Creative Strategist

Dentology

OVERVIEW If you’re obsessed with great creative, fluent in ad strategy, and ready to lead - this is your role. Dentology is one of the UK’s fastest-growing patient acquisition agencies, working exclusively with high-end cosmetic dental practices. We’re a 25+ person team spanning performance creative, paid ads, and lead conversion - and we’re one of the only dental marketing agencies with strategy, production, and post-production all under one roof. We create performance-driven creative that’s part of a full patient acquisition system - not a standalone asset. From high-production content shoots to paid campaigns and in-house sales teams who close the leads, we deliver predictable, profitable growth for some of the biggest names in UK dentistry. Now we’re hiring a Creative Strategist to lead the direction of our video content. This is a high-impact, cross-functional role where you’ll own content strategy across our Meta ad campaigns, script conversion-focused short-form videos, and coordinate with editors and media buyers to bring creative to life. You won’t be ticking boxes or filling in templates. You’ll be scripting, pitching, iterating, and optimising performance creative that drives real business outcomes - and doing it with world-class assets and a fast-growing team behind you. WHAT YOU’LL BE DOING * Own the creative vision for client campaigns - from first hook to final CTA. * Write conversion-focused briefs for high-production client content shoots and Dentology brand content. * Script short-form videos for Meta ads, building on proven hook frameworks and experimenting with new angles. * Analyse performance data to identify creative patterns, form hypotheses, and iterate winners. * Proactively pitch new creative formats (e.g. UGC, VO-led, carousels, testimonials, high-production, etc.) to test with clients. * Collaborate closely with editors and media buyers to ensure high-quality, on-time creative delivery. * Support Dentology’s own content strategy and help shape the agency’s brand storytelling. WHAT WE’RE LOOKING FOR * Proven experience in creative strategy - writing hooks, scripts, and briefs for performance content (Meta ads, video ads, landing pages, etc.) * Background in a fast-paced agency environment, ideally within DTC or e-commerce brands. * Deep understanding of Meta ad formats and what drives content performance. * Ability to interpret campaign data and translate insights into actionable creative direction. * Experience leading creative testing and iteration to identify and scale winning concepts. * Highly organised and proactive - able to manage multiple creative pipelines and timelines simultaneously. * Confident collaborating cross-functionally with editors, media buyers, and account managers to bring ideas to life. SUCCESS IN THIS ROLE 6 MONTHS * You’re leading the development of briefs across client content shoots. * You’ve developed a strong understanding of what creative formats perform best and why. * Editors and media buyers are fully aligned with your brief structure and delivery cadence. * You’re proactively testing new formats and beginning to build a repeatable creative engine. 12 MONTHS * You’re driving creative strategy across our largest high-spend, fast-moving accounts. * Your scripts are consistently producing top-performing content across the agency. * You’ve built scalable systems for briefing, coordination, and creative analysis. * You’re a core contributor to Dentology’s own brand content and creative direction. 18 MONTHS * You’re mentoring junior creatives and helping shape the evolution of our in-house creative systems. * You’re a key driver of client results through strategic testing and content direction. * You’re helping Dentology scale creative output without compromising quality or performance. * You’re playing a pivotal role in defining what high-impact creative looks like in this category. WHY JOIN DENTOLOGY? * Incredible client base – You’ll work with some of the fastest-growing and most ambitious dental practices and dental groups in the UK. * Real ownership – You’ll lead strategy, pitch new formats, and take full ownership of your creative lane. * High-quality assets – You’ll have access to best-in-class creative assets produced by our in-house content team. * Clear progression path – We are growing incredibly quickly, and there are tons of opportunities to step into senior roles, own new functions, and shape the creative department’s evolution. * Remote-first - Work from anywhere while staying tightly connected to a high-performance, fast-moving team.

