Technical Marketing Copywriter (12 month FTC)

Schiller International University

YOUR MISSION As a Marketing Copywriter for Schiller International University, your mission is to craft compelling and persuasive marketing content that effectively communicates the brand's message and resonates with the target audience. You will develop compelling American English copy for paid advertising, website pages, landing pages, email campaigns, SEO content, social media, brochures, student communications, and recruitment campaigns.    This role also requires a strong understanding of SEO content principles. The person will support content planning and optimization by contributing keyword ideas, improving website and landing page content, and working closely with the SEO and digital marketing teams to align content with organic visibility goals. Experience with SEO tools such as SEMrush, Google Search Console, Google Analytics, Ahrefs, or similar platforms will be highly valued.   This role combines creativity, marketing strategy, SEO content optimization, and performance-driven writing. You will be expected to adapt messaging for different audiences, channels, programs, and stages of the student journey, while maintaining a consistent brand voice across all communications. Your goal is to produce high-quality content that aligns with the university's objectives, enhances its brand image, improves organic visibility, and ultimately contributes to its growth and success. TASKS AND RESPONSABILITIES * Create content for paid media campaigns, including Meta Ads, Google Ads, LinkedIn Ads, and other digital advertising channels. * Develop captivating and persuasive copy for other marketing materials, including website content, email campaigns, advertisements, brochures, and other promotional materials. * Collaborate with the marketing team to brainstorm and generate creative ideas for marketing campaigns and initiatives. * Ensure consistency in brand voice and messaging across all marketing channels. * Conduct thorough research to understand target audience demographics, preferences, and behaviors. * Write clear, concise, and engaging copy that resonates with the target audience and drives desired actions. * Optimize copy for SEO, including keyword integration, search intent alignment, metadata, headings, internal linking suggestions, and content structure, to improve search engine rankings and increase organic traffic. * Support keyword research and content optimization in coordination with the SEO team.  * Contribute SEO content ideas based on search intent, keyword opportunities, market trends, and program priorities.  * Optimize website pages, landing pages, blog articles, program pages, and campaign content following SEO best practices.  * Support the organization and planning of the content calendar, ensuring alignment with marketing objectives, recruitment priorities, and SEO opportunities.  * Review and update existing website content to improve clarity, relevance, structure, keyword alignment, and organic performance.  * Collaborate with SEO, digital marketing, brand, product, and web teams to ensure content is accurate, consistent, and performance oriented. * Proofread and edit copy to ensure accuracy, grammar, and adherence to brand guidelines. * Stay up-to-date with industry trends, best practices, and emerging technologies in marketing, copywriting, content strategy, and SEO. YOUR PROFILE * Bachelor’s Degree in Marketing, Communications, English, or a related field preferred. * Native-level command of American English. * Minimum 2 years of experience as a copywriter or content creator. * Experience in Higher Education preferred. * Strong writing skills (English). * Ability to work in international teams and multicultural environments. * Strong cross-cultural communication skills and understanding of cultural nuances in marketing communication. * Strong content organization skills, with the ability to manage multiple content requests, priorities, and deadlines. * Basic technical and computer skills (CMS, Office…) and basic digital content management tools * Experience with SEO tools such as SEMrush, Google Search Console, Google Analytics, Ahrefs, or similar platforms is a plus.  * Ethical, with a high level of personal integrity. * Experience writing or optimizing SEO-oriented content for websites, blogs, landing pages, or digital campaigns.  * Working knowledge of SEO principles, including keyword research, search intent, metadata, headings, internal linking, and content structure.  * Ability to translate SEO insights and keyword opportunities into clear, engaging, and brand-aligned content.  * Experience coordinating with SEO, digital marketing, brand, product, and web teams is a plus. * English – Native speaker. * Additional languages are a plus. Competencies: * Creativity * Market and target audience knowledge * Research skills * Search Engine Optimization (SEO) skills * Ability to work under pressure * Collaboration skills * Adaptability * Keyword research  * SEO content optimization  * Content planning and organization  * Analytical mindset  * Performance-oriented writing  * Cross-functional coordination

Reedsy

About Reedsy We’re here to give authors the tools and resources they need to create beautiful books. Our marketplace gathers the industry's best publishing professionals — the likes of Neil Gaiman's editor, Nora Roberts' book marketer, and GRRM’s cover designer. We’ve grown to a community of 5,000,000 authors, and transformed the way people write and publish their book. Want to hop on board and help us get to our next destination? Cool, keep reading! Responsibilities Your role is to develop new concepts and craft world-beating copy that convert traffic into eager and knowledgeable users of our products. You will: * Develop a consistent tone of voice for Reedsy across multiple channels; * Own and evolve our brand guidelines; * Help onboard writers to ensure consistency across every channel; * Write copy for our landing pages, lead magnets, email campaigns, newsletters and social media posts; * Come up with new creative ideas to convert our traffic; * Review copy performance (open rates, click-through, conversions) and use those learnings to sharpen future work; * Work closely with a team of content creators (writers, illustrators, animators, and YouTubers) on ad and modal copy, graphic assets, storyboards and video scripts; and * Bring a high standard to your own copy and honest, useful feedback to everyone else's. Person Specification * Both a very analytical and highly creative individual; * Experience creating conversion copy for large-scale campaigns at a fast-growth startup; * A varied portfolio of copy, from short form to long form; * Ability to write with range, from playful campaign headlines to technical writing concepts; * Proven experience shaping brand guidelines and tone of voice; * Familiarity with the publishing industry and writing craft concepts; * Experience with email marketing, conversion optimization and A/B testing; * Familiarity with Google Analytics and other analytics tools; and * Native-level English speaker. Bonus Points * Fluent in multiple languages. Reedsy welcomes applicants of all cultures and backgrounds; * A good dose of ambition, a willingness to learn, and a great sense of fun; * Your writing has been published in some shape or form.

