Creative Strategist

Flo Health

500M+ downloads. 80M+ monthly users. A decade of building – and we’re still accelerating. Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down. With 7M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better. The job What You’ll Be Doing: * Planning, executing, and scaling app user acquisition campaigns on Meta (Facebook/Instagram), with performance across other paid social channels (TikTok, Snapchat) a plus * Monitoring and optimizing account structure, bidding models, and audience segmentation * Driving incremental growth through performance-focused campaign strategy and rapid experimentation * Collaborating with analytics, creative and social teams to boost paid acquisition * Generating insights from performance data and proactively identifying areas of opportunity * Staying up to date with industry trends, platform updates, and evolving privacy regulations * Producing regular performance reports and contributing to strategic discussions Must have: * 5+ years of performance marketing experience in app user acquisition, preferably in high-growth environments * Expert-level experience managing Meta Ads (Facebook/Instagram) campaigns at scale, ideally with additional experience in TikTok Ads or Snapchat * Proven track record of optimizing campaigns for performance metrics such as ROAS, CPA, and LTV * Strong analytical skills, including advanced Excel or Google Sheets capabilities * Solid understanding of app attribution and proficiency using MMP tools  * Proficiency using tools like Looker, Tableau or similar BI tools to analyze and visualize data * Strong communication and project management skills, with the ability to work cross-functionally * Upper-intermediate or advanced proficiency in English * Ability to conduct market research and competitors analysis Nice to have: * Experience with Google Ads and video networks  * Experience in web2app user acquisition * Experience in Health Tech, FinTech, or other regulated industries * Experience with automation tools and scripts for campaign management * Familiarity with GDPR, CCPA etc. Salary range between €4500-€6000 gross per month #LI-DL1 How we work We’re a mission-led, product-driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar. You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it.  What you'll get We support impact with meaningful reward. Here’s what that looks like: * Competitive salary and annual reviews * Opportunity to participate in Flo’s performance incentive scheme * Paid holiday, sick leave, and female health leave * Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents * Accelerated professional growth through world-changing work and learning support * In-person collaboration and work in a hybrid model, with 3 days per week spent in the office * 5-week fully paid sabbatical at 5-year Floversary * Flo Premium for friends & family, plus more health, pension and wellbeing perks Diversity, equity and inclusion Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role – nothing else. We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities. Read our privacy notice for job applicants.

