Reddit is a community of communities. It’s built on shared interests, passion, and trust, and is home to the most open and

authentic conversations on the internet. Every day, Reddit users submit, vote, and comment on the topics they care most about.

With 100,000+ active communities and approximately 126 million daily active unique visitors, Reddit is one of the internet’s

largest sources of information. For more information, visit www.redditinc.com.

Ads Content Understanding (ACU) is Reddit’s core commercial content understanding team for Ads. The team owns and produces signals

that describe what Reddit content is about, how brand safe and suitable it is, and what users are trying to accomplish in

commercial conversations. ACU is responsible for:

The Knowledge Graph (entities, brands, products, and relationships across Reddit and external sources).
Content taxonomies such as IAB, Shopify Standard Product Taxonomy, IAS, and other commercial taxonomies used for targeting,

safety, and marketplace dynamics.

Opinion mining for ads use cases: sentiment, stance, commercial intent, and other qualitative attributes of conversations.
Shopping / product understanding: detecting product entities, product categories, and product attributes in organic

conversations and aligning them with shopping catalogs.

Signals and tags registry: a unified, governed catalog of ACU signals that powers retrieval, ranking, safety, and insights

across Ads Foundations and partner teams.

We are looking for a Staff Machine Learning Engineer who will lead the Commercial Content Understanding roadmap for the

Monetization org and act as the technical owner for ACU’s signals and ML systems. Roughly 50% of their time should be spent in

technical leadership and mentorship (driving designs, standards, cross-team alignment), and 50% in direct hands-on work (modeling,

pipelines, and debugging complex production systems).

Responsibilities:

Provide technical leadership and mentorship to MLEs and SWEs doing ML work in ACU, acting as de facto tech lead for content

understanding and signals: driving design reviews, setting technical standards, and uplifting the team’s modeling and systems

craft.

Develop evaluation systems and quality monitoring systems for content understanding signals, using SOTA LM-judge practices.
Drive operational excellence for ACU’s ML systems by defining SLOs, alerting, and dashboards for key signals (coverage,

latency, precision/recall, cost)

Build and evolve content understanding capabilities for commercial conversations (e.g., reviews vs. recommendations vs.

comparisons vs. Q&A; sentiment and stance; product entities and categories) and operationalize them as robust signals that

power contextual and shopping ads, auto-targeting, new formats, and insights products.

Lead design and implementation of signals pipelines and produce an ACU signals registry. Partner with platform teams and other

content understanding teams to ensure efficient, reliable serving at Reddit scale.

Drive LLM and modern ML best practices within ACU: define when to prompt, finetune, or distill; design evaluation and safety

harnesses; and lead at least one major distillation effort to replace external APIs with in-house models.

Operate across the full ML lifecycle (problem framing, data, modeling, evaluation, deployment, monitoring, and oncall),

designing scalable, resilient MLOps pipelines and championing responsible AI (bias, safety, explainability) for ACU’s models

and signals in production.

Required Qualifications:

7+ years of relevant MLE experience delivering production ML systems (models + pipelines + serving) at scale, ideally in

large-scale content understanding domains, or Ads.

Demonstrated Staff-level technical leadership: has driven architecture decisions, standards, and design reviews across multiple

teams, and has aligned PMs, DSs, and engineers on shared ML systems or platforms without direct people-management authority.

Excellent communication skills, with the ability to explain complex technical trade-offs to PMs, DSs, and other engineering

teams, especially in ambiguous, cross-team problem spaces like Seekers/Searchers monetization.

Strong track record building and shipping NLP / Language models / content understanding models to production (e.g.,

classifiers, encoders, sequence or session models), with clear business outcomes (e.g., CTR/ROAS uplift, safety improvements).

Experience with commercial or intent modeling is a strong plus.

Practical experience using LLMs in production for labeling, evaluation, or distillation (e.g., LM-as-judge, prompt-based

classifiers, LLM-generated labels distilled into smaller models), including managing quality, cost, and latency trade-offs.

