
Snowflake · CA-Menlo Park
At Snowflake, we are powering the era of the agentic enterprise. To usher in this new era, we seek AI-native thinkers across every function who are energized by...
At Snowflake, we are powering the era of the agentic enterprise. To usher in this new era, we seek AI-native thinkers across every
function who are energized by the opportunity to reinvent how they work. You don’t just use tools; you possess an innate
curiosity, treating AI as a high-trust collaborator that is core to how you solve problems and accelerate your impact. We look for
low-ego individuals who thrive in dynamic and fast-moving environments and move with an experimental mindset — who rapidly test
emerging capabilities to discover simpler, more powerful ways to deliver results. At Snowflake, your role isn't just to execute a
function, but to help redefine the future of how work gets done.
Snowflake delivers the AI Data Cloud, a global network where thousands of organizations mobilize data with near-unlimited scale,
concurrency, and performance. Inside the AI Data Cloud, organizations unite their siloed data, easily discover and securely share
governed data, and execute diverse analytic workloads. Wherever data or users live, Snowflake delivers a single and seamless
experience across multiple public clouds. Snowflake’s platform is the engine that powers and provides access to the AI Data Cloud,
creating a solution for data warehousing, data lakes, data engineering, data science, data application development, and data
sharing. Join Snowflake customers, partners, and data providers already taking their businesses to new frontiers in the AI Data
Cloud. snowflake.com
Snowflake is experiencing exponential growth, and we are expanding our Alliances team to help us scale. We are looking for a
strategic leader to scale our most critical Enterprise Technology partnerships. As Sr. Partner Development Manager, Enterprise
Technologies you will own the 360-degree relationship for high-value technology partners. The primary focus of the role is
supporting our joint customers and sales teams with effective joint go-to-market and resell/co-sell success. Reporting to
Snowflake’s Enterprise Technology Partner leader, you will have a unique opportunity to work for the AI Data Cloud and lead one of
Snowflake’s most important strategic partnerships.
sales plays to improve field collaboration.
differentiators for both Snowflake and partner teams
that highlight the value of joint solutions.
the partner by sharing insights to drive continuous platform improvement.
joint pipeline and deal registration.
director level or higher.
software and SaaS.
execution.
impact, with a history of success working with cross-functional teams.
Every Snowflake employee is expected to follow the company’s confidentiality and security standards for handling sensitive data.
Snowflake employees must abide by the company’s data security plan as an essential part of their duties. It is every employee's
duty to keep customer information secure and confidential.
Snowflake is growing fast, and we’re scaling our team to help enable and accelerate our growth. We are looking for people who
share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and
Snowflake.
How do you want to make your impact?
For jobs located in the United States, please visit the job posting on the Snowflake Careers Site for salary and benefits
information: careers.snowflake.com
At Snowflake, we are powering the era of the agentic enterprise. To usher in this new era, we seek AI-native thinkers across every function who are energized by the opportunity to reinvent how they work. You don’t just use tools; you possess an innate curiosity, treating AI as a high-trust collaborator that is core to how you solve problems and accelerate your impact. We look for low-ego individuals who thrive in dynamic and fast-moving environments and move with an experimental mindset — who rapidly test emerging capabilities to discover simpler, more powerful ways to deliver results. At Snowflake, your role isn't just to execute a function, but to help redefine the future of how work gets done. WHO WE ARE At Snowflake, we are powering the era of the agentic enterprise. Snowflake delivers the AI Data Cloud — a global network where thousands of organizations mobilize data with near-unlimited scale, concurrency, and performance. Inside the AI Data Cloud, organizations unite their siloed data, easily discover and securely share governed data, and execute diverse analytic workloads. Wherever data or users live, Snowflake delivers a single and seamless experience across multiple public clouds. Snowflake’s platform is the engine that powers and provides access to the AI Data Cloud, creating a platform for Data Engineering, Analytics, AI and Apps and Collaboration. Join Snowflake customers, partners, and data providers already taking their businesses to new frontiers in the AI Data Cloud. snowflake.com WHO YOU ARE We’re growing fast and looking for a Director of Brand Strategy and AI Innovation is the ultimate custodian and strategic architect of our brand’s identity, market positioning, and global footprint. Operating at the intersection of cultural storytelling and technological innovation, this role is responsible for defining the long-term brand approach and executing high-impact, integrated brand campaigns that drive measurable growth and awareness while caring for the operational needs of our department. In