Runna London•Publicerad: 14 maj•Sista ansökan: 16 aug.
We're putting together a talented team to build the #1 training platform for Runners
We help everyday runners become outstanding by building an incredible app providing world-class training, coaching and community
for everyone, whether you're improving your 5k time or training for your first marathon.
We’re growing extremely fast! In November 2023 we closed a $6.5M funding round led by JamJar with participation from Eka Ventures,
Venrex and Creator Ventures. In 2024, we were selected by Apple as one of three global finalists for the iPhone app of the year,
reflecting the innovation and impact of what we’ve built & in 2025 we were acquired by Strava!
Our ambition is huge: to become the go-to global leading training platform for millions of runners everywhere. We’re growing with
purpose and looking for people who want to build something meaningful with lasting impact. With the recent acquisition by Strava
accelerating our journey, now is a really magical time to join. 🚀
THE TEAM YOU'LL JOIN
The Growth Team at Runna is responsible for how runners discover, convert, and engage with our product. Sitting at the
intersection of marketing, product, and data, the team drives scalable user growth while ensuring a seamless experience from first
touch through to early retention (as well as winback).
You'll head up a cross-functional team of 8 (and growing) across three squads: Acquisition (incl. Martech), onboarding &
activation and Monetisation, all spanning engineering, product, and design. Together, they own the end-to-end growth journey:
acquisition, conversion, and early retention.
Collaborating closely with the Director of Growth Marketing, Director of Brand Marketing team, and the wider Product team, you'll
play a central role in scaling Runna's user base and turning new runners into long-term customers.
WHAT YOU'LL BE DOING
You'll be a key member of the Runna Senior Leadership Team, reporting directly to the Managing Director (Josh). You'll take
ownership of one of Runna's four core product pillars and operate as a senior leader across the entire Product org, not just
within your pillar; you're as accountable for the health and direction of the PM org as you are for your own squads' outcomes.
This is a hands-on leadership role with outsized scope.
Own the strategy and shape company priorities: Define the multi-year vision for the Growth pillar and influence company-level
product priorities. Ensure the Growth roadmap connects clearly to Runna's overarching business goals and drives measurable impact
across acquisition, conversion, and early retention. Maximise our unique relationship within the Strava Group - turning access to
Strava's runners and ecosystem into a durable growth advantage. Connect insights from acquisition channels, user behaviour, and
experiments back into product and company strategy.
Own the in-product growth surface: Drive the in-app experiences that turn first-time users into committed, paying runners -
onboarding, activation, the trial and paywall journey, free-to-paid conversion, and the early-retention loops that make Runna
stick. Own the experimentation pace and quality across these surfaces.
Partner with Growth Marketing (and others) to own the full funnel - and the data behind it: Work closely with the Director of
Growth Marketing to create a tight, continuous loop between product and marketing - so that learnings from paid, organic, and
lifecycle channels directly inform product decisions, and product insights sharpen marketing execution across acquisition and
winback.
Build the data and measurement foundation: Stand up the technical foundations - server-side tracking, attribution, marketing
automation tooling - and collaborate with the Director of Growth Marketing to ensure that we as a business have end-to-end
measurement architecture that gives a clear, accurate visibility into what's driving subscriber growth.
Drive department-wide initiatives and establish frameworks that scale: Identify and lead initiatives that elevate how the entire
Product department functions. From experimentation rigour and data practices to how PMs work with engineering and design. Your
impact isn't confined to your pillar; you're raising the bar org-wide.
Lead and develop your team and the PM org: Line manage, mentor, and develop product managers across your squads. Beyond your
direct reports, take an active role in identifying skill gaps, driving coaching and development initiatives across the broader PM
and Runna team, and building the conditions for high performance at scale. As the team continues to grow, you'll play a hands-on
role in hiring - making strong talent decisions, raising the bar in interviews, and laying the foundations for a team that can
scale with the business.
QUESTIONS YOU MIGHT BE ANSWERING
* How might we optimise onboarding and FTUE to get more users to their "aha moment" faster and increase activation into a
training plan?
* How might we better identify, onboard and activate the right users from Strava?
* How might we design early product experiences (weeks 1–3) that maximise motivation, habit formation, and retention across
different runner segments?
* How might we improve conversion across paywalls, trials, and subscription flows, and determine which levers drive the highest
long-term value?
* How might we build a high-velocity experimentation engine across acquisition, onboarding, and monetisation that consistently
drives measurable growth?
* How might we increase the volume and quality of runners entering Runna through channels like Strava, while ensuring they land
in the right experience?
WHAT YOU'LL BRING
* You've driven real growth outcomes in consumer subscription products - acquisition, onboarding, conversion, retention - and can
point to the numbers that prove it. You've owned complex domains across multiple teams, not just a single feature area, and you
have a clear point of view on how subscription products price and package what they offer.
* You have 10+ years of experience in product or growth product, with significant time spent leading teams and functions. You
know how to develop PMs, spot gaps in a team's capability, and build the conditions for high performance, not just manage
day-to-day delivery. You operate comfortably at SLT level: you raise the bar across an org, not just within your team. You're
also at home working closely with engineering and data on technically complex, data-heavy products, and you've been close
enough to measurement stacks - server-side tracking, attribution, event taxonomies - to know what good looks like and where the
traps are.
* You're exceptionally strong with data and run rigorous experiments (treating experimentation as a core operating discipline).
You make clear decisions under uncertainty and are known for analytical thinking by those around you. You have good product and
UX instincts and you know what a clean, high-converting user journey looks like and can tell when something isn't good enough
yet.
