Sr. Director, Product & Experience Marketing

Thumbtack

THUMBTACK HELPS MILLIONS OF PEOPLE CONFIDENTLY CARE FOR THEIR HOMES. Thumbtack is the one app you need to take care of and improve your home — from personalized guidance to AI tools and a best-in-class hiring experience. Every day in every county of the U.S., people turn to Thumbtack to complete urgent repairs, seasonal maintenance and bigger improvements. We help homeowners know which projects to do, when to do them and who to hire from our growing community of 300,000 local service businesses. If making an impact inspires you, join us. Imagine what we’ll build together. ABOUT THE MARKETING & COMMUNICATIONS TEAM Thumbtack’s Marketing & Communications team drives growth on both sides of the marketplace—for homeowners and the professionals who serve them. Pro Marketing is one of our highest-priority organizational investments in 2026, built to accelerate supply-side growth by acquiring the right professionals, helping them succeed on the platform, and keeping them engaged over time. Partner Marketing extends that reach through platform integrations, distribution relationships, and channel programs that create growth opportunities no single paid or organic channel can replicate on its own. ABOUT THE ROLE This Sr. Director role leads both Supply Marketing / B2B Marketing and Partner Marketing at a pivotal moment for Thumbtack. Supply Marketing / B2B Marketing is a new function with a clear mandate: bring the right professionals into the right markets, help them succeed, and keep them engaged long enough to build durable marketplace health. Partner Marketing sits alongside that work, with the opportunity to move from opportunistic partnership deals to a coherent strategy that compounds over time. You will build both functions with direct accountability to supply outcomes — not a separate marketing scorecard.   WHAT YOU’LL DO * Define and own the Supply Marketing / B2B Marketing strategy across the full professional lifecycle — how Thumbtack acquires the right professionals in the right markets, activates and onboards them to reach early success, and engages and retains them over the long term * Serve as the voice of the professional inside Thumbtack — building a deep understanding of what pros care about, how they evaluate ROI on the platform, and where their experience falls short of expectations, and bringing that perspective into product and commercial decisions * Build and manage the B2B marketing programs that support professional growth: targeted acquisition, onboarding and education, community and loyalty initiatives, events, sales enablement, and marketing collateral * Lead Partner Marketing as a strategic function, developing the portfolio of external partnerships — platform integrations, distribution relationships, channel programs, and co-marketing — that extend Thumbtack's reach on both sides of the marketplace * Work closely with product, commercial, and supply leadership to ensure Supply Marketing / B2B Marketing and Partner Marketing are grounded in the priorities that matter most to the business and accountable to shared supply growth goals * Build measurement frameworks tied to professional supply outcomes — acquisition rates, activation, retention — and communicate results and tradeoffs clearly to senior leadership * Develop your team, create clear accountability, and foster an environment where strong marketers do their best work   IN ORDER TO BE SUCCESSFUL, YOU MUST BRING * 10+ years of experience leading full-funnel Supply Marketing / B2B Marketing for a supply-side audience, business customers, or professionals in a marketplace or platform context — with a track record of building activation and retention programs that move the needle on business outcomes, not just acquisition * A track record of building activation and retention programs that go beyond acquisition, measured against business outcomes rather than marketing proxies * B2B marketing experience, including programs like ABM, sales enablement, and events, with the ability to translate complex platform economics into clear value propositions for an audience that prioritizes ROI * Experience building or managing external partnerships — integrations, distribution relationships, channel programs, or co-marketing — and a demonstrated ability to move partner relationships from transactional to strategic * Strong cross-functional instincts: you earn trust by being specific about priorities, clear about what you need, and accountable for outcomes, and you can influence senior leaders without direct authority * Comfort building from scratch — the Supply Marketing / B2B Marketing function is new, the strategy is still being defined, and you need to be energized by that * A commitment to defining success in business terms, developing your team, and building an environment where strong people do their best workExpected salary ranges * For candidates living in Ontario and British Columbia, the expected salary range for the role is currently $332,400 - $430,100 Note: Thumbtack uses AI tools to support our resume screening process. However, our Recruiting team’s expertise and judgment guide hiring decisions. Actual offered salaries will vary and will be based on various factors, such as calibrated job level, qualifications, skills, competencies, and proficiency for the role. Thumbtack embraces diversity. We are proud to be an equal opportunity workplace and do not discriminate on the basis of sex, race, color, age, pregnancy, sexual orientation, gender identity or expression, religion, national origin, ancestry, citizenship, marital status, military or veteran status, genetic information, disability status, or any other characteristic protected by federal, provincial, state, or local law. We also will consider for employment qualified applicants with arrest and conviction records, consistent with applicable law. Thumbtack is committed to working with and providing reasonable accommodation to individuals with disabilities. If you would like to request a reasonable accommodation for a medical condition or disability during any part of the application process, please contact: recruitingops@thumbtack.com. For information about how Thumbtack collects, uses, and shares personal information about job applicants, please see our Job Applicant Privacy Policy. We put as much craftsmanship into candidate safety as we do into the hiring experience itself. While scammers may try to impersonate our team, we’ll never ask you for money, banking info, or SSNs during hiring. Check out our blueprint on how to spot the fakes.

