Lifecycle Campaign Specialist

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.  WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com [wppmedia.com]. 2994 - Programmatic and Social Lead - GCS Role Summary and Impact MGM is a legacy Hollywood studio now operating as a subsidiary of Amazon, which acquired the company for $8.5 billion in 2022 and merged it with Amazon Studios. Today, it functions as a premium film and television production label, blending its historic legacy with Amazon's massive streaming platform. MGM releases multiple blockbuster films throughout the year.  Role Context:  * The Programmatic Director provides day-to-day leadership to their direct team across both London and Poland, and the client. You will ensure on-going and timely optimization is delivered whilst constantly looking for opportunities to deliver and improve campaign performance. This role takes the lead on delivering programmatic and paid social excellence for our clients and spearheading innovation both from in-house managed campaigns and via partners and 3rd parties  Key Responsibilities:  Campaign Management  * Oversee and ensure best-in-class campaign activation across relevant accounts, ensuring campaigns are operating at the highest standard and delivering highest quality output for our clients.   * Manage and develop a team of programmatic and social specialists based in Poland.  * Identify data, technology and tools and media sources that can be used to power performance and negotiate and manage these partners to deliver success.  * Work with WPP Media to drive through best practice from across the group into our programmatic outputs  * Adapt and establish processes, templates etc for campaigns management, optimisation and reporting approaches for key trading tactics and optimisation logs.  * Escalation points for your direct team on activation issues and challenges and any conflict between best practice and client requirements and asks  * Be involved in tracking and technical elements of campaign delivery (including mobile campaigns and MMPs), owning project areas as appropriate  * Ensure flawless activation and own/manage topline QA processes  Client and Partner Management  * Responsibility of client interaction and the success of the relationship, with a focus on nurturing key strategic relationship, and team operations/deliverables  * Agree and set business objectives for each campaign and review performance against these objectives   * Create/design programmatic strategy for client portfolio, ensuring strategy is clear and most appropriate to the client's objectives, KPIs and clients industry  * Drive revenue growth through spotting new optimisation opportunities, services or products and delivering excellent results.  * Develop strong relationships with media owners and other service providers to guide team in developing their understanding of the ecosystem.   * Drive understanding of the products and solutions that could be relevant for clients that have been developed within the group.    People Management  * Line management of Associate Social Director  * The ability to manage, motivate and train individuals, in line with business requirements, resource, and development needs  * Ensure individuals workloads are managed and prioritised in line with client needs and SLAs  * To have identified training requirements with Line Manager, and a formal plan for delivery over 12 months  * To be responsible for the team’s development (their 360’s, and task & objectives), and to be tied into their own objectives  * Highlight great teamwork, and client initiatives. Demonstrate examples of Programmatic best practice to the wider team, and contribute to department and wider agency PR and communications   Operational Excellence  * The appropriate use of tools to drive accountability in programmatic buying, operational efficiencies, and actionable business insights, with the scoping of agreed client outputs.  * Ensure financial accuracy, integrating the planning and buying process, and reconciliation of spends, including client terms and programmatic fees, via buying templates and processes.  * Maintain standards and process throughout the end-to-end campaign lifecycle  * Develop productive relationships with key internal departments and help develop new revenue opportunities through matching client needs to resource and facilitate introductions.   * Understand and promote the function and value of the other departments within the Agency and its partners within the group   Skills & Experience   * Passionate about programmatic and paid social activation and driving continued excellence. With proven experience in programmatic multi-channel campaign activation and management.   * Experience in developing and leading client relationships  * Exceptional people management skills, including support and development of junior team members   * Confidence in core trading platforms, in particular DV360, TTD and Amazon.  * An understanding of how Programmatic can integrate with other digital and offline channels  * Ability to translate technical and complex points to non-technical audiences and coach others to do the same.  * Ability to develop and execute comprehensive testing roadmaps in the Programmatic space – audience, media, creative  * Experience working on mobile-focussed campaigns including tracking via an MMP   ABOUT YOU:  * Experience in programmatic media with a good level of expertise across programmatic display  * Strong understanding of paid social platform,s techniques and optimisation mechanisms  * Strong understanding of how display works within the performance and digital ecosystem.  * Experience of setting up a programmatic buying unit.  * Working knowledge of best practices within display.  * Strategic understanding of how performance media can be leveraged to drive business growth  * Hands-on experience in planning, buying and optimising across all channels is useful.  * Ability to set appropriate performance centric KPIs and evaluate activity against these and understand the role of secondary KPIs and how they support media activation.  * Working knowledge of key tracking solutions.  * Proven people management and leadership qualities.  * Ability to manage upwards as well as downwards.  * Possesses initiative and demonstrates resourcefulness.  * All academic backgrounds will be considered – qualifications in maths, data, media of interest.  * Professional digital media/advertising qualifications will be of an advantage.  * Excellent organisational and communication skills.     Life at WPP Media & Benefits  Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.   We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.   WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.  Please note that while our philosophy is the same across WPP, benefits may vary by office/country.  Please note this is a UK based role and requires individuals to have the right to work in this location  Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) [https://www.wppmedia.com/pages/privacy-policy] for more information on how we process the information you provide.    While we appreciate all applications received, only those candidates selected for an interview will be contacted.     #LI-Promoted    Please read our Privacy Notice [https://www.wppmedia.com/pages/privacy-policy#:~:text=WPP%20Media%20Privacy%20Notice%20for%20Recruitment] for more information on how we process the information you provide.

