
VML MAP · Toronto
WHO WE ARE WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how ...
WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al
is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting
strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation,
CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class
partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth
solutions tailored to the needs of our clients’ businesses.
Do you have strong data and analytical skills, with a passion for shaping business strategy? Can you architect, build, and apply
modern data models to deliver impactful marketing insights? Are you seeking an exciting role with significant opportunities for
leadership and growth? Then you might be the Senior Data Insights Consultant we are looking for!
As our new Senior Data Insights Consultant, you will join our growing Technology and Data team. Here, you will be a key leader in
helping our clients make data-driven decisions to enhance their digital communication on an enterprise scale. This entails
designing, enabling, and delivering complex data solutions and integrations for various campaign
to leverage their data assets to optimize large-scale communication strategies.
decision-making.
continuously optimize communication performance.
frameworks and data roadmaps.
solutions and integrations are designed and delivered for scalability and business impact.
clients grow their business.
efficiency and client value.
including building reports and insights dashboards within marketing platforms such as Adobe and Salesforce.
their professional growth.
Scientists and Marketing Operations experts to service our clients coherently.
You will join a team of hands-on Data Insights Consultants, Data Scientists and Data Engineers who are passionate about bringing
value and knowledge from data. We are all about unlocking insights from data through analytics and making that insight applicable
in 1:1 data-driven communication and CRM. Your work will always be firmly anchored in data in a cross-disciplinary setting,
collaborating closely with highly enthusiastic experts from Strategy or Creative backgrounds.
As a person, you possess a strong consultancy mindset, demonstrating resilience, curiosity, and an eager-to-learn attitude. You
combine this with strong business acumen, allowing you to understand and anticipate client needs effectively. You are outgoing and
love being part of interdisciplinary projects and solutions. You are eager to learn and quick to understand the complexity of
high-tech dialogues and solutions.
Furthermore, you have the drive, enthusiasm, and technical credibility to act as the primary data and insights advisor for senior
client leadership, guiding them through complex challenges and inspiring them to grow their business. It's an advantage if you
have consulting, agency experience or marketing domain knowledge, but it's not a requirement.
Technical skills
Can independently design, build, and optimize modern analytics solutions that are scalable, maintainable, and ready for
real-world production use.
design). Apply strong data modelling principles, governance standards and practices that ensure data accuracy, consistency, and
security.
secure data access (RLS).
generate conversational analytics, predictive and advanced marketing insights.
Campaign/AJO, Salesforce Marketing Cloud). Ability to build and deliver reports and insights dashboards natively within these
tools is a strong advantage
VML MAP is a world-leading Centre of Excellence that helps businesses humanize the relationship between the brand and the customer
through hyper personalization at scale, marketing automation and CRM. With the brain of a consultancy, the heart of an agency and
the power of technology and data, we work with some of the world's most admired brands to help them on their transformation
journey to becoming truly customer-centric. Together, we are 1000 + technology specialists, data scientists, strategic thinkers,
consultants, operations experts, and creative minds from 55+ nationalities.
We are part of the global VML network that encompasses more than 30,000 employees across 150+ offices in 60+ markets, each
contributing to a culture that values connection, belonging, and the power of differences.
The base salary for this position at the time of this posting may range between the values at the bottom of this posting.
Individual compensation varies based on job-related factors, including location, business needs, level of responsibility,
experience, and qualifications.
About WPP
WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions,
world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single
company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture
opportunity and deliver transformational growth. For more information, visit WPP.com.
WPP (MAP/VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to
characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same
opportunities to progress in their careers.
When you click “Apply now” below, your information is sent to MAP/VML. To learn more about how we process your personal data
during when you apply for a role with us, on how you can update your information or have the information removed please read
our Privacy policy. California residents should read our California Recruitment Privacy Notice.
