Account Director, CRO

WHO WE ARE: We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services. Our mission is to power the relentless pursuit of growth and redefine what’s possible through a team of growth-obsessed experts who demand innovation and results - driven by integrity, autonomy, and grit. As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients.  At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways.  Managing billions in media, our dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey. ***Proficiency in spoken and written English at an advanced level is required for this role.   A day in the life: * As the Paid Advertising Strategist, you are responsible for owning the execution, performance, and growth of campaigns within your book of business. You are oriented towards the clients’ business success, tying your efforts to the greater business goals. You are self-started and autonomously own your responsibilities. You work hand-in-hand with account leadership to ideate and evolve the strategy of your service within the broader media mix. You are responsible for owning reporting, optimizations, client communication, and execution of keyword research, ad copy development, bid optimizations, and routine campaign management, sometimes with the support of a Specialist. As the Strategist, you are excellent at providing insights and forward-thinking strategy to clients on an ongoing basis, and have a strong understanding of your service’s strategy and the levers to pull to drive performance Responsibilities: * Full ownership and execution of performance marketing via paid social & paid media native platforms * Meta Ads, LinkedIn Ads, Google Ads, Youtube Ads, Bing Ads * Effectively executing builds and production A-Z with redundancy across channels; facilitating production with Specialists on teams where applicable * Lead execution of optimizations with regards to performance improvements relative to goals * Manage all client budgets and/or advise on budget changes based on your expertise * Effectively own strategic communication internally for client teams * Proactive internal communication with team on performance, strategy, recommendations, deliverables, and action items; facilitating tactical needs with Specialist where applicable * Weekly client progress recaps, outlining performance insights and future recommendations * Excellent marketing and business strategy acumen * Complete understanding of the marketing funnel and how to execute via paid social and paid media * Full understanding of the eCommerce model and lead gen strategies * Ability to navigate roadblocks and adapt strategy to changes in landscape to achieve desired results * Ownership of performance reporting and strategy communication * Execute performance reporting A-Z with excellent presentation creation capabilities * Ability to leverage data to tell a story and articulate results to clients and key stakeholders with clear next steps * Employ AI technologies to enhance and optimize business processes * Utilize and leverage Power Digital's Nova ecosystem as it relates to your department Role Requirements: * 2-3 years of digital marketing experience. 1-2 years in agency setting * Minimum 2 years of experience with Direct Response marketing; specifically in E-Commerce, Lead Gen or B2B * Minimum 2 years of experience with Meta Ads for direct response campaigns * Minimum 2 years of hands-on experience with Search Engine Marketing * Specifically having experience with campaign development and optimization processes such as bid optimization, keyword research, and ad copy development * Significant campaign management experience in one or more of the following additional campaign types: Performance Max, Standard Shopping, YouTube Ads, Display Advertising, Local campaigns & Bing Ads * Proficiency in Google/Microsoft Office Suite(s) * Proficiency in Google Analytics * Strong understanding of full-funnel marketing and paid media’s place in the funnel Other skills required: * Strong written and verbal communication skills * Strong organizational and project management skills * Self-motivated individual with a strong desire to succeed * Excellent interpersonal skills * Strong work ethic and ability to learn quickly and independently * Interested in a long-lasting relationship with a growing company Key Performance Indicators (KPIs): * $9.5k team-member EBITDA * Maintain below 10% Client Churn Rate * 5-7 Accounts Most Important Things (MITs): * Excellence in channel production and account performance * Cross-channel collaboration * Internal communication Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility. Please be aware of fictitious job openings, consulting engagements, solicitations, or employment offers from suspicious sources. These engagements may be an attempt to obtain private information, or to induce you to pay a fee for services related to recruitment or training. Power Digital does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted on our careers page at https://powerdigitalmarketing.com/company/careers/ [https://powerdigitalmarketing.com/company/careers/]. [https://powerdigitalmarketing.com/company/careers/] If you have any doubts about the authenticity of any messaging behalf of Power Digital, please send us an email at recruiting@powerdigital.com [recruiting@powerdigital.com] before taking any further action in relation to the correspondence.