Deep experience with PyTorch, TensorFlow, or similar, and production-quality code in Python (and ideally one statically typed

language like Go/Java/C++). Comfortable owning training, evaluation, and deployment code end-to-end.

Experience designing ML systems and pipelines: offline training, feature pipelines (batch/streaming), online serving,

monitoring, and experimentation for high-traffic surfaces.

Benefits:

Comprehensive Healthcare Benefits and Income Replacement Programs
401k with Employer Match
Global Benefit programs that fit your lifestyle, from workspace to professional development to caregiving support
Family Planning Support
Gender-Affirming Care
Mental Health & Coaching Benefits
Flexible Vacation & Paid Volunteer Time Off
Generous Paid Parental Leave

#LI-Remote

Pay Transparency:

This job posting may span more than one career level.

In addition to base salary, this job is eligible to receive equity in the form of restricted stock units, and depending on the

position offered, it may also be eligible to receive a commission. Additionally, Reddit offers a wide range of benefits to

U.S.-based employees, including medical, dental, and vision insurance, 401(k) program with employer match, generous time off for

vacation, and parental leave. To learn more, please visit https://www.redditinc.com/careers/.

To provide greater transparency to candidates, we share base salary ranges for all US-based job postings regardless of state. We

set standard base pay ranges for all roles based on function, level, and country location, benchmarked against similar stage

growth companies. Final offer amounts are determined by multiple factors including, skills, depth of work experience and relevant

licenses/credentials, and may vary from the amounts listed below.

The base salary range for this position is:

$230,000—$322,000 USD

In select roles and locations, the interviews will be recorded, transcribed and summarized by artificial intelligence (AI). You

will have the opportunity to opt out of recording, transcription and summarization prior to any scheduled interviews.

During the interview, we will collect the following categories of personal information: Identifiers, Professional and

Employment-Related Information, Sensory Information (audio/video recording), and any other categories of personal information you

choose to share with us. We will use this information to evaluate your application for employment or an independent contractor

role, as applicable. We will not sell your personal information or disclose it to any third party for their marketing purposes.

We will delete any recording of your interview promptly after making a hiring decision. For more information about how we will

handle your personal information, including our retention of it, please refer to our Candidate Privacy Policy for Potential

Employees and Contractors.

Reddit is proud to be an equal opportunity employer, and is committed to building a workforce representative of the diverse

communities we serve. Reddit is committed to providing reasonable accommodations for qualified individuals with disabilities and

disabled veterans in our job application procedures. If, due to a disability, you need an accommodation during the interview

process, please let your recruiter know.

Roll

Staff Machine Learning Engineer, Ads Content Understanding

Kategori

Data/IT

Plats

Remote - United States

Publicerad

14 maj

Sista ansökningsdag

17 augusti

Liknande jobb

Staff Technical Product Manager, Ads ML Platform

Remote - United States•Publicerad: 18 juli•Sista ansökan: 17 aug.

