Head of Marketing Europe

TheyDo

HELP FIX CUSTOMER-CENTRICITY AT SCALE Every company wants to become more customer-centric. At TheyDo, we make that ambition real. Our AI-powered journey management platform helps the world’s largest enterprises align around what matters most: their customers. By bringing scattered data and teams together, we empower smarter decisions and better experiences. Since 2019, global leaders across industries — including Ford, Cisco, Johnson & Johnson, Siemens, Home Depot, and Lufthansa — have trusted us to scale journey management and deliver measurable impact. Backed by $50M from top-tier investors, including Blossom and 20VC, we are building a category-defining company. Our fully remote team of 100+ TheyDoers represents 30+ nationalities across 27 countries, united by a customer-led, people-first culture. Our mission is clear: Make journey management the most powerful business tool in the world. If you’re looking for a place where your work shapes the future of how companies operate, join us. Let’s build it together. HEAD OF MARKETING OPERATIONS We're looking for someone to join our Marketing team as Head of Marketing Operations, working closely with and reporting to our VP of Marketing as a trusted right hand on the systems and data side of the business. This is a senior individual-contributor role: you'll own the function and its outcomes directly, not manage a team. As a seasoned marketing operations person, you already understand customer journeys and how to align goals, technology, and outcomes. We're seeking someone excited to build on and grow TheyDo's enterprise marketing go-to-market motion. In this role, you'll continue to push forward TheyDo's automation, alignment, and efficiency, and you'll bring previous experience building the systems, routing, and tooling that enterprise demand gen teams run on, not running demand gen itself. We are a remote-first company with marketing team members across North America, UK, and Europe. This role is based in Europe, and we're seeking candidates located in the UK or continental Europe for effective collaboration with the team. WHAT YOU'LL DO This is a role built around owning systems and outcomes, not executing a task list. Systems you'll build. You'll own the technical infrastructure our marketing motion runs on, from lead prioritization through to attribution. * Partner with PMM and senior marketing managers to build and maintain nurture programs * Partner with marketing managers to build, train and optimize programs that support our events, webinars, demand generation and marketing activities * Build the AI infrastructure that replaces lead scoring: fuse intent, firmographic, and behavioral signals into a self-improving prioritization engine that learns from every nurture and pipeline outcome * Work with marketing managers on account-based marketing logic for our named enterprise accounts, aligning on targeting and signals * Maintain marketing attribution as a living system, not a one-off exercise, so pipeline influence and sourced revenue are trustworthy without manual rebuilding for every event or campaign * Build automation to enable the marketing team's efficiency, including evaluating and piloting AI agents for workflow execution (lead enrichment, data hygiene, reporting) rather than only rules-based automation * Build and maintain production automation pipelines (n8n or equivalent), covering enrichment, AI-assisted qualification, and RAG/semantic search tooling, that run unattended rather than as proof-of-concept demos * Ship lightweight internal tools and dashboards that give the team self-serve visibility instead of one-off reports Data & governance. You'll be the person who ensures our data can be trusted and our automation is accountable. * Work with the analytics teams to align goals and ensure accurate forecasting and reporting * Drive data governance and ensure the accuracy and integrity of data across all revenue-related systems, including consent and privacy compliance (GDPR and equivalent) * Set governance around AI-assisted decisioning: monitor where automation might be producing bad outputs and build in the right checks before results reach Sales or leadership Cross-functional alignment. You'll be the connective tissue between marketing and the rest of the revenue org. * Partner with RevOps and Sales to align on goals, metrics, and results * Partner with RevOps and Finance to help build out the marketing revenue and pipeline model, including