addition to traditional brand leadership, this role leads global brand education initiatives and pioneers our brand's evolution in the age of artificial intelligence. By managing a specialized AI Brand Architect, the Director will ensure our brand voice, guidelines, and visual identity are programmatically scaled, trained, and protected across all generative AI applications and automated workflows. We operate in a rapid-scale environment where the landscape changes daily. You will anticipate market shifts, redefine how we connect with our audience, and pioneer new creative frontiers ensuring that as we scale, our brand remains authentic, culturally relevant, and distinctively ours. This role reports to the VP of Brand Marketing and is part of the larger function that includes, Brand Design, Brand Content, Brand Video, Brand Voice, Customer Marketing, and Web Marketing. WHAT YOU’LL DO CORE BRAND STRATEGY & POSITIONING * Brand Roadmap: Develop and execute the multi-year strategy to increase brand equity, awareness, and market share across diverse segments. * Market Differentiation: Analyze market dynamics, competitor positioning, and consumer insights to help build a distinctive, defensible brand narrative that enhances product value propositions and accelerates market adoption. * Architecture and Guidelines: Modernize and govern the brand architecture, messaging frameworks, and visual identity guidelines, ensuring they remain highly relevant yet consistent worldwide. END-TO-END BRAND CAMPAIGNS * Campaign Architecture: Partner with cross-functional teams on the development, and launch of integrated campaigns across channels. * Creative Excellence: Partner with the internal creative team and external creative, and media partners to deliver breakthrough storytelling. * Measurement: Establish campaign KPIs (attribution, sentiment shifts, customer acquisition, and retention) to prove business impact. AI GOVERNANCE AND TECHNICAL BRAND ENGINEERING * Manage the AI Brand Architect: Direct technical talent tasked with building, fine-tuning, creating skills and deploying AI models and agents. * Drive AI Capability Development: Spearhead the creation of domain-specific AI solutions and autonomous workflows that eliminate operational bottlenecks, optimize team efficiencies, and exponentially scale departmental output. * Brand Guardrails: Translate brand guidelines into programmatic rules, training AI models to produce content that is automatically aligned with the brand's exact tone, style, and ethics. GLOBAL BRAND EDUCATION, ADVOCACY AND OPERATIONS * Manage the Brand Operations Manager: Direct dedicated operational talent responsible for scaling brand education globally, overseeing our Snowstore retail operations, and optimizing the end-to-end Brand Marketing budget and procurement processes. * Internal Literacy: Institutionalize a deep understanding of the brand’s core ethos, strategy, and positioning across the business, regional offices, and partner agencies. * AI Literacy Training: Design upskilling programs for the broader marketing team on how to effectively prompt and co-create using internal, brand-certified AI tools. WHAT YOU’LL BRING * 15+ years of marketing experience, with a minimum of 5 years leading brand strategy, market positioning, and large-scale, multi-channel brand campaigns. * Strong conceptual understanding of Generative AI, machine learning, and prompt engineering necessary to direct a technical AI Brand Architect. * Champion AI tool adoption, building hands-on proficiency, developing workflows, automations, and templates that drive repeatable efficiency at scale. * Strong work ethic with a high degree of technical acumen, creativity, and the ability to juggle multiple inputs from stakeholders against tight timelines. * Exceptional communication skills with the ability to pitch ideas, build relationships across the business, and both influence and listen to find common ground. * A proven track record of advocating for across teams, developing talent, and a willingness to roll up your sleeves to dive into the work. PREFERRED SKILLS AND EDUCATION * Education: Bachelor’s degree in Marketing, Business, or a related field; MBA preferred. * Software Proficiency: Highly proficient in Google Workspace apps (Slides, Docs, Sheets) and Microsoft Office Suite (Word, Excel, PowerPoint). * Creative Tools: Familiarity with Adobe Creative Cloud and Figma. Experience with Wrike and Canva is a major plus. LET’S DO THIS! The Snowflake Brand Marketing team is a tight-knit, and dynamic group of creators and makers responsible for shaping the future of the Snowflake brand. We’re scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge conventional thinking, and drive innovation forward while building a future for themselves and Snowflake. If you want to play a part in creating this global iconic brand, we want to hear from you! Every Snowflake employee is expected to follow the company’s confidentiality and security standards for handling sensitive data. Snowflake employees must abide by the company’s data security plan as an essential part of their duties. It is every employee's duty to keep customer information secure and confidential. Snowflake is growing fast, and we’re scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake. How do you want to make your impact? For jobs located in the United States, please visit the job posting on the Snowflake Careers Site for salary and benefits information: careers.snowflake.com
