Senior Manager, Product Marketing

Legora

ABOUT US Legora is redefining how legal work gets done. Not built for lawyers, built with them. We work alongside the world’s best legal teams, who expect excellence, precision, and speed, and we hold ourselves to the same bar. Our AI-native workspace lets legal professionals move faster, think more clearly, and operate with sharper precision. By analysing thousands of documents in minutes and powering end-to-end workflows, we cut through complexity, teams can focus on what matters: judgment, strategy, and outcomes. 1,000+ customers across 50+ countries trust us, including Cleary Gottlieb, Goodwin, Linklaters, White & Case, Dentons, and Barclays. We’ve scaled to $100M+ in ARR, with teams across Europe, North America and APAC, and continue to expand through acquisitions including Qura, Walter AI and Graceview. We partner with world-class performers: including Aaron Judge and the New York Yankees, Ludvig Åberg (and his caddie), and campaigns featuring Jude Law. Joining Legora means three things. * We lean in: ownership over titles, outcomes over intentions. * We fight for excellence: high standards, direct, ego-free feedback. * We grow together: as a team and with our customers. Mission before ego. Everyone contributes. No one coasts. If you’re driven by impact, pace, and raising the bar. This is the place. THE ROLE We’re hiring a Senior Product Marketing Manager to own a core product area at Legora. The role is based in Stockholm, Sweden. This is a high-ownership, high-influence role for a top 1% PMM. You will operate as the strategic and executional leader of your product area—defining positioning and narrative, driving go-to-market strategy, influencing product direction, and delivering measurable adoption and revenue growth. You’ll partner closely with Product, GTM, and executive leadership to shape category-defining AI products. The role demands rare range: technical rigor, strategic clarity, and creative excellence. It offers the opportunity to do the best work of your career. WHAT YOU’LL OWN NARRATIVE & POSITIONING * Define clear, differentiated positioning from first principles * Turn complex, AI-driven products into sharp, compelling customer value * Establish a high bar for clarity, taste, and storytelling across every touchpoint GO-TO-MARKET STRATEGY * Lead end-to-end GTM for a core product area, from ideation through adoption * Partner with Product, Marketing, GTM to shape what gets built and how it’s brought to market * Ensure launches showcase Legora’s differentiated value that translate into pipeline and revenue REVENUE ENABLEMENT * Enable sales with world-class assets: pitches, demo narratives, one-pagers, competitive strategy * Increase win rates and deal velocity through sharp differentiation * Partner with Growth and Design to drive conversion across web, campaigns, and lifecycle WEB STRATEGY * Own product storytelling across the website and key growth surfaces. * Continuously optimize for clarity, differentiation, and conversion while maintaining narrative consistency across touchpoints. MARKET & CUSTOMER INTELLIGENCE * Synthesize customer conversations, usage data, win/loss analysis, and competitive intelligence into actionable insight. * Influence product prioritization and roadmap decisions WHAT YOU BRING * Experience: 6–8+ years in Product Marketing or Product Strategy in high-growth AI or B2B SaaS environments with a track record of marketing and driving adoption of AI products. * Strategic Thinking: You operate from first principles, form strong points of view, and know how to separate durable signal from short-term noise. * Leadership & Influence: Strong executive presence and ability to influence senior stakeholders. You lead those around you, challenge thinking, elevate quality, and provide clear strategic direction across Product and GTM teams. * Storytelling & Craft: Outstanding writer and communicator with the ability to make technical, AI products feel clear, differentiated, and compelling. * Technical Fluency: Strong grasp of technical AI concepts and the ability to engage credibly with Product and Engineering. * Ownership & Drive: High agency, low ego, and a bias for action. You thrive in ambiguous, cross-functional environments and push work forward without waiting for perfect clarity. * Creativity & Taste: You hold a high bar for messaging precision, product storytelling, and visual presentation. Details matter. * Data-Driven Rigor: You use data to make decisions, measure impact, iterate quickly, and anchor outcomes. * Speed & Quality: You move incredibly fast while delivering extremely high quality work. You don’t view speed and quality as tradeoffs. Legora is an Equal Opportunity Employer At Legora, we believe great teams are built on diversity of thought and experience. We’re proud to be an equal opportunity employer and committed to creating an inclusive, high-performance culture where everyone can do their best work. We welcome people of all backgrounds and don’t discriminate based on race, color, religion, national origin, gender, gender identity or expression, sexual orientation, age, disability, veteran status, or any other characteristic protected by law.