ABOUT US The Financial Times is one of the world’s leading news organisations, globally recognised for its authority, integrity and accuracy, with a mission to deliver quality information and services worldwide. At the FT, curiosity thrives and ambitious thinking is rewarded. Here, you’re given the chance to reach millions, create work that matters and deliver impartial journalism in a polarised world. In our warm, collaborative culture, you’ll connect with a diverse community of experts who support your growth, career aspirations and wellbeing. Your future at the FT will be filled with opportunities that challenge and inspire you. With no fixed path, you’ll discover new skills and forge a career that can take you anywhere. Build a newsworthy career at the FT. OUR COMMITMENT TO DIVERSITY, EQUITY AND INCLUSION We believe in the power of unique perspectives and want all voices in our organisation to be heard, respected and valued. A supportive workplace is one where employees feel they can be themselves and operate to their full potential. We are committed to removing barriers for everyone, with a focus on addressing those faced by underrepresented groups. JOB PURPOSE The Fixed Income Events Division of FT Live is a fast-paced, tight knit team of 35 people laser-focussed on creating the best deal-making events for the structured finance, bond market and private credit communities.  We are a portfolio of ten best-in-class events including the famous industry events Global ABS (30 years old, 5650+ people in Barcelona), ABS East (31 years old, 6390+ people in Miami), FT Global Bond Summit (35 years old, 850+ people in London) and the CEE Forum (31 years old, 2390+ people in Vienna) and fast-growing launches like Private Credit Connect: London which launched this year with over 600+ attendees. The Senior Marketing Manager (SMM) is responsible for driving delegate acquisition, audience engagement and commercial growth across Bond portfolio conferences and events, helping to strengthen our position as the leading global provider of fixed income intelligence and deal-making marketplaces.   Working closely with the Marketing Director and cross-functional partners across the FT, the SMM will lead integrated marketing campaigns, handling the full campaign lifecycle from pre-event marketing and campaign management through to on-site execution and post-event analysis. The role requires a commercially minded and strategically driven marketer with strong leadership skills, an entrepreneurial approach and a passion for data-led marketing and audience growth.   As a senior member of the marketing team, the SMM will help shape the future development of the events portfolio during an exciting phase of growth and integration within the FT. They will lead, mentor and develop junior team members, fostering a collaborative, inclusive and high-performing culture that encourages innovation, accountability and continuous improvement.   KEY OBJECTIVES Event Marketing & Commercial Leadership * Own the marketing strategy, delivery and commercial performance of flagship Fixed Income Events across the full campaign lifecycle, leading multi-channel campaigns across email, social media, digital marketing and partnerships while coordinating support from wider marketing team members where appropriate. * Deliver against delegate registration, attendance and commercial revenue targets across the global events portfolio. * Own marketing performance against key targets, ensuring campaigns are optimised to meet commercial and audience growth objectives. * Drive portfolio-level audience and revenue growth through acquisition, retention and commercial marketing initiatives. * Drive senior-level audience acquisition and segmentation strategies aligned to target markets using research, data insights and AI-powered tools. * Develop pricing strategies in partnership with commercial partners. * Accelerate inbound and audience-first marketing through SEO, content marketing, social media and community engagement. * Ensure all event websites and digital touchpoints are optimised for tracking, SEO, user experience and conversion performance. * Develop integrated multi-channel marketing campaigns using the wider FT Group and FT.com ecosystem. * Collaborate with FT editorial, subscriptions, commercial and data teams to identify cross-promotional and audience growth opportunities. * Manage event marketing budgets effectively to deliver measurable return on investment and commercial impact. * Build strong relationships across sales, production, operations, design, and wider marketing teams while championing marketing standard and innovation. * Provide strategic direction, prioritisation and oversight across team campaigns and workloads to ensure delivery against commercial objectives. * Provide senior marketing