At Snowflake, we are powering the era of the agentic enterprise. To usher in this new era, we seek AI-native thinkers across every function who are energized by the opportunity to reinvent how they work. You don’t just use tools; you possess an innate curiosity, treating AI as a high-trust collaborator that is core to how you solve problems and accelerate your impact. We look for low-ego individuals who thrive in dynamic and fast-moving environments and move with an experimental mindset — who rapidly test emerging capabilities to discover simpler, more powerful ways to deliver results. At Snowflake, your role isn't just to execute a function, but to help redefine the future of how work gets done. THE MISSION Snowflake’s partner ecosystem stands as a formidable growth engine, uniquely positioned at the forefront of the data and AI revolution. Today, thousands of world-class partners are already thriving as they build, co-sell, and innovate within the Snowflake AI Data Cloud. This vibrant community presents a massive opportunity to amplify our collective success. By evolving toward a unified, high-octane marketing engine and sharpening our collaborative storytelling, we can more effectively showcase the distinct competitive advantages that make Snowflake the winning choice for enterprises worldwide. As Director of Partner Marketing Programs, you will build the system that activates our global partner ecosystem at scale — while shaping the strategic narratives that position Snowflake and its partners as the default choice in the AI data economy. You will operate at two levels simultaneously: * System builder: architecting repeatable, global partner marketing programs * Storyteller: crafting high-impact joint narratives with our most strategic Data Cloud partners WHY THIS ROLE MATTERS The next phase of competition in data + AI will not be won by individual products — it will be won by ecosystems. Snowflake is uniquely positioned with: * A rapidly expanding Marketplace * Deep partnerships across ISVs, data providers, SIs, and hyperscalers * A growing set of AI-native workloads and applications But winning requires: * Clear, differentiated partner value propositions * Scalable co-marketing engines tied to revenue * Strong product + partner narrative integration You will define how this comes together. WHAT YOU’LL OWN 1. BUILD THE GLOBAL PARTNER MARKETING ENGINE * Own and evolve Snowflake’s partner marketing programs (including Partner Activate) * Design a scalable co-marketing framework across partner tiers with clear ROI expectations * Define how partners engage across launches, campaigns, and lifecycle marketing * Create repeatable motions that drive: * Partner-sourced pipeline * Partner-influenced revenue * Marketplace engagement and transactions 2. LEAD DATA CLOUD PRODUCT PARTNER MARKETING * Own co-marketing strategy for Snowflake’s Data Cloud product ecosystem (ISVs & data providers) * Define joint positioning and solution narratives that clearly articulate how partners extend the AI Data Cloud * Build and scale Marketplace-first marketing motions to drive preference and consumption * Partner with top-tier ISVs (e.g., Dataiku, Hex, Blue Yonder) to create flagship joint GTM stories 3. DEFINE PARTNER GTM FOR PRODUCT LAUNCHES * Build the partner motion for major product and platform launches * Ensure partners are activated early with clear messaging, content, and campaigns * Translate product innovation into ecosystem-driven growth 4. DRIVE CROSS-FUNCTIONAL ALIGNMENT * Partner deeply with: * Product Marketing * Demand Generation * Field Marketing * Alliances & Business Development * Ensure partner narratives are embedded in integrated campaigns, not treated as an afterthought * Align partner strategy with Snowflake Partner Network (SPN) tiers and revenue goals 5. LEAD AND SCALE THE TEAM * Lead a team of Partner Marketing Managers * Elevate the team from program execution to strategic GTM leadership * Build a culture of accountability, measurement, and high-impact storytelling WHAT YOU BRING EXPERIENCE * 15+ years in B2B technology marketing * 5+ years in partner marketing, alliances GTM, or ecosystem marketing * Experience operating at scale in complex, multi-product organizations STRATEGIC STRENGTHS * Ecosystem storytelling: Ability to translate technical integrations into compelling joint value propositions * Program architecture: Experience building scalable marketing systems tied to pipeline and revenue * Marketplace & platform thinking: Understanding of two-sided ecosystems and partner incentives ANALYTICAL RIGOR * Strong experience with attribution models across multi-touch, multi-partner sales cycles * Proven ability to connect marketing programs to pipeline and revenue outcomes LEADERSHIP * Track record of leading high-performing teams * Strong cross-functional influence across Product, Sales, and Partnerships * Executive presence with both internal stakeholders and external partners OUTCOMES IN THE FIRST 18 MONTHS * A clear, scalable global co-marketing framework is in place and adopted * Snowflake Marketplace sees measurable growth driven by partner marketing * Top strategic partners have flagship joint narratives and campaigns in market * Internal teams consistently integrate partner messaging into core GTM motions WHY JOIN SNOWFLAKE * Define how one of the world’s leading data platforms wins through its ecosystem * Operate at the center of AI, data, and