Executive Communications Manager

Field Marketing Manager - West

Snowflake

At Snowflake, we are powering the era of the agentic enterprise. To usher in this new era, we seek AI-native thinkers across every function who are energized by the opportunity to reinvent how they work. You don’t just use tools; you possess an innate curiosity, treating AI as a high-trust collaborator that is core to how you solve problems and accelerate your impact. We look for low-ego individuals who thrive in dynamic and fast-moving environments and move with an experimental mindset — who rapidly test emerging capabilities to discover simpler, more powerful ways to deliver results. At Snowflake, your role isn't just to execute a function, but to help redefine the future of how work gets done. Snowflake Inc. is looking for a Field Marketing Manager based in San Francisco or Seattle. You will be responsible for supporting the West Enterprise Acquisition Sales Team in developing and managing field-based demand generation programs and event campaigns to build awareness, drive and nurture leads, and accelerate opportunities to close. This position will collaborate closely with Snowflake’s sales, sales development and campaign marketing teams to plan and execute activities. In addition, you must successfully collaborate with a variety of individuals and teams as well as manage numerous projects simultaneously, in a dynamic environment. The ideal candidate is a self-starter with a natural curiosity to learn and to explore. Responsibilities: * Develop and execute regional field marketing programs and events that drive pipeline, support sales objectives, and increase customer and prospect engagement. * Plan and manage end-to-end execution of field events, including customer events, executive programs, hospitality experiences, webinars, roadshows, and third-party industry events. * Partner closely with Sales leadership to align field marketing strategies with regional business priorities and pipeline goals. * Collaborate with Alliances, Partner Marketing, and other cross-functional teams to support strategic sponsorships and joint go-to-market initiatives. * Manage event logistics, vendor relationships, budgets, inventory, staffing, and onsite execution to ensure a high-quality attendee experience. * Create and execute event promotion and follow-up strategies to maximize attendance, engagement, and pipeline generation. * Establish event goals and success metrics, track campaign performance, and report on pipeline contribution, ROI, and business impact. * Manage and maintain the regional field marketing budget, ensuring efficient allocation of resources and spend. * Build strong relationships with internal stakeholders, external partners, and vendors to support successful program execution. * Develop creative marketing programs and event strategies that address regional business challenges and drive measurable results. * Maintain clear and consistent communication with sales and marketing stakeholders throughout the planning, execution, and post-event lifecycle. Required Skills & Experience: * 2-3 years of B2B field marketing experience, with deep expertise supporting acquisition and net-new logo motions. * Knowledge of using marketing tools like Marketo, Salesforce, wordpress * Proficiency with office productivity applications (e.g. Microsoft Office, Google Apps) * Bachelor’s Degree in Marketing, Communications, or similar field * General verbal and written communication skills * Proven success in managing field marketing programs and relationships with large enterprise sales organizations * Strong project management, time management, and execution skills * Embodies strong organizational skills, ability to anticipate the needs of sales * Ability to maintain an optimistic, approachable, and self-starter attitude * Demonstrates creative spark as expressed in ideas for messaging, creative design, etc. * Able to work independently and dedicate a minimum of 40 hours/week * Must be legally authorized to work in the United States without restriction * This position requires a hybrid work schedule requiring 3 days per week in office. Every Snowflake employee is expected to follow the company’s confidentiality and security standards for handling sensitive data. Snowflake employees must abide by the company’s data security plan as an essential part of their duties. It is every employee's duty to keep customer information secure and confidential. Snowflake is growing fast, and we’re scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake. How do you want to make your impact? For jobs located in the United States, please visit the job posting on the Snowflake Careers Site for salary and benefits information: careers.snowflake.com