TransferGo

TransferGo is a growing fintech scale-up on a mission to champion financial freedom with care. We strive to provide tailored, more affordable financial services that make people's hard-earned money go further. Now in our 14th year, with close to 400 employees in offices across Europe and the UK, we’re crafting a brilliant, relevant product that makes a difference in people's lives and the well-being of their families.  We’ve come this far by building a talented, diverse workforce on a fair culture and our strong values. Having this strong team of employees, we can serve those who really need our product to make their lives better.  WHY TRANSFERGO We exist for people in between places — migrants, expats, students, returning families and international professionals building a life abroad while continuing to support life back home. For over a decade, TransferGo has built products for that reality: cross-border transfers, multi-currency accounts, cards, newcomer banking and a growing financial ecosystem serving international communities across multiple markets. Today, millions of customers trust TransferGo to move money internationally quickly, reliably and securely. As TransferGo continues to expand beyond remittance into a broader financial platform, we're looking for a leader who can help shape the next chapter of growth. ABOUT THE ROLE As Director, Brand Marketing & Demand, you'll lead a ~12–15 person Brand & Demand organisation responsible for driving customer growth across TransferGo's priority markets. You'll oversee Organic Growth, Product Marketing, Partnerships, Affiliates, Creators, Communities, Performance Marketing and Hub Managers, transforming these capabilities into a high-performing demand generation engine that delivers sustainable commercial growth. You'll inherit an established team, a clear strategic direction and a business that has reached meaningful scale. Your challenge will be to focus, strengthen and scale these capabilities while helping TransferGo build a modern growth organisation that combines strong marketing fundamentals with emerging AI-enabled ways of working. You'll report directly to the VP Growth & Marketing and work closely with Product, CRM, Commercial, Creative and Growth Intelligence teams. WHAT YOU'LL DO LEAD THE BRAND & DEMAND ORGANISATION * Lead and develop a multidisciplinary team spanning Organic Growth, Product Marketing, Partnerships, Market Growth and Performance Marketing. * Create clear priorities, accountability and operating rhythms across the function. * Build a culture of experimentation, commercial ownership and continuous improvement. * Coach and develop team leads, Hub Managers and senior specialists. TURN BRAND INTO GROWTH Working closely with the Brand & Creative team, you'll ensure TransferGo's positioning is translated into measurable commercial outcomes. Your teams will activate the brand through: * PR and earned media * Partnerships * Creators and influencers * Communities * Market-specific campaigns * Demand-generation initiatives The Brand team defines the story. Your organisation ensures the market hears it. SCALE ORGANIC & NON-PAID ACQUISITION * Own TransferGo's organic growth strategy. * Grow acquisition through SEO, content, partnerships, affiliates, creators and community-led initiatives. * Increase TransferGo's discoverability across search and emerging discovery platforms. * Build sustainable acquisition channels that reduce dependency on paid media over time. BUILD PRODUCT MARKETING AS A STRATEGIC CAPABILITY * Develop positioning, messaging and go-to-market plans for new products and growth initiatives. * Partner with Product, CRM and Commercial teams to improve adoption, engagement and cross-sell. * Help customers understand the full value of TransferGo's growing product ecosystem. GROW PRIORITY MARKETS Lead Hub Managers across TransferGo's priority regions. Together you will: * Localise central growth strategies. * Build creator, partnership and community ecosystems. * Identify market-specific growth opportunities. * Strengthen TransferGo's presence within priority diaspora communities. * Develop local PR, partnership and trust-building initiatives. * Turn local market insights into scalable growth opportunities. * Create strong feedback loops between local markets, Growth Intelligence and central marketing. The objective is not local activity. The objective is local market growth. IMPROVE HOW WE OPERATE * Introduce stronger systems, processes and planning across the function. * Identify opportunities to improve efficiency, quality and scalability through automation and AI-enabled workflows. * Help shape the future operating model of the growth organisation. WHAT SUCCESS LOOKS LIKE * Non-paid acquisition becomes a significantly larger share of overall growth. * Organic growth becomes a major contributor to new customer acquisition. * Partnerships and affiliates become meaningful acquisition channels. * Product launches become more commercially effective. * Priority markets show measurable growth in awareness, consideration and activations. * Paid media efficiency improves through stronger demand-generation foundations. * The Brand & Demand organisation becomes more focused, scalable and effective. WHAT WE'RE LOOKING FOR * Experience leading Growth, Demand Generation, Brand Marketing or Acquisition functions in fintech, technology, marketplaces or high-growth consumer businesses. * Experience managing multi-functional teams, including team leads and senior specialists. * Strong understanding of how brands create demand and commercial outcomes. * Experience scaling organic growth, partnerships, communities or ecosystem-led growth models. * Experience in product marketing and go-to-market execution. * Strong commercial mindset and understanding of acquisition economics. * Experience working across multiple markets. * Ability to move comfortably between strategy, leadership and execution. * Excellent stakeholder management across Product, CRM, Commercial, Data and Executive teams. * Curiosity about how AI and automation will reshape modern marketing organisations and the ability to translate that into practical improvements. NICE TO HAVE * Fintech experience. * Experience working with international or diaspora audiences. * Experience with SEO, AI search and emerging discovery platforms. * Experience implementing AI and automation within marketing organisations. * Experience building modern, scalable growth teams. WHY THIS ROLE IS EXCITING Most marketing leaders inherit channels. In this role, you'll inherit a broad set of growth capabilities and have the opportunity to shape how they evolve into a modern demand generation organisation. You'll play a central role in TransferGo's next stage of growth, helping scale products, markets and capabilities while building one of the company's most strategically important functions. Most importantly, you'll help define how millions of people discover, trust and choose TransferGo in the years ahead. What we offer * Competitive Salary: Starting from € 6,310 - € 9,000 (gross) per month, depending on experience; * Comprehensive Benefits: Competitive healthcare insurance, and a wellbeing package from day one. * Annual Development Budget: €1,000 to invest in your personal and professional growth. * Hybrid Working Environment: Flexibility to work from home and in the office, with most team members in the office two days a week. * Pet-Friendly Office: If you’re near one of our offices, bring your furry friend along! * Inclusive Culture: Regular in-person events, fostering a strong sense of community and collaboration. * Empowerment and Ownership: We believe in empowering our people to take initiative and drive meaningful change. At TransferGo, we are committed to the equal treatment of all current and prospective employees. We will not tolerate discrimination on the basis of age, disability, sex, sexual orientation, pregnancy and maternity, race or ethnicity, religion or belief, gender identity,  marriage, civil partnership or any other protected category. We are proud of our diverse and inclusive culture and we strongly encourage suitably qualified applicants from a wide range of backgrounds to apply and join TransferGo. We look forward to meeting you! Please note that all data collected will be handled in accordance with our candidates privacy policy (https://www.transfergo.com/privacy-policy/overview) and will only be used for the purpose of evaluating your candidacy. The data will be securely stored and deleted according to retention timeframe set in the candidates privacy policy. If you have any questions or concerns regarding this, please feel free to reach out by replying or via dpo@transfergo.com

