Staff Lifecycle Marketing Manager

Baringa

ABOUT BARINGA  Baringa is a global consulting firm that partners with leaders to drive change and create value. With deep industry expertise, and enabled by advanced technology, the firm helps clients to deliver with greater confidence and certainty. With over 2,000 people across the UK, Europe, North America, Asia and Australia, the firm combines global insight with local understanding. The firm works across energy and resources, financial services, government and public sector, consumer products and retail, pharmaceuticals and life sciences, manufacturing, and technology, media and telecoms, with capabilities spanning strategy, transformation and operational excellence – all powered by advanced technology, data, AI and digital innovation. Clients value Baringa’s collaborative approach and the way its teams integrate seamlessly – all working with a shared understanding of what matters most. The firm is known for its kind, curious experts who listen closely and care deeply about client success as they help clients transform energy markets, modernise financial platforms, expand telecoms and digital networks through advanced data analytics, enable digital services in government, and unlock growth in consumer sectors. Certified as a Great Place to Work around the world, Baringa has been recognised by the Financial Times in 22 categories of its UK Leading Management Consultants rankings, and by Forbes for four consecutive years as one of the World’s Best Management Consulting Firms. OUR MARKETING TEAM ARE LOOKING FOR AN EXPERIENCED SENIOR MARKETING ADVISOR - BRAND AND CROSS SECTOR TO JOIN THE TEAM.  As Brand & Cross Sector Marketing Senior Advisor, you will play a vital role in driving impactful marketing initiatives that support Baringa’s growth goals within Brand & Cross Sector. You will collaborate closely with the head of brand & cross-sector, marketers across sectors, the wider clients and marketing team, and regional teams to deliver effective campaigns and initiatives that boost brand awareness, engage our target audiences, and achieve measurable business impact. WHAT YOU WILL BE DOING * Working with the Brand & Cross Sector marketing team to support the prioritisation and execution of marketing plans and deliverables. * Acting as the guardian of brand & cross-sector marketing channels, ensuring brand consistency, compliance, and delivery of impactful assets across digital and social media platforms, email campaigns, websites, events, and paid media. * Playing an integral role in delivering marketing strategies that align with firmwide goals and Baringa’s overall vision for Clients & Marketing. * Partnering with business leads and the marketing team to align marketing efforts with business priorities, ensuring structured and impactful go-to-market strategies. * Supporting the design and launch of campaigns to strengthen Baringa’s market positioning and deliver against strategic goals, adapting campaigns for local cultural and market needs across the UK, US, Europe, and APAC. * Collaborating with internal stakeholders (sector marketers, business leads, and wider Clients & Marketing colleagues) to develop compelling campaign content such as thought leadership, client stories, videos, webinars, and events. * Identifying Baringa’s unique strengths and differentiators to inform clear objectives, impactful messaging, and effective targeting of key audiences and market segments. * Managing the end-to-end lifecycle of campaigns, from planning and execution to analysis and optimisation, taking a structured approach to ensure quality and results. Putting audience and market insight at the centre of decision-making to drive meaningful outcomes such as revenue growth, client acquisition, and increased market share. * Overseeing the day-to-day operations for cross-sector marketing, maintaining a smooth workflow, monitoring budgets, and driving timely and proactive delivery of outputs. * Analysing marketing performance, assessing success, and providing actionable recommendations to continuously improve campaign effectiveness and contribute to future planning. YOUR SKILLS AND EXPERIENCE * CIM Diploma qualification or equivalent (or strong working knowledge of CIM principles preferred). * Further professional certifications such as HubSpot, Google Analytics, and/or data-driven marketing platforms are a plus. * Demonstrated success in crafting marketing campaigns nd selecting innovative, data-driven tactics to drive business growth, enhance customer engagement, and achieve sales pipeline objectives. * Experience in B2B marketing operations, with a proven ability to design and deliver impactful campaigns that achieve measurable business outcomes. * Experience in Professional Services, with knowledge of the market and familiarity with sector-specific challenges. * Comfortable with marketing analytics tools and platforms such as Microsoft Dynamics, Power BI, Google Analytics, or equivalent, using data to evaluate campaign performance and optimise marketing impact. * Able to balance strategic focus with detailed execution—taking projects from concept to completion with thorough planning, organisation, and attention to detail. * Self-driven and results-oriented, capable of independently managing time and priorities while balancing short-term delivery needs with longer-term growth objectives. * Professional, personable, client-focused, and highly adept at building rapport while influencing others to drive outcomes and make an impact. WHAT A CAREER AT BARINGA WILL GIVE YOU  PUTTING PEOPLE FIRST. BARINGA IS A PEOPLE FIRST COMPANY AND WELLBEING IS AT THE FOREFRONT OF OUR CULTURE. WE RECOGNISE THE IMPORTANCE OF WORK-LIFE BALANCE AND FLEXIBLE WORKING AND PROVIDE OUR STAFF AMAZING BENEFITS. SOME OF THESE BENEFITS INCLUDE:  * Generous Annual Leave Policy: We recognise everyone needs a well-deserved break. We provide our employees with 5 weeks of annual leave, fully available at the start of each year. In addition to this, we have introduced our 5-Year Recharge benefit which allows all employees an additional 2 weeks of paid leave after 5 years continuous service.  * Flexible Working: We know that the ‘ideal’ work-life balance will vary from person to person and change at different stages of our working lives. To accommodate this, we have implemented a hybrid working policy and introduced more flexibility around taking unpaid leave.  * Corporate Responsibility Days: Our world is important to us, so all our employees get 3 every year to help social and environmental causes and increase our impact on the communities that mean the most to us.  * Wellbeing Fund: We want to encourage all employees to take charge and prioritise their own wellbeing. We’ve introduced our annual People Fund to support this by offering every individual a fund to support and manage their wellbeing through an activity of their choice.  * Profit Share Scheme: All employees participate in the Baringa Group Profit Share Scheme so everyone has a stake in the company’s success.  DIVERSITY AND INCLUSION We are proud to be an Equal Opportunity Employer. We believe that creating an environment where everyone feels a sense of belonging is central to our culture and that diversity is paramount to driving creativity, innovation, and value for our clients and for our people.  AN AWARD-WINNING WORKPLACE You can be a part of our ‘Great Place to Work’ – with our commitment to women and well-being in the workplace for all. Click here to see some of our recent awards and how we’ve achieved this.  USING BUSINESS AS A FORCE FOR GOOD.  We maintain high standards of environmental performance and transparency, which can be seen through our commitment to Net Zero with our SBTI-verified Scope 1, 2 and 3 emissions reduction targets and our support of the Better Business Act. We report our progress publicly and ensure that we are also externally assessed and scored through organisations like CDP and EcoVadis - helping us to continually identify where we can improve.  We have a long legacy of supporting the communities in which we work, and offer a variety of ways to contribute, by putting people first and creating impact that lasts. Our Corporate Social Responsibility (CSR) agenda is about giving back to the communities in which we live and work by sharing our skills, talent and time. In essence, we aim to empower and encourage everyone in the firm to contribute to the things we care about, and support registered charities and organisations with a clear social or environmental purpose to increase the positive impact they can have. JOIN US All applications received will be reviewed by a member of our Talent Acquisition team. We never rely solely on automated screening or AI tools to make hiring decisions. Your application will be considered for employment without regard to race, ethnicity, religion, gender, gender identity or expression, sexual orientation, nationality, disability, age, faith or social background. We do not filter applications by university background and encourage those who have taken alternative educational and career paths to apply. We would like to actively encourage applications from those who identify with less represented and minority groups. We operate an inclusive recruitment process, ensuring reasonable adjustments where needed. Please contact a member of our Recruitment Team to discuss further.   BARINGA PRIVACY NOTICES For UK & EU Your personal data will be retained by Baringa for up to two years, in accordance with our UK Recruitment Privacy Notice / EU Recruitment Privacy Notice, to evaluate your application and meet our legal and reporting obligations. In line with the General Data Protection Regulation (GDPR), you have the right to request access to, rectification, or erasure (subject to legal limitations) of your personal data. For more information, please contact us at privacy@baringa.com For the USA Your personal data may be retained by Baringa for up to two years, as outlined in our Recruitment Privacy Notice (AMER & APAC), to support the recruitment process and internal reporting requirements. Where applicable, and in accordance with relevant federal and state laws, you may have the right to request access to or correction of your personal information. For further details, please contact privacy@baringa.com For Australia & Singapore Your personal data will be retained by Baringa for up to two years, in accordance with our Recruitment Privacy Notice (AMER & APAC), to assess your application and meet applicable reporting and legal obligations. In line with the Australian Privacy Act and Singapore’s Personal Data Protection Act (PDPA), you may have rights to access, correct, or request limited deletion of your personal data. For more information, please contact us at privacy@baringa.com

Gitlab

