Product Marketing Manager: Trust & Safety, Community

Lyft

At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive. The strongest enterprise and mid-market marketing doesn't lead with a product — it leads with the problem a buyer already has. A hospital administrator isn't looking for "Lyft Concierge"; they're looking to reduce missed appointments. An auto dealer principal isn't looking for a rideshare product; they're looking to keep loaner logistics from costing them revenue. We are in the process of revising our go-to-market for Lyft Business to organize around these audiences and their transportation problems, with Concierge, Lyft Pass, Business Profiles, and our Business Travel products positioned as the answer to a clearly named pain point by customer profile. We're hiring an Industry Marketing Manager to build that audience-first structure for our priority verticals, starting with Healthcare and Automotive, across both mid-market and enterprise segments. You'll own the vertical narrative and the content, demand generation strategy, and enablement that will drive marketing-attributable revenue.  The primary function of this role is to build and lead vertical-specific go-to-market (GTM) motions for our mid-market and Enterprise business — bringing together vertical-specific content, demand generation, and sales enablement into a coherent, audience-first strategy. RESPONSIBILITIES:  * Own vertical strategy and integrated programs * Design and execute large, orchestrated tentpole programs for our priority verticals (no more than 2 per quarter) — multichannel activation spanning digital, live events, paid media, social, and press — that bring our value proposition and industry point of view to life for a defined buyer (e.g., hospital CFO, healthcare operations leader, dealer principal/service manager). * Build and maintain a thought leadership agenda for each prioritized vertical: original research, proof points, and points of view that establish Lyft as the transportation authority in that space. * Lead Healthcare as the highest-revenue priority, and scale the model to new verticals * Own the strategic objective for Healthcare: defend Lyft's market leadership in NEMT (Non-Emergency Medical Transportation) while identifying and building new growth avenues within the segment. * Treat Healthcare as the proof-of-concept for vertical GTM — once the content, demand gen, and enablement model is working there, codify what worked into a repeatable playbook. * Scale that playbook to other priority verticals (e.g., Automotive, Universities, Hospitality/Events) as "Scalable Growth" opportunities — each with its own buyer, core transportation problem, and proof points, but built on a shared, repeatable "ROI playbook" methodology (defined vertical narrative → targeted demand gen → sales enablement → measured pipeline impact).  * Drive cross-functional alignment and partnership * Build a strong, trust-based partnership with Sales and Product leadership; represent vertical marketing's point of view in cross-functional and executive forums. * Produce vertical-specific content and proof points that support Sales conversations and strengthen our positioning with target buyers. * Partner with Sales on account-based marketing (ABM) for priority accounts, and support full-funnel marketing ownership: from vertical paid demand generation and lead qualification (MQL/SQL definitions) through to sales handoff. * Bring together marketing, sales, and product perspectives across mid-market and enterprise segments. This role is the connective force that pulls a multi-faceted go-to-market motion into a coherent, audience-first strategy.  * Scale through agencies and partners * Manage relationships with marketing and creative agencies to scale program execution, from campaign development through multichannel activation. * Build and run co-marketing programs with industry and technology partners to extend reach and credibility within each vertical. * Ensure all vertical marketing programs comply with the relevant regulatory and marketing requirements of the industry (e.g., healthcare marketing/compliance considerations). * Measure and prioritize with data * Define success metrics for every program and report business impact against them: pipeline influenced, MQL/SQL conversion, program ROI. * Bring rigor and evidence-based prioritization to a growing portfolio of vertical initiatives, using internal analytics tools to establish accurate baselines and guide where to invest next. EXPERIENCE:  * 7+ years (L5) in B2B/enterprise marketing, with meaningful experience in industry or vertical marketing, integrated campaigns, or product marketing for regulated or complex-sale industries. * A track record of designing and running large, multichannel tentpole programs (digital, event, paid, social, PR) that tie back to measurable pipeline or revenue impact. * Experience managing marketing or creative agencies to scale output beyond what an internal team can deliver alone. * Demonstrated success building and co-executing marketing programs with external industry partners. * Strong cross-functional relationship-building skills, with real experience developing a vertical or audience-first GTM motion using data and content. * Familiarity with marketing compliance considerations in a regulated industry (healthcare experience a strong plus). * Executive presence: able to represent marketing's point of view credibly in senior/steering-committee settings and help align cross-functional plans. * Entrepreneurial mindset and comfort building structure where it doesn't fully exist yet — you'll be one of the people bringing the vertical strategy together across mid-market and enterprise, not simply executing an established playbook. * Experience