Legora

ABOUT US Legora is redefining how legal work gets done. Not built for lawyers, built with them. We work alongside the world’s best legal teams, who expect excellence, precision, and speed, and we hold ourselves to the same bar. Our AI-native workspace lets legal professionals move faster, think more clearly, and operate with sharper precision. By analysing thousands of documents in minutes and powering end-to-end workflows, we cut through complexity, teams can focus on what matters: judgment, strategy, and outcomes. 1,000+ customers across 50+ countries trust us, including Cleary Gottlieb, Goodwin, Linklaters, White & Case, Dentons, and Barclays. We’ve scaled to $100M+ in ARR, with teams across Europe, North America and APAC, and continue to expand through acquisitions including Qura, Walter AI and Graceview. We partner with world-class performers: including Aaron Judge and the New York Yankees, Ludvig Åberg (and his caddie), and campaigns featuring Jude Law. Joining Legora means three things. * We lean in: ownership over titles, outcomes over intentions. * We fight for excellence: high standards, direct, ego-free feedback. * We grow together: as a team and with our customers. Mission before ego. Everyone contributes. No one coasts. If you’re driven by impact, pace, and raising the bar. This is the place. THE ROLE We’re hiring a Senior Product Marketing Manager to own a core product area at Legora. The role is based in Stockholm, Sweden. This is a high-ownership, high-influence role for a top 1% PMM. You will operate as the strategic and executional leader of your product area—defining positioning and narrative, driving go-to-market strategy, influencing product direction, and delivering measurable adoption and revenue growth. You’ll partner closely with Product, GTM, and executive leadership to shape category-defining AI products. The role demands rare range: technical rigor, strategic clarity, and creative excellence. It offers the opportunity to do the best work of your career. WHAT YOU’LL OWN NARRATIVE & POSITIONING * Define clear, differentiated positioning from first principles * Turn complex, AI-driven products into sharp, compelling customer value * Establish a high bar for clarity, taste, and storytelling across every touchpoint GO-TO-MARKET STRATEGY * Lead end-to-end GTM for a core product area, from ideation through adoption * Partner with Product, Marketing, GTM to shape what gets built and how it’s brought to market * Ensure launches showcase Legora’s differentiated value that translate into pipeline and revenue REVENUE ENABLEMENT * Enable sales with world-class assets: pitches, demo narratives, one-pagers, competitive strategy * Increase win rates and deal velocity through sharp differentiation * Partner with Growth and Design to drive conversion across web, campaigns, and lifecycle WEB STRATEGY * Own product storytelling across the website and key growth surfaces. * Continuously optimize for clarity, differentiation, and conversion while maintaining narrative consistency across touchpoints. MARKET & CUSTOMER INTELLIGENCE * Synthesize customer conversations, usage data, win/loss analysis, and competitive intelligence into actionable insight. * Influence product prioritization and roadmap decisions WHAT YOU BRING * Experience: 6–8+ years in Product Marketing or Product Strategy in high-growth AI or B2B SaaS environments with a track record of marketing and driving adoption of AI products. * Strategic Thinking: You operate from first principles, form strong points of view, and know how to separate durable signal from short-term noise. * Leadership & Influence: Strong executive presence and ability to influence senior stakeholders. You lead those around you, challenge thinking, elevate quality, and provide clear strategic direction across Product and GTM teams. * Storytelling & Craft: Outstanding writer and communicator with the ability to make technical, AI products feel clear, differentiated, and compelling. * Technical Fluency: Strong grasp of technical AI concepts and the ability to engage credibly with Product and Engineering. * Ownership & Drive: High agency, low ego, and a bias for action. You thrive in ambiguous, cross-functional environments and push work forward without waiting for perfect clarity. * Creativity & Taste: You hold a high bar for messaging precision, product storytelling, and visual presentation. Details matter. * Data-Driven Rigor: You use data to make decisions, measure impact, iterate quickly, and anchor outcomes. * Speed & Quality: You move incredibly fast while delivering extremely high quality work. You don’t view speed and quality as tradeoffs. Legora is an Equal Opportunity Employer At Legora, we believe great teams are built on diversity of thought and experience. We’re proud to be an equal opportunity employer and committed to creating an inclusive, high-performance culture where everyone can do their best work. We welcome people of all backgrounds and don’t discriminate based on race, color, religion, national origin, gender, gender identity or expression, sexual orientation, age, disability, veteran status, or any other characteristic protected by law.