Reddit is a community of communities. It’s built on shared interests, passion, and trust, and is home to the most open and authentic conversations on the internet. Every day, Reddit users submit, vote, and comment on the topics they care most about. With 100,000+ active communities and approximately 126 million daily active unique visitors, Reddit is one of the internet’s largest sources of information. For more information, visit www.redditinc.com. Team Description: The Ads Marketplace team is a strategic growth engine for Reddit Ads. Our mission is to democratize high-performance advertising by enabling brands to achieve world-class results with minimal friction. To achieve this, we need an incredibly robust, scalable, and state-of-the-art Machine Learning infrastructure. The Ads ML Platform team is at the core of this mission, tasked with building the foundation that powers all of our content understanding, ad targeting, and ad ranking models. We are empowering our ML engineers and data scientists to move faster and build smarter. The Role: As the Staff Product Manager for the Ads ML Platform, you will hold significant ownership over the infrastructure and tools that make our ads marketplace intelligent. You will define the vision and build the roadmap for a platform that enables unparalleled engineering velocity and supports the most modern ML architectures. You will be the bridge between complex ML systems and business outcomes. Whether it's integrating generative AI to increase developer productivity, establishing unified model-serving infrastructure, or optimizing GPU utilization, your work will directly accelerate how quickly and effectively we can ship highly-performant ad products. If you are passionate about the intersection of platform engineering and state-of-the-art ML research, this is the role for you. Responsibilities * Define the Vision: Shape the long-term strategy and roadmap for Reddit’s Ads ML platform, ensuring we are adopting cutting-edge technologies (including Generative AI and LLM workflows) to stay ahead of the curve. * Accelerate Velocity: Build products and tooling that dramatically reduce friction for Machine Learning Engineers (MLEs) and Data Scientists, enabling them to train, deploy, and iterate on models faster than ever. * Cross-Functional Leadership: Partner deeply with Engineering, Data Science, and Ads Product teams to understand their constraints, prioritize platform initiatives, and deliver scalable infrastructure. * Drive Execution and Adoption: Own key performance indicators (KPIs) around platform reliability, latency, cost-efficiency, usage metrics, and developer productivity. * Stay Cutting-Edge: Keep your finger on the pulse of the broader ML ecosystem. Read the latest research papers, understand emerging architectures, and determine how they can be practically applied to Reddit’s Ads ML platform. * Distill pain points, translate to requirements: Conduct regular user research with MLEs in Ranking, Creative Effectiveness and Content Understanding to convert pain points (e.g., slow backfills, limited training speed, no way to quickly share features across models) into precise product requirements. Validate the needs and ensure they are tied into a broader vision for the org. Minimum Qualifications: * At least 7+ years of product management experience, with prior focus internal technical products, developer tools, data/ML platforms, and/or ads and content ranking. * Deeply analytical and highly technical background; you are comfortable working in complex data systems and understanding the entire machine learning lifecycle (training, inference, deployment, monitoring). * Genuine passion for machine learning and AI; you stay at the forefront of ML, enjoy reading ML research papers, stay informed on the latest industry trends, architectures, and capabilities. * Exceptional problem-solving skills and the ability to translate highly technical constraints (e.g., GPU scheduling, latency budgets) into actionable product roadmaps. * Strong communication skills; you can seamlessly translate technical requirements to business stakeholders and articulate business goals to engineering teams. Preferred Qualifications: * Prior professional experience as a Machine Learning Engineer, Data Scientist, or Backend Software Engineer before transitioning into Product Management. * Understanding of the Ad Tech ecosystem (bidding, ranking, targeting). * Experience implementing or managing systems that support Generative AI/LLM workflows (Agentic automation, Prompt iteration, Fine-tuning, RAG). Perks and Benefits: * 100% remote opportunity (we have 4 office locations for hybrid/onsite work preference in NY, SF, LA and Chicago) * Competitive salary and equity options * Comprehensive health benefits (medical, dental, vision) & workplace perks (home office set up stipend etc) * Generous 401k matching * Flexible vacation policy * Paid parental leave (4+ months) * Family planning support * Paid volunteer time off #LI-AS1 Pay Transparency: This job posting may span more than one career level. In addition to base salary, this job is eligible to receive equity in the form of restricted stock units, and depending on the position offered, it may also be eligible to receive a commission. Additionally, Reddit offers a wide range of benefits to U.S.-based employees, including medical, dental, and vision insurance, 401(k) program with employer match, generous time off for vacation, and parental leave. To learn more, please visit https://www.redditinc.com/careers/. To provide greater transparency to candidates, we share base salary ranges for all US-based job postings regardless of state. We set standard base pay ranges for all roles based on function, level, and country location, benchmarked against similar stage growth companies. Final offer amounts are determined by multiple factors including, skills, depth of work experience and relevant licenses/credentials, and may vary from the amounts listed below. The base salary range for this position is: $217,000—$303,900 USD In select roles and locations, the interviews will be recorded, transcribed and summarized by artificial intelligence (AI). You will have the opportunity to opt out of recording, transcription and summarization prior to any scheduled interviews. During the interview, we will collect the following categories of personal information: Identifiers, Professional and Employment-Related Information, Sensory Information (audio/video recording), and any other categories of personal information you choose to share with us. We will use this information to evaluate your application for employment or an independent contractor role, as applicable. We will not sell your personal information or disclose it to any third party for their marketing purposes. We will delete any recording of your interview promptly after making a hiring decision. For more information about how we will handle your personal information, including our retention of it, please refer to our Candidate Privacy Policy for Potential Employees and Contractors. Reddit is proud to be an equal opportunity employer, and is committed to building a workforce representative of the diverse communities we serve. Reddit is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If, due to a disability, you need an accommodation during the interview process, please let your recruiter know.