budget structure, conversion benchmarks, and expansion/NRR maths * Manage the relationship with our external development contractor for custom website builds, briefing the work and reviewing output Strategic partnership. You'll be a trusted right hand to the VP of Marketing and a credible voice with leadership and founders. * Translate strategy and OKRs into the systems and processes that make them achievable, and surface what the data is really telling us * Bring well-reasoned, data-backed recommendations to leadership and founders, not just reporting on what happened but making the case for what we should do next * Bring an unbiased perspective on marketing team activities. Your recommendations should be grounded in what the data actually shows, not in defending any one team's work * Be a significant presence in the global marketing team, testing ideas and enabling the team to be successful WHAT WE'RE NOT LOOKING FOR We have high expectations for this role, but it's worth pointing out what we are not looking for. This role is strategic on the systems, data, and process side, but it's not creative campaign management, content strategy, or hands-on web development. * Campaign ideas and content creation are not part of this role; we have content creators and editors * Paid digital marketing is not part of this role; we use agencies for this * Hands-on coding, front-end development, or animation work are not part of this role; we use a contractor for custom builds, and you'll manage that relationship rather than doing the work yourself WHAT WE'RE LOOKING FOR We have a great team of FTEs and contractors. We're looking for someone to take ownership of the processes, data, and tech stack behind them. * Experience in hyper-growth SaaS B2B enterprise marketing operations (€10-€100m ARR) * You're a builder rather than an organizer. You have the skills to build systems and processes yourself rather than outsourcing them, though we'll bring in contractors for specialized project work like custom web builds * Ability to debug and document your findings, even when new to systems and ambiguity * 5+ years of working with Marketo and also alternative automation systems * Admin-level proficiency in Salesforce * Working knowledge of data warehouses and how to integrate them into marketing systems and decisions * Familiarity with ABM orchestration tools and how they plug into an enterprise motion * Comfortable evaluating and piloting AI agents and automation tools within a martech stack; you don't need to be a developer, but you should be curious about where AI can remove manual work and clear-eyed about where it needs guardrails * Working familiarity with our CMS (Storyblok) sufficient to brief and review contractor work, and enough curiosity to help upskill the wider team on basic content publishing * Extensive knowledge of Gong and Google Analytics * An empathetic, motivated, and proactive team player eager to fully own the job * Ability to prioritize, multitask, and perform effectively in a dynamic, fast-growing environment * Confidence, motivation to grow, fearlessness to fail, and a relentless drive to enhance processes WHAT WE OFFER OUR PERMANENT EMPLOYEES: 💰 Competitive compensation and pre-IPO equity - we like to give our team members ownership with our stock package. When TheyDo succeeds, we all succeed! 🌍 Fully remote working with flexible hours - we're staunch advocates for autonomy and flexibility. 🩺 Health Insurance benefit - at TheyDo our team’s health and wellbeing are a priority. We include tailored support for every employee, regardless of location. 🌴 Flexible holiday days – We love what we do and equally love taking a break. You'll have a minimum of 25 days of paid holiday per year (pro rata), in addition to public holidays and an extra three days during our annual company-wide winter shutdown in December. 🧠 Learning and Development budget we encourage everyone to take ownership and invest in their growth and development, providing financial support to benefit you in your role and career. 🧘‍♂️Wellbeing budget - nurture your mind and body. We’ll support you in looking after you, whether it's meditation, mindfulness, or a yoga/gym membership. 👪 Paid parental leave - we'll ensure financial support and time off for you to bond with the newest little members of your family (6 months for the primary carer, and 6 weeks for the secondary carer - fully paid). We provide paid childcare leave when you need to take time out to help your little one recover. 