Legora

ABOUT US Legora is redefining how legal work gets done. Not built for lawyers, built with them. We work alongside the world’s best legal teams, who expect excellence, precision, and speed, and we hold ourselves to the same bar. Our AI-native workspace lets legal professionals move faster, think more clearly, and operate with sharper precision. By analysing thousands of documents in minutes and powering end-to-end workflows, we cut through complexity, teams can focus on what matters: judgment, strategy, and outcomes. 1,000+ customers across 50+ countries trust us, including Cleary Gottlieb, Goodwin, Linklaters, White & Case, Dentons, and Barclays. We’ve scaled to $100M+ in ARR, with teams across Europe, North America and APAC, and continue to expand through acquisitions including Qura, Walter AI and Graceview. We partner with world-class performers: including Aaron Judge and the New York Yankees, Ludvig Åberg (and his caddie), and campaigns featuring Jude Law. Joining Legora means three things. * We lean in: ownership over titles, outcomes over intentions. * We fight for excellence: high standards, direct, ego-free feedback. * We grow together: as a team and with our customers. Mission before ego. Everyone contributes. No one coasts. If you’re driven by impact, pace, and raising the bar. This is the place. THE ROLE We are hiring a Senior PMM, Pricing & Packaging to own how Legora prices and packages the Legora aOS platform — translating the depth of a vertical legal operating system into commercial structures that make sense to the buyers who evaluate it. Pricing is where positioning meets revenue. Legora isn't a seat-based horizontal tool being priced like one — it's an operating system with agents, workflows, and practice-specific capability that different buyers value differently. A GC evaluating in-house legal AI and a managing partner evaluating a firm-wide deployment aren't paying for the same thing, even when they're looking at the same platform. This role exists to make sure our pricing and packaging reflect that: capturing the value we create, staying legible to buyers and sales alike, and evolving as fast as the product does. The ideal candidate has spent the better part of a decade in pricing, packaging, or monetization-focused product marketing at high-growth enterprise SaaS or AI companies. They think in frameworks and are equally comfortable building a willingness-to-pay model and writing the one-pager that explains a new package to the field. They know how to partner with GTM, Finance, and Product without letting any one function pull pricing in a direction the market won't bear. What You’ll Do * Pricing strategy: Own Legora's pricing architecture across segments — in-house legal teams and law firms — ensuring price reflects value delivered. * Packaging architecture: Design and evolve how all Legora capabilities are bundled into packages that are easy for buyers to understand and easy for GTM to sell. * New product monetization: Define pricing and packaging for product lines as they launch, in lockstep with the teams building them. * Market & competitive intelligence: Collaborate with the competitive strategist on ongoing win-loss and competitive pricing analysis to keep our model sharp against how the market is evolving, particularly as AI-native pricing models mature. * Sales enablement: Build the guidance, talk tracks, battlecards, and deal-desk tools that help sales price and structure deals with confidence, including for non-standard or strategic deals. * Cross-functional alignment: Partner with Finance, Sales, RevOps, and Product leadership to land pricing changes without disrupting the pipeline or the field. * Buyer research: Run willingness-to-pay and value-perception research across in-house and law firm buyers to keep pricing grounded in how they actually make decisions. What You Bring * 6–8+ years in product marketing, pricing, or monetization roles, with substantial time owning pricing or packaging strategy at scale * Deep experience pricing AI, SaaS, or workflow products for enterprise or professional services buyers — legal a strong plus * Comfortable moving between quantitative rigor (pricing models, elasticity, willingness-to-pay) and clear, persuasive writing that sales and buyers can actually use * A track record of shipping pricing or packaging changes that held up commercially and organizationally, not just on a whiteboard * Demonstrated ability to partner with Finance and Sales leadership without losing sight of the buyer * Exceptional writing. You should be able to point to something you've written and defend every word * Operates with conviction in ambiguous environments and doesn't need a large support structure to produce great work * Based in or willing to relocate to Stockholm, London, or New York City What’s In It For You * Global collaboration: Partner with teams and clients across Europe, APAC, and North America. * Competitive package: Comprehensive salary, benefits, and tools for success. * Meaningful work: Your efforts shape how thousands of lawyers use AI daily. * In-person environment: Union Square office designed for ambitious builders and company provided lunch daily. * Benefits & Perks: We invest in our people with a comprehensive, thoughtfully designed benefits package: Medical, Dental & Vision * Multiple medical plan options through Aetna and Kaiser Permanente * HSA or Healthcare FSA (based on plan selection) * Dental plans via MetLife * Vision plans via Vision Care Family Support * Generous parental leave * Free access to Maven Clinic * Dependent Care FSA * Free One Medical membership for employees and dependents Additional Perks * Pre-tax commuter benefits * Life Insurance + STD/LTD * 401(K) with generous company match * Unlimited PTO * Robust voluntary benefits, including identity protection (via Aura), legal coverage via MetLife, pet savings programs, and more Legora is an Equal Opportunity Employer At Legora, we believe great teams are built on diversity of thought and experience. We’re proud to be an equal opportunity employer and committed to creating an inclusive, high-performance culture where everyone can do their best work. We welcome people of all backgrounds and don’t discriminate based on race, color, religion, national origin, gender, gender identity or expression, sexual orientation, age, disability, veteran status, or any other characteristic protected by law.