
Instacart · Canada - Remote (ON
We're transforming the grocery industry At Instacart, we invite the world to share love through food because we believe everyone should have access to the food...
We're transforming the grocery industry
At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love
and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless
opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get
their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers.
Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If
you’re ready to do the best work of your life, come join our table.
Instacart is a Flex First team
There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their
best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through
regular in-person events. Learn more about our flexible approach to where we work.
Instacart’s Platform team powers the foundational capabilities behind our marketplace and Storefront Pro, including order
management, pricing and discounting, loyalty, payments, fraud, and customer experience. We’re hiring a Senior Product Manager to
build and own Instacart’s Risk Platform: the shared infrastructure behind fraud detection, appeasements, and identity verification
across our four-sided marketplace of customers, shoppers, retailers, and advertisers. You’ll set the north star for what this
platform becomes, define the roadmap and sequencing to get there, and own the outcomes to build the platform.
Instacart’s Fraud, Appeasements & Identity team sits at the intersection of platform infrastructure and real-world commerce,
protecting millions of transactions across a four-sided marketplace.
In this role, you will own the end-to-end product vision and roadmap for how Instacart prevents fraud, verifies identity, and
resolves order disputes fairly. A core challenge is navigating the tension between cost efficiency and delivering a fast, fair
customer experience - shaping fraud and appeasement policies with cross-functional partners that protect the business without
degrading the customer experience that drives growth. You'll drive measurable impact on cost per order, fraud losses, and customer
experience by evolving our real-time decision platform, advancing ML-driven fraud models, and shaping the next generation of
AI-native fraud defense.
On the fraud and identity side, you'll own a real-time ML-powered decision platform and build the next generation of AI-native
fraud defense. The industry is undergoing a generational shift from rules-based to AI-first fraud prevention, and you'll define
Instacart's strategy for it.
On the appeasements side, you'll tackle one of the most interesting product challenges in commerce: how do you make customers
whole quickly and fairly when something goes wrong, while maintaining thoughtful safeguards against abuse? Every customer-facing
commitment we make builds the trust that drives loyalty and growth, and also requires careful product and policy design to manage
cost responsibly. You'll design the systems and policies that solve this tension at scale, working across Order Quality, CX,
Legal, and Finance.
Ultimately, you’ll set the roadmap to define and build a new piece of platform infrastructure at Instacart to power risk
decisioning across all our product surface areas.
quantified targets for fraud losses, cost per order, false positive rates, and customer experience - and regularly socialize
that vision with leadership and cross-functional partners.
identity verification (selfie, passkeys, ATO prevention), and account integrity across both marketplace and Storefront Pro.
Optimize the balance between fraud prevention and customer experience.
domain. Push beyond incremental rule tuning toward a fundamentally AI-first architecture.
balance fair customer treatment with abuse prevention. Partner with Order Quality, CX, and Legal to shape policies where
customer-facing commitments require thoughtful safeguards. Drive measurable improvements to efficiency.
narrative, and produce clear product reviews that demonstrate depth, ambition, and clear trade-off analysis. Don't wait for
partner teams to tell you what to build - own the direction.
translate complex fraud signals into scalable product capabilities. Leverage operational insights while maintaining
independence of judgment on strategic direction.
are embedded across Instacart's full commerce stack - from checkout to post-order to international expansion. Stay ahead of the
evolving fraud landscape, including organized fraud-as-a-service, AI-generated abuse, and emerging attack vectors.
high-stakes platform domain.
north star, build conviction with leadership, and drive a multi-year narrative with measurable goals.
losses, improving authorization/approval rates, lowering false positive rates, or optimizing cost per order.
with data and experimentation (SQL, analytics tools, A/B testing) to size opportunities, validate hypotheses, and measure
impact rigorously.
with strong written and verbal communication skills to produce compelling strategy documents and build confidence in direction.
building AI-native detection/decisioning systems, or leveraging graph neural networks and multimodal analysis. Strong
preference for candidates who think AI-first, not rule-first.
controls need to adapt for different partner models and user types (customers, shoppers, merchants, advertisers).
Safety Ops, or Risk Operations teams).
#LI-Remote
Instacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is
remote and the base pay range for a successful candidate is dependent on their permanent work location. Please review our Flex
First remote work policy here. Currently, we are only hiring in the following provinces: Ontario, Alberta, British Columbia, and
Nova Scotia.
Offers may vary based on many factors, such as candidate experience and skills required for the role. Additionally, this role is
eligible for a new hire equity grant as well as annual refresh grants. Please read more about our benefits offerings here.
