
doinstruct · Remote within
doinstruct builds training software for the frontline workforce: shift supervisors, machine operators, and field teams at manufacturers, logistics companies, an...
doinstruct builds training software for the frontline workforce: shift supervisors, machine operators, and field teams at
manufacturers, logistics companies, and industrial enterprises. For these companies, getting people trained, keeping them
compliant, and making sure they can do their job is how daily operations run. Series A, 400+ customers, below 2% churn.
When the software breaks or stops making sense, the consequences are immediate. A Schichtleiter is locked out 30 minutes before a
morning training. A manager needs a certificate for a compliance audit on Friday, and it hasn't appeared in the system. An
operations lead has been hitting the same error for a week. Fin, our AI support agent, resolves 30 to 50% of incoming tickets on
its own. The cases it can't handle need someone who can read the situation, communicate clearly with a frustrated customer, and
make the right call on whether to fix it, find a workaround, or escalate.
We're looking for that person: someone to work alongside Fin, tackle what it can't resolve, and make sure the customers who rely
on doinstruct to run their operations can actually use it.
reaches you has already cleared its filter, so expect edge cases: confused users, workaround requests, situations that need
actual judgment.
can act immediately.
often come from figuring it out.
product feedback the company has.
Customer support, hospitality, a Werkstudent role where things regularly went wrong: all count.
software like this and make it feel manageable rather than his fault.
output, and when they tend to fail.
technical credentials.
Fin handles 30 to 50% of everything that comes in. What you work on is what Fin passes: genuinely ambiguous problems, mostly on
your own. Sonja, our CS Team Lead, is your main working partner. She built the current support function from scratch and trained
Fin to handle the volume it does, and knows the product better than almost anyone outside Engineering. Engineering handles
escalations for genuine technical issues.
400+ customers, Series A funded, below 2% churn. The product is genuinely used and genuinely valued, which shapes every customer
conversation you'll have.
A lot of independent problem-solving, not much of a manual, and a product that changes. Some days, that will feel like a lot. If
you're looking for a structured environment with defined processes, this role will frustrate you.
The people in this role before have moved into QA, product input, and other directions that opened up based on what they were good
at and what doinstruct needed at the time. The paths aren't guaranteed. They have happened.
3 months
The queue is yours. You're making triage calls independently, your product knowledge is built from the work itself, and Sonja
isn't reviewing responses before they go out.
6 months
You're starting to level up the systems around you. Patterns from your queue are reaching Engineering in a form they can act on.
You're building process: response approaches, triage heuristics, escalation criteria that exist somewhere beyond your own head.
12 months
There's proof. Something in how doinstruct runs support is measurably better because you were here. A pattern you surfaced led to
a Fin improvement. A process you built is now the default. A class of tickets that used to require escalation gets resolved at
first line.
At doinstruct, you can make full use of your skills and play an active role in the further development of our start-up. And yes,
we attach great importance to a positive working atmosphere, maximum transparency, communication at eye level, and support every
step of your personal and professional development.
Even if you don't tick all of the boxes, but you are motivated and want to work with us, you are very welcome to apply.
We embrace diversity and hire people based on their ability to perform a job. People of any race, gender, gender expression,
sexual orientation, religion, age, disability, political opinion, or marital status are welcome at doinstruct.
_
For questions or remarks please reach out to our Talent Acquisition Manager, Leonard, at leonard.mielke@doinstruct.com.
