Lead Product Marketing Manager, Developer Experience

Sr. Demand Generation Marketing Manager, Operations and Demand - Observability

Snowflake

At Snowflake, we are powering the era of the agentic enterprise. To usher in this new era, we seek AI-native thinkers across every function who are energized by the opportunity to reinvent how they work. You don’t just use tools; you possess an innate curiosity, treating AI as a high-trust collaborator that is core to how you solve problems and accelerate your impact. We look for low-ego individuals who thrive in dynamic and fast-moving environments and move with an experimental mindset — who rapidly test emerging capabilities to discover simpler, more powerful ways to deliver results. At Snowflake, your role isn't just to execute a function, but to help redefine the future of how work gets done. Observe by Snowflake is a high-growth SaaS observability platform built on the Snowflake AI Data Cloud, enabling businesses to troubleshoot modern distributed applications 10x faster. Now, as a core part of Snowflake, we’ve reached a major milestone in the evolution of the Snowflake platform. By bringing AI-powered observability directly into the Snowflake ecosystem, we’ve created the first truly unified platform for telemetry and business data. As a Senior Demand Generation Manager, you will actively contribute to the global demand generation strategy and drive pipeline growth. You will own and execute campaigns that include: SEM, website optimization (SEO/SEM), webinars, PPC, social media, virtual-events, hands-on workshops, email nurture, and lead generation to deliver tailored marketing messages and drive optimization through frequent and ongoing testing and analysis. You will also excel at working cross-functionally with sales, product marketing, field and the partner ecosystem. The ideal candidate will embody our company values, be creative and have a collaborative work ethic, strong attention to detail, data-driven decision making and a passion to deliver programs and projects that drive the growth and health of our business. This is not a remote position. The requirement is that this role will be based in Snowflake's Menlo Park office 3 days per week. WHAT YOU'LL DO: * Planning: Oversee the planning, execution and optimization of campaigns to deliver on aggressive pipeline targets. * Campaign Management: Develop, execute, and measure multi-channel integrated demand generation campaigns, including webinars, 3rd party syndication, ABM, PPC, Remarketing, virtual events, workshops, email marketing, content marketing and paid advertising. * Reporting: Set key performance indicators (KPIs), track engagement, and analyze attribution to ensure the success of ongoing integrated campaign activities. Communicate program results and performance with the sales and marketing teams. * Nurturing: Develop multi-touch omnichannel nurture to engage prospects and move them through the funnel. * Implement testing methodologies to enhance the demand creation process. Use A/B testing to optimize performance, and share best practices with the larger stakeholder teams. * Website SEO/GEO: Oversee keyword research and website content for increased visibility in search (Google) and AI platforms (ChatGPT, Gemini). Optimize SEO, and GEO to drive relevant traffic to the website. * SEM: identify keywords (including long-tail keywords) that we can bid on, create SEM ads, and optimize them to drive high quality traffic and leads to the website. * AI/Pilot: Leverage AI for all aspects of campaign creation. Pilot new channels and platforms to increase conversion rates and stay ahead of the Marketing technology curve. Effectively build stories/plays by slicing and collating existing content such as webinars, whitepapers, and blogs. * Program Management: Oversee end-to-end execution of objectives from initial planning, socialization, advocacy, execution, and reporting. Work closely with SDR, Sales, Content, PMM, Field and other stakeholders within and outside the organization. WHAT YOU’LL HAVE: * Minimum 5 years of experience developing & executing integrated marketing * campaigns. * BA/BS in Marketing, Computers, or related field is required. * Understanding of the observability and software audience. * Deep experience managing Marketo. * Demonstrated track record of driving significant growth in demand and pipeline. * Experience growing a database organically. * Experience working with third-party developer publications. * Extensive marketing tech stack experience including Marketo, Salesforce, ON24, Bizzabo or virtual event platforms, Mutiny, 6Sense, Intellimize and more. * Excellent written communication skills: you will be developing direct response copy for email and landing pages. * The ability to learn new technologies, products and systems quickly. * Expertise in understanding data, telling stories and executing across channels to create a customer-focused experience. * Experience with understanding traditional, digital and emerging channels to create demand. Every Snowflake employee is expected to follow the company’s confidentiality and security standards for handling sensitive data. Snowflake employees must abide by the company’s data security plan as an essential part of their duties. It is every employee's duty to keep customer information secure and confidential. Snowflake is growing fast, and we’re scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake. How do you want to make your impact? For jobs located in the United States, please visit the job posting on the Snowflake Careers Site for salary and benefits information: careers.snowflake.com

