About NetEase Games:

As a leading internet technology company based inChina, NetEase, Inc. (NASDAQ: NTES and HKEX:9999, “NetEase”) provides premium online services centered around content creation. With extensive offerings across its expanding gaming ecosystem, the Company develops and operates someof China’s most popular and longest-running mobile and PC games. Powered by industry-leading in-house R&D capabilities in China and globally, NetEase creates superior gaming experiences, inspires players, and passionately delivers value for its thriving community worldwide. By infusing play with culture and education with technology, NetEase transforms gaming into a meaningful vehicle to build a more entertaining and enlightened world.

NetEase’s ESG initiatives are among the best in the global media and entertainment industry, earning it a distinction as one of the S&P Global Industry Movers and an “A” rating from MSCI. For more information, please visit: http://ir.netease.com/

Responsibilities:

Responsible for building the product content ecosystem, deeply understanding and analyzing the player-driven creative

ecosystem. Plan marketing campaigns based on product features, user insights, and trending topics, participate in execution,

and take accountability for communication results.

Oversee and manage the development of the player UGC ecosystem, optimize ecosystem operation strategies, design

omni-channelplayer ecosystem operation plans, and drive implementation.

Monitor and analyze content operation data,employ various operational methods to enhance business objectives, and take

responsibility for multiple metrics such as content creation, consumption, and traffic acquisition.

Establish and maintain relationships with high-quality content creators, conduct periodic user research, and optimize the

content ecosystem.

Requirements:

Bachelor's degree or above, with the ability touse English as a working language;
Experience in overseas content creator operations and building overseas content ecosystems is preferred.
Deep understanding and insights into content formats and creation ecosystems such as short/long videos and live

streaming,strong content comprehension, and user empathy, with the ability to drive business growth from a user-centric

perspective.

Platform-oriented mindset, with experience inuser, creator, and content operations, skilled in retrospectives, and result-and

data-driven approach.

Strong sense of ownership, excellent project leadership skills, capable of handling multitasking, and independently solve

problems with self-driven motivation.

Proficiency in Chinese is required for this position, as daily communication and collaboration with game development team based

in China are essential to the responsibilities of the position.

Note: All UK-based positions are eligible for visa sponsorship.

Roll

Content Marketing

Kategori

Försäljning, inköp, marknadsföring

Plats

United Kingdom-Remote

Publicerad

13 juli

Sista ansökningsdag

16 augusti

Liknande jobb

Marketing Campaign (IP/Branding)

NetEase

United Kingdom-Remote•Publicerad: 13 juli•Sista ansökan: 16 aug.

About NetEase Games: As a leading internet technology company based in China, NetEase, Inc. (NASDAQ: NTES and HKEX:9999, “NetEase”) provides premium online services centered around content creation. With extensive offerings across its expanding gaming ecosystem, the Company develops and operates some of China’s most popular and longest-running mobile and PC games. Powered by industry-leading in-house R&D capabilities in China and globally, NetEase creates superior gaming experiences, inspires players, and passionately delivers value for its thriving community worldwide. By infusing play with culture and education with technology, NetEase transforms gaming into a meaningful vehicleto build a more entertaining and enlightened world. NetEase’s ESG initiatives are among the best in the global media and entertainment industry, earning it a distinction as one of theS&P Global Industry Movers and an “A” rating from MSCI. For more information, please visit: http://ir.netease.com/ Responsibilities: * Develop and implement IP collaboration strategies and plans according to product milestones and needs. * Responsible for cross-industry brand partnerships, driving brand integrations both inside and outside the game. * Conduct market research for project expansion to identify suitable partners for online and offline promotions. * Plan communication strategies for brand and IP collaborations and take accountability for the effectiveness of partnership campaigns. Requirements: * Bachelor’s degree or above, with a strong passion for games. * Familiarity with the content andviral mechanisms of major overseas social media platforms, possessing a keen sense of popular trends and trending memes in international markets, and the ability to transform trending topics into creative ideas. * Possess certain brand and media resources. * Ability to review campaign performance by integrating marketing activities, product conversion, and user research data,and optimize future promotional efforts accordingly. * Strong learning and execution skills; open-minded and inclusive in cross-cultural communication, with excellent teamwork spirit and resilience under pressure. * Fluent in English, capable of using it as aworking language. * Proficiency in Chinese is required for this position, as daily communication and collaboration with game development team based in China are essential to the responsibilities of the position. Note: All UK-based positions are eligible for visa sponsorship.