DEPT

DEPT® is a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, our 4,000+ specialists deliver growth invention services across Brand & Media, Experience, Commerce, CRM, and Technology & Data. We’re 50|50 tech and marketing, partner-led, and first to move. Clients include Google, Lufthansa, Meta, eBay, and OpenAI. We have been certified B Corp and Climate Neutral since 2021. JOB PURPOSE This position sits in our Marketing & Technology service based in London. We combine data, technology, creative content, and paid media to crack brands’ business problems & drive revenue through a variety of digital marketing solutions like ad campaigns, augmented reality, and chatbots. Our clients include PepsiCo, Just Eat Takeaway, Twitch, TikTok, and L’Oréal. The role of the Creative Strategist will be to sharpen the quality and strategic nature of our creative responses; they will be responsible for being the buffer between a client brief and a creative idea. This person will be responsible for championing excellent strategic thinking that sets our brilliant creative teams up for success on big briefs. The Strategist will collaborate closely and effectively with wider strategy teams, account managers, creatives, media specialists and our Director of Strategy to create brilliant work that works. WHAT WE NEED FROM YOU For the work:  * Deeply understand human beings.  Real ones. The ones we’re making the work for. You’re good at finding what they need. At identifying real problems to solve for them. You find humanity in data. And ultimately, you define a genuine role that brands can play in their lives.  * Get into the world and into culture. We don’t expect you to be a world-famous Tik Toker, DJ or photographer (although we would welcome it). We do expect that you develop strategy informed by culture, so that we inform culture in turn.  For our clients: * Understand our client’s business. Not better than our clients do. That’s crazy and an insult to our clients. But understand it: how they make money and their business strategy, that, we must do. * Be a partner + confidante: Usher them when they want it, guide them if they need it. We work in partnership with our clients, it helps the work and it helps the team, so we need the relationships in place to do so.  For the team: * Work autonomously, together. We want you to feel autonomous – that your work is yours. At the same time, we expect you to enrich your work with other people’s perspectives.  * Be comfortable in a debate. We’re not order takers. We disagree a lot. With everyone. Not because it’s fun, but because it’s necessary for better work.  * Lead. Not in a performative way, more, set the tone. Motivate with your actions. Push the boundaries. That kinda way.  WHAT YOU'LL BE DOING The role of Creative Social Strategist is exciting, varied and constantly evolving.  This person will be expected to: * Support client + creative teams across the business to develop strategies and ideas that answer our clients briefs and exceed their expectations * Bring the audience into the agency, let their voice be heard to guide thinking * Understand culture and harness it to shape the work  * Guide creative thinking across a range of campaign types including but not limited to ATL, Digital and Social * Write and communicate compelling creative briefs to help our creative teams deliver ideas that overcome business challenges * Work in partnership with the creative teams, removing the barriers to creativity, help guide them towards powerful, effective work * Work with internal teams to prove the effectiveness of campaigns  * Be able to engage top tier clients when presenting - with their strategies rooted in robust insights  * Work with clients and consult on key strategic projects * Get involved in new business pitches WHAT YOU BRING * Advanced level understanding & experience within digital marketing including new and growing social platforms  * Understanding of the creative process * Solid experience collaborating with creatives and helping guide their creative output * A high level of relevant experience within a strategy-focused role * A solid understanding & experience within social media marketing * A solid understanding of how to garner insights for action * Excellent communication and presentation skills, including the ability to communicate complex subjects simply * Very efficient, producing significant output with minimal wasted effort WE OFFER * A flexible, hybrid working policy * The choice of medical healthcare providers (Bupa or Medicash)  * 25 days holiday plus bank holidays and your birthday off each year * Company pension scheme  * EAP scheme * Ride to work scheme  * Enhanced family friendly policies * Buddy Program: You will be paired with a ‘Buddy’ to help you through your first weeks’ at DEPT®. * A reputation for doing good. DEPT® has been a Certified B Corp® since 2021 and named ‘Agency of the Year’ at both The Lovies and The Webby Awards. * Awesome clients. Whether big or small, local or global — at DEPT® you’ll get the opportunity to work with clients of all sizes and across all industries. And we celebrate all of our successes together! * The opportunity for possibility. We want to enable you to do what you do best and help you develop your skills further with training, development and certifications. * Global annual DEPT® Cares Month in which employees come together and donate their skills to support local charities. WHY DEPT®? We are a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, we create what is next by pioneering ideas, acting fast, and moving further because standing still just is not in our DNA. We are drawn to people who stay curious, move with intent, and never stop inventing. Our culture runs on three values: better together, relentlessly curious, and get sh*t done. It is how we work, how we grow, and how we make things that matter. At DEPT®, you will find the freedom to explore, the space to collaborate, and the trust to make a real impact for our clients, for each other, and for the world we are helping to build. DIVERSITY, EQUITY & INCLUSION  At DEPT®, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives. Not sure you meet all qualifications? Apply, and let us decide! Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement, when in fact they do. We believe in giving everyone a fair chance to shine. We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us. Want to know more about our dedication to diversity, equity, and inclusion? Check out our efforts here.