DEPT

Toronto, hybrid This is a 6-month fixed term employee contract initially, with a likelihood of extension. This role is part of our Global Studios team. We create emotive yet conversion-focused ideas, products and campaigns at scale and speed. Our specialty is hyper-personalised, digital communications that change perceptions, shape new behaviours, and shift market share for our clients. JOB PURPOSE You’ll be responsible for developing and delivering on-brand copy, working with AI-generated content across multiple platforms for one of the world’s largest telecommunications companies. You possess a strong intuition and want to continue to learn, grow and challenge yourself. You are inspired by technology and the role a simple narrative plays in culture today. You thrive navigating complexity within teams, organizations, and creativity. You also have a strong desire to ensure that clients are extremely satisfied with our services and products. In addition, you possess strong problem-solving skills and a track record of success. You will be dealing with multiple personality types, and need to be able to adapt based on the person you are working and communicating with.  In your role, you will report to the Creative Director who will drive the strategy and direction for the creative team. You will support the strategic goals of the company by focusing on the success of these activities and assisting with meeting the short and long-term objectives of the organization. WHAT YOU’LL DO: * Collaborate with a large team working at scale to meet and exceed our client’s needs. * Contribute to elevating brand through narrative development, UX writing, and conceptual thinking. * Work with content created by AI to ensure concise and compelling brand-voiced copy. * Articulate ideas into simple narratives for experience and presentation. * Edit and create headlines, CTAs, hashtags, and body copy. * Collaborate and develop relationships with our clients. * Responsible for bringing a solid point-of-view with fresh perspectives to the team. * Work with minimal processes in place, solving problems by being optimistic and using proactive thought processes and skills. * Take on other duties and responsibilities as assigned. WHAT WE ARE LOOKING FOR * 3-5 years of experience in a copywriter role, preferably with experience working with generative AI tools. * Experience in a creative agency a plus. * Bachelor's Degree with coursework in creative or technical writing or a related field is a plus. * Foundational understanding of Figma or equivalent Copy-Design workflow tools. WE OFFER * A flexible, hybrid/remote working policy * An excellent salary based on experience and equal pay policies * Mental health support, and company sick pay scheme. * 15 days paid holiday annually (plus Public Holidays). * Refreshments are provided in the office all week * Enhanced family friendly policies to support new parents. * Social and Cultural Events, plenty of opportunities to connect with colleagues through organised activities and celebrations. * Inspirational Talks, bringing the outside in with regular guest speakers and events. * Learning and Development, supporting your growth with continuous opportunities to learn and advance. * Buddy Programme: You will be paired with a ‘Buddy’ to help you through your first weeks’ at DEPT®. * A reputation for doing good. DEPT® has been a Certified B Corp® since 2021 and named ‘Agency of the Year’ at both The Lovies and The Webby Awards. * Awesome clients. Whether big or small, local or global — at DEPT® you’ll get the opportunity to work with clients of all sizes and across all industries. And we celebrate all of our successes together! * The opportunity for possibility. We want to enable you to do what you do best and help you develop your skills further with training, development and certifications. * Global annual DEPT® Cares Month in which employees come together and donate their skills to support local charities. The anticipated annual salary range for this position is $55,000 – $60,000 CAD. Salary is based on relevant experience, expertise, and organizational impact. AI Disclosure: At DEPT®, we use AI-assisted technology (Metaview) to capture notes and summarize interview conversations, so our interviewers can stay fully focused. Using the AI is optional, just let us know if you’d prefer it not be used. This posting reflects an existing vacancy at DEPT®. WHY DEPT®? We are a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, we create what is next by pioneering ideas, acting fast, and moving further because standing still just is not in our DNA. We are drawn to people who stay curious, move with intent, and never stop inventing. Our culture runs on three values: better together, relentlessly curious, and get sh*t done. It is how we work, how we grow, and how we make things that matter. At DEPT®, you will find the freedom to explore, the space to collaborate, and the trust to make a real impact for our clients, for each other, and for the world we are helping to build. DIVERSITY, EQUITY & INCLUSION  At DEPT®, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives. Not sure you meet all qualifications? Apply, and let us decide! Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement, when in fact they do. We believe in giving everyone a fair chance to shine. We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us. Want to know more about our dedication to diversity, equity, and inclusion? Check out our efforts here.