Senior Product Manager - Automation & Approval Workflows

Bynder

At Bynder, we don’t just store creative assets; we enable brands to deliver exceptional content experiences that drive business impact. In an era of exploding content volume and complexity, the world’s most iconic brands, including Spotify, Campari, and Lacoste, trust Bynder as their single source of truth for creative content. Our industry-leading DAM platform serves as the strategic engine for brand governance and control. We are leading the shift from management to AI-powered content orchestration. By integrating human-led, customizable AI Agents directly into our enterprise-grade infrastructure, we enable brands to augment their workforce and intelligently automate high-effort workflows without sacrificing brand integrity. We turn creative content into intelligent assets that accelerate personalization and drive measurable business outcomes. Ready to grow your career by helping the world’s leading brands deliver exceptional content experiences? Join our global team of 600+ ‘Byndies’ and help 4,000+ organizations work smarter with their content. Explore this opportunity and apply now to join our team. ABOUT THE ROLE Bynder is seeking a seasoned Senior Product Manager to lead Workspace Batch Uploads, our newest batch ingestion capability for bringing assets into the Bynder platform at scale. This role owns the end-to-end ingestion experience: the Workspace Batch Uploads solution itself, the Asset domain and the APIs that support it, and the processing pipeline that runs on upload. This is a pivotal role focused on the scalability, performance, reliability, and extensibility of how assets enter the platform, including upload orchestration, file processing through converters and extractors, metadata extraction, validation, and asset lifecycle on ingestion. You’ll collaborate closely with our technical platform teams and the teams delivering user-facing experiences to create robust solutions and APIs tailored to the complex, high-volume ingestion needs of our enterprise customers. WHAT YOU’LL DO Strategy and direction: Own the vision, strategy, and roadmap for Workspace Batch Uploads and the broader Asset domain and ingestion capabilities, setting clear direction that aligns with Bynder’s strategic business goals Shape ingestion and processing direction: Set the desired outcomes for batch ingestion and the on-upload processing pipeline (converters, extractors, metadata extraction, validation, and asset lifecycle), partnering with Bynder architects and technical champions to translate that direction into a sound technical approach Own the API strategy: Set the vision and standards for the ingestion and asset APIs, working with architects and engineering to keep them scalable, developer-friendly, and consistent across the platform Partner with architects and technical champions: Collaborate closely with Bynder’s architects, technical champions, platform and engineering teams, UX designers, and QA to pressure-test direction, surface trade-offs, and deliver cohesive, high-quality outcomes Customer-centric approach: Engage proactively with internal stakeholders as key customers, as well as external customers, partners, and system integrators, to capture feedback on ingestion and upload needs, validate decisions, and respond effectively to evolving market needs Technology and market awareness: Stay close to industry trends and best practices in batch ingestion, file conversion, extraction, asset processing, and lifecycle management, drawing on Bynder’s technical experts to inform strategy and keep Bynder competitive and innovative WHAT YOU’LL BRING Product leadership: 5+ years in product management, with a track record of owning strategy, direction, and roadmaps for platform or developer-facing products (technical product management experience a plus) API and platform fluency: Solid understanding of RESTful API design and developer experience, enough to set direction and partner credibly with architects on scalable, developer-friendly APIs Technical fluency: Comfortable engaging on backend, platform, and architectural topics, with enough grasp of the trade-offs to set direction alongside architects and engineering. Exposure to ingestion, file processing, or data pipeline domains is a plus, not a requirement Communication skills: Strong ability to clearly articulate complex technical concepts to both technical and non-technical audiences, ensuring clarity and alignment Collaborative mindset: Demonstrated skill in building alignment, influencing without direct authority, and driving consensus across architects, engineering, and product teams Agility and adaptability: Proficiency in Agile methodologies (Scrum, Kanban) with experience managing iterative product development cycles Problem-solving skills: Ability to proactively identify opportunities, troubleshoot challenges, and quickly iterate toward solutions in complex technical environments Curiosity and drive: A self-starter with a passion for exploring the latest AI tools, staying on top of industry developments, and continuously pushing boundaries Education: Bachelor’s degree or equivalent practical experience; a background in a technical field is a plus What we have * Challenging and inspiring work environment * Learning and Development budget * Commuting budget * Mental Health and Well-being Support * Bynder Love "stipend” * Unlimited vacation policy * Volunteer Time Off * Team and Company activities * Complimentary Lunches and Snacks * Offices in Amsterdam or Rotterdam Our Commitment: Bynder Love is the principle that guides the way we grow our teams, support our employees, and celebrate our differences. At Bynder we strive to create a culture that embraces every Byndie because differences in background, experience, and perspective makes Bynder even better. At Bynder a diverse, inclusive, and equitable workplace is one where all employees, whatever their ethnicity, color, sex, age, religion, disability, sexual orientation, gender identity, national origin or physical and mental ability are valued and respected. Our commitment is for all Byndies to have the freedom to be their true authentic selves. Just as we are never finished innovating, Bynder’s dedication to being An Even Better Bynder is a constant, evolving commitment that includes education, listening, and action. #LI-Hybrid #LI-MF1