with marketing automation platforms (e.g., HubSpot) and demand gen operations. * Experience using AI to automate workflows and speed of programs to market. * Nice to Have: * Experience in mobility, transportation, healthcare, or automotive B2B marketing specifically. * Experience building ABM programs in partnership with enterprise sales teams. BENEFITS: * Great medical, dental, and vision insurance options with additional programs available when enrolled * Mental health benefits * Family building benefits * Child care and pet benefits * 401(k) plan with company match to help save for your future * In addition to 12 observed holidays, salaried team members have discretionary paid time off, hourly team members have 15 days paid time off * 18 weeks of paid parental leave. Biological, adoptive, and foster parents are all eligible * Subsidized commuter benefits * Monthly Lyft credits and complimentary Lyft Pink membership Lyft is an equal opportunity employer committed to an inclusive workplace that fosters belonging. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, age, genetic information, or any other basis prohibited by law. We also consider qualified applicants with criminal histories consistent with applicable federal, state and local law. Lyft highly values having employees working in-office to foster a collaborative work environment and company culture. This role will be in-office on a hybrid schedule — Team Members will be expected to work in the office 3 days per week on Mondays, Wednesdays, and Thursdays. Lyft considers working in the office at least 3 days per week to be an essential function of this hybrid role. Your recruiter can share more information about the various in-office perks Lyft offers. Additionally, hybrid roles have the flexibility to work from anywhere for up to 4 weeks per year. #Hybrid The expected base pay range for this position in the San Francisco area is $118,000 - $147,500, not inclusive of potential equity offering, bonus or benefits. Salary ranges are dependent on a variety of factors, including qualifications, experience and geographic location. Your recruiter can share more information about the salary range specific to your working location and other factors during the hiring process.

Adyen

This is Adyen Adyen provides payments, data, and financial products in a single solution for customers like Meta, Uber, H&M, and Microsoft - making us the financial technology platform of choice. At Adyen, everything we do is engineered for ambition.  For our teams, we create an environment with opportunities for our people to succeed, backed by the culture and support to ensure they are enabled to truly own their careers. We are motivated individuals who tackle unique technical challenges at scale and solve them as a team. Together, we deliver innovative and ethical solutions that help businesses achieve their ambitions faster. The Role We are hiring an experienced Senior Manager of Community Marketing to develop and launch Adyen’s first community programs. This hybrid role will be based in our San Francisco office, and reporting to the VP of Marketing, North America. This role is all about creating thoughtful experiences that build long-term trust and turn our customers into our strongest growth engine. As our first community marketer, you will create the vision and strategy for community marketing in North America, and will execute events and programs from end-to-end. You’ll partner with a group of cross-functional stakeholders (like marketing, strategy, sales, and account management teams) to make it happen. This is a unique opportunity to be the first in the role, build for the North America market, and create the global standard for how community marketing is done at Adyen. What You'll Do * Develop the strategy for our first-ever community marketing program in North America. You’ll define our community vision, audience segmentation, program pillars, success metrics, and multi-year roadmap. * Execute member engagement programs from end-to-end such as curated events (owned and sponsored), regional meetups, webinars, and user groups.  * Own community communications - Develop member-facing communications that drive awareness, engagement, and connection across programs and events.  * Build a content engine - Translate community engagement into scalable content, social proof, referrals, testimonials, and thought leadership. * Develop and hit KPIs - Define success metrics and determine how we translate member value into business value. Report on insights and learnings, and use data to continuously optimize programs. * Collaborate with cross-functional teams including marketing, design, account management, and commercial strategy teams to bring our vision to life. Who You Are * 10+ years of B2B marketing experience, with at least 5 years specifically focused on community building. Experience in Fintech is ideal * Proven track record of executing virtual and in-person community events across a variety of formats (ex: webinars, meetups, 3rd-party sponsorships, and flagship events). You’re comfortable managing promotion and event logistics from end-to-end  * Data-driven mindset - You know how to establish KPIs, measure success, and use insights to inform your program strategy. * Creative program thinker - You bring fresh ideas for how to engage members and make community feel like a destination, not an afterthought * Self-starter with strong relationship skills - You take initiative, operate with a high degree of autonomy, and know how to drive programs forward even in ambiguity. You instill confidence when working with peers and senior leaders. * Excellent written and verbal communication skills; clear, compelling communicator across member-facing content, internal updates, and executive presentations Other details:  * This role is based out of our San Francisco office. We are an office-first company and value in-person collaboration; we do not offer remote-only roles * Ability to travel domestically and internationally 30%+ The base salary range for this role is $145,000- $195,000. To learn more about our compensation philosophy, please click here. Our Diversity, Equity and Inclusion commitments  Our unique approach is a product of our diverse perspectives. This diversity of backgrounds and cultures is essential in helping us maintain our momentum. Our business and technical challenges are unique, and we need as many different voices as possible to join us in solving them - voices like yours. No matter who you are or where you’re from, we welcome you to be your true self at Adyen.  