👨‍💻Home office or co-working support - choose your ideal workspace with our home office or co-working budget. Whether you prefer the comfort of your home office or the collaborative atmosphere of a co-working space, we've got you covered. 🗺️ Company events - we regularly connect in-person to strategise, reflect or simply have fun. Our most recent company retreats were held in Spain, Portugal and France. ⚒️ Latest tech & tools - MacBook Air or Pro, we want you to have the equipment that you’re most comfortable with. We use tools such as Gather, Slack, Notion, Loom, G:Suite and naturally TheyDo to work collaboratively and asynchronously. 🚀 Continuous growth of our benefits package as we continue to grow in size To any recruitment agencies, we appreciate you would like to support us but we do not accept any unsolicited CVs or introductions. About TheyDo Our core values are the driving force behind every decision we make. We ‘Journey together’ along a path of collaboration and synchronization. In everything we do, we ‘Own it’, never shying away from taking action or making decisions. Our ‘Cloaks off’ mentality ensures that transparency and integrity reign supreme. We ‘Simply to accelerate', cutting through complexity to focus on what truly matters and moving forward with clarity and speed Moreover, ‘Customer Fueled’ innovation is at the heart of our work, as we know that the success of our product is directly linked to how we involve our customers in the process. TheyDo is an equal opportunities employer. Our customers are diverse, and we believe our organisation should be, too. We nurture an inclusive culture where everyone feels equally important, no matter their background or status. We will never discriminate on the grounds of gender, civil status, family status, sexual orientation, religion, age, disability, education, or race. Our commitment to building a diverse and inclusive TheyDo includes making reasonable adjustments to the interview process. If you need any adjustments, please reach out to your Talent Partner. If you are a woman or part of an underrepresented group, we encourage you to apply. Even if you don’t check every box — your skills and perspective could be just what we need to succeed. We value diversity and know you bring something unique to the table! #LI-Remote

Ostrom

🌐 We are on the mission to build Europe’s leading energy management platform to provide fair, clean energy to everyone. ⚡ We’re a diverse team of 50+ employees, with 46% being female and from 16+ nationalities, and steadily growing. Having raised of over €40 M in total, we are looking for passionate people to join us on our mission! 🚀 🇩🇪 Wir haben eine klare Mission: Wir bauen Europas führende Plattform für Energiemanagement, um faire und saubere Energie für alle zugänglich zu machen. ⚡ Unser Team ist vielfältig – wir sind über 50 Personen aus mehr als 16 Nationalitäten, mit einem Frauenanteil von 46 %. Und wir wachsen weiter! Mit über 40 Mio. € an Finanzierung suchen wir nach motivierten Menschen, die gemeinsam mit uns die Energiezukunft gestalten wollen. 🚀 ÜBER OSTROM Ostrom ist der digital-first Ökostromanbieter aus Berlin. Wir machen Energie einfach, transparent und fair: gute Preise, eine App, die wirklich funktioniert, und smarte Features wie Smartes Laden, dynamische Tarife und intelligente Verbrauchssteuerung. Über unser Virtuelles Kraftwerk (VPP) vernetzen wir tausende Haushalte zu einem flexiblen Energiesystem und machen so aus jedem Zuhause einen Teil der Energiewende. Energie. Einfach Besser. Wir wachsen schnell, sind von namhaften internationalen VCs finanziert und auf dem Weg zum profitablen Wachstum. Jetzt suchen wir jemanden, der unser Marketing auf das nächste Level bringt. DIE ROLLE Als Head of Marketing (m/w/d) verantwortest du unsere Neukundengewinnung und unsere Marke. Du entwickelst die Strategie, baust das Team auf und treibst das Wachstum über alle Kanäle voran. In dieser Senior-Leadership-Rolle übernimmst du echte Verantwortung: Du berichtest direkt an unseren Gründer und CEO, führst das Marketing-Team und hast echte Budgetverantwortung. DEINE AUFGABEN * Du definierst und steuerst Ostroms Marketingstrategie über Brand, Performance, Preisvergleichsportale, D2D, Social und CRM * Du verantwortest unsere Unit Economics mit sehr klarem Fokus auf kanalübergreifende(r) CAC-Optimierung, CAC-Payback und LTV/CAC in enger Zusammenarbeit mit Finance * Du arbeitest eng mit unserem Produkt- und Operations-Team an neuen Produktlaunches * Du entwickelst