GTM & Enablement Program Manager

Snowflake

At Snowflake, we are powering the era of the agentic enterprise. To usher in this new era, we seek AI-native thinkers across every function who are energized by the opportunity to reinvent how they work. You don’t just use tools; you possess an innate curiosity, treating AI as a high-trust collaborator that is core to how you solve problems and accelerate your impact. We look for low-ego individuals who thrive in dynamic and fast-moving environments and move with an experimental mindset — who rapidly test emerging capabilities to discover simpler, more powerful ways to deliver results. At Snowflake, your role isn't just to execute a function, but to help redefine the future of how work gets done. ABOUT THE ROLE Observe, now part of Snowflake, is looking for an Enablement & Go-to-Market Program Manager to build, scale, and continuously improve the programs that enable our Go-to-Market organization to succeed. This is a highly cross-functional program management role focused on designing and operating onboarding and enablement programs—not delivering sales training or coaching. You'll own the operational backbone of our enablement strategy, ensuring every new hire has a consistent, high-quality onboarding experience while driving continuous learning programs that support long-term seller productivity. Reporting to the Head of Revenue Operations, you will partner closely with Sales Leadership, Product Marketing, Sales Operations, and subject matter experts to coordinate onboarding boot camps, manage enablement programs, maintain learning assets, and measure program effectiveness. You'll serve as the connective tissue across teams—bringing structure, organization, and operational excellence to every enablement initiative. Success in this role requires exceptional program management skills, strong executive communication, and a deep understanding of enterprise software sales. The ideal candidate enjoys building scalable processes, influencing without authority, coordinating multiple stakeholders, and using data and feedback to continuously improve programs. If you're passionate about creating world-class onboarding experiences, enabling high-performing GTM teams, and building programs that scale with a hyper-growth business, we'd love to hear from you. RESPONSIBILITIES * Own the operational execution of Go-to-Market onboarding and enablement programs from planning through delivery. * Manage quarterly onboarding schedules, boot camps, and learning calendars across the GTM organization. * Coordinate cross-functional subject matter experts to deliver onboarding sessions and enablement initiatives. * Develop and maintain program plans, timelines, agendas, documentation, and operational playbooks. * Ensure enablement materials, learning paths, and content libraries remain organized, current, and accessible. * Coordinate logistics for onboarding events, including communications, scheduling, travel, and participant readiness. * Partner with GTM leadership to identify onboarding priorities and continuously improve learning experiences. * Establish feedback loops with managers and new hires to identify knowledge gaps and recommend program enhancements. * Track onboarding effectiveness through key performance indicators, readiness milestones, and 30/60/90-day success metrics. * Present program outcomes, recommendations, and operational updates to leadership. * Manage multiple initiatives simultaneously while maintaining high standards for execution and stakeholder communication. * Drive consistency, scalability, and operational excellence across enablement programs. * Identify opportunities to improve processes, reduce operational friction, and increase program effectiveness. * Build strong partnerships across Sales, Product Marketing, Sales Operations, Customer Success, and other GTM functions. BASIC QUALIFICATIONS * 3+ years of experience in Sales Program/Project Management, Sales Enablement, Revenue Enablement, or Go-to-Market Operations. * Experience managing cross-functional programs from planning through execution. * Experience supporting enterprise software or SaaS sales organizations. * Strong organizational and project management skills with the ability to manage multiple priorities simultaneously. * Excellent verbal and written communication skills with confidence interacting across all levels of the organization. * Experience coordinating multiple stakeholders and driving projects forward without direct authority. * Demonstrated ability to use data, metrics, and feedback to improve programs and business outcomes. * Familiarity with modern enterprise sales methodologies such as MEDDIC/MEDDPICC or Challenger. PREFERRED QUALIFICATIONS * Experience in Sales Enablement, Customer Enablement, Learning & Development, or Revenue Enablement. * Former Account Executive or Sales Engineer who transitioned into program management or enablement. * Experience supporting onboarding programs within a high-growth SaaS organization. * Experience managing learning content libraries, onboarding curricula, or enablement platforms. * Knowledge of enterprise sales processes and go-to-market motions. * Strong presentation, facilitation, and stakeholder management skills. * Creative problem-solving mindset with a passion for continuous improvement. * Experience working in fast-paced, high-growth technology companies. WHAT MAKES YOU SUCCESSFUL * You are an exceptional program manager who thrives on organization and execution. * You naturally bring structure to complex, cross-functional initiatives. * You build strong relationships and communicate effectively with a wide range of stakeholders. * You are proactive, resourceful, and comfortable navigating ambiguity. * You think strategically while executing flawlessly on operational details. * You are energized by creating exceptional onboarding experiences and scalable enablement programs. * You enjoy measuring outcomes, gathering feedback, and continuously improving how work gets done. Snowflake is growing fast, and we’re scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake. How do you want to make your impact? For jobs located in the United States, please visit the job posting on the Snowflake Careers Site for salary and benefits information: careers.snowflake.com