WHO WE ARE WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses. Are you excited by the power of data and the potential it holds to solve business problems? Do you want to help world-class brands use marketing and customer data to drive revenue growth and better customer experiences? Are you ready to stand in front of clients and help guide them through the jungle of cloud computing, insights, CRM, advanced analytics, and AI? Join our team as VP, Analytics - CRM/martech and lead our major client’s analytics, data science, BI, insights, CRM measurement, audience strategy, and marketing effectiveness to deliver tangible business impact! WHAT WILL YOUR DAY LOOK LIKE? As our new VP, Analytics - CRM/martech, you will take on a senior, client-dedicated leadership role that blends analytical depth, business consulting, and cross-functional leadership. Serving as a trusted advisor, you will connect client priorities to the right capabilities across data, CRM, technology, and strategy, and help drive measurable business outcomes. The business needs will occasionally require you to be a “player-coach” where you are hands-on to complete deliverables and meet client requirements in a fast-paced environment. More specifically, your tasks will include: Lead Client Analytics & Strategic Advisory * Own the analytics agenda for the client relationship and align all work to business priorities and measurable outcomes. * Advise senior stakeholders using data-driven insights across analytics, BI, data science, CRM, audience strategy, testing, and optimization. * Translate complex signals and technical concepts into clear, actionable recommendations that build confidence with clients, partners, and internal leaders. Technology, Data & CRM Architecture Enablement * Shape strategic roadmaps for CRM analytics, first-party data, measurement, audience planning, personalization, and customer intelligence. * Assess client data landscapes, business requirements, and operating constraints to identify practical opportunities for improvement. * Partner with technology and enablement teams to deliver scalable, executable solutions. * Willingness and ability to be “hands-on” as needed to step in, guide, or support deliverables. Lead Across a Matrixed Organization * Lead across MAP global teams, WPP agency partners, and capability groups, building alignment through influence rather than direct authority. * Create clarity around priorities, roles, timelines, and decision-making while maintaining momentum and accountability. * Help define and optimize effective ways of working for analytics within the broader client operating model. Advance CRM & Customer Intelligence * Use first- and third-party data to identify insights, audience opportunities, and performance drivers. * Inform segmentation, targeting, personalization, customer journeys, and activation readiness. * Help evolve the client from traditional campaign reporting toward connected customer intelligence and decisioning. Build Measurement & Innovation Agendas * Design comprehensive measurement frameworks and learning agendas across CRM, owned, paid, and digital channels. * Define KPIs, dashboards, reporting structures, and testing approaches (including holdouts, control groups, and incrementality) to improve decision-making. * Apply advanced analytics, AI, and automation to forecasting, personalization, optimization, and scalable reporting. Build and Develop Talent * Build, mentor, and retain a high-performing analytics team, including globally distributed resources. * Set expectations for quality, consulting excellence, communication, and commercial impact. * Foster a culture of curiosity, accountability, collaboration, and continuous improvement. WHO ARE YOU GOING TO WORK WITH? You will be working closely in projects with a lot of different people with different professions, both inside and outside of VML MAP. As a senior leader, you will collaborate across MAP global teams, WPP agency partners, and capability groups. You will work directly with key stakeholders within the data, marketing, CRM, and IT organizations of our major global automotive client. Together with our tech and data specialists, client engagement leads, and strategic partners, you will build alignment through influence to put in place data solutions that drive business value in a collaborative work environment with a focus on both professional excellence and having fun on the way. WHAT DO YOU BRING TO THE TABLE? You are a senior leader who operates as a strategist, consultant, translator, and team builder. You are client-centered, commercially minded, and collaborative. It is important that you have strong core consulting skills as well as deep analytical experience and technical expertise. Consulting skills * Executive Communication: Strong written, verbal, and presentation skills, with the proven ability to advise senior clients and clearly communicate complex topics to stakeholders