Most sales roles come with a category problem: you spend the first half of every call convincing someone the type of thing you sell is worth caring about. This one doesn't. Nearly 500 customers in DACH are running doinstruct on their factory floors and in their logistics operations because they had an operational problem they couldn't fix any other way. Sub-2% churn across those customers means they haven't found a reason to leave. The role sits inside a vertical pod with a dedicated SDR. Pipeline is a shared effort: SDR-generated leads plus your own outbound. The sales motion is consultative throughout, built on MEDDIC qualification and Command of the Message discovery. Deals don't reach a demo stage until they're qualified, which means the pipeline is smaller than most and the close rate is expected to reflect that. 🎯 WHAT YOU'LL OWN * Build pipeline in corporate and midmarket accounts (200-5,000 employees) across manufacturing, logistics, and construction in DACH, working your pod's SDR-generated leads and contributing your own outbound alongside. * Run discovery conversations that shift how prospects understand their frontline operations problem. Connect operational friction to euros before the product enters the conversation. * Qualify hard against MEDDIC criteria and kill deals early when the signal isn't there. Your forecast credibility depends on it. * Build business cases that reach Geschäftsführer or Operations Director level without a sales overlay. * Close multi-stakeholder deals, including multi-year contracts when the fit is there. 🙋 WHO YOU ARE * Full-cycle AE experience at a B2B SaaS company, preferably in manufacturing, logistics, or operational enterprise environments. * Track record of building your own outbound alongside SDR support, with specific accounts you personally initiated and moved forward. * Practiced use of MEDDIC or a comparable qualification framework across your full pipeline. * Experience selling to operations or line-of-business decision-makers in the 200-5,000 employee range, reaching the economic buyer independently. * Fluent German. 🤩 WHAT'S DIFFERENT HERE Most buyers in this space have tried to fix the frontline training problem with spreadsheets or manual workarounds, and they're still carrying it. There's no worn category here, no "we had a bad experience with something similar." You're selling a solution most prospects didn't know existed as a working option, backed by 500 customers who can confirm it does. The conversation starts from the premise that the problem is real. The work is getting prospects to put a number on what it's costing them, before you've mentioned a feature. The harder part is qualification discipline. The sales process is designed around a 70% close rate on qualified opportunities, and that's only achievable if the pipeline reflects actual deals. Carrying something that should be killed costs more than walking away early. For the right seller, that constraint is what makes the role worth doing. 🚀 WHY DOINSTRUCT * Nearly 500 customers in DACH, Series A funded, sub-2% churn. The market proof is real. * Georg Wesinger coaches the methodology directly, in the deals you're working rather than through quarterly dashboards. * The sales team is senior. You'll get better at your craft by being in the room. * Vertical focus means you build real expertise in specific markets over time, not a generalist territory that resets every two years. ____ At doinstruct, you can make full use of your skills and play an active role in the further development of our start-up. And yes, we attach great importance to a positive working atmosphere, maximum transparency, communication at eye level, and support every step of your personal and professional development. Even if you don't tick all of the boxes, but you are motivated and want to work with us, you are very welcome to apply. We embrace diversity and hire people based on their ability to perform a job. People of any race, gender, gender expression, sexual orientation, religion, age, disability, political opinion, or marital status are welcome at doinstruct. _ For questions or remarks please reach out to our Talent Acquisition Manager, Leonard, at leonard.mielke@doinstruct.com.
🚀 ABOUT US At doinstruct, we're building a world where anyone can learn to do anything - faster, smarter, and with better tools. We’re creators of practical training software that helps modern teams scale operational excellence. From frontline teams to complex field ops, we make learning truly work. We’re a small, fast-moving team of engineers, designers, operators, and educators. We value real-world impact, thoughtful execution, and a healthy dose of curiosity. 👀 WHAT’S THIS TALENT POOL? You might not see an open role that fits you today but if you believe in our mission and want to be part of it someday, we want to hear from you. Joining our talent pool means you’ll be first in line when a relevant opportunity opens. We’ll reach out if and when your skills and our needs align. YOU MIGHT COME FROM BACKGROUNDS LIKE: * Product management or design, especially for B2B SaaS, compliance, or industrial tools * Engineering (frontend, backend, or fullstack) with a focus on reliability, scalability, and security * Customer success or implementation for complex, mission-critical software * Sales or GTM roles with deep empathy for operators and frontline teams * Training design, enablement, or instructional design with a compliance mindset Or other areas where you can help us serve industries that never stop moving. 🧩 PROBLEMS WE LOVE TO SOLVE * Delivering compliance training that's efficient, not tedious * Helping companies scale safety and operational excellence as they grow * Building technology that’s intuitive enough for crews, not just desk workers * Supporting industries where “getting it right” is non-negotiable ✨ WHY YOU MIGHT BE EXCITED * Meaningful product: We serve teams doing real, hands-on work. You’ll build things that help them thrive. * High trust, high ownership: We’re early-stage but deliberate. Everyone has a hand on the product and the direction of the company. * Supportive team: We care about quality, speed, and humanity in equal measure. * Remote-first, not remote-only: Work where you work best, with optional in-person moments throughout the year. 📬 HOW TO EXPRESS INTEREST If you're excited about doinstruct (even if there's no perfect role open right now) we’d love to hear from you. All you need to do is upload your CV and fill out a quick form. No cover letter needed. A few things to know: * We’ll only reach out if a role opens up that’s a strong match. (We’re not ghosting—we’re just waiting for the right fit.) * By applying, you’re giving us permission to keep your info for 6 months. After that, we'll delete it automatically. If you’re still interested down the road, you’ll just need to reapply. * When you apply, it helps to tell us: * A little about who you are and what you’re great at * What kinds of roles or problems you’d be excited to work on * Why doinstruct feels like a place you'd want to be We’ll keep an eye out for opportunities that line up—and if something opens up that fits, you’ll be the first to know. ____ At doinstruct, you can make full use of your skills and play an active role in the further development of our start-up. And yes, we attach great importance to a positive working atmosphere, maximum transparency, communication at eye level, and support every step of your personal and professional development. Even if you don't tick all of the boxes, but you are motivated and want to work with us, you are very welcome to apply. We embrace diversity and hire people based on their ability to perform a job. People of any race, gender, gender expression, sexual orientation, religion, age, disability, political opinion, or marital status are welcome at doinstruct. _ For questions or remarks please reach out to our Talent Acquisition Manager, Leonard, at leonard.mielke@doinstruct.com.