Dentology

OVERVIEW If you’re obsessed with great creative, fluent in ad strategy, and ready to lead - this is your role. Dentology is one of the UK’s fastest-growing patient acquisition agencies, working exclusively with high-end cosmetic dental practices. We’re a 25+ person team spanning performance creative, paid ads, and lead conversion - and we’re one of the only dental marketing agencies with strategy, production, and post-production all under one roof. We create performance-driven creative that’s part of a full patient acquisition system - not a standalone asset. From high-production content shoots to paid campaigns and in-house sales teams who close the leads, we deliver predictable, profitable growth for some of the biggest names in UK dentistry. Now we’re hiring a Creative Strategist to lead the direction of our video content. This is a high-impact, cross-functional role where you’ll own content strategy across our Meta ad campaigns, script conversion-focused short-form videos, and coordinate with editors and media buyers to bring creative to life. You won’t be ticking boxes or filling in templates. You’ll be scripting, pitching, iterating, and optimising performance creative that drives real business outcomes - and doing it with world-class assets and a fast-growing team behind you. WHAT YOU’LL BE DOING * Own the creative vision for client campaigns - from first hook to final CTA. * Write conversion-focused briefs for high-production client content shoots and Dentology brand content. * Script short-form videos for Meta ads, building on proven hook frameworks and experimenting with new angles. * Analyse performance data to identify creative patterns, form hypotheses, and iterate winners. * Proactively pitch new creative formats (e.g. UGC, VO-led, carousels, testimonials, high-production, etc.) to test with clients. * Collaborate closely with editors and media buyers to ensure high-quality, on-time creative delivery. * Support Dentology’s own content strategy and help shape the agency’s brand storytelling. WHAT WE’RE LOOKING FOR * Proven experience in creative strategy - writing hooks, scripts, and briefs for performance content (Meta ads, video ads, landing pages, etc.) * Background in a fast-paced agency environment, ideally within DTC or e-commerce brands. * Deep understanding of Meta ad formats and what drives content performance. * Ability to interpret campaign data and translate insights into actionable creative direction. * Experience leading creative testing and iteration to identify and scale winning concepts. * Highly organised and proactive - able to manage multiple creative pipelines and timelines simultaneously. * Confident collaborating cross-functionally with editors, media buyers, and account managers to bring ideas to life. SUCCESS IN THIS ROLE 6 MONTHS * You’re leading the development of briefs across client content shoots. * You’ve developed a strong understanding of what creative formats perform best and why. * Editors and media buyers are fully aligned with your brief structure and delivery cadence. * You’re proactively testing new formats and beginning to build a repeatable creative engine. 12 MONTHS * You’re driving creative strategy across our largest high-spend, fast-moving accounts. * Your scripts are consistently producing top-performing content across the agency. * You’ve built scalable systems for briefing, coordination, and creative analysis. * You’re a core contributor to Dentology’s own brand content and creative direction. 18 MONTHS * You’re mentoring junior creatives and helping shape the evolution of our in-house creative systems. * You’re a key driver of client results through strategic testing and content direction. * You’re helping Dentology scale creative output without compromising quality or performance. * You’re playing a pivotal role in defining what high-impact creative looks like in this category. WHY JOIN DENTOLOGY? * Incredible client base – You’ll work with some of the fastest-growing and most ambitious dental practices and dental groups in the UK. * Real ownership – You’ll lead strategy, pitch new formats, and take full ownership of your creative lane. * High-quality assets – You’ll have access to best-in-class creative assets produced by our in-house content team. * Clear progression path – We are growing incredibly quickly, and there are tons of opportunities to step into senior roles, own new functions, and shape the creative department’s evolution. * Remote-first - Work from anywhere while staying tightly connected to a high-performance, fast-moving team.