Staff Machine Learning Engineer, Ads Measurement Modeling

Remote - United States•Publicerad: 14 maj•Sista ansökan: 17 aug.

Reddit is a community of communities. It’s built on shared interests, passion, and trust, and is home to the most open and authentic conversations on the internet. Every day, Reddit users submit, vote, and comment on the topics they care most about. With 100,000+ active communities and approximately 126 million daily active unique visitors, Reddit is one of the internet’s largest sources of information. For more information, visit www.redditinc.com. Reddit has a flexible first workforce! The Ads Measurement Org is dedicated to enhancing the efficiency and user-friendliness of our advertising platform. The Measurement Modeling team owns all the Machine Learning solutions for Ads Measurement, including Identity Matching, Identity Graph, Utility Enhancement for Ads Privacy, Modeled Conversion, and new Measurement Modeling Initiative. As critical and complex part, in Identity Modeling, we are building new advanced machine learning solutions, the space resides in intersection of ads stack that interacts with various upstream and downstream systems, it serves critical business needs for monetization and consumer as well, including Measurement & Reporting, Experimentation, Personalization, Delivery, and Safety etc, requires major XFN as well as cross team/org collaborations. We are looking for an IC5 Staff ML Engineer of Ads Identity Modeling, to define long term direction and drive architecture evolution, be responsible for engineering quality and enforce best practice, lead new exploration and cross-org collaboration in new modeling initiatives, and champion ML/AI innovation to ensure the solutions utilize SOTA ML technology. Our diverse group of engineers, product managers, data scientists, and ads specialists is excited to welcome you on board! Minimum Qualifications: * 7+ years of professional software engineering experience, with at least 3+ years focused on ML-driven systems at scale * Demonstrated experience architecting and building ads measurement modeling solutions leveraging advanced machine learning techniques * Strong knowledge of various identifiers (cookies, hashed emails, phone numbers, IP addresses, user agents) and their use in identity resolution * Proficiency in machine learning frameworks (e.g., TensorFlow, PyTorch) and libraries for feature engineering, model training, and inference * Solid understanding of large-scale data processing, distributed computing, and data infrastructure (e.g., Spark, Kafka, Beam, Flink) * Proven technical leadership in cross-functional settings, driving architectural decisions and influencing stakeholders (product, data science, privacy, legal) * Excellent communication, mentoring, and collaboration skills to align teams on a long-term vision for identity resolution Responsibilities: * Lead the technical strategy and architecture for our company’s ads identity modeling solutions and other related ads measurement models * Design and train advanced ML models while ensuring accuracy, scalability, and compliance with privacy requirements, managing trade-offs between complexity, latency, and prediction quality * Oversee end-to-end ML workflows—from data ingestion and feature engineering to model training, evaluation, and deployment—optimizing for performance and cost * Partner with cross-functional teams (e.g., product management, data science, platform engineering, privacy, legal) to define the roadmap and set long-term goals * Establish engineering best practices, code quality standards, and data governance guidelines to ensure maintainability and trustworthiness of the identity graph * Mentor and coach junior engineers, fostering a culture of innovation, technical excellence, and knowledge sharing across the organization Benefits: * Comprehensive Healthcare Benefits and Income Replacement Programs * 401k with Employer Match * Global Benefit programs that fit your lifestyle, from workspace to professional development to caregiving support * Family Planning Support * Gender-Affirming Care * Mental Health & Coaching Benefits * Flexible Vacation & Paid Volunteer Time Off * Generous Paid Parental Leave #LI-AK1 Pay Transparency: This job posting may span more than one career level. In addition to base salary, this job is eligible to receive equity in the form of restricted stock units, and depending on the position offered, it may also be eligible to receive a commission. Additionally, Reddit offers a wide range of benefits to U.S.-based employees, including medical, dental, and vision insurance, 401(k) program with employer match, generous time off for vacation, and parental leave. To learn more, please visit https://www.redditinc.com/careers/. To provide greater transparency to candidates, we share base salary ranges for all US-based job postings regardless of state. We set standard base pay ranges for all roles based on function, level, and country location, benchmarked against similar stage growth companies. Final offer amounts are determined by multiple factors including, skills, depth of work experience and relevant licenses/credentials, and may vary from the amounts listed below. The base salary range for this position is: $230,000—$322,000 USD In select roles and locations, the interviews will be recorded, transcribed and summarized by artificial intelligence (AI). You will have the opportunity to opt out of recording, transcription and summarization prior to any scheduled interviews. During the interview, we will collect the following categories of personal information: Identifiers, Professional and Employment-Related Information, Sensory Information (audio/video recording), and any other categories of personal information you choose to share with us. We will use this information to evaluate your application for employment or an independent contractor role, as applicable. We will not sell your personal information or disclose it to any third party for their marketing purposes. We will delete any recording of your interview promptly after making a hiring decision. For more information about how we will handle your personal information, including our retention of it, please refer to our Candidate Privacy Policy for Potential Employees and Contractors. Reddit is proud to be an equal opportunity employer, and is committed to building a workforce representative of the diverse communities we serve. Reddit is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If, due to a disability, you need an accommodation during the interview process, please let your recruiter know.