Field Marketing Manager (f/m/x) Most field marketing roles are run as logistics: book the booth, ship the banners, scan the badges, hand a spreadsheet to sales, move on. This one is built differently. You own events as a pipeline channel, from the target you set before booking to the deals that close because you made the follow-up happen. It's a more strategic seat than field marketing usually gets, and it's yours to run. doinstruct builds software that helps organizations train and enable their frontline teams, the people in factories, logistics, and service environments who are hardest to reach with conventional L&D. Our customers are manufacturers, industrial operators, and traditional enterprises, which means our events aren't generic SaaS conferences. You'll be in the rooms where these buyers actually are, and you'll own what we get out of being there. This is also a solo seat. The trade-show calendar already exists, so you're not starting from zero, but there's no playbook yet for turning it into pipeline. If you're excited to own programs end to end, experiment with new approaches, and build the field marketing motion from the ground up, this role is for you. 🎯 What you'll own * Set a pipeline target for every event (owned, sponsored, in-person, virtual), and own what it returns. * Run events end to end: choose the right ones, negotiate vendor packages and speaker slots, handle the logistics, and catch what's about to go wrong. * Pull SDRs and managers into working the leads an event generates, and stay on it past the handoff. * Own the pipeline-driving webinar program, separate from our learning webinars, including partner co-runs where they make sense. * Run smaller local activations across DACH: regional meetups, community events, and customer visits that fit a non-digital-native frontline audience. * Manage the people around an event, from vendors to the SDRs and managers you need for follow-up to the CEO when you need a deck approved, including saying no to an internal favorite when you have to. * Grow into leading the field marketing function as doinstruct expands beyond one market. 🙋 Who you are * You've run events or webinars with real ownership of the moving parts, not just assisted on someone else's. * You've been measured on, or worked closely against, the pipeline events generated. You can tell us what a past event returned and why. * You've coordinated vendors, and you've pulled internal people, including senior ones, into making an event work. * You're based in Germany, fluent in German, and fine with regular travel to events around the country. This role can't be done remotely. * Bonus, not a requirement: B2B SaaS experience, and you already use AI tools in how you work. 🤩 What's different here You own the channel, not a slice of it. That's the upside and the hard part in one sentence. There's no senior field marketer above you setting the plan, which means more ownership than most people at your level get, and also more rope. The follow-up loop with sales is yours to make work, and our customer base means the events are more specific and more interesting than the usual SaaS circuit. 🚀 Why doinstruct * 400+ customers, Series A funded, below 2% churn. The product is a genuine must-have, which makes the conversation at an event easier. * The marketing team has just finished forming, so you're joining at a point where what you build sticks. * We're moving AI-first as a company and will actively help you get deeper into AI tooling, because that's the direction we're going. * A real path to lead field marketing as we expand beyond a single market. 📈 What success looks like 3 months You've taken over the existing event calendar, met the sales and CS people you depend on, and you can tell us what each upcoming event is supposed to return. The webinar program is yours. 6 months Events you've run have produced pipeline you can point to and explain. The follow-up loop with sales works because you made it work. You've already cut or changed something on the calendar based on what's actually generating opportunities. 12 months The way doinstruct runs events looks different than it did when you started, and you're the reason. There's a repeatable motion for turning an event into pipeline, and as the function expands, you're the obvious person to lead it. ____ At doinstruct, you can make full use of your skills and play an active role in the further development of our start-up. And yes, we attach great importance to a positive working atmosphere, maximum transparency, communication at eye level, and support every step of your personal and professional development. Even if you don't tick all of the boxes, but you are motivated and want to work with us, you are very welcome to apply. We embrace diversity and hire people based on their ability to perform a job. People of any race, gender, gender expression, sexual orientation, religion, age, disability, political opinion, or marital status are welcome at doinstruct. _ For questions or remarks please reach out to our Talent Acquisition Manager, Leonard, at leonard.mielke@doinstruct.com.