Senior Manager, Developer Relations

Snowflake

At Snowflake, we are powering the era of the agentic enterprise. To usher in this new era, we seek AI-native thinkers across every function who are energized by the opportunity to reinvent how they work. You don’t just use tools; you possess an innate curiosity, treating AI as a high-trust collaborator that is core to how you solve problems and accelerate your impact. We look for low-ego individuals who thrive in dynamic and fast-moving environments and move with an experimental mindset — who rapidly test emerging capabilities to discover simpler, more powerful ways to deliver results. At Snowflake, your role isn't just to execute a function, but to help redefine the future of how work gets done. ABOUT THE ROLE Snowflake’s mission is to mobilize the world’s data as the AI Data Cloud. Our AI & Developer products including CoCo for builders, CoWork for knowledge workers and well our developer tools like Notebooks, Streamlit, and App Runtime are how we put that mission into the daily workflows of developers and data teams. We're looking for a senior Developer Relations leader to own how builders discover, adopt, and succeed with Snowflake's AI and Developer portfolio, and to build and lead a team of Developer Advocates doing that work. You'll set the developer point of view for an ambiguous, fast-moving product area, manage and grow a team of DAs, and stay technical enough to set the quality bar yourself. WHAT YOU'LL DO Own the developer strategy for AI & Developer tools * Shape the developer point of view for complex, emerging product areas; anticipate where builders get stuck and align on the adoption path. * Connect market shifts, developer behavior, customer demand, and Snowflake strategy to influence product direction. * Maintain full awareness of the AI and Developer landscape and be the voice of the developer internally. Set the technical and quality bar * Personally produce and review production-quality adoption assets reference apps, quickstarts, demos, deep-dive guides, talks that withstand customer, field, and launch scrutiny. * Establish reusable patterns and review systems that raise content quality and accuracy across the team. Drive launches and reusable adoption systems * Lead multi-team launch adoption motions for priority AI & Developer products: define day-0 builder readiness, success metrics, dependencies, and follow-on adoption work. * Build durable adoption infrastructure such as repos, quickstarts, demos, workshops, field kits, docs patterns, playbooks, and discoverability across human channels, docs, search, AI assistants, community, and partners so wins compound instead of resetting each launch. Close the loop between developers and product * Run durable developer-signal loops that synthesize community, field, support, docs, usage data, and launch learnings into product feedback. * Build developer signals as a first-class product input that changes the roadmap and adoption priorities. Represent Snowflake in the ecosystem * Build and sustain Snowflake's credibility in strategic developer and open-source communities as a community member. * Enable your team and Snowflake engineers to participate credibly in these communities. Lead and grow the team * Create clarity in ambiguity, define the work, surface tradeoffs, and make cross-functional execution easier across Product, Engineering, Marketing, Community and various field teams. * Set clear goals and operating rhythms; balance hands-on contribution with enabling your team to do their best work. * Manage, coach, and develop a team of Developer Advocates; own hiring, performance, growth, and career development against the DevRel ladder. WHAT YOU'LL BRING * 10+ years of experience in Developer Relations, Developer Advocacy, Developer Experience, or a closely related technical field, with a track record of driving measurable developer adoption. * 5+ years of leadership experience managing, mentoring, or formally leading technical/DevRel teams, with the judgment to hire and grow advocates. * Strong hands-on technical foundation: you can build and debug real demos and explain architecture tradeoffs to both builders and internal partners. * Working fluency with modern AI development: how LLMs work (prompting, grounding, evaluation), common patterns (RAG, tools/agents, function calling), and hands-on experience building with LLM APIs or agent frameworks (e.g., Snowflake Cortex, OpenAI, Anthropic, OSS models). * Solid grounding in data and analytics workflows (SQL, ELT/ETL, dbt, orchestration) and empathy for the day-to-day realities of data and engineering teams. * Excellent communication and storytelling able to turn complex AI and data concepts into clear narratives for technical and executive audiences. * Demonstrated cross-functional leadership: influencing senior stakeholders across Product, Engineering, Field, and Marketing, and turning ambiguous work into executable plans. * Comfort defining outcome-based metrics and using data plus qualitative signals to prioritize, iterate, and decide what to stop doing. NICE TO HAVE * Experience with Snowflake or other cloud data platforms. * Familiarity with the Snowflake developer ecosystem, such as Notebooks, Streamlit, Cortex Agents, CoCo, CoWork etc. * Recognized community standing committer/maintainer role, foundation/governance participation, or a sustained presence in strategic developer communities. * A history of building reusable adoption systems (reference architectures, diagnostic tools, workshop programs) and communities * Prior experience as a software, data, or ML/AI engineer. WHY JOIN * Shape how AI agents change the way data and engineering teams build, at a strategic inflection point for Snowflake. * High visibility: your team's work shows up in key narratives with top customers and senior leadership. * Build and lead a team in a greenfield, high-impact area with real ownership from day one. * Be part of a culture that values thoughtful craftsmanship, velocity, and customer obsession. Our Human Resources Department may use artificial intelligence to support its administrative processes. This role is available and may represent a new position. This role is exempt from Ontario’s job posting requirements. Snowflake is growing fast, and we’re scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake. How do you want to make your impact? For jobs located in the United States, please visit the job posting on the Snowflake Careers Site for salary and benefits information: careers.snowflake.com

