Customer Growth Strategy Lead (CRM, Loyalty, Audience)

DEPT

DEPT® is a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, our 4,000+ specialists deliver growth invention services across Brand & Media, Experience, Commerce, CRM, and Technology & Data. We’re 50|50 tech and marketing, partner-led, and first to move. Clients include Google, Lufthansa, Meta, eBay, and OpenAI. We have been certified B Corp and Climate Neutral since 2021. JOB PURPOSE As a Lead CRM Strategist at DEPT®, you are the architect of the client’s relationship strategy. You aren't managing email campaigns; you are owning the Loyalty and Audience agenda. You will act as the strategic lead for well-known brands, translating goals into sophisticated, data-driven relationship (CRM) roadmaps. Through a loyalty and an audience-first lens, you will navigate complex corporate landscapes to defend CRM investments, optimize customer relationships and ensure that every interaction is a step toward long-term brand engagement. WHAT YOU'LL DO * CRM Visionary: own the end-to-end loyalty narrative for the client, defining the customer agenda and ensuring ambition across all marketing activities. * Strategic Relationship/Lifecycle Management: Develop end-to-end loyalty propositions and customer experience strategies to cultivate long-term brand engagement. * Data-Driven Insights: Analyze customer behavior, preferences, and lifetime value to identify target audience segments and frameworks. * Stakeholder Navigator: Serve as a primary point of contact for strategy, navigating complex client environments with sensitivity, authority, and confidence.  * Performance Optimization: Critically analyze and interpret strategy effectiveness through metrics such as customer retention rate, repeat purchase rate, and ROI.  * Cross-Disciplinary Orchestration: Act as the vital link between CRM, data, creative, and tech to create truly integrated, full-funnel experiences.  * Growth Invention: Proactively spot opportunities to expand the scope of work into broader strategic territories, participating in new business pitches locally and globally. * Practice Leadership: Drive our internal knowledge, staying ahead of industry trends to ensure our Relationship & CRM Strategies remain cutting-edge. WHAT YOU BRING * A seasoned digital marketing strategist with extensive experience in CRM, loyalty propositions, programs, and audience-centric strategies, preferably at an agency. * A full-funnel architect with a deep understanding of CRM and marketing automation, with a solid foundation in the interplay between creative, data and performance. * You can help clients go from business strategy to implementation by giving advice, creating roadmaps, and proposing innovative concepts.  * You can explain complex data and information in an easy and understandable manner to senior client leadership. * You approach tasks proactively and possess the critical ability to distinguish between theoretical strategy and immediate action.  * You are a natural networker who brings together different disciplines and specialists to deliver a unified vision. * You are located and are directly available to start working from our offices in Germany or the Netherlands; * You are fluent in both German and English, capable of leading high-level strategic discussions in both languages.   WE OFFER Please note that benefits may vary by location. Feel free to reach out to your recruiter for more details * Hybrid working policy * Stay happy and healthy with a contribution to your health through the OpenUp platform, and a multisport programme; * A reputation for doing good. DEPT® has been a Certified B Corp® since 2021. * Awesome clients. Whether big, small, local or global — at DEPT® you’ll get the opportunity to work with all of them. And we celebrate all of our successes together! * The opportunity for possibility. We want to enable you to do what you do best and help you develop your skills further with training, development and certifications. * Global annual DEPT® Cares Month in which employees come together and donate their skills to support local charities. WHY DEPT®? We are a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, we create what is next by pioneering ideas, acting fast, and moving further because standing still just is not in our DNA. We are drawn to people who stay curious, move with intent, and never stop inventing. Our culture runs on three values: better together, relentlessly curious, and get sh*t done. It is how we work, how we grow, and how we make things that matter. At DEPT®, you will find the freedom to explore, the space to collaborate, and the trust to make a real impact for our clients, for each other, and for the world we are helping to build. DIVERSITY, EQUITY & INCLUSION  At DEPT®, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives. Not sure you meet all qualifications? Apply, and let us decide! Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement, when in fact they do. We believe in giving everyone a fair chance to shine. We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us. Want to know more about our dedication to diversity, equity, and inclusion? Check out our efforts here.