at all levels of the organization. * Structured Problem-Solving: The ability to assess complex client data landscapes, identify business requirements, and develop practical, executable solutions. * Matrix Leadership: The ability to lead through influence rather than direct authority, creating clarity and alignment across matrixed global teams and agency partners. * Relationship Building: Commercially minded with the ability to build trust and act as a trusted strategic advisor to client stakeholders. Data experience and expertise * Deep Subject Matter Expertise: Strong command of CRM, first-party data, customer analytics, marketing measurement, audience strategy, insights, and BI. * Measurement Frameworks: Proven expertise in designing measurement frameworks, KPI definitions, testing, attribution, dashboards, and optimization models. * Modern Martech Ecosystems: Familiarity with CDPs, decisioning, identity, marketing automation, or marketing cloud ecosystems. * Advanced Analytics & AI: Understanding of how to apply advanced analytics, statistical modeling, AI, and automation to forecasting, personalization, and scalable reporting. Mindset As a person, you are collaborative, curious, and comfortable with the complexity of high-tech dialogues and enterprise-level client solutions. You have the drive and enthusiasm to take the lead in front of the client while possessing the humility to be a "player-coach" when the team needs hands-on support. You strive to help and inspire the client to grow their business by turning complex data into clear business recommendations. In addition, you have: * 15+ years in analytics, including significant leadership and consultative experience in an agency, consultancy, systems integrator, or client-service environment. * Hands-on experience with tools such as SQL, Python, R, BigQuery, Google Analytics, Salesforce, Adobe, or comparable platforms. * Ability to be onsite and/or travel 50%+ of the time. * Preferred: Experience in automotive or another data-rich consumer category (understanding automotive customer journeys, dealership/retail networks, loyalty, and lifecycle marketing). * Preferred: Local to the Detroit metro area, or open to cities within a 2-hour flight time to Detroit. A LEADER IN PERSONALIZED CUSTOMER EXPERIENCES VML MAP is a world-leading Centre of Excellence that helps businesses humanize the relationship between the brand and the customer through hyper-personalization at scale, marketing automation and CRM. With the brain of a consultancy, the heart of an agency and the power of technology and data, we work with some of the world's most admired brands to help them on their transformation journey to becoming truly customer centric. Together, we are 1000 + technology specialists, data scientists, strategic thinkers, consultants, operations experts, and creative minds from 55+ nationalities. A GLOBAL NETWORK We are part of the global VML network that encompasses more than 30,000 employees across 150+ offices in 60+ markets, each contributing to a culture that values connection, belonging, and the power of differences. About WPP WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com. WPP (MAP/VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. When you click “Apply now” below, your information is sent to MAP/VML. To learn more about how we process your personal data during when you apply for a role with us, on how you can update your information or have the information removed please read our Privacy policy. California residents should read our California Recruitment Privacy Notice.
At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive. Data is at the heart of Lyft’s products and decision-making. You will leverage data and rigorous, analytical thinking to shape our products and make business decisions. This will involve performing rigorous product deep dives, identifying opportunities for product enhancements, and measuring the impact of new features. The Global Growth organization is chartering the future for Lyft’s growth, focused on expanding Lyft beyond North American rideshare’s core products. This includes our premium Luxury modes and Livery drivers, building a unified Lyft presence internationally, and enabling Autonomous Vehicles (AVs) domestically and abroad. These teams are at the center of innovation and the future of Lyft’s growth, and this role would be directly shaping the strategic roadmap for these crucial areas. As a Senior Analyst, you will collaborate with our world class team of engineers, product managers, and designers to build the roadmap for business and product expansion to meet the needs of our international customers. The ideal candidate is a thought leader in this space, working across multiple functions and geographies. This role blends strong business acumen, marketplace dynamics, and strategic understanding of regulatory landscapes to craft a vision for Lyft around the globe. This role will help