Senior Web Engineer

Snowflake

At Snowflake, we are powering the era of the agentic enterprise. To usher in this new era, we seek AI-native thinkers across every function who are energized by the opportunity to reinvent how they work. You don’t just use tools; you possess an innate curiosity, treating AI as a high-trust collaborator that is core to how you solve problems and accelerate your impact. We look for low-ego individuals who thrive in dynamic and fast-moving environments and move with an experimental mindset — who rapidly test emerging capabilities to discover simpler, more powerful ways to deliver results. At Snowflake, your role isn't just to execute a function, but to help redefine the future of how work gets done. WHO WE ARE Snowflake delivers the AI Data Cloud — a global network where thousands of organizations mobilize data with near-unlimited scale, concurrency, and performance. Inside the AI Data Cloud, organizations unite their siloed data, easily discover and securely share governed data, and execute diverse analytic workloads. Wherever data or users live, Snowflake delivers a single and seamless experience across multiple public clouds. Snowflake’s platform is the engine that powers and provides access to the AI Data Cloud, creating a solution for data warehousing, data lakes, data engineering, data science, data application development, and data sharing. Join Snowflake customers, partners, and data providers already taking their businesses to new frontiers in the AI Data Cloud. WHO YOU ARE As a Senior Web Platform Engineer, you are a hands-on, full-stack individual contributor and a driving force behind Snowflake's global corporate website — a high-traffic, public-facing platform built on Adobe Experience Manager (AEM) Cloud with server-side rendered React. You move fluidly between frontend and backend, bringing deep expertise across React, TypeScript, Java, and AEM's content platform, and you thrive at building fast, accessible, and scalable web experiences that drive engagement and conversion. You're joining a team that is actively redefining what a website — and a web team — looks like in an AI-native world. We don't just use AI coding assistants. We're building and deploying autonomous AI agents across our entire workflow: agents that build pages, agents that run QA, agents that manage translations, agents that generate structured data and optimize content at scale. And we go further than most — we're actively integrating Snowflake's own AI products directly into the website, creating a bi-directional relationship between the platform and the product. If the idea of working alongside AI teammates, shipping AI-powered web experiences, and using the product you're helping market excites you as much as it excites us, this is the role. You operate with a product mindset, balancing technical excellence with business impact, and you're energized by the challenge of modernizing a large-scale platform while simultaneously pioneering new ways of working with AI. On a small, high-impact team, you wear many hats — writing code one hour and leading a cross-functional meeting the next. You are comfortable mentoring vendor and global engineering partners and influencing outcomes through technical leadership and collaboration. This role reports to the Senior Manager, Web Engineering and sits within the Global Web team as part of the Brand Marketing organization. WHAT YOU’LL DO * Ship features, fix bugs, and improve the platform daily across the full stack — React components, server-side rendering, Sling Models, OSGi services, servlets, and content APIs. This is a hands-on coding role first, with technical leadership layered on top. * Contribute to the team's AI agent ecosystem: help design, build, test, and improve autonomous agents that handle page creation, QA validation, content translation, structured data generation, and other workflows that traditionally required manual engineering effort. * Build frontend experiences and backend services for AI-powered features, including chatbot interfaces, automated translation, personalized content delivery, and intelligent search — leveraging Snowflake's own AI products. * Drive ongoing platform modernization — caching strategies, performance optimization, and architectural improvements that keep the site fast, scalable, and