Bynder

At Bynder, we don’t just store creative assets; we enable brands to deliver exceptional content experiences that drive business impact. In an era of exploding content volume and complexity, the world’s most iconic brands, including Spotify, Campari, and Lacoste, trust Bynder as their single source of truth for creative content. Our industry-leading DAM platform serves as the strategic engine for brand governance and control. We are leading the shift from management to AI-powered content orchestration. By integrating human-led, customizable AI Agents directly into our enterprise-grade infrastructure, we enable brands to augment their workforce and intelligently automate high-effort workflows without sacrificing brand integrity. We turn creative content into intelligent assets that accelerate personalization and drive measurable business outcomes. Ready to grow your career by helping the world’s leading brands deliver exceptional content experiences? Join our global team of 600+ ‘Byndies’ and help 4,000+ organizations work smarter with their content. Explore this opportunity and apply now to join our team. A Group Product Manager at Bynder is a visionary product leader who brings deep domain expertise to shape the future of how enterprises manage, govern, and activate their digital assets. This role leads a team of seasoned product professionals in defining and executing strategy across core DAM capabilities: from asset ingestion and metadata architecture to rights management, workflow, and content distribution. This is a senior leadership position that requires genuine fluency in the DAM and adjacent content operations landscape as well a good understanding of AI technologies. You understand how brands operate their content supply chains, where DAM sits in the broader martech and CMS ecosystem, and what it takes to build products that earn adoption at enterprise scale. You act at a strategic level while staying close enough to the domain to engage credibly with customers, partners, and engineering leadership. You are also responsible for managing the processes and your team, who are in turn responsible for realizing individual product roadmaps and OKRs. Key responsibilities * Develop and execute a comprehensive product strategy across your product lines, grounded in a clear point of view on where DAM is heading and how Bynder wins * Lead, mentor, and grow a team of product managers, fostering an environment of domain depth, customer empathy, and execution rigor * Collaborate with cross-functional teams: engineering, sales, marketing, customer success to drive successful product development, launch, and adoption * Engage directly with enterprise customers and stakeholders to surface emerging needs, validate direction, and build conviction around the roadmap * Represent the product externally with analysts, partners, and prospects Qualifications * 5+ years of product management experience in DAM, CMS, or adjacent content operations platforms (PIM, MRM, Brand Management, Creative Workflow) * Proven industry expertise: you understand how content teams operate, how assets move through a production and distribution lifecycle, and where the friction points are in real enterprise deployments * Demonstrable experience building products that created meaningful impact for customers: not just shipped, but adopted and valued * 2+ years managing and growing a team of product managers or product owners * Fluency in the martech ecosystem with a strong understanding of DXP’s and systems integrations in the context of how Digital Asset Management co-exists alongside CMS, PIM, and creative tooling. * Experience managing products at different lifecycle stages and taking products to market with a good understanding of packaging and field and customer enablement. * Strong cross-functional leadership and the ability to drive alignment across engineering, go-to-market, and executive stakeholders * Excellent communication and presentation skills; comfortable in customer conversations and analyst briefings alike What we have * Challenging and inspiring work environment * Learning and Development budget * Commuting budget * Mental Health and Well-being Support * Bynder Love "stipend” * Unlimited vacation policy * Volunteer Time Off * Team and Company activities * Complimentary Lunches and Snacks * Offices in Amsterdam or Rotterdam Our Commitment: Bynder Love is the principle that guides the way we grow our teams, support our employees, and celebrate our differences. At Bynder we strive to create a culture that embraces every Byndie because differences in background, experience, and perspective makes Bynder even better. At Bynder a diverse, inclusive, and equitable workplace is one where all employees, whatever their ethnicity, color, sex, age, religion, disability, sexual orientation, gender identity, national origin or physical and mental ability are valued and respected. Our commitment is for all Byndies to have the freedom to be their true authentic selves. Just as we are never finished innovating, Bynder’s dedication to being An Even Better Bynder is a constant, evolving commitment that includes education, listening, and action. #LI-Hybrid #LI-MF1

