Lead Ads Product Marketing Manager

Pinterest

About Pinterest: Millions of people around the world come to our platform to find creative ideas, dream about new possibilities and plan for memories that will last a lifetime. At Pinterest, we’re on a mission to bring everyone the inspiration to create a life they love, and that starts with the people behind the product. Discover a career where you ignite innovation for millions, transform passion into growth opportunities, celebrate each other’s unique experiences and embrace the flexibility to do your best work. Creating a career you love? It’s Possible. At Pinterest, AI isn't just a feature, it's a powerful partner that augments our creativity and amplifies our impact, and we’re looking for candidates who are excited to be a part of that. To get a complete picture of your experience and abilities, we’ll explore your foundational skills and how you collaborate with AI. Through our interview process, what matters most is that you can always explain your approach, showing us not just what you know, but how you think. You can read more about our AI interview philosophy and how we use AI in our recruiting process here. We’re looking for a Sr. Product Marketing Manager to lead go-to-market strategy and execution for SMB advertisers. In this role, you'll combine deep customer and market insight with cross-functional leadership to drive product adoption, shape product strategy and fuel SMB advertiser growth. This is a high-impact, strategic position with real autonomy and a direct line to how Pinterest builds the future of advertising. What you'll do: * Market analysis: Lead self-directed customer and market analysis to develop a comprehensive understanding of the Ads Manager product area and the broader competitive landscape * Cross-functional alignment: Aggregate insights across teams (e.g. product analytics, data science, UXR, brand research and sales) to build advertiser empathy and identify competitive opportunities that influence product development * Opportunity sizing: Define needs-based partner segmentation to inform priority opportunities. Estimate strategic and revenue impact of each initiative to allocate resources and support most effectively * Go-to-market (GTM) strategy: Develop and execute comprehensive GTM marketing strategies from including positioning, messaging, channel mix, launch plans and contingencies * Milestone management: Evaluate milestones and schedules, flag when projects are on- versus off-track and drive action through existing and new PMM best practices, tools and processes What we're looking for: * Bachelor's degree in Marketing, Business, Communications or a related field, or equivalent experience * 6+ years of experience in product marketing, ads marketing or a related field * Deep expertise with SMBs, including advertiser needs, media strategies, analysis and optimization * Experience with Pinterest tools such as Ads Manager, Bulk Editor, Merchant tools and API-based workflows * Experience developing and executing go-to-market strategies across multiple stakeholder groups * Experience leading cross-functional workstreams independently, with comfort navigating ambiguity * Strong communication skills with the ability to explain complex subjects clearly and concisely to leadership and cross-functional partners * A commitment to understanding and advocating for advertisers, with a track record of turning customer insights into actionable product and marketing strategies Relocation Statement: * This position is not eligible for relocation assistance. Visit our PinFlex page to learn more about our working model. In-Office Requirement Statement: * We recognize that the ideal environment for work is situational and may differ across departments. What this looks like day-to-day can vary based on the needs of each organization or role. * This role will need to be in the office for in-person collaboration 1-2 times/quarter and therefore can be situated anywhere in the country.    #LI-REMOTE #LI-PW1 At Pinterest we believe the workplace should be equitable, inclusive, and inspiring for every employee. In an effort to provide greater transparency, we are sharing the base salary range for this position. The position is also eligible for equity. Final salary is based on a number of factors including location, travel, relevant prior experience, or particular skills and expertise. Information regarding the culture at Pinterest and benefits available for this position can be found here. US based applicants only $123,684—$254,644 USD Our Commitment to Inclusion: Pinterest is an equal opportunity employer and makes employment decisions on the basis of merit. We want to have the best qualified people in every job. All qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, religion or religious creed, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, age, marital status, status as a protected veteran, physical or mental disability, medical condition, genetic information or characteristics (or those of a family member) or any other consideration made unlawful by applicable federal, state or local laws. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you require a medical or religious accommodation during the job application process, please complete this form for support.   By submitting this application, I certify that all information submitted in my application and throughout the hiring process is true, accurate, and complete to the best of my knowledge. I understand that any false statement, omission, or misrepresentation may disqualify me from employment consideration or result in termination if discovered after hire.