Thumbtack

THUMBTACK HELPS MILLIONS OF PEOPLE CONFIDENTLY CARE FOR THEIR HOMES. Thumbtack is the one app you need to take care of and improve your home — from personalized guidance to AI tools and a best-in-class hiring experience. Every day in every county of the U.S., people turn to Thumbtack to complete urgent repairs, seasonal maintenance and bigger improvements. We help homeowners know which projects to do, when to do them and who to hire from our growing community of 300,000 local service businesses. If making an impact inspires you, join us. Imagine what we’ll build together. ABOUT THE MARKETING & COMMUNICATIONS TEAM Thumbtack’s Marketing & Communications team drives growth on both sides of the marketplace—for homeowners and the professionals who serve them. Pro Marketing is one of our highest-priority organizational investments in 2026, built to accelerate supply-side growth by acquiring the right professionals, helping them succeed on the platform, and keeping them engaged over time. Partner Marketing extends that reach through platform integrations, distribution relationships, and channel programs that create growth opportunities no single paid or organic channel can replicate on its own. ABOUT THE ROLE This Sr. Director role leads both Supply Marketing / B2B Marketing and Partner Marketing at a pivotal moment for Thumbtack. Supply Marketing / B2B Marketing is a new function with a clear mandate: bring the right professionals into the right markets, help them succeed, and keep them engaged long enough to build durable marketplace health. Partner Marketing sits alongside that work, with the opportunity to move from opportunistic partnership deals to a coherent strategy that compounds over time. You will build both functions with direct accountability to supply outcomes — not a separate marketing scorecard. WHAT YOU’LL DO * Define and own the Supply Marketing / B2B Marketing strategy across the full professional lifecycle — how Thumbtack acquires the right professionals in the right markets, activates and onboards them to reach early success, and engages and retains them over the long term * Serve as the voice of the professional inside Thumbtack — building a deep understanding of what pros care about, how they evaluate ROI on the platform, and where their experience falls short of expectations, and bringing that perspective into product and commercial decisions * Build and manage the B2B marketing programs that support professional growth: targeted acquisition, onboarding and education, community and loyalty initiatives, events, sales enablement, and marketing collateral * Lead Partner Marketing as a strategic function, developing the portfolio of external partnerships — platform integrations, distribution relationships, channel programs, and co-marketing — that extend Thumbtack's reach on both sides of the marketplace * Work closely with product, commercial, and supply leadership to ensure Supply Marketing / B2B Marketing and Partner Marketing are grounded in the priorities that matter most to the business and accountable to shared supply growth goals * Build measurement frameworks tied to professional supply outcomes — acquisition rates, activation, retention — and communicate results and tradeoffs clearly to senior leadership * Develop your team, create clear accountability, and foster an environment where strong marketers do their best work IN ORDER TO BE SUCCESSFUL, YOU MUST BRING * 10+ years of experience leading full-funnel Supply Marketing / B2B Marketing for a supply-side audience, business customers, or professionals in a marketplace or platform context — with a track record of building activation and retention programs that move the needle on business outcomes, not just acquisition * A track record of building activation and retention programs that go beyond acquisition, measured against business outcomes rather than marketing proxies * B2B marketing experience, including programs like ABM, sales enablement, and events, with the ability to translate complex platform economics into clear value propositions for an audience that prioritizes ROI * Experience building or managing external partnerships — integrations, distribution relationships, channel programs, or co-marketing — and a demonstrated ability to move partner relationships from transactional to strategic * Strong cross-functional instincts: you earn trust by being specific about priorities, clear about what you need, and accountable for outcomes, and you can influence senior leaders without direct authority * Comfort building from scratch — the Supply Marketing / B2B Marketing function is new, the strategy is still being defined, and you need to be energized by that * A commitment to defining success in business terms, developing your team, and building an environment where strong people do their best work EXPECTED SALARY RANGES * For candidates living in San Francisco / Bay Area, San Jose, New York City, or Seattle metros, the expected salary range for the role is currently $251,600 - $325,600 * For candidates living in Austin, TX or Washington DC metros or in California, Massachusetts, New Jersey, or Washington states, the expected salary range for the role is currently $226,100 - $292,600 * For candidates living in all other US locations, the expected salary range for this role is currently $214,200 - $277,200 Actual offered salaries will vary and will be based on various factors, such as calibrated job level, qualifications, skills, competencies, and proficiency for the role. Thumbtack embraces diversity. We are proud to be an equal opportunity workplace and do not discriminate on the basis of sex, race, color, age, pregnancy, sexual orientation, gender identity or expression, religion, national origin, ancestry, citizenship, marital status, military or veteran status, genetic information, disability status, or any other characteristic protected by federal, provincial, state, or local law. We also will consider for employment qualified applicants with arrest and conviction records, consistent with applicable law. Thumbtack is committed to working with and providing reasonable accommodation to individuals with disabilities. If you would like to request a reasonable accommodation for a medical condition or disability during any part of the application process, please contact: recruitingops@thumbtack.com. For information about how Thumbtack collects, uses, and shares personal information about job applicants, please see our Job Applicant Privacy Policy. We put as much craftsmanship into candidate safety as we do into the hiring experience itself. While scammers may try to impersonate our team, we’ll never ask you for money, banking info, or SSNs during hiring. Check out our blueprint on how to spot the fakes.