For Canadian based candidates, the base pay ranges for a successful candidate are listed below.
CAN
We're transforming the grocery industry At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers. Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table. Instacart is a Flex First team There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work. OVERVIEW Instacart’s Fraud, Appeasement & Identity (FAI) team protects the marketplace and everyone who depends on it—customers, shoppers, retailers, and brand partners. We build the systems that detect and prevent fraud across payments, accounts, and promotions; ensure that refunds and appeasements are fair, accurate, and resistant to abuse; and verify identity so that every transaction can be trusted. Our mission is to safeguard revenue and customer trust while keeping friction low, so the business can scale with confidence. We’re looking for a Senior Software Engineer to serve as a technical leader across FAI. In this role, you’ll define the technical strategy and architecture for critical trust surfaces real-time fraud detection, risk decisioning, appeasement and refund-abuse controls, and identity and account-verification workflows. You’ll partner closely with Product, Data Science and ML, Design, Fraud Operations, Legal, and external identity and risk vendors to deliver fast, safe, and scalable solutions. This is a high-impact role where your work directly influences fraud losses, customer trust, marketplace integrity, and our ability to scale sustainably while meeting regulatory and privacy standards. If you thrive in fast-moving, highly cross-functional environments and enjoy rolling up your sleeves to solve adversarial problems at scale, you’ll feel right at home here. We go far together, communicate with candor, and prioritize solutions where everyone can win. ABOUT THE JOB * Design, build, and operate significant components of FAI systems end to end—fraud detection, risk decisioning, appeasement/refund-abuse controls, and identity verification— delivering reliable, safe features as the platform scales to millions of customers and shoppers. * Contribute to the design of real-time and near-real-time risk decisioning systems that balance detection quality with customer experience, minimizing both fraud losses and false positives on good users. * Deliver business-critical trust initiatives (e.g., account-takeover prevention, payment and promo-abuse defense, appeasement-abuse controls, identity and eligibility verification), building auditable, privacy-first systems with strong observability and SLAs * Partner with Data Science and ML to productionize fraud and risk models—owning feature pipelines, model-serving infrastructure, and the feedback loops that keep detection effective against evolving adversaries. * Run large, cross-functional programs across multiple engineering and business teams; translate ambiguous, adversarial problem spaces into crisp technical plans, manage risk and dependencies, and unblock execution. * Mentor and develop engineers through design reviews, high-quality code practices, and clear technical standards; raise the technical bar and cultivate the next generation of technical leaders on the team. * Drive AI-first patterns into how the team builds - embedding AI and agentic automation into development procedures, code review, and operational runbooks, and establishing the standards and guardrails that let the team ship faster without compromising safety. * Champion the use of AI to strengthen detection itself - applying ML and LLM-based approaches to fraud, risk, and identity signals, and building the tooling and feedback loops that keep these systems effective against evolving adversaries. * Continuously improve the reliability, latency, and cost efficiency of trust services; establish and enforce SLOs, drive incident learnings, and champion secure-by-default, AI-augmented development workflows. ABOUT YOU MINIMUM QUALIFICATIONS * 5+ years of software engineering experience building and operating large-scale distributed systems, high-traffic services, or real-time decisioning platforms. * 2+ years owning end-to-end architecture and technical strategy for a domain or product area, from design through production operations. * Experience collaborating across teams and functions to ship cross-functional work * Proficiency in one or more backend languages (e.g., Go, Java, Python) and with modern cloud infrastructure (e.g., AWS or GCP) and data stores (e.g., Postgres, DynamoDB, Clickhouse, Redis). * Experience designing low-latency, high-availability systems that make automated decisions in the request path (e.g., risk scoring, rules/policy engines, or eligibility checks). * Experience designing systems involving sensitive data identity, payments, personal information, or similar with strong privacy and security best practices and auditability. * Hands-on experience applying AI and agentic automation to engineering workflows and a point of view on how to embed AI-driven patterns into how a team builds and operates. * Demonstrated mentorship and team development experience, including leveling up engineers through design guidance and rigorous code reviews. * Bachelor’s degree in Computer Science, Engineering, or a related field, or equivalent practical experience. PREFERRED QUALIFICATIONS * Direct experience with trust & safety, fraud, risk, identity/KYC, payments, or abuse-prevention systems in a high-scale marketplace or platform. * Experience partnering with Data Science/ML to deploy and operate models in production—feature stores, real-time inference, monitoring, and retraining loops. * Experience partnering with Legal/Policy on