Bynder

At Bynder, we don’t just store creative assets; we enable brands to deliver exceptional content experiences that drive business impact. In an era of exploding content volume and complexity, the world’s most iconic brands, including Spotify, Campari, and Lacoste, trust Bynder as their single source of truth for creative content. Our industry-leading DAM platform serves as the strategic engine for brand governance and control. We are leading the shift from management to AI-powered content orchestration. By integrating human-led, customizable AI Agents directly into our enterprise-grade infrastructure, we enable brands to augment their workforce and intelligently automate high-effort workflows without sacrificing brand integrity. We turn creative content into intelligent assets that accelerate personalization and drive measurable business outcomes. Ready to grow your career by helping the world’s leading brands deliver exceptional content experiences? Join our global team of 600+ ‘Byndies’ and help 4,000+ organizations work smarter with their content. Explore this opportunity and apply now to join our team. ABOUT THE ROLE Bynder Labs is the applied AI research and prototyping team within Bynder. Our mission is to turn frontier AI research into production-grade capabilities that change how teams create, manage, and activate brand content on our Digital Asset Management (DAM) platform. We work across the full AI stack: foundational components like embeddings, semantic search, and knowledge graphs, and higher-level capabilities like agentic AI workflows, AI-assisted search, brand compliance agents, and integrations with external AI platforms via the Model Context Protocol (MCP). Our work runs on AWS at enterprise scale and reaches Bynder's customers some of the largest brands in the world. As an AI Research Intern at Bynder Labs you will be paired with a Machine Learning Engineer/Data Scientist as your daily mentor, embedded in real epics on our roadmap, and given the autonomy to take ownership of a meaningful slice of work. Depending on your interests and where the team needs leverage, your project may sit anywhere along our roadmap. Some examples are evaluating embedding models for AI Search, contributing to our Brand Compliance Agent, building evaluation harnesses for agentic systems, exploring prompt optimization algorithms, extending our LLM observability stack, or prototyping MCP-based integrations. WHAT YOU WILL DO * Take ownership of a focused research question on the Bynder Labs roadmap and drive it from literature review and prototyping through to evaluated experiments * Build prototypes and experiments using modern AI tooling, large language models on AWS Bedrock, embedding models, vector search on OpenSearch, agent orchestration frameworks, and the Model Context Protocol (MCP). * Design rigorous evaluations for non-deterministic AI systems, including offline benchmarks, LLM-as-a-judge pipelines, and online experiments on real data. * Stay up to date with recent research, summarise them for the team, and decide which ideas are worth implementing. * Contribute clean, well-tested Python code to shared Labs repositories and follow the engineering practices used by the rest of Bynder R&D. * Use our observability stack to understand how AI systems behave in production and propose improvements when they don't behave well. * Communicate clearly: write up findings in concise documents, present results at Labs reviews, and translate technical work into language non-technical stakeholders can act on. * Be proactive and propose improvements to your project, to our internal tooling, to the way we run experiments. Bynder Labs runs on initiative. * Collaborate with engineers and product managers from other Bynder squads to ship work that lands. WHAT YOU HAVE * You need to be available for a 6 months long full-time internship from July 2026 * You need to be enrolled in a Dutch university throughout the whole duration of the internship, and the internship needs to count toward your study credits (e.g. via a learning agreement or stage-overeenkomst). * You are based in the Netherlands. You are studying Artificial Intelligence, Computer Science, Data Science, Information Studies, Computational Linguistics, Econometrics with a quantitative ML track, or a closely related programme at a Dutch university. * You have completed (or are completing) coursework in machine learning fundamentals and deep learning, plus at least one of: Information Retrieval, Natural Language Processing, Multi-Agent Systems, Reinforcement Learning, Knowledge Representation, or Software Engineering for ML. * Strong Python skills. Comfortable with Git, the command line, and reading other people's code. Familiarity with at least one ML or LLM framework is expected or the ability to pick one up quickly. * Good interpersonal and communication skills. * Enthusiastic and passionate about their job and the work they are doing. * Team player to help the team accelerate. * Ability to collaborate with teammates from other disciplines to produce results. * Advanced in the English language. * Joining the Amsterdam or Rotterdam office for the team's anchor day each week. NICE TO HAVE * Hands-on experience with vector databases or building a small RAG system end-to-end. * Built something with LLM tool use, function calling, or MCP * Familiarity with prompt optimisation literature or LLM observability tooling * Cloud experience, AWS preferred WHY YOU'LL LOVE BYNDER! At Bynder, innovation is in our DNA. We've worked hard to build an environment that promotes creative thinking and self-initiative within a culture of fun. It's common to find colleagues hanging out after work - if you believe in "be nice, work hard, have fun", you'll have an office full of friends. WHAT WE OFFER * An exciting position in an international agile organization and expansive entrepreneurial freedom. * Latest technologies, Apple gear and industry training. * A dedicated mentor from the senior Bynder Labs team, with weekly 1:1s and a clear development plan. * Free in-office lunch and drinks. * Travel expenses. * Great offices in the center of Amsterdam and Rotterdam. * Flexible working hours. * Competitive internship fee. OUR COMMITMENT Bynder Love is the principle that guides the way we grow our teams, support our employees, and celebrate our differences. At Bynder we strive to create a culture that embraces every Byndie because differences in background, experience, and perspective make Bynder even better. At Bynder a diverse, inclusive, and equitable workplace is one where all employees, whatever their ethnicity, color, sex, age, religion, disability, sexual orientation, gender identity, national origin, or physical and mental ability are valued and respected. Our commitment is for all Byndies to have the freedom to be their true authentic selves. Just as we are never finished innovating, Bynder's commitment to being An Even Better Bynder is a constant, evolving commitment that includes education, listening, and action.