At Piab Group we improve our customers' productivity, sustainability, and safety through evolving industrial automation and have done so since 1951. We believe in an automated world where no resources are wasted, and no humans are injured. With annual sales of ~4 billion SEK and more than 1500 employees, Piab is a global organization, serving customers in more than 100 countries from a vast network of subsidiaries and channel partners. Since 2018, Piab Group has been owned by Patricia Industries, part of Investor AB.
Piab serves a wide range of industries, including eCommerce logistics, food and beverage, pharmaceuticals, and automotive, providing innovative vacuum automation solutions tailored to each sector.
Innovative Culture: Be part of a team that thrives on creativity and innovation.
Global Impact: Work with a company that is a world leader in vacuum transport solutions.
Global Presence: Piab has 25+ sales offices and over 900 partners worldwide, ensuring a vast network and global reach.
Sustainable Vision: Contribute to an automated world, promoting safety and efficiency.
Professional Growth: Access opportunities for continuous learning and career advancement.
Diverse and Inclusive: Join a workplace that values diversity and fosters an inclusive environment.
Stable employer: As part of Patricia Industries and connected to the Wallenberg family, Piab benefits from strong support and a commitment to long-term growth and sustainability.
This is a hands- on global role where strategy meets execution. You will own and continuously evolve piab.com into a state-of-the-art commercial platform supporting Piab’s global growth ambitions across direct sales, partner distribution, eCommerce, lead generation, and future M&A integrations. This role goes far beyond traditional website management. You will help shape how Piab shows up digitally across markets and channels, ensuring the website becomes a scalable commercial engine tightly connected to CRM, PIM, eCommerce, analytics, and other business-critical systems.
What Success Looks Like. Having a modern, scalable digital platform that drives global growth through seamless integration of our website, CRM, PIM, eCommerce, and analytics, giving us better traffic, conversions, and customer experience, with clear visibility from website visits through pipeline to revenue.
Global Website Ownership & Strategy
Own the performance, structure, governance, and development of piab.com.
Define and execute the long-term global website and digital growth strategy.
Drive a modern, scalable, and high-performing digital experience across markets, supporting sales and marketing with effective lead magnets.
Work hands-on in Optimizely CMS to build, optimize, and improve content and user journeys.
eCommerce & Commercial Growth
Develop and optimize digital purchasing journeys across direct and partner sales models.
Improve conversion rates (CRO), customer journeys, and overall digital engagement.
Support the evolution and scaling of Piab’s eCommerce capabilities globally.
CRM, PIM & Integrations
Own and improve the connection between the website, Salesforce CRM, PIM systems, analytics, and other commercial platforms.
Define and continuously evolve the future digital ecosystem to support growth and scalability.
Reduce technical bottlenecks impacting speed, scalability, and commercial performance.
SEO, AI/LLMs & Digital Visibility
Own and execute Piab’s global SEO strategy, ensuring strong organic visibility across priority markets.
Leverage AI/LLM capabilities to enhance content, search, personalization, and digital customer experiences.
Drive organic traffic growth, authority, and discoverability across key segments and geographies.
Partner, Distribution & M&A Enablement
Support Piab’s global partner and distribution strategy through scalable, partner-friendly digital experiences.
Ensure piab.com effectively supports distributor/channel sales models and co-marketing initiatives.
Help integrate acquired companies, brands, products, and digital assets into the Piab ecosystem, building a cohesive multi-brand digital experience.
Strong understanding and hands-on experience across the modern digital ecosystem, including eCommerce platforms, CMS, CRM, PIM, AI/LLMs, CRO, analytics, and complex system integrations.
Comfortable working cross-functionally across Marketing, Sales, IT, Product Management, and external partners.
Experience from global B2B, industrial, manufacturing, automation, or multi-market environments.
Experience working with distributor/channel sales models and digital transformation initiatives is a strong plus.
Experience supporting M&A integrations or multi-brand digital ecosystems is considered an advantage.
Strategic yet hands-on mindset, with the ability to move seamlessly from vision and roadmap to execution and optimization.
Strong stakeholder management, communication, and influencing skills in a global matrix environment.
Minimum 8 years of hands-on experience in digital growth, website, eCommerce, and digital transformation roles.
At least 3 years of experience with Salesforce (HubSpot experience is considered a plus).
At least 4 years of hands-on experience with Optimizely CMS.
Proven track record of driving website-led commercial growth and improving digital customer journeys.
Experience in global B2B or industrial environments, ideally with complex product portfolios and multiple markets.
Bachelor’s or Master’s degree in Marketing, Business, Digital/IT, or a related field (or equivalent practical experience).
Fluent in English; additional languages are a plus.
"At Piab, I have the chance to leave my own footprint. The low hierarchy means my ideas are heard and valued. #LoveWhereIWork"
If you are passionate about digital growth, modern web experiences, and want to make a difference in the world of automation, we would love to hear from you! Please use the following link to upload your CV.
Please be advised that a valid work permit for the country we offer the open vacancy in is required for non-EU citizens. Unfortunately, applications without a valid work permit cannot be considered.