und führst unser schlankes und leistungsstarkes Marketingteam * Du treibst die Einführung von AI-Tools im gesamten Marketing voran und findest die Use Cases mit dem größten Hebel (Personalisierung, Predictive Analytics) * Du bleibst hands-on und treibst Kerninitiativen eigenständig voran DAS BRINGST DU MIT * 7+ Jahre Erfahrung im Marketing, davon mindestens 3 in einer Führungsrolle in einem schnell wachsenden Start-up, Scale-up oder einem vergleichbaren dynamischen Umfeld * Du arbeitest extrem datenbasiert, kannst relevante Marketing- und Business-Daten analysieren, verständlich visualisieren und daraus klare Entscheidungen ableiten * Du nutzt moderne Tools, KI-gestützte Workflows und Automatisierung, um Marketing-Prozesse effizienter zu machen und skalierbare Systeme aufzubauen * Du hast B2C-Consumer-Brands skaliert, idealerweise in Energie, Fintech (Banking/Insurance) oder vergleichbaren Branchen * Starkes Verständnis für Brand- und Performance-Marketing, mit Hands-on-Erfahrung in der kanalübergreifenden Steuerung, Optimierung und Erfolgsmessung * Sehr gutes wirtschaftliches Verständnis: Du denkst in Unit Economics, Margen und Customer Lifetime Value * Absolutes Muss: Deutsch auf Muttersprachniveau, sehr gutes Englisch in Wort und Schrift * Builder-Mindset: Du kommst gut mit Unklarheit zurecht, priorisierst klar und bringst Dinge pragmatisch voran * Klare, souveräne Kommunikation, schriftlich und persönlich NICE-TO-HAVE * Erfahrung im Energiesektor 🌐 ABOUT US We’re Germany’s fastest-growing digital green energy provider and a Certified B Corp™ , driving the energy transition by making renewable energy more accessible and inclusive. How? Through variable tariffs, dynamic pricing, smart EV charging, heat pump and solar optimization, and Germany’s first virtual power plant: NeoGrid™. At Ostrom, you’ll work in a dynamic, open environment where you can be yourself, take on challenges, and grow both personally and professionally. 🌱Environmental Impact: Each customer who switches to Ostrom on average helps offset 1.5 tons of CO2 emissions per year compared to the average German energy mix. 📈 VSOP: On top of offering a competitive salary you will have access to company shares to ensure you can truly be part of the journey. 👭 Trust-based Team: A truly flat hierarchy and transparent company culture, where everyone’s voice matters. 💪🏽Benefits: An annual learning budget, company-pension scheme, company events, discounted USC membership, discounted BVG public transport ticket, e-bike or e-moped, exclusive discounts via FutureBens or monthly vouchers - the choice is yours. 💬 Stay In The Loop: We believe in transparent communication — from weekly town halls and quarterly updates to regular retrospectives. Got feedback or an idea? We’re all ears. 🤝 Work Together, Celebrate Together: We thrive on collaboration. Wins are shared and so are the celebrations from monthly happy hours to team trips and company events. 🌍 Work Your Way: Whether you prefer the office, your home desk, or a sunny spot in Sardinia — you work where you work best. 🚀 Learn By Doing: We grow together with personal development paths, learning budgets, and regular knowledge-sharing sessions. Try things out, learn along the way, and keep moving forward. 🇩🇪 ÜBER UNS Wir sind der am schnellsten wachsende digitale Ökostromanbieter mit B Corp™ Zertifizierung in Deutschland – und treiben die Energiewende aktiv voran. Unser Ziel: Erneuerbare Energie für alle zugänglich und inklusiv machen. Wie? Mit variablen Tarifen, dynamischem Strompreis, Smart EV Charging, Optimierung von Wärmepumpen und Solaranlagen sowie Deutschlands erstem virtuellen Kraftwerk: NeoGrid™. Bei Ostrom arbeitest du in einem offenen, dynamischen Umfeld, in dem du du selbst sein kannst, Herausforderungen annimmst und dich kontinuierlich weiterentwickelst. 🌱 Nachhaltigkeit, die zählt: Mit deinem Wechsel zu Ostrom unterstützt du aktiv die Energiewende. Unsere Kund*innen helfen im Schnitt, jährlich 1,5 Tonnen CO₂ gegenüber dem deutschen Durchschnittsstrommix einzusparen. 📈 Wertschätzung, die sich auszahlt: Neben einem attraktiven Gehalt erhältst du bei uns VSOPs – Unternehmensanteile, mit denen du direkt am Erfolg von Ostrom beteiligt bist. 👭 Teamkultur auf Augenhöhe: Bei Ostrom leben wir flache Hierarchien und eine offene Feedbackkultur. Deine Meinung zählt – vom ersten Tag an. 