Thumbtack

THUMBTACK HELPS MILLIONS OF PEOPLE CONFIDENTLY CARE FOR THEIR HOMES. Thumbtack is the one app you need to take care of and improve your home — from personalized guidance to AI tools and a best-in-class hiring experience. Every day in every county of the U.S., people turn to Thumbtack to complete urgent repairs, seasonal maintenance and bigger improvements. We help homeowners know which projects to do, when to do them and who to hire from our growing community of 300,000 local service businesses. If making an impact inspires you, join us. Imagine what we’ll build together. ABOUT THE TALENT ACQUISITION TEAM We are a lean, high-performing recruiting function embedded in the business — operating as true strategic partners to Engineering, Data, Product, Design, Marketing, Sales and G&A leaders. We are building an AI-native recruiting operation: using data and technology to improve how we find, evaluate, and hire talent at every stage of the funnel. Our team holds a high bar for quality of hire, moves with urgency, and treats recruiting as a strategic lever for how Thumbtack scales.   ABOUT THE ROLE As Sr. Recruiting Manager for Engineering and Data, you will own the full technical recruiting vertical end-to-end. This is a player-coach role — you will carry your own requisitions while directly managing a Senior Recruiter on the team. You will serve as the senior talent partner to our Engineering and Data organizations, owning relationships at the leadership level, driving hiring strategy, and continuously improving how we hire technical talent at Thumbtack. This role reports to the Director of NA Recruiting. WHAT YOU’LL DO * Own all Engineering and Data recruiting end-to-end: intake through close, across a portfolio of technical roles at all levels * Directly manage and develop a Senior Recruiter while maintaining your own requisition load as a player-coach * Build and execute talent strategies for Engineering and Data, including long-term pipeline development for hard-to-fill and senior roles * Serve as the primary recruiting partner to Engineering and Data leadership — owning relationships, driving alignment, and holding hiring teams accountable to process and quality standards * Use funnel data and hiring outcome metrics to diagnose recruiting challenges, identify root causes, and drive process improvements independently * Contribute to Thumbtack’s AI-native recruiting agenda — identifying where AI tooling can improve how we source, screen, and evaluate technical talent   IN ORDER TO BE SUCCESSFUL, YOU MUST BRING * 8+ years of full-cycle recruiting experience, including significant experience recruiting for Engineering and/or Data organizations. * 2+ years of experience leading recruiters, including performance management, coaching, workload planning, and professional development. * Demonstrated success building trusted partnerships with senior business leaders and influencing hiring decisions through data and market insights. * Strong expertise in structured interviewing, selection methodologies and recruiting process design * Experience leading complex offer negotiations and advising stakeholders on talent market dynamics, hiring strategy, and close plans. * Proven ability to use recruiting analytics and funnel metrics to identify opportunities, diagnose challenges, and drive measurable improvements. * A practiced, hands-on relationship with AI tools in your recruiting workflow and a point of view on where AI creates real leverage   EXPECTED SALARY RANGES * For candidates living in San Francisco / Bay Area, San Jose, New York City, or Seattle metros, the expected salary range for the role is currently $210,800 - $285,200 * For candidates living in Austin, TX or Washington DC metros or in California, Massachusetts, New Jersey, or Washington states, the expected salary range for the role is currently $189,600 - $256,500 * For candidates living in all other US locations, the expected salary range for this role is currently $179,400 - $242,700 Actual offered salaries will vary and will be based on various factors, such as calibrated job level, qualifications, skills, competencies, and proficiency for the role. Thumbtack embraces diversity. We are proud to be an equal opportunity workplace and do not discriminate on the basis of sex, race, color, age, pregnancy, sexual orientation, gender identity or expression, religion, national origin, ancestry, citizenship, marital status, military or veteran status, genetic information, disability status, or any other characteristic protected by federal, provincial, state, or local law. We also will consider for employment qualified applicants with arrest and conviction records, consistent with applicable law. Thumbtack is committed to working with and providing reasonable accommodation to individuals with disabilities. If you would like to request a reasonable accommodation for a medical condition or disability during any part of the application process, please contact: recruitingops@thumbtack.com. For information about how Thumbtack collects, uses, and shares personal information about job applicants, please see our Job Applicant Privacy Policy. We put as much craftsmanship into candidate safety as we do into the hiring experience itself. While scammers may try to impersonate our team, we’ll never ask you for money, banking info, or SSNs during hiring. Check out our blueprint on how to spot the fakes.