Director of Performance Marketing

ABOUT ALPHASENSE:  The world’s most sophisticated companies rely on AlphaSense to remove uncertainty from decision-making. With market intelligence and search built on proven AI, AlphaSense delivers insights that matter from content you can trust. Our universe of public and private content includes equity research, company filings, event transcripts, expert calls, news, trade journals, and clients’ own research content. The acquisition of Tegus by AlphaSense in 2024 advances our shared mission to empower professionals to make smarter decisions through AI-driven market intelligence. Together, AlphaSense and Tegus will accelerate growth, innovation, and content expansion, with complementary product and content capabilities that enable users to unearth even more comprehensive insights from thousands of content sets. Our platform is trusted by over 6,000 enterprise customers, including a majority of the S&P 500. Founded in 2011, AlphaSense is headquartered in New York City with more than 2,000 employees across the globe and offices in the U.S., U.K., Finland, India, Singapore, Canada, and Ireland. Come join us! About the Team AlphaSense Marketing is a revenue and pipeline focused marketing team that encompasses demand generation, product marketing, corporate communications, PR / AR, brand, customer marketing, content marketing, and events. At our core, we’re here to support AlphaSense’s growth, which we do by contributing to pipeline and revenue; developing a brand that’s widely known to the markets we serve; and encouraging user engagement both within our product and with our brand. About the Role The content and data at the foundation of the AlphaSense platform are a critical part of what makes our decision-grade AI decision-grade. As Director of Product Marketing, you'll own the positioning, messaging, and launch strategy for this foundation, along with our Tegus Expert Call Services offering, while leading and growing a high-performing team that brings this work to life. You'll partner closely with product leaders across premium content, broker research, expert insights, and financial data teams to shape how we position our offering, influence the roadmap, and define the future of our content and data strategy. You'll lead the narratives, launches, use cases, and go-to-market plays that drive awareness, adoption, and expansion across the world's leading financial institutions and global enterprises. This is a high-impact, high-visibility role, ideal for an experienced product marketing leader who wants to work at the intersection of AI and how the world's largest companies make decisions. You bring a strong ownership mindset and a bias for action. You're comfortable operating in ambiguity, standing up new go-to-market motions, and scaling the ones that work. What You'll Do * Own the product marketing strategy across our premium content, proprietary data, and Tegus Expert Call Services—defining where we play (segments, personas, use cases) and how we win across our core audiences. * Craft messaging, positioning, and narratives that resonate with financial services, corporate, and consulting buyers and users * Lead end-to-end go-to-market for key launches and growth initiatives, from opportunity assessment and segmentation through launch planning and post-launch iteration. * Partner closely with Sales, Marketing, SDR, and Customer Success to build full-funnel journeys that drive awareness, pipeline, adoption, and expansion. * Translate complex product capabilities and rich content into clear, role-based value propositions that equip revenue teams to win. * Work directly with customers to identify high-value use cases, quantify ROI, and turn wins into reference stories the field can sell with. * Run structured market and customer insight work—win/loss, customer interviews, field feedback, competitive analysis—with the Competitive Intelligence team, maintaining a live, opinionated view of the landscape. * Feed customer and market perspectives into the global content and data roadmap, advocating for buyer needs, risks, and opportunities grounded in data and signal. * Create and maintain high-impact sales and customer assets (narratives, pitch decks, one-pagers, battlecards, talk tracks) and partner with Revenue Enablement on training. * Establish simple, scalable operating rhythms (business reviews, launch cadences, feedback loops) that connect GTM teams with global Product and Marketing. * Lead as a hands-on player-coach, growing and shaping an existing high-performing team while building a strong culture from day one. Who You Are * 8–10+ years in B2B SaaS marketing with a strong product marketing foundation, including a proven track record leading PMM teams at high-growth companies—ideally having built or scaled a team. * Meaningful experience leading product marketing for enterprise or upper mid-market customers, ideally in financial services, capital markets, or market intelligence. * Deep understanding of the financial services landscape—hedge funds, investment banks, private equity, venture capital, and adjacent buyers—and how they research, evaluate, and buy. * Demonstrated success building and executing go-to-market strategies that drove pipeline, adoption, revenue, and retention. * Comfortable turning ambiguous problem spaces into clear strategies and roadmaps, and driving them through execution with cross‑functional partners. * A strong storyteller who can distill complex, data-rich products into concise, compelling narratives for senior audiences. * Highly analytical—able to size opportunities, prioritize bets, and measure impact across the funnel. * A proven cross-functional collaborator who has influenced Product, Sales, Marketing, and Customer Success at senior levels. * Strong people leader who has hired and coached product marketers, and is excited to build and scale a high-performing PMM team. * Comfortable presenting to large groups and willing to speak at industry events and tradeshows. * Domain expertise in financial services, capital markets, or market intelligence is strongly preferred, as is experience with AI, data, or analytics products. Why This Role Matters * You'll define how AlphaSense positions and sells the premium content, data, and expert call services at the foundation of our platform, helping shape a critical growth chapter for the company. * You'll sit at the center of product, market, and GTM, influencing what we build, how we position it, and how we take it to market. * You'll have the runway to build everything from motions to team, alongside experienced leaders in product, sales, and marketing who care deeply about craft. For base compensation, we set standard ranges for all roles based on function and level benchmarked against similar stage growth companies and internal comparables. In order to be compliant with local legislation, as well as to provide greater transparency to candidates, we share salary ranges on all job postings regardless of desired hiring location. Final offer amounts are determined by multiple factors including candidate experience/expertise and may vary from the amounts listed below. You may also be offered a performance-based bonus, equity, and a generous benefits program. Base Compensation Range $160,000—$210,000 USD AlphaSense is an equal-opportunity employer. We are committed to a work environment that supports, inspires, and respects all individuals. All employees share in the responsibility for fulfilling AlphaSense’s commitment to equal employment opportunity. AlphaSense does not discriminate against any employee or applicant on the basis of race, color, sex (including pregnancy), national origin, age, religion, marital status, sexual orientation, gender identity, gender expression, military or veteran status, disability, or any other non-merit factor. This policy applies to every aspect of employment at AlphaSense, including recruitment, hiring, training, advancement, and termination. In addition, it is the policy of AlphaSense to provide reasonable accommodation to qualified employees who have protected disabilities to the extent required by applicable laws, regulations, and ordinances where a particular employee works. Recruiting Scams and Fraud We at AlphaSense have been made aware of fraudulent job postings and individuals impersonating AlphaSense recruiters. These scams may involve fake job offers, requests for sensitive personal information, or demands for payment. Please note: * AlphaSense never asks candidates to pay for job applications, equipment, or training. * All official communications will come from an @alpha-sense.com [http://alpha-sense.com/] email address. * If you’re unsure about a job posting or recruiter, verify it on our Careers page [https://www.alpha-sense.com/careers/]. If you believe you’ve been targeted by a scam or have any doubts regarding the authenticity of any job listing purportedly from or on behalf of AlphaSense please contact us. Your security and trust matter to us.