Lead CRM Strategist

DEPT

DEPT® is a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, our 4,000+ specialists deliver growth invention services across Brand & Media, Experience, Commerce, CRM, and Technology & Data. We’re 50|50 tech and marketing, partner-led, and first to move. Clients include Google, Lufthansa, Meta, eBay, and OpenAI. We have been certified B Corp and Climate Neutral since 2021. JOB PURPOSE As a Customer Growth Strategy Lead (CRM, Loyalty, Audience) at DEPT®, you are the architect of the client’s relationship strategy. You aren't managing email campaigns; you are owning the Loyalty and Audience agenda. You will act as the strategic lead for well-known brands, translating goals into sophisticated, data-driven relationship (CRM) roadmaps. Through a loyalty and an audience-first lens, you will navigate complex corporate landscapes to defend CRM investments, optimize customer relationships and ensure that every interaction is a step toward long-term brand engagement. WHAT YOU'LL DO * CRM Visionary: own the end-to-end loyalty narrative for the client, defining the customer agenda and ensuring ambition across all marketing activities. * Strategic Relationship/Lifecycle Management: Develop end-to-end loyalty propositions and customer experience strategies to cultivate long-term brand engagement. * Data-Driven Insights: Analyze customer behavior, preferences, and lifetime value to identify target audience segments and frameworks. * Stakeholder Navigator: Serve as a primary point of contact for strategy, navigating complex client environments with sensitivity, authority, and confidence.  * Performance Optimization: Critically analyze and interpret strategy effectiveness through metrics such as customer retention rate, repeat purchase rate, and ROI.  * Cross-Disciplinary Orchestration: Act as the vital link between CRM, data, creative, and tech to create truly integrated, full-funnel experiences.  * Growth Invention: Proactively spot opportunities to expand the scope of work into broader strategic territories, participating in new business pitches locally and globally. * Practice Leadership: Drive our internal knowledge, staying ahead of industry trends to ensure our Relationship & CRM Strategies remain cutting-edge. WHAT YOU BRING * A seasoned digital marketing strategist with extensive experience in CRM, loyalty propositions, programs, and audience-centric strategies, preferably at an agency. * A full-funnel architect with a deep understanding of CRM and marketing automation, with a solid foundation in the interplay between creative, data and performance. * You can help clients go from business strategy to implementation by giving advice, creating roadmaps, and proposing innovative concepts.  * You can explain complex data and information in an easy and understandable manner to senior client leadership. * You approach tasks proactively and possess the critical ability to distinguish between theoretical strategy and immediate action.  * You are a natural networker who brings together different disciplines and specialists to deliver a unified vision. * You are located and are directly available to start working from our Dutch or German offices; * You are fluent in both German and English, capable of leading high-level strategic discussions in both languages.   WE OFFER Please note that benefits may vary by location. Feel free to reach out to your recruiter for more details * Hybrid working policy * Stay happy and healthy with a contribution to your health through the OpenUp platform, and a multisport programme; * A reputation for doing good. DEPT® has been a Certified B Corp® since 2021. * Awesome clients. Whether big, small, local or global — at DEPT® you’ll get the opportunity to work with all of them. And we celebrate all of our successes together! * The opportunity for possibility. We want to enable you to do what you do best and help you develop your skills further with training, development and certifications. * Global annual DEPT® Cares Month in which employees come together and donate their skills to support local charities. WHY DEPT®? We are a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, we create what is next by pioneering ideas, acting fast, and moving further because standing still just is not in our DNA. We are drawn to people who stay curious, move with intent, and never stop inventing. Our culture runs on three values: better together, relentlessly curious, and get sh*t done. It is how we work, how we grow, and how we make things that matter. At DEPT®, you will find the freedom to explore, the space to collaborate, and the trust to make a real impact for our clients, for each other, and for the world we are helping to build. DIVERSITY, EQUITY & INCLUSION  At DEPT®, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives. Not sure you meet all qualifications? Apply, and let us decide! Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement, when in fact they do. We believe in giving everyone a fair chance to shine. We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us. Want to know more about our dedication to diversity, equity, and inclusion? Check out our efforts here.