GitLab is the intelligent orchestration platform for DevSecOps. GitLab enables organizations to increase developer productivity, improve operational efficiency, reduce security and compliance risk, and accelerate digital transformation. More than 50 million registered users and more than 50% of the Fortune 100* trust GitLab to ship better, more secure software faster. The same principles built into our products are reflected in how our team works: we embrace AI as a core productivity multiplier, with all team members expected to incorporate AI into their daily workflows to drive efficiency, innovation, and impact. GitLab is where careers accelerate, innovation flourishes, and every voice is valued. Our high-performance culture is driven by our values and continuous knowledge exchange, enabling our team members to reach their full potential while collaborating with industry leaders to solve complex problems. Co-create the future with us as we build technology that transforms how the world develops software. *Fortune 500® is a registered trademark of Fortune Media IP Limited, used under license. Claim based on GitLab data. Fortune 100 refers to the top 20% ranked companies in the 2025 Fortune 500 list, published in June 2025. Fortune and Fortune Media IP Limited are not affiliated with, and do not endorse products or services of GitLab. AN OVERVIEW OF THIS ROLE Our primary buyers, such as CTOs and CIOs, do not discover enterprise Intelligent Orchestration platforms through simple searches. Instead, they are influenced by repeated exposure, peer recommendations, and the ongoing technical conversations within their own teams. When our sales team engages a target account that has already encountered our messaging across LinkedIn or programmatic channels, the outcome is significantly more productive. Every touchpoint is strategically crafted to enhance the effectiveness of Sales outreach. We are expanding our ABM program as a vital driver for our next phase of growth. This is a strategic leadership position where you will join a senior team to own significant initiatives: managing a segment of the target account list, launching specialized campaigns, and refining the supporting measurement framework. While collaborating with Marketing and Sales stakeholders, you will have the autonomy to run your own initiatives and critically evaluate the effectiveness of our current tooling and processes. What you'll do in this role  * Direct the strategy and end-to-end execution of our 1:Few tier, building campaigns for specific verticals like financial services or public sector with highly calibrated messaging. * Oversee the assessment of our marketing technology stack, making build-vs-buy decisions based on performance and cost-efficiency rather than traditional platform reliance. * Drive the transition from firmographic targeting to a "jobs to be done" approach, tailoring account segmentation and content to the specific problems a target account is solving. * Partner with Sales leadership in monthly alignment meetings and quarterly reviews to ensure consistent signal-sharing and program synchronization. * Identify and operationalize engagement signals, such as intent thresholds and webinar activity, to trigger effective SDR outreach and personalized messaging. * Define and manage a robust measurement framework that connects ABM activities directly to pipeline generation and revenue outcomes. * Collaborate across Content, Design, and Sales teams to ensure regional effectiveness while maintaining independent ownership of your strategic programs. We're looking for  * Extensive B2B marketing experience selling to technical enterprise personas in a high-growth SaaS environment. * Proven ability to run multi-tiered ABM programs at scale, encompassing both vertical-based campaigns and programmatic motions. * Demonstrated track record of Sales alignment through shared accountability for pipeline results and account-level coordination. * Ability to critically evaluate and implement marketing technology, with a preference for cost-effective and AI-native alternatives to legacy suites. * Experience developing account segmentation and messaging based on solution-oriented or "jobs to be done" frameworks. * Strong quantitative skills and a deep understanding of pipeline management and attribution metrics. * A proactive builder's mindset with the initiative to design and own strategic programs from the ground up. ABOUT THE TEAM You'll join our account-based marketing (ABM) team within Growth Marketing, the group responsible for building targeted programs for the accounts that matter most to our growth. Day to day, that means defining which accounts to prioritize, calibrating messaging and content for specific account segments, and measuring success by pipeline and revenue outcomes rather than surface-level engagement. You'll partner closely with teams across the business to bring account-focused programs to life. This is a staff-level individual contributor role reporting to our Senior Director of Digital Marketing, with real autonomy to run your own initiatives and shape how the team's programs are built and measured. The base salary range for this role’s listed level is currently for residents of the United States only. This range is intended to reflect the role's base salary rate in locations throughout the US. Grade level and salary ranges are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, equity with other team members, alignment with market data, and geographic location. The base salary range does not include any bonuses, equity, or benefits. See more information on our benefits and equity. Sales roles are also eligible for incentive pay targeted at up to 100% of the offered base salary. United States Salary Range $139,200—$235,200 USD HOW GITLAB SUPPORTS FULL-TIME EMPLOYEES * Benefits to support your health, finances, and well-being * Flexible Paid Time Off  * Team Member Resource