Staff Data Scientist, Ads

Remote - United States•Publicerad: 10 juli•Sista ansökan: 17 aug.

Reddit is a community of communities. It’s built on shared interests, passion, and trust, and is home to the most open and authentic conversations on the internet. Every day, Reddit users submit, vote, and comment on the topics they care most about. With 100,000+ active communities and approximately 126 million daily active unique visitors, Reddit is one of the internet’s largest sources of information. For more information, visit www.redditinc.com. Location: US remote-friendly Reddit has a flexible first workforce. At Reddit we continue to grow our teams with the best talent. We're completely remote friendly and will continue to be. Advertising is Reddit’s primary revenue driver and we have an ambitious goal to turn it into a massive business. Although several large digital ad platforms already exist, advertisers are being increasingly drawn to Reddit because of our passionate communities. We believe our community-centric platform has created the opportunity for Reddit to build a highly differentiated ads business. About the Ads Data Science Team: The Ads Data Science team at Reddit leverages data to maximize advertiser value on Reddit through robust data foundations, metrics, and strategic insights generated through experimentation and cutting-edge DS methods. We work on a wide range of challenging problems in the areas of ads and platform measurement, campaign and creative management, advertiser growth and retention, monetization, and the intersection of brand and community engagement. We are a highly collaborative team of passionate data scientists and engineers who are constantly pushing the boundaries of what's possible with machine learning and statistical modeling. About the Role: Reddit’s Ads Data Science team is looking for a highly experienced Staff Data Scientist to advance the intelligence powering the advertiser experience on Reddit. In this role, you'll take deep ownership of a high-impact problem space within advertising, specializing in measurement, identity, and signal quality. This is a high-impact, high-autonomy role where you'll influence strategic direction, set a high technical bar, and drive cross-functional initiatives across one or more critical focus areas in the Ads organization. Responsibilities: * Design the Future of Ads Identity: Develop/employ probabilistic models for identity resolution. Design the methodology that links on-platform and off-platform actions to maximize addressability while honoring privacy. * Advance Lift Methodologies & Experimentation: Own the statistical rigor behind Reddit’s Brand and Conversion Lift products. Innovate experimental design and develop infrastructure that supports large-scale, high-velocity, low-bias testing for advertisers. * Maximize Signal for Predictive Performance: Define the strategy for new signal sources. You will mathematically quantify the value of these signals and work with modeling teams to incorporate them into predictive models, directly improving bidding efficiency and ROAS. * Define Ground Truth & Evaluation Frameworks: Solve the industry-wide challenge of validating identity and measurement. Design the objective functions and truth sets used to train our models and measure the incremental impact of our identity graph. * Lead Through Cross-Functional and Technical Influence: Collaborate deeply with engineering, product, and sales to align on strategic goals, translate insights into action, and drive execution. Set a high technical bar by mentoring others and championing best practices across modeling, experimentation, and measurement. Qualifications: * Required: * Advanced degree (Master's or Ph.D.) in Statistics, Mathematics, Physics, Economics, or