professionally * Self-starter mindset, comfortable owning a program end-to-end in a fast-moving environment NICE TO HAVE * Working knowledge of crypto, digital assets, and the crypto KOL / ambassador / community ecosystem * Experience running affiliate or referral programs for trading, fintech, or other financial products * Familiarity with crypto-native channels (X/Twitter, Telegram, Discord, YouTube creators, on-chain campaigns) * Experience with fraud detection and prevention in incentive-driven programs * Comfort using AI tooling for partner research, outreach, and content personalisation WHAT SUCCESS LOOKS LIKE IN THE FIRST 6 MONTHS * A live, performing affiliate program with a curated roster of partners and clean attribution * A redesigned (or net-new) user referral program with measurable k-factor and steady cycle time * A clear dashboard of program health — signups, CAC, payback, fraud, and share rate — trusted across the team * Demonstrable contribution to overall acquisition from affiliate, referral, and word-of-mouth channels PERKS * Remote Setup * HMO on day 1

[Rocket Now] Senior Growth & Customer Marketing

Coupang

Company Introduction About Rocket Now Rocket Now is a food delivery service with no delivery or service fees. Consumers can enjoy a wide variety of cuisines, from Japanese and Western food to healthy options, as well as desserts and drinks, quickly and affordably. The service is currently available mainly in Hokkaido, Tohoku (Sendai), Kanto (Tokyo, Kanagawa, Saitama, Chiba), Chubu (Aichi, Shizuoka), Kansai (Osaka, Kyoto, Hyogo), Hiroshima, and Kyushu (Fukuoka). Rocket Now won the Excellence Award in the Shopping Category at the Best App Awards 2025. Furthermore, it has achieved the No. 1 ranking in the Food Delivery App category for nine consecutive months on both the iOS and Android app stores (*1), and the app continues to grow, surpassing 5 million downloads in just 15 months since its launch (*2).  *1 Based on integrated iOS and Android data from July 2025 to March 2026. *2 As of January 14, 2025, service release date (Source: Global Market Intelligence: Sensor Tower) About CP One Japan CP One Japan LLC is the Japanese subsidiary of Coupang, Inc. (NYSE: CPNG), a US-based company listed on the NYSE (New York Stock Exchange) and one of the Fortune 150 companies, known as a technology company. CP One Japan operates the "Rocket Now" brand food delivery service in Japan, leveraging Coupang's technological capabilities and innovative logistics solutions to provide fast, reliable, and customer-oriented food delivery services to Japanese consumers.   Role Overview   We are seeking a strategic, results-driven Principal Marketing Specialist to lead high-impact marketing initiatives that drive business growth, strengthen brand awareness, and enhance customer engagement. As a senior individual contributor, you will develop and execute integrated marketing strategies, lead cross-functional initiatives, and influence key business decisions through data-driven insights and market expertise. This role requires strong strategic thinking, exceptional stakeholder management, and the ability to deliver measurable business outcomes in a fast-paced environment.    What You Will Do  * Lead end-to-end marketing campaigns across digital, content, email, social media, events, and other marketing channels. * Partner with Product, Sales, Customer Success, Business Development, and Corporate Communications to develop and execute go-to-market strategies for new products, services, and key initiatives. * Analyze customer insights, market trends, and competitive intelligence to identify opportunities and optimize marketing performance. * Define campaign KPIs and measure performance, providing actionable recommendations to improve marketing effectiveness and ROI. * Develop compelling messaging and content that support customer acquisition, engagement, and retention. * Manage multiple strategic initiatives simultaneously, ensuring timely execution and alignment across stakeholders. * Build strong relationships with internal stakeholders and external vendors to support successful campaign delivery. * Identify opportunities to improve marketing processes, leverage emerging technologies, and implement best practices. * Mentor team members by sharing expertise, providing strategic guidance, and fostering marketing excellence    Basic Qualifications  * Bachelor's degree in Marketing, Business, Communications, or a related field. * 8+ years of progressive experience in marketing, including experience leading complex, cross-functional initiatives. * Proven success developing and executing integrated marketing strategies that deliver measurable business results. * Strong understanding of digital marketing, customer lifecycle marketing, campaign management, and marketing analytics. * Excellent project management, communication, and stakeholder management skills. * Strong analytical mindset with the ability to translate data into actionable business insights. * Demonstrated ability to influence cross-functional teams and senior leaders without direct authority. * Self-motivated, collaborative, and adaptable in a fast-paced environment.    Preferred Qualifications  * Experience with partnership marketing, strategic alliances, or co-marketing initiatives with external partners. * Experience in fintech, financial services, technology, or other highly regulated industries. * Familiarity with CRM, marketing automation, and analytics platforms such as Salesforce, HubSpot, Adobe, or Google Analytics. * Experience leveraging AI-powered marketing tools to improve marketing effectiveness and operational efficiency.   Recruitment Process   * Application Review - Phone Interview - Onsite (or Virtual Onsite) Interview – Offer * The exact nature of the recruitment process may vary according to the specific job and may be changed due to scheduling or other circumstances. * Interview schedules and the results will be informed to the applicant via the e-mail address submitted at the application stage.     Working Conditions  * Employment Type: Regular * Probationary Period: 12 weeks   Details to Consider  * This job posting may be closed prior to the stated end date for application if all openings are filled. * Coupang has the right to rescind an offer of employment if a candidate is found to have submitted false information as part of the application process. * Those eligible for employment protection (recipients of veteran’s benefits, the disabled, etc.) may receive preferential treatment for employment in accordance with applicable laws. * Job titles and responsibilities may be subject to change depending on the candidate’s overall experience and/or the necessity of business, etc. at the time of joining Coupang and/or after joining Coupang. The job title/duties and responsibilities after such change shall not be subject to any special restriction. The job titles and responsibilities at the time of joining Coupang will be communicated to the candidate at the appropriate time before the offer. * Details will be provided separately after receiving your application by email and/or during the job interview.    Equal Opportunities  CP One Japan/Rocket Now is an Equal Opportunity Employer committed to fair and inclusive hiring practices in accordance with Japanese labor laws. We welcome applications from all qualified individuals and ensure that employment decisions are made without discrimination based on unreasonable grounds, including the following grounds: * Labor Union Membership: Employment is not conditioned on membership or non-membership in any labor union. We respect the rights of individuals to freely associate, as protected under the Labor Union Act. * Gender: We do not discriminate based on sex or gender in recruitment, hiring, etc., in compliance with the Act on Equal Opportunity and Treatment between Men and Women in Employment. * Age: We do not set age limits or discriminate based on age in our hiring processes, except where legally justified under the Act on Comprehensively Advancing Labor Measures, and Stabilizing the Employment of Workers, and Enriching Workers' Vocational Lives. * Disability: We provide equal opportunities to individuals with disabilities and offer reasonable accommodations as required under the Act on the Facilitate the Employment of Persons with Disabilities. * Fair Hiring Process: We conduct a fair hiring process that respects the fundamental human rights of all employees. We do not discriminate based on race, nationality, ideology, religion, etc. during the recruitment or hiring process. We are committed to fostering a respectful, inclusive, and diverse workplace where all individuals can thrive. Selection for employment is based solely on individual merit, qualifications, and business needs. The personal information you provide when applying will be collected and managed by Coupang in accordance with the following privacy https://www.coupang.jobs/jp/privacy-policy/    Privacy Notice   * Your personal information will be collected and managed by Coupang as stated in the Application Privacy Notice located below: https://www.coupang.jobs/privacy-policy/