compliance-related work and navigating evolving regulatory requirements; familiarity with audit trails and policy engines. * Background in evaluating, integrating, and managing third-party identity, payments, or risk vendors; establishing technical SLAs; and executing zero-downtime migrations and fallback strategies. * Experience with experimentation platforms and analytics to measure detection quality, false-positive rates, and impact on customer experience. * Experience in marketplace, logistics, fintech, rideshare, or gig-economy environments. #LI-Remote Instacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is remote and the base pay range for a successful candidate is dependent on their permanent work location. Please review our Flex First remote work policy here. Currently, we are only hiring in the following provinces: Ontario, Alberta, British Columbia, and Nova Scotia. Offers may vary based on many factors, such as candidate experience and skills required for the role. Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants. Please read more about our benefits offerings here. For Canadian based candidates, the base pay ranges for a successful candidate are listed below. CAN $168,000—$177,500 USD
We're transforming the grocery industry At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers. Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table. Instacart is a Flex First team There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work. OVERVIEW The Marketing Experience team builds Instacart’s growth marketing platform—the foundation that empowers marketers to run efficient, optimized, and privacy-safe campaigns across the customer lifecycle. We are looking for a Product Manager, Growth Marketing Platform, to own the strategy and execution for our unified marketing stack, including agentic CRM, marketer tooling, and end-to-end orchestration. In this role, you will partner closely with Engineering, Data Science/ML, Marketing, Design, and Analytics to transform how Instacart plans, executes, and measures growth marketing. You will drive a multi-half roadmap that improves the efficiency of marketing spend, accelerates tooling velocity, and unlocks higher ROI for stakeholders across the company. If you thrive in fast-paced, highly cross-functional environments and love building scalable, AI-powered platforms that marketers rely on every day, this role is for you. This position is remote-friendly across the US and Canada. ABOUT THE JOB * Own the product vision, strategy, and multi-half roadmap for an end-to-end growth marketing platform, spanning agentic CRM, marketer tooling, and unified orchestration and measurement. * Translate marketer needs into durable platform capabilities, including audience segmentation, journey orchestration, personalization, experimentation, governance, and performance analytics. * Partner with Engineering and ML to design and ship AI- and agentic-powered features that automate planning, targeting, creative workflows, and real-time optimization with the right safety and guardrails. * Define clear KPIs for marketing efficiency and ROI, instrument reliable analytics and data quality, and lead experimentation frameworks (A/B and multivariate) that drive decision-making at scale. * Lead cross-functional execution across Marketing, Data Science/ML, Engineering, Design, Privacy/Legal, and Finance—aligning priorities, managing risks and dependencies, and delivering outcomes on time. * Drive adoption and change management through documentation, enablement, and training so marketers can move faster with confidence on a unified, scalable platform. ABOUT YOU MINIMUM QUALIFICATIONS * 5+ years of product management experience delivering platform or MarTech/CRM/growth marketing products end to end. * Proven track record defining strategy, setting roadmaps, and launching complex, cross-functional products with Engineering and Data Science/ML. * Hands-on proficiency with data-driven decision making, including experimentation design and analysis (e.g., A/B testing) and competency with SQL or product analytics tools. * Experience partnering directly with Marketing stakeholders to build tools that improve campaign performance, workflow efficiency, and measurement. * Exceptional written and verbal communication skills with demonstrated ability to align senior stakeholders and drive clarity through PRDs, strategy docs, and roadmaps. * Bachelor’s degree in Computer Science, Engineering, Statistics, Economics, or a related field; or equivalent practical experience. PREFERRED QUALIFICATIONS * Led multi-quarter, cross-company initiatives focused on marketing transformation, platform unification, or large-scale growth programs. * Prior experience as a Growth PM optimizing lifecycle or performance marketing, including segmentation, journey orchestration, suppression, and attribution. * Experience building ML/AI or agentic features for marketer workflows; familiarity with LLMs, prompt orchestration, retrieval, evaluation, and safety/guardrails. * Systems thinking with the ability to model complex marketer workflows and translate them into scalable platform primitives and APIs. * Familiarity with the MarTech ecosystem (e.g., CDPs, ESPs/push providers, MMPs, feature flagging, experimentation platforms) and integration best practices. * Comfort operating in privacy- and compliance-centric environments, collaborating with Legal and Privacy on governance and data stewardship. #LI-Remote Instacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is remote and the base pay range for a successful candidate is dependent on their permanent work location. Please review our Flex First remote work policy here. Currently, we are only hiring in the following provinces: Ontario, Alberta, British Columbia, and Nova Scotia. Offers may vary based on many factors, such as candidate experience and skills required for the role. Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants. Please read more about our benefits offerings here. For Canadian based candidates, the base pay ranges for a successful candidate are listed below. CAN $165,000—$174,000 CAD