Flo Health

500M+ downloads. 80M+ monthly users. A decade of building – and we’re still accelerating. Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down. With 7M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better. The job We’re looking for a Creative Strategist (Video) in our paid UA team who combines sharp strategic judgement, creative flair, and strong leadership to craft video paid UA campaigns that don’t just get noticed — they move people. This isn’t a video editing role — it’s about turning performance data into fresh breakthrough creative concepts that capture attention and drive results. You’ll sit at the intersection of data, psychology, and storytelling — analysing what works, ideating what’s next, and directing others to bring it to life.   You'll be responsible for: * Developing strategic creative concepts for paid video campaigns across social platforms * Analysing performance data (CTR, CR, ROAS, engagement) to identify insights and opportunities * Writing sharp creative briefs that translate insights into clear direction for designers, writers, and video editors * Partnering with UA and growth teams to test hypotheses and scale what performs * Reviewing and optimising creative iterations — ensuring every asset aligns with brand and business goals * Spotting patterns, trends, and cultural moments to inform future campaigns * Guiding the creative process end-to-end, from concept through to execution and analysis   Your experience Must-have: * 2+ years in performance marketing, creative strategy, or growth marketing roles (e.g. Creative Strategist, UA Manager, Growth Creative Lead, Marketing Manager) * A portfolio showing data-driven creative concepts that delivered measurable results * Deep understanding of paid social creative performance and testing methodologies * Strong communication skills — able to translate insights into compelling creative directions * Fluency in English and a natural ability to craft ideas for a global (especially US) audience * Familiarity with creative production workflows, without needing to be hands-on in editing tools * Proficiency with project management tools (Jira, Confluence, Google Workspace) * Curiosity for new formats, cultural trends, and emerging AI creative tools * An obsession with results   Nice-to-have: * Familiarity with budgeting and resource allocation for creative projects * Experience working collaboratively with creative partners (writers, motion designers, video editors)   What success looks like * Growth in video creative’s contribution as a driver of paid UA success * Consistent improvement in key video creative performance metrics (ROAS, CTR, conversion rates, engagement) * Tangible impact on overall paid UA campaign growth and ROI Salary range from 4200 EUR #LI-DL1  How we work We’re a mission-led, product-driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar. You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it.  What you'll get We support impact with meaningful reward. Here’s what that looks like: * Competitive salary and annual reviews * Opportunity to participate in Flo’s performance incentive scheme * Paid holiday, sick leave, and female health leave * Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents * Accelerated professional growth through world-changing work and learning support * In-person collaboration and work in a hybrid model, with 3 days per week spent in the office * 5-week fully paid sabbatical at 5-year Floversary * Flo Premium for friends & family, plus more health, pension and wellbeing perks Diversity, equity and inclusion Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role – nothing else. We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities. Read our privacy notice for job applicants.