Studies show that women and members of underrepresented communities apply for jobs only if they meet 100% of the qualifications. Does this sound like you? If so, Adyen encourages you to reconsider and apply. We look forward to your application! What’s next? Ensuring a smooth and enjoyable candidate experience is critical for us. We aim to get back to you regarding your application within 5 business days. Our interview process tends to take about 4 weeks to complete, but may fluctuate depending on the role. Learn more about our hiring process here. Don’t be afraid to let us know if you need more flexibility. Adyen is an equal opportunity employer. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status or any legally protected status. All your information will be kept confidential according to EEO guidelines. SAN FRANCISCO  Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. This role is based out of our San Francisco office. We are an office-first company and value in-person collaboration; we do not offer remote-only roles.

Prolific

PARTNER DEVELOPMENT MANAGER, PROLIFIC FOR RESEARCH Location: San Francisco (Hybrid)   Prolific Prolific is the world’s most trusted infrastructure for human data. Today, tens of thousands of researchers from enterprises and top universities across the globe rely on Prolific to power their work, from peer-reviewed studies to the next generation of technological breakthroughs.   Prolific's partnership ecosystem is a key growth engine for Prolific. The next generation of AI-powered research platforms are growing rapidly disrupting the market, and the foundation of their success is the authentic, rich human data that only Prolific can provide. To help us drive this next phase of growth, we are looking for a commercially driven partnerships professional with 5-7+ years of experience building and growing revenue-generating partnerships within research or industry. Success will be measured against the team revenue target, so close collaboration with Partner Success and Partner Sales Managers based in the UK will be critical. We want the successful candidate to help shape our partner strategy and direction and lead commercial conversations with our largest strategic partner opportunities, so knowledge and demonstrable experience of working with platform partners in the market research, UX/product testing, or user research space is a huge plus. This will be our first US partner hire, and the role will report directly to the Head of Sales and Partnerships at Prolific for Research. We'd ideally like someone based in the Bay Area, given the concentration of partners and prospects there, though we'll consider candidates elsewhere in the US who can travel to San Francisco frequently.   The Role The market research industry is being disrupted by rapidly growing AI native research platforms. At Prolific, we have invested in a strong channel partner ecosystem across AI-moderated research, UX/product testing, and user research that now sees us embedded as the participant infrastructure for the most rapidly growing companies in this space—Outset, Maze, ListenLabs, and Dialogue AI, to name just a few. As our first on-the-ground partner team hire in North America, the Strategic Partner Lead will work closely with partner success and partner sales to own founder and executive-level relationships with high-value research partners, build Prolific’s profile across the startup and scale-up ecosystem, and drive meaningful revenue growth across both existing and new partnerships.   The partner lead will report to the Head of Sales and Partnerships at Prolific for Research and be based in the Bay area.  This is a high-visibility, commercially focused role that sits at the intersection of partnership growth and new partner development. You will be the partnership face of Prolific for Research in the US, engaging at founder and executive level, maximizing our share of spend across existing partners, and identifying and working with partner sales to close the next generation of research platform partners. Success in the role is measured by performance against the global team revenue target, covering both existing and new logo partners. This is a fabulous opportunity to make a huge impact within a well-funded and very well-respected scale-up, driving growth in a key focus market for Prolific. We want you to have a voice, help shape our partnership strategy, and directly contribute to the success of the sales and partnerships team.   