future-proof. * Take projects from scoping through delivery, collaborating cross-functionally with teams like SEO, Developer Relations, Product Marketing and more. * Uphold and champion coding standards, accessibility requirements (WCAG AA), and testing practices across internal and vendor teams. * Build and maintain integrations with external services, including analytics platforms, CDN layers (Cloudflare, Fastly), third-party APIs, and Snowflake's own AI products. * Collaborate with vendor and global engineering partners, providing technical direction and code reviews to ensure quality and consistency. WHAT YOU’LL HAVE * Proactive self-starter with a strong sense of ownership and initiative. * Full-stack expertise spanning React/TypeScript on the frontend and Java/AEM on the backend, with hands-on experience delivering across both layers. * Hands-on experience with Adobe Experience Manager (AEM) — Sling Models, OSGi services, HTL, and content APIs. * Demonstrated success driving measurable performance improvements on large-scale, public-facing websites. * Strong understanding of web performance fundamentals — Core Web Vitals, rendering pipelines, caching architectures, query optimization, and async processing. * Genuine enthusiasm for AI-augmented development — not just using AI tools, but actively shaping how AI agents participate in engineering, QA, content, and operational workflows. * Strong cross-functional collaboration and communication skills, with the ability to lead meetings, align stakeholders, and drive decisions across design, engineering, marketing, and operations teams. * Experience championing technical standards and mentoring other engineers, including vendor and global teams. * A pragmatic, outcome-focused mindset with strong attention to detail and code quality. * Experience working in fast-paced environments with competing priorities and high expectations. * Quick to understand complex enterprise platforms and multi-layer delivery architectures. PREFERRED SKILLS AND EDUCATION * Minimum of 5–7 years of experience in full-stack or frontend/backend web engineering, ideally supporting large-scale, public-facing B2B or enterprise websites. * Deep AEM Cloud experience and familiarity with modern AEM development patterns. * Experience with server-side rendering frameworks and client-side hydration patterns. * Experience designing caching strategies (in-memory, CDN, application-level) and optimizing backend performance for high-traffic environments. * Experience working with AI/LLM-powered tools, agents, or workflows in an engineering context — whether building AI features, integrating LLM APIs, designing agent systems, or using AI-assisted development tools to meaningfully accelerate delivery. * Familiarity with CDN and edge platforms (Cloudflare Workers, Fastly, Dispatcher) and content delivery optimization. * Familiarity with web analytics platforms (Adobe Analytics, Heap) and experimentation tools (Adobe Target, Optimizely). * Bachelor's degree in Computer Science, Engineering, or equivalent professional experience. * Experience working within Agile or iterative delivery environments. LET’S DO THIS! The Snowflake web team is a tight-knit, dynamic group responsible for shaping the future of the Snowflake brand — and we're rewriting the playbook on how web teams operate in an AI-first world. We're scaling our team to help enable and accelerate our growth, and we're looking for engineers who see AI not as a buzzword but as a fundamental shift in how great websites get built. If you want to work on a team that ships production AI agents alongside production web experiences, and you want to play a part in creating a global iconic brand, we want to hear from Every Snowflake employee is expected to follow the company’s confidentiality and security standards for handling sensitive data. Snowflake employees must abide by the company’s data security plan as an essential part of their duties. It is every employee’s duty to keep customer information secure and confidential. Snowflake is growing fast, and we’re scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake. How do you want to make your impact? For jobs located in the United States, please visit the job posting on the Snowflake Careers Site for salary and benefits information: careers.snowflake.com