define Lyft’s strategy for where and how Lyft expands its footprint around the world, sizes the opportunity, scopes the unique products required, and is a liaison to our central marketplace teams. In this role, you will help us tackle problems such as: * How will global expansion impact our current North American rideshare users? * How does the competitive landscape in future geographies impact our growth strategy? * What product developments do we need to develop to successfully expand and gain market share? * How does our global expansion align with our future autonomous-hybrid marketplace growth plans? EXPERIENCE * 6+ years experience in management consulting, strategic data science/analytics roles in a technology company, or an equivalent analytical role in a high growth startup * Experience in leading high visibility projects and influencing others in a cross-functional team environment * Experience in communicating with and presenting to senior leaders and data storytelling * Strong ability in building decision making frameworks and data analysis, able to understand business issues, analyze large amounts of data, and draw actionable conclusions * Entrepreneurial self-starter - you naturally take ownership, look for opportunities, and do whatever it takes to drive results SKILLS * Ability to independently break down large datasets and synthesize inputs from multiple sources * Ability to think strategically about complex and unstructured business problems, leading to recommendations and action plans * Ability to craft a compelling story and concisely present recommendations across teams and levels including both technical and non-technical audiences * Ability to manage, influence, negotiate, and inspire others in a fast-moving and ambiguous environment * Ability to use data visualization tools to provide actionable insights and reusable frameworks * Strong written and verbal communication skills for internal stakeholders, including senior leadership * Strong product and user experience sense * Excellent organization, planning skills, and attention to detail * Advanced analytical and problem solving skills * Proficiency in SQL BENEFITS: * Extended health and dental coverage options, along with life insurance and disability benefits * Mental health benefits * Family building benefits * Child care and pet benefits * Access to a Lyft funded Health Care Savings Account * RRSP plan with company match to help save for your future * In addition to provincial observed holidays, salaried team members are covered under Lyft's flexible paid time off policy. The policy allows team members to take off as much time as they need (with manager approval). Hourly team members get 15 days paid time off, with an additional day for each year of service * Lyft is proud to support new parents with 18 weeks of paid time off, designed as a top-up plan to complement provincial programs. Biological, adoptive, and foster parents are all eligible. * Subsidized commuter benefits and Lyft ride credits Lyft is committed to creating an inclusive workforce that fosters belonging. Lyft believes that every person has a right to equal employment opportunities without discrimination because of race, ancestry, place of origin, colour, ethnic origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, age, marital status, family status, disability, pardoned record of offences, or any other basis protected by applicable law or by Company policy. Lyft also strives for a healthy and safe workplace and strictly prohibits harassment of any kind. Accommodation for persons with disabilities will be provided upon request in accordance with applicable law during the application and hiring process. Please contact your recruiter if you wish to make such a request. Lyft highly values having employees working in-office to foster a collaborative work environment and company culture. This role will be in-office on a hybrid schedule — Team Members will be expected to work in the office at least 3 days per week, including on Mondays, Wednesdays, and Thursdays. Lyft considers working in the office at least 3 days per week to be an essential function of this hybrid role. Your recruiter can share more information about the various in-office perks Lyft offers. Additionally, hybrid roles have the flexibility to work from anywhere for up to 4 weeks per year. #Hybrid The expected base pay range for this position in the Toronto area is CAD $129,000 - CAD $161,250, not inclusive of potential equity offering, bonus or benefits. Salary ranges are dependent on a variety of factors, including qualifications, experience and geographic location. Your recruiter can share more information about the salary range specific to your working location and other factors during the hiring process. Lyft may use artificial intelligence to screen applicants, however, Lyft employees make the ultimate selection and hiring decisions. This job fills an existing vacancy.