Operations Research * For M.S. holders: 10+ years of industry experience in applied science or data science roles * For Ph.D. holders: 6+ years of industry experience in applied science or data science roles * Deep understanding of the ads ecosystem * Demonstrated expertise in at least one of the following areas: * Measurement & Experimentation at Scale (with focus on lift and attribution) * Identity Graph Creation & Resolution Methodology and Infrastructure * Predictive Modeling with Signal Loss * Advanced proficiency in statistical programming (Python or R) and SQL * Experience with machine learning or optimization techniques * Strong understanding of experimental design, causal inference, or A/B testing methodologies * Exceptional problem-solving and communication skills, with a track record of influencing product and engineering partners * Experience working in fast-paced, ambiguous environments with cross-functional teams Benefits: * Comprehensive Healthcare Benefits and Income Replacement Programs * 401k with Employer Match * Global Benefit programs that fit your lifestyle, from workspace to professional development to caregiving support * Family Planning Support * Gender-Affirming Care * Mental Health & Coaching Benefits * Flexible Vacation & Paid Volunteer Time Off * Generous Paid Parental Leave #LI-Remote Pay Transparency: This job posting may span more than one career level. In addition to base salary, this job is eligible to receive equity in the form of restricted stock units, and depending on the position offered, it may also be eligible to receive a commission. Additionally, Reddit offers a wide range of benefits to U.S.-based employees, including medical, dental, and vision insurance, 401(k) program with employer match, generous time off for vacation, and parental leave. To learn more, please visit https://www.redditinc.com/careers/. To provide greater transparency to candidates, we share base salary ranges for all US-based job postings regardless of state. We set standard base pay ranges for all roles based on function, level, and country location, benchmarked against similar stage growth companies. Final offer amounts are determined by multiple factors including, skills, depth of work experience and relevant licenses/credentials, and may vary from the amounts listed below. The base salary range for this position is: $217,000—$303,900 USD In select roles and locations, the interviews will be recorded, transcribed and summarized by artificial intelligence (AI). You will have the opportunity to opt out of recording, transcription and summarization prior to any scheduled interviews. During the interview, we will collect the following categories of personal information: Identifiers, Professional and Employment-Related Information, Sensory Information (audio/video recording), and any other categories of personal information you choose to share with us. We will use this information to evaluate your application for employment or an independent contractor role, as applicable. We will not sell your personal information or disclose it to any third party for their marketing purposes. We will delete any recording of your interview promptly after making a hiring decision. For more information about how we will handle your personal information, including our retention of it, please refer to our Candidate Privacy Policy for Potential Employees and Contractors. Reddit is proud to be an equal opportunity employer, and is committed to building a workforce representative of the diverse communities we serve. Reddit is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If, due to a disability, you need an accommodation during the interview process, please let your recruiter know.

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