leadership on-site during flagship events, ensuring effective campaign execution, collaborator coordination and attendee experience. Strategic Projects & People Management * Provide day-to-day leadership, mentoring and development for marketing team members. * Lead recruitment, onboarding and performance management for junior and mid-level marketers. * Foster a collaborative and inclusive culture that encourages creativity, accountability and innovation. * Partner with the Marketing Director to streamline and standardise marketing processes, improving operational efficiency, campaign delivery and team effectiveness. * Ensure high standards of campaign quality assurance, governance and brand consistency across all marketing activities. * Encourage data-led decision making and continuous optimisation across campaigns and team workflows. * Lead workshops and training initiatives focused on AI adoption, digital innovation and modern marketing capabilities. * Support the evaluation and implementation of marketing technology, automation and AI-enabled tools. * Support strategic brand initiatives including rebranding, messaging development and new product or Bond event launches. * Drive greater collaboration across FT Group teams including FT.com, FT Pro and FT Specialist. * Act as a senior marketing lead within the wider business, contributing to long-term planning and commercial growth initiatives.    EXPERIENCE, SKILLS & ATTRIBUTES  Experience & skills  * Track record of managing and developing high-performing marketing teams, while providing proofing, testing, and quality assurance where required. * Experience in successfully designing and delivering multi-channel marketing campaigns. * Demonstrates effective collaboration with other brands/teams and embraces new ideas, systems, projects or processes. * Confident decision maker with the ability to assess opportunities, manage risk and make commercially informed recommendations. * Experience using all or most of; standard email platforms, Salesforce, Sprout Social, CMS systems, Canva, Google Analytics, and Google Sheets/Excel. * Experience in the commercialisation of events including launch events. * Willingness to develop knowledge both within the marketing field and the industries we serve. * Strong experience in digital marketing techniques and channels. * A proven record of testing, measuring and evaluating marketing channels to optimise spend and demonstrate return on investment. * Excellent communication skills with the ability to articulate performance metrics, challenges and opportunities to key partners and project teams. ATTRIBUTES  * Dedicated and driven to achieve commercial success. * Excellent organisational and time management skills. * Ability to build and foster excellent relationships with business partners of all levels. * Comfortable managing multiple priorities and delivering to deadlines in a fast-paced environment. * Excellent communication and partner management skills across teams and global offices. * Excellent written and verbal communication skills with strong attention to detail. WHAT’S IN IT FOR YOU? Our benefits vary by location but we are committed to providing best-in-class perks across all our offices. We currently operate a hybrid model which requires staff to work onsite 50% of the time. Accessibility We are a disability confident employer and Valuable 500 signatory. Please let us know if you require any reasonable adjustments/personalisation as part of the application process or to enable you to attend an interview. If you would like to discuss your requirements or have any questions, email talent@ft.com and a member of our team will be happy to help. Further information At the FT, we embrace innovation and the use of technology and appreciate that individuals may leverage AI tools as part of their job application process. Whilst we are happy for you to use AI to assist with your application, it is essential that all information provided is authentic and accurately represents your skills, experience, and qualifications. Candidates should be aware that the use of AI throughout the application process may be monitored to ensure a fair and transparent hiring process for all. Please beware of fraudulent job postings and offers claiming to be from the Financial Times. All legitimate opportunities will direct you to apply through the official Financial Times careers site, and the FT will never ask for financial information, payments, or referrals to third parties during the hiring process. If you have any concerns about the legitimacy of a job posting or suspect any scam activity, please contact talent@ft.com. Interested in the FT but don’t see the right role yet? Join our Talent Community to receive exclusive updates, featured jobs, and insights into working at the FT.   #LI-KF1