Groups * Equity Compensation & Employee Stock Purchase Plan * Growth and Development Fund * Parental Leave  Please note that we welcome interest from candidates with varying levels of experience; many successful candidates do not meet every single requirement. Additionally, studies have shown that people from underrepresented groups are less likely to apply to a job unless they meet every single qualification. If you're excited about this role, please apply and allow our recruiters to assess your application. ---------------------------------------------------------------------------------------------------------------------------------- Country Hiring Guidelines: GitLab hires new team members in countries around the world. All of our roles are remote, however some roles may carry specific location-based eligibility requirements. Our Talent Acquisition team can help answer any questions about location after starting the recruiting process.   Privacy Policy: Please review our Recruitment Privacy Policy. Your privacy is important to us. GitLab is proud to be an equal opportunity workplace and is an affirmative action employer. GitLab’s policies and practices relating to recruitment, employment, career development and advancement, promotion, and retirement are based solely on merit, regardless of race, color, religion, ancestry, sex (including pregnancy, lactation, sexual orientation, gender identity, or gender expression), national origin, age, citizenship, marital status, mental or physical disability, genetic information (including family medical history), discharge status from the military, protected veteran status (which includes disabled veterans, recently separated veterans, active duty wartime or campaign badge veterans, and Armed Forces service medal veterans), or any other basis protected by law. GitLab will not tolerate discrimination or harassment based on any of these characteristics. See also GitLab’s EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know during the recruiting process.

Index

YOUR MISSION As a Sales Development Representative at Index.dev, your mission is to generate high-value business opportunities with startups, scale-ups, and enterprise technology companies—primarily in the United States and global markets. You will act as the first strategic touchpoint between Index and prospective clients, positioning our expanded capabilities across: * Dedicated engineering teams * Staff augmentation * End-to-end software development * CTO advisory and product delivery * Specialized engineering solutions following our strategic acquisitions and growth initiatives Your role goes beyond outbound prospecting—you will help accelerate Index’s next growth chapter by opening strategic conversations, identifying expansion opportunities, and building long-term relationships with decision-makers across product, engineering, talent, and executive leadership teams. KEY OBJECTIVES * Build and manage a high-quality outbound pipeline across priority verticals such as MongoDB-type SaaS, FinTech, AI, HealthTech, and enterprise software companies * Prospect and engage VP Engineering, CTOs, Heads of Talent, Founders, and procurement stakeholders across U.S. time zones * Position Index as both a talent partner and a full software delivery partner * Identify multi-service opportunities including team extension, project-based delivery, and account expansion * Collaborate closely with Marketing, Recruitment, Delivery, and Leadership teams to refine go-to-market strategy * Track market movements, competitor activity, funding rounds, hiring trends, and M&A opportunities that could create sales opportunities * Help expand existing accounts by uncovering new business units, product teams, or geographic opportunities * Become a trusted commercial ambassador of Index in every external interaction What you will be doing: * Maintain communication with prospects via email, LinkedIn, phone calls, and emails * Understand client needs, challenges, and hiring objectives to assess fit with Index services * Maintain accurate and up-to-date records of all activities, interactions, and pipeline stages in the CRM * Collaborate closely with Lead Gen, Marketing, and Recruitment teams to align messaging and targeting * Personalize outreach based on industry, company profile, and prospect pain points * Manage and nurture leads through consistent follow-ups and structured sequences * Be the SPOC for the closed accounts, assessing constant opportunities for growing the account. * Stay informed about Index’s services, value proposition, and market positioning * Monitor market trends, competitor activity, and customer feedback to improve outreach effectiveness * Contribute to the continuous improvement of sales processes, scripts, and best practices * Represent Index professionally in all external communications and interactions YOUR PROFILE * Great first impression * Go-geter, hunter * Experience in outreach, prospecting, calibrating and accommodating with the prospect * Top-level responsibility * Easy going, persuasive with the customer * Great at building rapport * Bargain skills, great negotiator * Technical knowledge of the programming languages is preferred * International experience is an advantage * Experience in similar positions of min 2 years will be considered a strong advantage. WHY US? * Growing market * International B2B clients in tech, SaaS industries * We provide segmented and cleaned data, inbound and outbound leads, current and past ones, strong CRM, success stories, study cases, testimonials * Long-term assignment * 100% remote