💪🏽 Benefits: Du erhältst ein flexibles Paket mit vielen Extras – von einem jährlichen Weiterbildungsbudget, über eine betriebliche Altersvorsorge, bis hin zu einer vergünstigten USC-Mitgliedschaft, einem vergünstigten BVG Jobticket oder deinem eigenen E-Bike bzw. E-Roller und sowie Rabattcodes über FutureBens. Alternativ wählst du monatliche Gutscheine – du entscheidest, was dir wichtig ist. 💬 Transparenz: Ob in wöchentlichen Townhalls, vierteljährlichen Updates oder offenen Retrospektiven – wir glauben an klare Kommunikation und kontinuierlichen Austausch. 🤝 Erfolge feiern wir gemeinsam: Teamarbeit steht bei uns im Mittelpunkt – und genauso feiern wir auch unsere Erfolge: mit regelmäßigen Happy Hours, Team-Ausflügen und unvergesslichen Company Events. 🌍 Work you way: Ob im Berliner Büro, im Homeoffice oder remote unter der Sonne – bei uns arbeitest du dort, wo du am produktivsten bist. 🚀 Wachse mit uns: Persönliche Entwicklung ist bei Ostrom keine Floskel. Wir unterstützen dich mit Lernbudgets und Raum zum Ausprobieren – damit du dich fachlich und persönlich kontinuierlich weiterentwickeln kannst.

H

HEAD OF MARKETING About H: H Company is a next-generation AI research and product company pioneering the future of autonomous, agentic AI. Founded to build intelligence that acts, H Company is creating the foundational infrastructure for autonomous AI systems that drive real-world outcomes across industries. We are looking for a Head of Marketing to lead our marketing strategy and execution in our most strategic markets. This is a unique opportunity to define how a European AI leader is positioned, understood, and adopted by businesses. THE ROLE As Head of Marketing, you will own the regional marketing strategy, working closely with Sales, Product, Partnerships, and Global Marketing teams to accelerate brand awareness, pipeline generation, and customer adoption. You will be responsible for building a strong market presence, creating demand among enterprise decision-makers, and positioning H Company as a trusted partner for organizations embracing the next era of AI. This role requires a strategic thinker who can also execute, build the narrative, create impactful campaigns, engage communities, and turn market opportunities into measurable business outcomes. YOUR RESPONSIBILITIES * Define and execute H Company’s regional marketing strategy aligned with business growth objectives * Build and strengthen H Company’s brand presence across the AI and enterprise ecosystem * Develop positioning, messaging, and go-to-market strategies for regional customers * Supervize demand generation programs across digital, events, content, partnerships, and account-based marketing * Partner closely with Sales to accelerate pipeline creation and enterprise opportunities * Build relationships with key stakeholders: executives, technology leaders, partners, media, and industry communities * Lead impactful events, thought leadership initiatives, and market activations * Develop customer stories and case studies that demonstrate real AI transformation * Bring market insights back to Product and Global Marketing teams WHAT WE’RE LOOKING FOR * 8+ years of experience in B2B marketing, ideally within technology, SaaS, AI, cloud, or enterprise software * Proven experience leading marketing strategy in France or a European market * Strong understanding of enterprise buying journeys and technology adoption * Ability to translate complex technical concepts into compelling business narratives * Experience building brands in fast-growing companies or high-growth environments * Strong analytical mindset with experience measuring marketing impact and pipeline contribution * Excellent communication skills in French and English * Entrepreneurial mindset: comfortable creating structure, moving fast, and owning outcomes BONUS POINTS * Experience in AI, machine learning, automation, or developer ecosystems * Experience marketing to large enterprises and C-level audiences * Existing network within the French technology and business ecosystem * Experience scaling a company from early growth to market leadership LOCATION: * This role is based in Paris with hybrid work arrangement. What We Offer: * Be part of the founding journey of one of the most exciting AI startups shaping the future of AI and agentic systems. * Collaborate with a fun, dynamic and multicultural team, working alongside world-class AI engineers, researchers, and builders in a high-trust, high-impact environment. * Enjoy a competitive compensation package, including salary and equity * Unlock opportunities for professional growth, continuous learning, and career development