Pinterest

About Pinterest: Millions of people around the world come to our platform to find creative ideas, dream about new possibilities and plan for memories that will last a lifetime. At Pinterest, we’re on a mission to bring everyone the inspiration to create a life they love, and that starts with the people behind the product. Discover a career where you ignite innovation for millions, transform passion into growth opportunities, celebrate each other’s unique experiences and embrace the flexibility to do your best work. Creating a career you love? It’s Possible. At Pinterest, AI isn't just a feature, it's a powerful partner that augments our creativity and amplifies our impact, and we’re looking for candidates who are excited to be a part of that. To get a complete picture of your experience and abilities, we’ll explore your foundational skills and how you collaborate with AI. Through our interview process, what matters most is that you can always explain your approach, showing us not just what you know, but how you think. You can read more about our AI interview philosophy and how we use AI in our recruiting process here. The Ads Performance organization is responsible for maximizing advertiser performance and revenue outcomes through Pinterest’s Ads Delivery and Ads Modeling systems. This team drives high-impact, cross-functional work that improves the efficiency, relevance, and scalability of Pinterest’s ads stack, helping advertisers achieve measurable results while supporting strong user experiences.    What you’ll do: * Own end-to-end program delivery for complex Ads Performance initiatives, driving planning, execution, and launch across multiple teams with clear goals, milestones, and success metrics aligned to monetization outcomes and company OKRs.  * Turn ambiguous problem spaces into clear program charters, roadmaps, and decision points, while proactively identifying and resolving gaps in ownership, requirements, resourcing, and data readiness.  * Partner closely with Engineering, Product, Data Science, Design, Analytics, Sales, Business Development, Research, and Product Marketing to align stakeholders and turn opportunities into actionable outcomes. * Drive development of new performance capabilities across ads delivery and modeling, including initiatives related to bidding, ranking, optimization, and other strategies that improve ROI and user experience.  * Help scale existing systems to support new surfaces, formats, markets, and use cases while maintaining reliability, latency, and cost efficiency.  * Influence technical direction and tradeoff decisions by facilitating alignment on architecture, surfacing risks and uncertainties early, and helping teams navigate decisions across accuracy, latency, experimentation rigor, privacy, and measurement needs.  * Build durable program mechanisms and best practices, including intake, prioritization, RAID tracking, decision logs, launch criteria, and post-launch learning loops.  * Communicate program state, risks, and recommendations clearly to cross-functional stakeholders and leadership, and proactively escalate when broader alignment or decisions are needed.  * Use GenAI as the default operating model for EP PgM execution—producing AI-assisted first drafts of core program artifacts, modernizing high-toil workflows into AI-first mechanisms (e.g., intake triage, status synthesis, action/decision extraction, risk & dependency tracking), and synthesizing signals to proactively surface risks, decision/trade-offs, and escalation paths. * Prototype solutions to augment decisions through data (e.g. dashboards, data analysis) or simplify processes (e.g. process and workflow helpers, or internal tools) using AI coding assistants (“vibe coding”). * Follow Pinterest AI guidance for risk, governance, and safety-by-design: appropriately handle sensitive data, validate AI-generated outputs, document assumptions/limits, and ensure AI-assisted workflows meet applicable policy/compliance expectations before broad adoption.    What we’re looking for: * 5+ years of experience as a Technical Program Manager or in a related role.  * Strong leadership skills with an entrepreneurial mindset and the ability to lead new initiatives from the ground up in ambiguous environments. * Passion for execution and a track record of driving large, complex programs to completion. * Solid technical background with the ability to understand system design, technical challenges, and risks, and to break down complex problems to drive decisions. * Strong analytical skills, including experience using metrics and data to identify opportunities, risks, and incidents. * Excellent written and verbal communication skills, with the ability to explain nuanced technical concepts to a range of internal and external stakeholders. * Proven ability to influence teams and drive alignment across multiple stakeholders and organizations. * Experience building scalable processes and operating mechanisms in cross-functional environments. * Preferred: experience in the ads space, especially across ads ecosystems, measurement, APIs, data pipelines, integrations, or data products. Understanding of user privacy is a plus. * Demonstrated AI-first execution mindset, including the ability to use GenAI to accelerate planning, communications, workflows, and decision-making, while applying strong judgment and operating within governance expectations. * Bachelor’s degree in a relevant field such as Computer Science or equivalent experience   Relocation Statement: * This position is not eligible for relocation assistance. Visit our PinFlex page to learn more about our working model.   In-Office Requirement Statement: * We let the type of work you do guide the collaboration style. That means we're not always working in an office, but we continue to gather for key moments of collaboration and connection. * This role will need to be in the office for in-person collaboration 1-2 times/quarter and therefore can be situated anywhere in the country.   #LI-REMOTE #LI-DM57 At Pinterest we believe the workplace should be equitable, inclusive, and inspiring for every employee. In an effort to provide greater transparency, we are sharing the base salary range for this position. The position is also eligible for equity. Final salary is based on a number of factors including location, travel, relevant prior experience, or particular skills and expertise. Information regarding the culture at Pinterest and benefits available for this position can be found here. US based applicants only $123,684—$254,644 USD Our Commitment to Inclusion: Pinterest is an equal opportunity employer and makes employment decisions on the basis of merit. We want to have the best qualified people in every job. All qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, religion or religious creed, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, age, marital status, status as a protected veteran, physical or mental disability, medical condition, genetic information or characteristics (or those of a family member) or any other consideration made unlawful by applicable federal, state or local laws. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you require a medical or religious accommodation during the job application process, please complete this form for support.   By submitting this application, I certify that all information submitted in my application and throughout the hiring process is true, accurate, and complete to the best of my knowledge. I understand that any false statement, omission, or misrepresentation may disqualify me from employment consideration or result in termination if discovered after hire.