Kickstarter is the leading crowdfunding platform for creative projects across film, games, music, art, design, and technology. Since our founding in 2009, our mission to help bring creative projects to life has been powered by the people behind the work. Together, we’ve helped creators around the world launch creative projects that have generated billions of dollars in pledges. That same commitment extends inward. Rooted in shared values, Kickstarter invests in the growth and success of our team, treating employees as whole people and empowering them with the autonomy and space to participate in decisions that shape their work and our company. Kickstarter is seeking a passionate and strategic Account Director, Design & Technology to join our Outreach team. This role sits at the heart of our efforts to connect with and support creators, playing a vital role in driving engagement and ensuring creators have the resources and guidance they need to succeed on our platform. Reporting to the Head of Design & Technology, the Account Director, Design & Technology will work closely with cross-functional teams to develop and implement outreach strategies, cultivate relationships within creative communities, and advocate for creators' needs internally. As the key contributor to the company's strategy in the Design & Technology categories, this role works across functions to develop and maintain key relationships and partnerships to strengthen Kickstarter's community of Design & Technology creators. You are responsible for maintaining and growing market share in the category through hitting key targets for acquisition of new business and retention of priority creators. The ideal candidate is a proactive, relationship-driven professional with a deep understanding of Design & Technology; strong communication skills; and a passion for empowering creators to bring their projects to life. The salary for this role in the United States is $113,600. CREATOR ENGAGEMENT & SUPPORT * Build and strengthen relationships with creators in Kickstarter’s community, connecting with promising businesses and individuals who could use Kickstarter to bring impactful projects to life. * Track creator interactions using Kickstarter’s CRM, ensuring adherence to service-level agreements (SLAs) for curation and outreach support. * Own relationships with top-tier creators in the category of focus, assuring consistent communication to retain their business and collaborating with Kickstarter’s creator success team to support their launches. COMMUNITY EDUCATION & DEVELOPMENT * Develop and refine category-specific educational resources in collaboration with internal teams to better support creators. * Identify opportunities to educate and empower creators by sharing best practices, industry insights, and platform resources. * Serve as the face of Kickstarter within the category of focus, working with Kickstarter’s Communications and Marketing teams to pursue press appearances as well as in-person and virtual one-to-many community development opportunities. PARTNERSHIP & ECOSYSTEM BUILDING * Establish and strengthen relationships with institutions and partners within the broader creative ecosystem to build Kickstarter’s referral pipeline. * Collaborate with industry stakeholders to expand Kickstarter's reach and visibility within key creative communities. Event Strategy & Representation * Contribute to Kickstarter’s strategy for industry events, attending as a representative to engage with creators and industry audiences through networking and public speaking opportunities. * Leverage events to connect with new and returning creators, positioning Kickstarter as the go-to platform for their funding needs. Strategic Outreach & Growth * Contribute to the strategy for category of focus, collaborating across the company to meet key targets for revenue, creator retention, and growth. * Advocate for Kickstarter in a competitive funding landscape, identifying and pitching new prospective creators while working to re-engage and win back those exploring alternate funding paths. * Gather market intelligence on industry trends and competing platforms to inform outreach strategies and positioning. Product Adoption & Feedback Loop * Support the development and rollout of new product features and services by recruiting beta participants and driving adoption among priority creators. * Serve as an internal champion for the needs of creators, surfacing feedback on product, policies, and user experience to internal stakeholders and collaborating across teams to enhance the creator experience. CONTENT & MARKETING COLLABORATION * Utilize Kickstarter’s category-specific curation channels to showcase creators' work and collaborate with marketing teams to feature priority creators across brand channels. * Develop strategies to highlight success stories and inspire new creators to engage with Kickstarter. ABOUT YOU * You have at least 5 years of professional experience working in Design & Technology, including a network of connections with the community and industry knowledge. * You have strong knowledge of Design & Technology and an understanding of what makes projects in these areas a good fit for Kickstarter. * You have a demonstrated ability to collaborate and execute on strategic plans that get data-driven results. * You have exceptional communication skills: adept at speaking and presenting to small and large groups, speaking to the press, and able to represent Kickstarter in a positive light at industry events. * You have a strong sense of what makes projects within your categories of focus stand out — with the ability to assess quality, innovation, creativity, and clarity of presentation when reviewing a campaign independently. * Bonus points if you are a creator within your categories of focus, an entrepreneur, and/or a Kickstarter creator. * Bonus points if you have professional experience and connections within an area of potential for Kickstarter (i.e. a domain where we don't already have a strong audience). Our Fully Virtual Team We’re currently able to support employees based in the following US locations: CA, CO, CT, GA, IL, MA, MD, NC, NJ, NY, OR, SC, VA, VT, and WA. We're also able to support employees in the United Kingdom. If you live in—or are willing to move to—any of these locations, we look forward to your application! If there is a required or preferred location for an open role, it will be listed in the job description. Kickstarter is an equal opportunity employer. As part of our commitment to fight for equality, we work to ensure a fair and consistent interview process. We celebrate diversity, and we are committed to an inclusive work environment. Reminder to applicants: Authentic communications from Kickstarter will always originate from official Kickstarter email domains (@kickstarter.com). Exercise caution and verify the legitimacy of anyone who claims to be representing Kickstarter on other platforms. Please reach out to Kickstarter’s Help Center to report potentially fraudulent contact here: https://help.kickstarter.com/hc/en-us/requests/new