DEPT

DEPT® is a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, our 4,000+ specialists deliver growth invention services across Brand & Media, Experience, Commerce, CRM, and Technology & Data. We’re 50|50 tech and marketing, partner-led, and first to move. Clients include Google, Lufthansa, Meta, eBay, and OpenAI. We have been certified B Corp and Climate Neutral since 2021. JOB PURPOSE As a Customer Relationship / Ecosystem Strategist at DEPT®, you are the architect of the client’s relationship strategy. You aren't managing email campaigns; you are owning the Loyalty and Audience agenda. You will act as the strategic lead for well-known brands, translating goals into sophisticated, data-driven relationship (CRM) roadmaps. Through a loyalty and an audience-first lens, you will navigate complex corporate landscapes to defend CRM investments, optimize customer relationships and ensure that every interaction is a step toward long-term brand engagement. WHAT YOU'LL DO * CRM Visionary: own the end-to-end loyalty narrative for the client, defining the customer agenda and ensuring ambition across all marketing activities. * Strategic Relationship/Lifecycle Management: Develop end-to-end loyalty propositions and customer experience strategies to cultivate long-term brand engagement. * Data-Driven Insights: Analyze customer behavior, preferences, and lifetime value to identify target audience segments and frameworks. * Stakeholder Navigator: Serve as a primary point of contact for strategy, navigating complex client environments with sensitivity, authority, and confidence.  * Performance Optimization: Critically analyze and interpret strategy effectiveness through metrics such as customer retention rate, repeat purchase rate, and ROI.  * Cross-Disciplinary Orchestration: Act as the vital link between CRM, data, creative, and tech to create truly integrated, full-funnel experiences.  * Growth Invention: Proactively spot opportunities to expand the scope of work into broader strategic territories, participating in new business pitches locally and globally. * Practice Leadership: Drive our internal knowledge, staying ahead of industry trends to ensure our Relationship & CRM Strategies remain cutting-edge. WHAT YOU BRING * A seasoned digital marketing strategist with extensive experience in CRM, loyalty propositions, programs, and audience-centric strategies, preferably at an agency. * A full-funnel architect with a deep understanding of CRM and marketing automation, with a solid foundation in the interplay between creative, data and performance. * You can help clients go from business strategy to implementation by giving advice, creating roadmaps, and proposing innovative concepts.  * You can explain complex data and information in an easy and understandable manner to senior client leadership. * You approach tasks proactively and possess the critical ability to distinguish between theoretical strategy and immediate action.  * You are a natural networker who brings together different disciplines and specialists to deliver a unified vision. * You are located and are directly available to start working from our Dutch or German offices; * You are fluent in both German and English, capable of leading high-level strategic discussions in both languages.   WE OFFER Please note that benefits may vary by location. Feel free to reach out to your recruiter for more details * Hybrid working policy * Stay happy and healthy with a contribution to your health through the OpenUp platform, and a multisport programme; * A reputation for doing good. DEPT® has been a Certified B Corp® since 2021. * Awesome clients. Whether big, small, local or global — at DEPT® you’ll get the opportunity to work with all of them. And we celebrate all of our successes together! * The opportunity for possibility. We want to enable you to do what you do best and help you develop your skills further with training, development and certifications. * Global annual DEPT® Cares Month in which employees come together and donate their skills to support local charities. WHY DEPT®? We are a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, we create what is next by pioneering ideas, acting fast, and moving further because standing still just is not in our DNA. We are drawn to people who stay curious, move with intent, and never stop inventing. Our culture runs on three values: better together, relentlessly curious, and get sh*t done. It is how we work, how we grow, and how we make things that matter. At DEPT®, you will find the freedom to explore, the space to collaborate, and the trust to make a real impact for our clients, for each other, and for the world we are helping to build. DIVERSITY, EQUITY & INCLUSION  At DEPT®, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives. Not sure you meet all qualifications? Apply, and let us decide! Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement, when in fact they do. We believe in giving everyone a fair chance to shine. We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us. Want to know more about our dedication to diversity, equity, and inclusion? Check out our efforts here.