Pinterest

About Pinterest: Millions of people around the world come to our platform to find creative ideas, dream about new possibilities and plan for memories that will last a lifetime. At Pinterest, we’re on a mission to bring everyone the inspiration to create a life they love, and that starts with the people behind the product. Discover a career where you ignite innovation for millions, transform passion into growth opportunities, celebrate each other’s unique experiences and embrace the flexibility to do your best work. Creating a career you love? It’s Possible. At Pinterest, AI isn't just a feature, it's a powerful partner that augments our creativity and amplifies our impact, and we’re looking for candidates who are excited to be a part of that. To get a complete picture of your experience and abilities, we’ll explore your foundational skills and how you collaborate with AI. Through our interview process, what matters most is that you can always explain your approach, showing us not just what you know, but how you think. You can read more about our AI interview philosophy and how we use AI in our recruiting process here. Pinterest's performance marketing engineering team owns the end-to-end systems that turn marketing dollars into measured user growth spanning attribution, bidding, budget optimization, and campaign management across major advertising platforms. This role is responsible for designing systems that scale across channels and adapt as privacy landscapes shift.   What you’ll do:  * Lead the technical roadmap for the performance marketing platform, defining the highest-impact investments across attribution, bidding, budget optimization, and campaign management * Drive hands-on engineering across ad platform integrations, event pipelines, and production systems that deploy and measure marketing spend * Design and evolve the measurement stack — attribution models, conversion signal collection, incrementality methodology, and privacy-resilient approaches as platform signals degrade * Develop systems that automate and optimize bidding strategies and campaign experimentation at scale * Drive cross-team technical initiatives with ads platform, data warehouse, and mobile teams — authoring design documents and building alignment across engineering orgs * Own system reliability and operational health for spend-critical systems where downtime or bugs have direct financial impact * Collaborate with marketing, data science, and product partners to identify growth opportunities and turn them into engineered solutions * Mentor and develop engineers on the team, establishing technical best practices and raising the bar on system design * Use AI to accelerate your own work—across exploration, drafting, analysis, and synthesis—while maintaining strong judgment, rigorous validation, and accountability for outcomes   What we’re looking for: * 7+ years of experience building and shipping backend systems, with hands-on experience supporting performance marketing * Strong understanding of paid media platforms — Google Ads, Meta, TikTok, Snap, or similar — and the operational realities of integrating with their APIs at scale * Deep understanding of attribution methodologies (last click, multi-touch, SKAN, probabilistic vs. deterministic), incrementality testing, and conversion optimization, with hands-on experience integrating mobile measurement partners (AppsFlyer, Adjust, Singular, or similar) across mobile clients and server-side APIs * Experience with near real-time systems for bidding, budget optimization, and conversion event delivery — you understand the mechanics well enough to evolve existing systems and propose improvements * Strong proficiency building and operating data pipelines and services using Python or Java/Scala, plus SQL; experience with modern big data ecosystems is a plus * Strong systems design skills across distributed systems, event-driven architectures, and service-oriented backends * Familiarity with ML infrastructure concepts and ability to build systems that support ML workloads * Demonstrated ability to use AI to accelerate your workflow while maintaining high standards for verification, data integrity, and ownership of final outputs * Bachelor’s degree in a relevant field such as Computer Science, or equivalent experience   Relocation Statement:  * This position is not eligible for relocation assistance. Visit our PinFlex page to learn more about our working model.   In-Office Requirement Statement:  * We recognize that the ideal environment for work is situational and may differ across departments. What this looks like day-to-day can vary based on the needs of each organization or role. * This role will need to be in the office for in-person collaboration 1-2 times every 6-months and therefore can be situated anywhere in the country.  #LI-REMOTE #LI-AG8 At Pinterest we believe the workplace should be equitable, inclusive, and inspiring for every employee. In an effort to provide greater transparency, we are sharing the base salary range for this position. The position is also eligible for equity. Final salary is based on a number of factors including location, travel, relevant prior experience, or particular skills and expertise. Information regarding the culture at Pinterest and benefits available for this position can be found here. US based applicants only $177,185—$364,795 USD Our Commitment to Inclusion: Pinterest is an equal opportunity employer and makes employment decisions on the basis of merit. We want to have the best qualified people in every job. All qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, religion or religious creed, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, age, marital status, status as a protected veteran, physical or mental disability, medical condition, genetic information or characteristics (or those of a family member) or any other consideration made unlawful by applicable federal, state or local laws. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you require a medical or religious accommodation during the job application process, please complete this form for support.   By submitting this application, I certify that all information submitted in my application and throughout the hiring process is true, accurate, and complete to the best of my knowledge. I understand that any false statement, omission, or misrepresentation may disqualify me from employment consideration or result in termination if discovered after hire.