Partner Marketing Manager Lead, Scale Services Partners

Snowflake

At Snowflake, we are powering the era of the agentic enterprise. To usher in this new era, we seek AI-native thinkers across every function who are energized by the opportunity to reinvent how they work. You don’t just use tools; you possess an innate curiosity, treating AI as a high-trust collaborator that is core to how you solve problems and accelerate your impact. We look for low-ego individuals who thrive in dynamic and fast-moving environments and move with an experimental mindset — who rapidly test emerging capabilities to discover simpler, more powerful ways to deliver results. At Snowflake, your role isn't just to execute a function, but to help redefine the future of how work gets done. Snowflake is seeking a Senior Partner Marketing Manager to lead go-to-market strategy for our scale services partner ecosystem spanning system integrators and resellers. This is a category-level leadership role, not a single-partner execution role. You will own the end-to-end marketing strategy for the Scale Services category, set goals for internal and external stakeholders across that category, and enable regional field teams and partners to self-execute joint go-to-market motions at scale. You will be expected to identify gaps across the sales, marketing, and partner ecosystem — and build the programs, frameworks, and tools to close them. You will operate with minimal oversight on ambiguous, cross-functional challenges and help others navigate similar complexity. WHAT YOU'LL DO CATEGORY-LEVEL STRATEGY & PLANNING * Own and develop joint marketing plans at the Scale Services category level — across the full SI/reseller ecosystem, not just individual partners. * Set goals for internal stakeholders (field marketing, PMM, alliances) and external partners, and be accountable to category-level pipeline and revenue outcomes. * Enable partner organizations and regional teams to build and submit their own joint marketing plans to Snowflake; establish the frameworks and templates that make this repeatable. * Make forward-looking bets on which partner relationships to invest in and grow — advising leadership on ecosystem prioritization. POSITIONING & MESSAGING * Develop new and innovative ways of articulating the Snowflake Value Proposition To Partners, particularly for large, multi-faceted partner relationships with complex solution overlays. * Champion Snowflake's AI Data Cloud narrative through the partner lens, ensuring SI/reseller messaging reflects the latest platform capabilities and customer use cases. GO-TO-MARKET PROGRAMS & DEMAND GENERATION * Identify gaps across sales, partner, and marketing motions and design new, innovative campaigns (demand gen, ABM motions, events, partner activations) customized to target customer and prospect segments. * Build campaigns-in-a-box, partner playbooks, and enablement resources that empower partners and field teams to execute independently with minimal hand-holding. * Align new campaign programs with field marketing, ABM, SDR, and product marketing functions to ensure pipeline alignment and avoid duplication. ECOSYSTEM EXPERTISE & PRODUCT ALIGNMENT * Be a recognized specialist in the SI/reseller ecosystem — deeply understanding partner business models, key GTM plays, and how partner capabilities map to customer use cases. * Embed with partner alliances and product marketing teams to proactively shape programs that align with future product launches and Snowflake platform milestones. * Build and grow a partner marketing community of practice — driving joint storytelling, shared enablement, and co-marketing best practices across the ecosystem. CROSS-FUNCTIONAL LEADERSHIP & COMMUNICATION * Build bridges between teams that don't traditionally work together — connecting partner alliances, product marketing, field marketing, SDR, and regional teams to create net-new GTM opportunities. * Develop a long-term communication strategy for the Scale Services ecosystem; empower geos to own and execute these channels on their own with clear guardrails. * Represent the partner perspective at VP/Director-level internal forums and at partner executive briefings. * Anticipate cross-team roadblocks and dependencies before they become blockers; resolve independently without escalation. * Provide directional guidance and mentorship to IC3/IC4 partner marketing teammates. WHAT YOU'LL BRING * 10+ years of B2B marketing experience, with at least 6+ years in partner marketing, channel marketing, or ecosystem GTM roles. * Deep familiarity with the SI/GSI and reseller ecosystem (e.g., Deloitte, Accenture, slalom, CDW, Presidio, or similar). * Proven ability to operate at a program/category level — not just executing campaigns but designing the systems that allow others to execute. * Strong cross-functional influencer — comfortable driving outcomes across sales, alliances, product, and marketing without direct authority. * Experience developing scalable enablement materials (playbooks, campaigns-in-a-box, partner toolkits) that field teams and partners actually use. * Demonstrated ability to navigate ambiguity — takes fuzzy problems and builds structured, executable plans. * Familiarity with cloud data platforms, AI/ML workloads, or data infrastructure a strong plus. * Excellent executive communication skills; comfortable presenting to VP and C-suite stakeholders internally and externally. HOW WE'LL MEASURE SUCCESS * Partner-sourced and partner-influenced pipeline generated through the SI/reseller ecosystem. * Co-marketing investment secured and activated with top-tier scale partners. * Partner and geo self-sufficiency — adoption rate of campaigns-in-a-box, playbooks, and enablement tools. * Demand generation program efficiency (cost-per-response, MQL conversion from partner-sourced programs). * Cross-functional program launches aligned to product milestones and Snowflake GTM priorities. Snowflake is growing fast, and we’re scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake. How do you want to make your impact? For jobs located in the United States, please visit the job posting on the Snowflake Careers Site for salary and benefits information: careers.snowflake.com