Esport Specialist

NetEase

United Kingdom-Remote•Publicerad: 13 juli•Sista ansökan: 16 aug.

About NetEaseGames: As a leading internet technology company based in China, NetEase, Inc. (NASDAQ: NTES and HKEX:9999, “NetEase”)provides premium online services centered around content creation. With extensive offerings across its expanding gaming ecosystem, the Company develops and operates some of China’s most popular and longest-running mobile and PC games. Powered by industry-leading in-house R&D capabilities in China and globally, NetEase creates superior gaming experiences, inspires players, and passionately delivers value for its thriving community worldwide. By infusing play with culture and education with technology, NetEase transforms gaming into meaningful vehicle to build a more entertaining and enlightened world. NetEase’s ESG initiatives are among the best in the global media and entertainment industry, earning it a distinction as one of the S&P Global Industry Movers and an “A” rating from MSCI. For more information, please visit: http://ir.netease.com/ Responsibilities: * Responsible for the planning and execution of esports tournaments for shooting game products. Based on product highlights, features, and release timelines, designing online and offline tournament operation plans, building the official and third-party tournament ecosystem from the ground up, and ensuring effective implementation. * Develop and manage tournament partnership ecosystems, create diverse tournament content gameplay and third-party platform events to amplify game visibility and engagement. * Oversee tournament ecosystem operations, including scouting and maintaining relationships with professional players in official tournaments, executing incentive and operational policies, supporting high-quality tournament content and nurturing potential KOLs, as well as managing hot-topic activations at key milestones. * Integrate tournament planning, marketing strategies, and ecosystem operations, coordinating resources to achieve KPIs. Continuously track and analyze tournament data, user feedback, and market dynamics to iterate and optimize strategies for maximum project impact. Requirements: * Bachelor’s degree or above, with 2+ years of experience in esports tournament operations. Prior experience in esports operation or successful execution of esports events is preferred; experience with shooting game tournaments is a plus. * Familiar with one or multiple mainstream esports event systems in the market, and well-acquainted with the ecosystem and operational strategies of community tournaments and self-organized competitions. * In-depth understanding of competitive gaming communities, ecosystems, tournament structures, and player dynamic. * Proficient in English, able to use it as a working language. * Proficiency in Chinese is required for this position, as daily communication and collaboration with game development team based in China are essential to the responsibilities of the position. Note: All UK-based positions are eligible for visa sponsorship.

Community Manager

NetEase

United Kingdom-Remote•Publicerad: 13 juli•Sista ansökan: 16 aug.

About NetEaseGames: As a leading internet technology company based in China, NetEase, Inc. (NASDAQ: NTES and HKEX:9999, “NetEase”) provides premium online services centered around content creation. With extensive offerings across its expanding gaming ecosystem, the Company develops and operates some of China’s most popular and longest-running mobile and PC games. Powered by industry-leading in-house R&D capabilities in China andglobally, NetEase creates superior gaming experiences, inspires players, and passionately delivers value for its thriving community worldwide. By infusing play with culture and education with technology, NetEase transforms gaming intoa meaningful vehicle to build a more entertaining and enlightened world. NetEase’s ESG initiatives are among the best in the global media and entertainment industry, earning it adistinction as one of the S&P Global Industry Movers and an “A” rating from MSCI. For more information, please visit: http://ir.netease.com/ Responsibilities: * Responsible for planning and operating overseas gaming communities, developing and executing community strategies and objectives based on the product's market strategy and game version schedule. * Oversee the promotional scheduling, publishing, and performance evaluation of game version content within the community. * Continuously optimize Discord community functions based on player needs and preferences, ensuring the community meets player needs. * Collect and report on player feedback and sentiment; Monitor competing products and new releases in the genre. Requirements: * Bachelor’s degree or above, with proficiencyin English as a working language. * 3+ years of experience in operating large overseas gaming communities (Discord), with proven operational expertise in community and platform management, capable of developing and implementing community strategies. * Deep gaming experience with overseas titles; familiar with shooter/competitive game genres, with clear insights into player demographics and the gaming industry. * Strong communication and execution skills, collaborative team spirit, and a sense of responsibility. * Proficiency in Chinese is required for this position, as daily communication and collaboration with game development team based in China are essential to the responsibilities of the position. Note: All UK-based positions are eligible for visa sponsorship.