applications convergence * Shape the go-to-market model for a category that is still being written * Work with a high-caliber team where partner marketing has a true seat at the table THE OPPORTUNITY This is not a traditional partner marketing role. You are building the system and the story that will determine how Snowflake — and its ecosystem — wins the next era of data and AI. If you are excited about operating at that level of impact, we should talk. Every Snowflake employee is expected to follow the company’s confidentiality and security standards for handling sensitive data. Snowflake employees must abide by the company’s data security plan as an essential part of their duties. It is every employee’s duty to keep customer information secure and confidential. Snowflake is growing fast, and we’re scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake. How do you want to make your impact? For jobs located in the United States, please visit the job posting on the Snowflake Careers Site for salary and benefits information: careers.snowflake.com
At Snowflake, we are powering the era of the agentic enterprise. To usher in this new era, we seek AI-native thinkers across every function who are energized by the opportunity to reinvent how they work. You don’t just use tools; you possess an innate curiosity, treating AI as a high-trust collaborator that is core to how you solve problems and accelerate your impact. We look for low-ego individuals who thrive in dynamic and fast-moving environments and move with an experimental mindset — who rapidly test emerging capabilities to discover simpler, more powerful ways to deliver results. At Snowflake, your role isn't just to execute a function, but to help redefine the future of how work gets done. ABOUT THE ROLE The Director, Event Partnerships (Sponsorship) will own the development and execution of Snowflake's exhibitorship sales and partner engagement strategy, leading a high-performing team to deliver world-class partner event experiences that drive awareness, pipeline impact and community engagement. This includes partner sponsorships, activations and programs at the following key Snowflake-led flagship events: Snowflake Summit, Snowflake World Tours, and the Data for Breakfast series. WHAT YOU'LL DO * Own Regional & Global Event Strategy: Lead end-to-end partner experiences, sponsorships, and logistics for flagship regional and global events across NOAM and LATAM as well as set guidelines for international counterparts. Oversee engagement for major annual programs (averaging 500+ partners per year), partner executive activations, and hospitality/ancillary events. * Drive Prospectus, Revenue & Sales Operations: Design, price, and launch annual Partner Sponsorship Packages and Promotional Opportunity prospectuses. Partner with finance and leadership to set revenue targets, manage forecasting, handle custom requests, and scale recurring annual partnership revenue. Understand – and report on – buyer journey, industry trends, white space sales opportunities, and build long-range pipeline projection plans. * Maximize Partner Enablement & ROI: Host internal and external executive councils to gather feedback for continuous program optimization. * Establish Global Standards & Legal Frameworks: Develop global project timelines, standardized guidelines, workflows, and enablement kits to ensure a consistent partner experience. Collaborate with legal teams to establish rules, regulations, and T&Cs for each event cycle. * Lead Teams & Agency Partners: Direct a cross-functional internal workflow team managing contracting, invoicing, and platform operations. Serve as the primary manager for tier-one external event production agencies, onboarding and leading extended agency teams. * Optimize Through Data & Collaboration: Partner across global marketing and regional sales teams to align on priorities and cross-functional deadlines. Produce comprehensive post-event recap decks, financial reporting, and KPI analytics for stakeholders. WHAT WE'RE LOOKING FOR * 12+ years of experience in B2B corporate sponsorship events, with 3+ years in senior leadership roles managing large-scale partner programs, sponsorship revenue, and high-performing teams. * Proven revenue generator with experience designing sponsorship prospectuses, managing complex sales operations, and establishing multi-year financial targets within the enterprise technology or SaaS space. * Exemplary operational leader capable of managing massive logistical footprints, complex budgets, and large external agency teams (e.g., managing 15+ agency reps). * A natural connector and collaborator who seamlessly brings constituents from across departments and global organizations together to move towards a common set of goals. * A visionary with a problem-solving mindset who has the ability to scale processes globally while maintaining a premium partner experience. Snowflake is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, color, gender identity or expression, marital status, national origin, disability, protected veteran status, race, religion, pregnancy, sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. Snowflake is growing fast, and we’re scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake. How do you want to make your impact? For jobs located in the United States, please visit the job posting on the Snowflake Careers Site for salary and benefits information: careers.snowflake.com