What you'll be doing Drive Revenue Growth Across the Partner Ecosystem * Own and deliver the partner team revenue target, covering growth across existing partners and new partner acquisition. * In collaboration with partner success and partner sales, increase revenue and usage across the existing partner base by identifying expansion opportunities, deepening platform adoption, and maximizing Prolific’s share of spend. * Build senior relationships with US target partners and optimize time to revenue once engagements are closed. * Support complex, non-standard deal negotiations with strategic partners. Build and Own Senior Partner Relationships * Lead executive and founder-level engagement across Prolific’s research partner ecosystem—including heads of research, C-suite stakeholders, and founding teams/investors. * Work closely with your partner success colleague to build deep, trusted relationships with our largest partners in North America as well as with emerging platform providers across the research and AI-moderated research spaces. * Serve as the senior commercial point of contact for US-based partners, ensuring Prolific is embedded at the strategic level within key partner accounts. Act as a Strategic Partner to Key Accounts * Develop a deep understanding of partner research workflows, business models, and growth objectives. * Identify growth opportunities within accounts and shape how partners leverage Prolific’s platform—including participant supply—to maximize value and drive usage. * Provide strategic input that influences partner direction and strengthens long-term commercial relationships. Build Market Presence and Ecosystem Awareness * Represent PfR externally at conferences, industry events, and speaking engagements relevant to US research, AI tools, and the SaaS ecosystem. * Build Prolific’s brand and credibility with founders, operators, and investors across the US startup and scale-up community. * Identify and develop new channels, communities, and networks that expand Prolific’s reach and pipeline. Collaborate Closely Across the Business * Work closely with Partner Success and Partner Sales colleagues to ensure a coordinated approach across the full partner lifecycle—from pipeline and onboarding through to expansion. * Feed market intelligence, partner insights, and competitive dynamics back into product, marketing, and strategy teams. * Act as a bridge between the US market and the broader Prolific partnership team, ensuring local context shapes global decisions.   What you'll bring * 5-7+ years of experience with a demonstrable track record in a quota-carrying partner, sales, or business development role—ideally within the market research, UX/user research, product testing, or adjacent SaaS space. * An established network within the US research, AI tools, or SaaS ecosystem, with a proven ability to build relationships at the founder and C-suite levels. * Proven track record of meeting or exceeding revenue targets in a commercially focused partnership or sales capacity. * Experience working with usage-based commercial models and land-and-expand growth motions. * Exceptional communication and interpersonal skills—as comfortable in a one-to-one exec conversation as presenting on a conference stage. * A collaborative, low-ego working style: you build trust quickly with partners and colleagues and know how to add value across a team. * Comfortable operating in a scale-up environment—resourceful, experimental, and energized by ambiguity. * Willing and able to travel regularly across North America for partner meetings, conferences, and industry events. * Knowledge of the participant/panel/recruitment market within research   What we expect from you We’re proud of the culture we’ve built at Prolific, and as a Prolifico, we expect you to contribute positively to our workplace culture by embracing our core principles: * Celebrate our wins—for our customers, partners, prolificos, and Prolific. * Break down silos to partner across teams, fostering a unified effort toward company objectives. * Strive for excellence in all that you do, setting and working towards ambitious goals. * Continuously seek opportunities for improvement and innovation, pushing the boundaries of what’s possible. * Act with integrity, prioritizing customer satisfaction and trust above all else. * Actively seek and act on customer feedback to deliver solutions that exceed their expectations. * Manage your time efficiently, focusing on tasks that drive impact and support our mission. * Take ownership of your responsibilities, and be accountable for your progress and the quality of your work. * Approach challenges with a growth mindset, viewing them as opportunities for learning and innovation. * Encourage and participate in experimentation, embracing failure as a valuable learning experience.   Why join Prolific  Join us to enjoy a competitive salary, benefits, and remote working within our impactful, mission-driven culture. At Prolific, our compensation packages for eligible roles include base salary, equity, and benefits. Many roles also include the opportunity to earn a cash variable element, such as a bonus or commission. Each job posting shows a salary range that reflects the minimum and maximum target for new hires, based on the role’s location as well as your skills, experience, and relevant education or training. You can check the job posting’s subtitle to see where the position is based. Your recruiter will also be happy to share the specific salary range for your preferred location during the hiring process. For pay transparency, the base salary range for this full-time role in the USA is $175 - $225.   Links to more information on Prolific Benefits  External Handbook  Website  Youtube    Privacy Statement By submitting your application, you agree that Prolific may collect your personal data for recruiting and global organization planning. Prolific's Candidate Privacy Notice explains what personal information Prolific may process, where Prolific may process your personal information, its purposes for processing your personal information, and the rights you can exercise over Prolific use of your personal information.