DEPT

DEPT® is a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, our 4,000+ specialists deliver growth invention services across Brand & Media, Experience, Commerce, CRM, and Technology & Data. We’re 50|50 tech and marketing, partner-led, and first to move. Clients include Google, Lufthansa, Meta, eBay, and OpenAI. We have been certified B Corp and Climate Neutral since 2021. JOB PURPOSE As a Customer Relationship / Ecosystem Strategist at DEPT®, you are the architect of the client’s relationship strategy. You aren't managing email campaigns; you are owning the Loyalty and Audience agenda. You will act as the strategic lead for well-known brands, translating goals into sophisticated, data-driven relationship (CRM) roadmaps. Through a loyalty and an audience-first lens, you will navigate complex corporate landscapes to defend CRM investments, optimize customer relationships and ensure that every interaction is a step toward long-term brand engagement. WHAT YOU'LL DO * CRM Visionary: own the end-to-end loyalty narrative for the client, defining the customer agenda and ensuring ambition across all marketing activities. * Strategic Relationship/Lifecycle Management: Develop end-to-end loyalty propositions and customer experience strategies to cultivate long-term brand engagement. * Data-Driven Insights: Analyze customer behavior, preferences, and lifetime value to identify target audience segments and frameworks. * Stakeholder Navigator: Serve as a primary point of contact for strategy, navigating complex client environments with sensitivity, authority, and confidence.  * Performance Optimization: Critically analyze and interpret strategy effectiveness through metrics such as customer retention rate, repeat purchase rate, and ROI.  * Cross-Disciplinary Orchestration: Act as the vital link between CRM, data, creative, and tech to create truly integrated, full-funnel experiences.  * Growth Invention: Proactively spot opportunities to expand the scope of work into broader strategic territories, participating in new business pitches locally and globally. * Practice Leadership: Drive our internal knowledge, staying ahead of industry trends to ensure our Relationship & CRM Strategies remain cutting-edge. WHAT YOU BRING * A seasoned digital marketing strategist with extensive experience in CRM, loyalty propositions, programs, and audience-centric strategies, preferably at an agency. * A full-funnel architect with a deep understanding of CRM and marketing automation, with a solid foundation in the interplay between creative, data and performance. * You can help clients go from business strategy to implementation by giving advice, creating roadmaps, and proposing innovative concepts.  * You can explain complex data and information in an easy and understandable manner to senior client leadership. * You approach tasks proactively and possess the critical ability to distinguish between theoretical strategy and immediate action.  * You are a natural networker who brings together different disciplines and specialists to deliver a unified vision. * You are located and are directly available to start working from our Dutch or German offices; * You are fluent in both German and English, capable of leading high-level strategic discussions in both languages.   WE OFFER Please note that benefits may vary by location. Feel free to reach out to your recruiter for more details * Hybrid working policy * Stay happy and healthy with a contribution to your health through the OpenUp platform, and a multisport programme; * A reputation for doing good. DEPT® has been a Certified B Corp® since 2021. * Awesome clients. Whether big, small, local or global — at DEPT® you’ll get the opportunity to work with all of them. And we celebrate all of our successes together! * The opportunity for possibility. We want to enable you to do what you do best and help you develop your skills further with training, development and certifications. * Global annual DEPT® Cares Month in which employees come together and donate their skills to support local charities. WHY DEPT®? We are a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, we create what is next by pioneering ideas, acting fast, and moving further because standing still just is not in our DNA. We are drawn to people who stay curious, move with intent, and never stop inventing. Our culture runs on three values: better together, relentlessly curious, and get sh*t done. It is how we work, how we grow, and how we make things that matter. At DEPT®, you will find the freedom to explore, the space to collaborate, and the trust to make a real impact for our clients, for each other, and for the world we are helping to build. DIVERSITY, EQUITY & INCLUSION  At DEPT®, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives. Not sure you meet all qualifications? Apply, and let us decide! Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement, when in fact they do. We believe in giving everyone a fair chance to shine. We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us. Want to know more about our dedication to diversity, equity, and inclusion? Check out our efforts here.