DEPT

Senior Digital Strategist Amsterdam, Rotterdam, Copenhagen hybrid DEPT® is a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, our 4,000+ specialists deliver growth invention services across Brand & Media, Experience, Commerce, CRM, and Technology & Data. We’re 50|50 tech and marketing, partner-led, and first to move. Clients include Google, Lufthansa, Meta, eBay, and OpenAI. We have been certified B Corp and Climate Neutral since 2021.   JOB PURPOSE This role is part of our Experience & Engineering team. We combine our skills in developing future-ready technical solutions with our expertise in creating beautiful designs to deliver exceptional and engaging digital experiences that build lasting relationships with our clients like Gant, Inter Milan, bol.com and Just Eat Takeaway. We’re looking for a strategic thinker and do-er, who helps clients unlock their full digital potential and build lasting success. In this role, you’ll connect business ambition with creative and technological expertise to craft multi-year strategies that drive impact. You’ll define the vision for multiple clients, translating ambitions into bold but simple strategies, digital experiences (websites, apps, features, journeys), actionable roadmaps that guide cross-functional teams toward meaningful results. KEY RESPONSIBILITIES * Shape strategic direction and concepts through user research, insight synthesis, and smart application of frameworks * Lead the development of digital strategies that help global brands grow, transform, and stay ahead * Design and facilitate workshops that energize teams and unlock clarity for clients * Own the strategic narrative, guiding clients, creatives and developers from challenge to solution * Shape the future of our clients through vision, collaboration and execution * Collaborate across disciplines to make sure strategy isn’t just a deck, but that it’s embedded in the work we make   WHAT WE ARE LOOKING FOR * Have agency or consultancy experience and you’re ready to lead from the middle * Are comfortable owning client relationships and guiding multi-disciplinary project teams * Know how to simplify the complex and communicate your thinking with confidence * Have a strong grasp of digital: from platforms and products to brand experience and emerging tech * Can easily switch between high-level thinking and pragmatic execution * Have strong analytical skills, combined with a drive for creativity and innovation * Are collaborative, adaptable, and bring creative energy to every challenge. * Have working proficiency in English as well as Dutch or Danish language   WHAT'S IN IT FOR YOU * Clients and projects that stretch your strategic muscles, from quick wins to long-term transformation * Clients who trust you to lead and invite you to challenge * A role that gives you autonomy, impact and the support to grow * A diverse team of smart, kind people who love what they do * Access to personal coaching, development planning and professional learning budgets. WE OFFER * A flexible, hybrid working policy (2-3 days from the office, depending on location)  * DEPT®/YOU Learning Menu and DEPT®/YOU Special Programs. Develop your skills with courses and programs tailored to your needs. * Stay happy and healthy with a contribution to your health through the OpenUp platform, gym and wellness discounts, and healthy lunches at the office. * A reputation for doing good. DEPT® has been a Certified B Corp® since 2021, has been named a Great Place To Work since 2022 in the Netherlands and named ‘Agency of the Year’ at both The Lovies and The Webby Awards. * Awesome clients. Whether big, small, local or global — at DEPT® you’ll get the opportunity to work with all of them. And we celebrate all of our successes together!   WHY DEPT®? We are a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, we create what is next by pioneering ideas, acting fast, and moving further because standing still just is not in our DNA. We are drawn to people who stay curious, move with intent, and never stop inventing. Our culture runs on three values: better together, relentlessly curious, and get sh*t done. It is how we work, how we grow, and how we make things that matter. At DEPT®, you will find the freedom to explore, the space to collaborate, and the trust to make a real impact for our clients, for each other, and for the world we are helping to build.   DIVERSITY, EQUITY & INCLUSION  At DEPT®, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives. Not sure you meet all qualifications? Apply, and let us decide! Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement, when in fact they do. We believe in giving everyone a fair chance to shine. We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us. Want to know more about our dedication to diversity, equity, and inclusion? Check out our efforts here.