At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive. Data is at the heart of Lyft’s products and decision-making. You will leverage data and rigorous, analytical thinking to shape our products and make business decisions. This will involve performing rigorous product deep dives, identifying opportunities for product enhancements, and measuring the impact of new features. The Global Growth organization is chartering the future for Lyft’s growth, focused on expanding Lyft beyond North American rideshare’s core products. This includes our premium Luxury modes and Livery drivers, building a unified Lyft presence internationally, and enabling Autonomous Vehicles (AVs) domestically and abroad. These teams are at the center of innovation and the future of Lyft’s growth, and this role would be directly shaping the strategic roadmap for these crucial areas. As a Senior Analyst, you will collaborate with our world class team of engineers, product managers, and designers to build the roadmap for business and product expansion to meet the needs of our international customers. The ideal candidate is a thought leader in this space, working across multiple functions and geographies. This role blends strong business acumen, marketplace dynamics, and strategic understanding of regulatory landscapes to craft a vision for Lyft around the globe. This role will help define Lyft’s strategy for where and how Lyft expands its footprint around the world, sizes the opportunity, scopes the unique products required, and is a liaison to our central marketplace teams. In this role, you will help us tackle problems such as: * How will global expansion impact our current North American rideshare users? * How does the competitive landscape in future geographies impact our growth strategy? * What product developments do we need to develop to successfully expand and gain market share? * How does our global expansion align with our future autonomous-hybrid marketplace growth plans? EXPERIENCE * 6+ years experience in management consulting, strategic data science/analytics roles in a technology company, or an equivalent analytical role in a high growth startup * Experience in leading high visibility projects and influencing others in a cross-functional team environment * Experience in communicating with and presenting to senior leaders and data storytelling * Strong ability in building decision making frameworks and data analysis, able to understand business issues, analyze large amounts of data, and draw actionable conclusions * Entrepreneurial self-starter - you naturally take ownership, look for opportunities, and do whatever it takes to drive results * Skills * Ability to independently break down large datasets and synthesize inputs from multiple sources * Ability to think strategically about complex and unstructured business problems, leading to recommendations and action plans * Ability to craft a compelling story and concisely present recommendations across teams and levels including both technical and non-technical audiences * Ability to manage, influence, negotiate, and inspire others in a fast-moving and ambiguous environment * Ability to use data visualization tools to provide actionable insights and reusable frameworks * Strong written and verbal communication skills for internal stakeholders, including senior leadership * Strong product and user experience sense * Excellent organization, planning skills, and attention to detail * Advanced analytical and problem solving skills * Proficiency in SQL BENEFITS: * Extended health and dental coverage options, along with life insurance and disability benefits * Mental health benefits * Family building benefits * Child care and pet benefits * Access to a Lyft funded Health Care Savings Account * RRSP plan with company match to help save for your future * In addition to provincial observed holidays, salaried team members are covered under Lyft's flexible paid time off policy. The policy allows team members to take off as much time as they need (with manager approval). Hourly team members get 15 days paid time off, with an additional day for each year of service * Lyft is proud to support new parents with 18 weeks of paid time off, designed as a top-up plan to complement provincial programs. Biological, adoptive, and foster parents are all eligible. * Subsidized commuter benefits and Lyft ride credits Lyft is committed to creating an inclusive workforce that fosters belonging. Lyft believes that every person has a right to equal employment opportunities without discrimination because of race, ancestry, place of origin, colour, ethnic origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, age, marital status, family status, disability, pardoned record of offences, or any other basis protected by applicable law or by Company policy. Lyft also strives for a healthy and safe workplace and strictly prohibits harassment of any kind. Accommodation for persons with disabilities will be provided upon request in accordance with applicable law during the application and hiring process. Please contact your recruiter if you wish to make such a request. Lyft highly values having employees working in-office to foster a collaborative work environment and company culture. This role will be in-office on a hybrid schedule — Team Members will be expected to work in the office at least 3 days per week, including on Mondays, Wednesdays, and Thursdays. Lyft considers working in the office at least 3 days per week to be an essential function of this hybrid role. Your recruiter can share more information about the various in-office perks Lyft offers. Additionally, hybrid roles have the flexibility to work from anywhere for up to 4 weeks per year. #Hybrid The expected base pay range for this position in the Toronto area is CAD $129,000 - CAD $161,250, not inclusive of potential equity offering, bonus or benefits. Salary ranges are dependent on a variety of factors, including qualifications, experience and geographic location. Your recruiter can share more information about the salary range specific to your working location and other factors during the hiring process. Lyft may use artificial intelligence to screen applicants, however, Lyft employees make the ultimate selection and hiring decisions. This job fills an existing vacancy.