DEPT

DEPT® is a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, our 4,000+ specialists deliver growth invention services across Brand & Media, Experience, Commerce, CRM, and Technology & Data. We’re 50|50 tech and marketing, partner-led, and first to move. Clients include Google, Lufthansa, Meta, eBay, and OpenAI. We have been certified B Corp and Climate Neutral since 2021. JOB PURPOSE This role is part of our Creative & Media team based in Rotterdam and Amsterdam. Our team is a vibrant mix of talents, ranging from Creatives, Influencer Marketers, Brand & Content Strategists to Account Managers, Programmatic and Marketing Automation Consultants. Together, we blend imaginative storytelling and performance-driven strategies with cutting-edge technology to create engaging digital experiences that build lasting relationships with our clients. First things first: If you’re reading this and thinking “maybe…”, go for it. Even if your background doesn’t match every single point, we’d still love to hear from you. You might bring something we didn’t even know we needed. It’s not about ticking every box, it’s about the energy, ideas, and perspective you bring. Maybe you’re not a strategist by title, but you’ve crafted campaigns, built content ecosystems, shaped stories, or just know how to connect the dots in a way others don’t. Great, we’re listening. The only hard requirement? We need someone who can speak Dutch and English fluently. Other than that? Surprise us. That being said… We’re looking for a Senior Content & Comms Strategist to join our team. You’ll work on large-size projects and consultancy, developing smart, integrated content and comms strategies that drive impact across the customer journey. This role is for someone who loves to puzzle, an expert in making complex things click. You can zoom all the way in (platform nuances, channel roles, formats, sequencing, production realities) and zoom all the way out (brand positioning, long-term direction, business goals, what success really means). You’re comfortable holding the whole comms ecosystem in your head, and turning it into something clear, actionable, and exciting for clients and teams. You’ll work closely with brand strategists, creatives, media experts, and specialists to make sure our work is noticed, shared, and remembered. WHAT YOU’LL DO You’ll spend your days turning ideas into strategies that actually land for our clients, which include brands like ING, Audi, Nikon, Stokke, Praxis and many more. That means: * Designing integrated content & comms strategies across channels and touchpoints (paid/owned/earned/shared), balancing creativity with performance. * Turning client goals into clear strategic direction: frameworks, messaging logic, journey maps, channel roles, content systems, and creative briefs. * Mapping complex ecosystems (audiences, moments, channels, formats, partners) and making smart choices about what matters most. * Bringing audience insight + culture + platform behavior together to guide what we make, where it lives, and why it should work. * Teaming up with brand strategists to bring positioning to life in the real world. * Working hand-in-hand with creatives to make sure big ideas are built to travel, across channels, formats, and timelines. * Collaborating with media and platform strategists, influencer specialists, CRM experts, and partners to keep campaigns consistent across touchpoints. * Presenting your thinking beautifully: making complexity feel simple, structured, and exciting for clients and teammates. * Building strong client relationships and becoming a trusted day-to-day strategic partner. * Supporting new business with sharp thinking, clear points of view, and compelling strategic narratives. * Keeping your finger on the pulse of culture, tech, innovation, communications and platforms. WHAT YOU BRING: * 5+ years in content strategy, comms strategy, creative strategy. * A natural connector and collaborator: you know strategy doesn’t work in a vacuum, and you bring the right people to the table to make ideas stronger. * You have an instinct for linking audience insights to storytelling, channels, and formats. * A systems thinker: you can map an ecosystem, spot gaps, see dependencies, and create a strategy that’s built to work in real life. * Experience linking digital + offline comms into one coherent approach. * You’ve helped shape content and comms for websites, web apps, and apps. * You’ve worked across B2B and B2C contexts, and you adjust your approach to different buying cycles, stakeholders, and decision dynamics. * You’ve worked with global brands and local markets, and you know how to build scalable localisation approaches. * A strong communicator and presenter: you can land complex thinking simply, clearly, and convincingly. * A confident client partner: you can facilitate decisions, challenge constructively, and build trust. * High craft standards, genuine love for the work, and a relentlessly curious mindset. * HBO-/WO-level education (Bachelor’s or Master’s). * Fluent in Dutch and English (must-have!). WE OFFER * A flexible, hybrid working policy (2-3 days from the office, depending on location) and the opportunity to work from abroad for 13 weeks a year.  * 24 vacation days per year and the possibility to buy an unlimited number of extra vacation days. * DEPT®/YOU Learning Menu and DEPT®/YOU Special Programs. Develop your skills with courses and programs tailored to your needs. * Stay happy and healthy with a contribution to your health through the OpenUp platform, gym and wellness discounts, and healthy lunches at the office. * Get a discount on your lease bike and ride in style. You can also enjoy hassle free-commutes with an NS Business Card.  * A reputation for doing good. DEPT® has been a Certified B Corp® since 2021, has been named a Great Place To Work since 2022 in the Netherlands and named ‘Agency of the Year’ at both The Lovies and The Webby Awards. * Awesome clients. Whether big, small, local or global — at DEPT® you’ll get the opportunity to work with all of them. And we celebrate all of our successes together! * You can discover even more employee benefits here.   WHY DEPT®? We are a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, we create what is next by pioneering ideas, acting fast, and moving further because standing still just is not in our DNA. We are drawn to people who stay curious, move with intent, and never stop inventing. Our culture runs on three values: better together, relentlessly curious, and get sh*t done. It is how we work, how we grow, and how we make things that matter. At DEPT®, you will find the freedom to explore, the space to collaborate, and the trust to make a real impact for our clients, for each other, and for the world we are helping to build. DIVERSITY, EQUITY & INCLUSION  At DEPT®, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives. Not sure you meet all qualifications? Apply, and let us decide! Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement, when in fact they do. We believe in giving everyone a fair chance to shine. We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us. Want to know more about our dedication to diversity, equity, and inclusion? Check out our efforts here.