We're transforming the grocery industry At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers. Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table. Instacart is a Flex First team There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work. OVERVIEW Instacart’s AI team is building B2B agentic AI products that help retailers and CPGs recover margin by tackling out-of-stock, shrink and waste, and fulfillment utilization. We aim to translate cutting-edge AI into practical, trustworthy solutions that move key financial levers for our customers. As a Product Manager, AI, you will own the vision, roadmap, and go-to-market for new agentic AI capabilities from 0 to 1. You’ll work backwards from customer outcomes — not technology trends — to define clear product requirements, partner closely with engineering and data science to ship value quickly, and collaborate with sales and marketing to craft a commercial motion that proves impact and scales revenue. You’ll join a small, focused team (alongside 2 PMs and 7 engineers to start) with the mandate and resources to move fast. If you thrive in ambiguity, love turning complex data and workflows into simple, outcome-driven products, and want to shape how AI transforms retail operations, this role is for you. ABOUT THE JOB * Own the product vision, strategy, and roadmap for agentic AI solutions that reduce out-of-stocks, shrink and waste, and improve fulfillment utilization for retailers and CPGs. * Work backwards from customer outcomes to write crisp problem statements, PRDs, and success metrics; prioritize ruthlessly to deliver v0, iterate to v1, and scale proven features. * Partner with engineering and data science to scope experiments, manage backlogs, define KPIs and evaluation frameworks, and ensure models and agents are reliable, safe, and observable. * Lead discovery with customers; design pilots and proof points; collaborate with sales and marketing on go-to-market, pricing and packaging, enablement, and case studies that drive revenue. * Own the business case: model unit economics and ROI, set financial targets for margin recovery/efficiency, and report performance to executives and external stakeholders. * Ensure data readiness and integrity by assessing data quality, telemetry, integrations, and feedback loops; implement human-in-the-loop and policy guardrails where appropriate. * Operate cross-functionally with data engineering, retailer success, enterprise sales, and BD to bring products from concept to launch and expansion. ABOUT YOU MINIMUM QUALIFICATIONS * 6+ years of product management experience building B2B or enterprise software, including 3+ years delivering AI/ML-powered products from concept through GA. * Proven record shipping at least 2 AI/ML products used by enterprise customers with measurable financial outcomes (e.g., margin improvement, cost reduction, or productivity gains). * Hands-on data proficiency, including the ability to query or analyze large datasets (e.g., SQL or equivalent) and evaluate data quality, model performance, and signal reliability. * Experience leading cross-functional execution with engineering, data science, design, sales, and marketing to launch and scale products. * Demonstrated ability to build ROI and unit economics models and present business cases to executive audiences. * Experience navigating complex enterprise sales cycles, including security, IT, and legal/procurement processes. * Exceptional written and verbal communication skills; able to translate technical concepts for commercial audiences and commercial concepts for technical audiences. * Bachelor’s degree in a technical, quantitative, or business field (e.g., Computer Science, Engineering, Mathematics, Economics) or equivalent practical experience. PREFERRED QUALIFICATIONS * Experience in grocery, retail, or supply chain with familiarity in store operations, inventory management, and key margin levers. * Exposure to agentic AI systems, LLM-based workflows, autonomous decision pipelines, prompt engineering, and AI evaluation/guardrail practices. * Background with demand forecasting, replenishment, or inventory optimization products and metrics (e.g., OSA, service level, shrink). * Familiarity with the retail tech stack, including WMS, POS, ERP/replenishment modules, EDI, and API-based integrations. * Experience displacing incumbents or winning competitive takeouts in enterprise accounts. * Early-career experience in management consulting, solutions architecture, or business analytics; comfortable running diagnostics and leading with financial outcomes. #LI-Remote Instacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is remote and the base pay range for a successful candidate is dependent on their permanent work location. Please review our Flex First remote work policy here. Currently, we are only hiring in the following provinces: Ontario, Alberta, British Columbia, and Nova Scotia. Offers may vary based on many factors, such as candidate experience and skills required for the role. Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants. Please read more about our benefits offerings here. For Canadian based candidates, the base pay ranges for a successful candidate are listed below. CAN $194,000—$204,500 CAD