Creative Strategist
ABOUT SOSCALE
At SoScale Media, we have one clear mission: to scale brands through high-performing creative built on creativity, data, and deep
platform understanding.
We combine bold ideas with a sharp focus on performance to create content and advertising that doesn't just look good — it drives
real business results.
We're a fast-growing, culture-driven team with high ambitions and an uncompromising focus on impact. Our values shape how we work
every day:
Extreme Ownership – We don't wait. We take initiative and own the outcome.
Profit – We create work that performs — for our clients and for our business.
Above & Beyond – We push further and raise the bar in everything we do.
Relationships – We move as one team, lead with empathy, and genuinely care about the people around us.
ABOUT THE ROLE
This is a mid-level role for someone who already has 1–2+ years of relevant professional experience and is ready to take
meaningful ownership of creative strategy. Your experience doesn’t need to come from a Creative Strategist title — it could come
from performance marketing, paid social, digital advertising, commercial copywriting, content strategy, or another role where
you’ve developed creative built to drive business results.
As a Creative Strategist at SoScale, your job is to create briefs that win — consistently, at volume, and with a clear connection
to performance.
You turn data, audience insights, trends, and cultural signals into hooks, angles, concepts, scripts, and creative direction built
for platforms like Meta and TikTok.
But your job doesn't stop when the brief is written.
You analyze how your ideas perform once they go live, understand what worked, what didn't, and why, and bring those learnings
directly into the next concept. Over time, you begin to spot patterns across creatives, audiences, formats, and niches — turning
individual learnings into stronger creative decisions.
You'll work closely with Performance Marketers, editors, designers, creators, and producers throughout the entire process — from
insight → idea → brief → execution → performance → iteration.
This is a role for someone who sits comfortably between creativity and performance. You have strong creative instincts, but you're
equally interested in what the data tells you after the work goes live.
WHAT YOU'LL OWN
CREATIVE STRATEGY & BRIEFS
Create clear, structured and actionable creative briefs based on performance data, trends, audience insights, and client goals.
Translate insights into strong hooks, angles, concepts, scripts, messaging, and formats.
Produce creative briefs at a high volume without compromising quality.
Develop concepts across UGC, performance ads, social content, static and video formats.
Understand the audiences, platforms and niches you're creating for — and adapt ideas accordingly.
Build briefs that creatives can execute with minimal ambiguity or unnecessary back-and-forth.
PERFORMANCE-DRIVEN IDEATION & LEARNING
Analyze the performance of the creative you've shipped — rather than relying solely on someone else to interpret the results.
Understand specifically which hooks, angles, formats and framings are driving performance.
Turn performance signals into concrete implications for the next creative brief.
Identify winning concepts, creative fatigue and opportunities for iteration.
Spot gaps in the creative mix — new angles, hooks, formats or stories we haven't tested yet.
Bring learnings from one brief, campaign or niche into the next.
CREATIVE TESTING & PATTERN RECOGNITION
Work closely with Performance Marketers to co-own the creative testing roadmap.
Ask what we should test next, why we should test it and in what order.
Build hypotheses instead of relying on subjective creative preferences.
Recognize patterns across your work and turn them into smarter creative decisions.
Build your own reference library of winning ads, concepts, formats, hooks and cultural inspiration.
CREATIVE EXECUTION & COLLABORATION
Stay involved from idea to final asset.
Work closely with editors, designers, creators and producers to ensure the execution reflects the original strategic intent.
Give clear and actionable feedback when an execution can be sharper.
- Collaborate with Performance Marketers as a peer — bringing creative implications into performance conversations, not simply
receiving instructions.
Step into client conversations when needed and confidently explain creative thinking, learnings and direction.
SYSTEMS, TOOLS & AI
Use AI and creative tools actively for research, ideation, analysis and structuring briefs.
Test new tools and workflows that can improve the quality or speed of creative strategy.
Build smarter ways of researching, writing, iterating and learning from creative.
Contribute to improving and standardizing what great creative briefs and ideas look like at SoScale.
WE'RE LOOKING FOR SOMEONE WHO
- Has 1–2+ years of professional experience in creative strategy or a closely related field — such as performance marketing, paid
social, digital advertising, commercial copywriting, content strategy, or performance creative.
- Has hands-on experience developing creative for digital channels and understands what makes paid social creative perform,
particularly across Meta and TikTok.
- Has turned audience, market or performance insights into hooks, angles, scripts, concepts or campaigns — and can talk us
through the thinking behind them.
Is comfortable looking at creative performance data and using it to decide what to test, iterate or create next.
Can explain not only what worked, but why it worked and what we should do next.
Has strong creative judgment and stays curious about advertising, culture, consumer behaviour and emerging formats.
Can produce high-quality work at pace and manage multiple briefs simultaneously.
Communicates clearly and works well across creative, performance and production teams.
Is fluent in Swedish and English, both written and spoken. Swedish fluency is a requirement for this role.
Already uses AI as part of your creative workflow — or is highly motivated to become great at it.
WHAT SUCCESS LOOKS LIKE
Your briefs are clear, actionable and require minimal revision before going into production.
Your ideas consistently translate into strong creative execution and increasingly strong performance.
You can independently analyze the performance of your own creative and explain what worked, why, and what should happen next.
You spot patterns across creatives and turn those learnings into better briefs, concepts and tests.
Performance sees you as a partner in creative testing, not simply someone who receives performance insights.
Editors, designers and creators understand exactly what you're trying to achieve — because your direction is clear.
You are trusted to own creative direction across your projects and confidently represent that thinking internally and with
clients.
WHAT WE OFFER
The opportunity to work with the next generation of bold, fast-growing DTC brands.
A seat at one of Stockholm's most ambitious performance creative agencies.
A hybrid setup with our creative office at Kungsholmen, Stockholm.
Working Abroad Scheme – work abroad for up to 30 days at a time.
Long-Term Holiday Scheme – 25 vacation days + your birthday off.
SEK 5,000 wellness allowance and comprehensive health benefits.
- A transparent career ladder with clear role expectations and development paths — from Junior Creative Strategist to Creative
Strategist, Senior Creative Strategist and Head of Creatives.
Continuous investment in your development through courses, coaching and training.
The tools you need to do your best work, including the latest MacBook.
A driven, supportive and genuinely fun team that cares about each other — and about producing work we're proud of.