* You understand that growth product doesn't operate in isolation. You've worked closely with marketing teams - performance,
lifecycle, and organic - and know how to build genuine partnerships where product and marketing operate as one system rather
than two functions handing off to each other. You're energised by building embedded working relationships with marketing
leaders and thrive when product decisions are informed by marketing insight and vice versa.
* You can navigate competing priorities without losing momentum. You know when to align, when to push back, and when to just make
a call. You care about getting things right but don't let perfect get in the way of fast. You thrive when there's a lot to
figure out and not enough time to figure it all out perfectly.
* You're based in London or able to come into our Vauxhall office regularly (ideally 3 days a week).
BONUS POINTS IF:
* You have a strong interest in fitness apps and the fitness space
* You have worked in React Native mobile application teams
* You have experience working on cross-product or cross-platform growth funnels (e.g. app - web - partner platforms like Strava)
* You have experience with growth product in a post-acquisition or high-growth integration environment
BENEFITS:
Overview of our benefits are below
We’re also committed to continually evolving our benefits to support you as we grow. Here is a brief overview what we currently
offer in the UK 🇬🇧
1. 🏢 Flexible working – we typically spend 3 days a week together in our Vauxhall office
2. 🏝️ 25 days holiday, plus bank holidays (which you can take whenever suits you)
3. 📱Free Runna & Strava subscriptions for you and 3 of your friends (get ready to be your friends fave person or save them for
holiday presents!)
4. 🧘 Headspace membership
5. 💸 Money every year to spend on gear, events and the gym!
6. 🏥 Private health insurance with Bupa and workplace pension scheme
7. 💖Modern Health is a mental wellness platform and app that combines technology with professional support to improve mental
well-being and reduce stress
8. 🥕Carrot fertility support - this benefits provider can provide inclusive fertility, hormonal health, and family-forming
benefits to our global employee population and takes the burden off what we know can be a stressful process.
Please let us know if there’s anything we can do to better accommodate you throughout the interview process - this can be from
scheduling interviews around childcare commitments to accessibility requirements. We want you to show your best self in the
process, so please speak to your Talent Partner!
Kraków•Publicerad: 10 juni•Sista ansökan: 16 aug.
TransferGo is a growing fintech scale-up on a mission to champion financial freedom with care. We strive to provide tailored, more
affordable financial services that make people's hard-earned money go further. Now in our 14th year, with close to 400 employees
in offices across Europe and the UK, we’re crafting a brilliant, relevant product that makes a difference in people's lives and
the well-being of their families.
We’ve come this far by building a talented, diverse workforce on a fair culture and our strong values. Having this strong team of
employees, we can serve those who really need our product to make their lives better.
WHY TRANSFERGO
We exist for people in between places — migrants, expats, students, returning families and international professionals building a
life abroad while continuing to support life back home.
For over a decade, TransferGo has built products for that reality: cross-border transfers, multi-currency accounts, cards,
newcomer banking and a growing financial ecosystem serving international communities across multiple markets.
As TransferGo evolves beyond remittance into a broader financial platform, growth is no longer only about acquiring new customers.
Our next phase of growth will come from helping customers discover more value, build stronger habits, stay engaged longer, adopt
more products and become advocates who bring others with them.
That's why we're building a dedicated Growth Optimisation function.
ABOUT THE ROLE
Growth at TransferGo is changing.
Historically, growth was driven primarily by acquisition. Tomorrow, growth will increasingly come from activation, engagement,
product adoption, referrals, monetisation and customer advocacy.
We are looking for the leader who will build that engine.
As Director, Growth Optimisation, you will own the systems that turn customers into active users, active users into loyal
customers and loyal customers into advocates.
You will sit at the intersection of Product, Pricing, Data and Marketing, identifying where growth exists, proving it through
experimentation and scaling it across the business.
Some weeks you may be redesigning onboarding journeys. Some weeks you may be testing subscription models. Some weeks you may be
improving referral economics or building AI-powered lifecycle systems.
The common thread is simple:
FIND GROWTH. PROVE IT. SCALE IT.
You will report directly to the VP Growth & Marketing and work as a peer to the Director of Brand Marketing & Demand and the
Growth Intelligence Strategist.
Your north-star metric is Incremental MAU.
WHAT YOU'LL OWN
CUSTOMER GROWTH
You will own the systems that help customers discover value faster, build stronger habits and engage more deeply with TransferGo
over time.
This includes:
* CRM and lifecycle strategy.
* Activation, engagement, retention and reactivation programmes.
* Customer habit formation and long-term value growth.
* AI-enabled lifecycle automation and personalisation.
Primary KPI: Incremental MAU
PRODUCT GROWTH
You will be Product's primary growth partner, helping identify and prioritise the opportunities with the greatest impact on
customer growth.
Working closely with Product, Pricing and Engineering, you will:
* Improve onboarding and activation experiences.
* Increase conversion across key customer journeys.
* Accelerate adoption of cards, multi-currency accounts, subscriptions and future products.
* Design and validate growth experiments.
* Identify friction and remove barriers to customer success.
You won't manage Product teams directly, but you will play a key role in shaping where growth investment happens.
Primary KPI: Activation Rate
REFERRAL GROWTH
You will own TransferGo's referral engine and customer advocacy programmes.
Your focus will be turning satisfied customers into active promoters of the business.
This includes:
* Referral strategy and mechanics.
* Referral participation and conversion.
* Referral economics and optimisation.
* Partnership with local market teams to drive adoption.
Primary KPI: Referral-driven Incremental MAU
GROWTH SYSTEMS
You will build the infrastructure that allows growth to scale.
This includes:
* Experimentation frameworks and growth roadmaps.
* AI-enabled growth systems and automation.
* Monetisation and pricing experiments.
* Growth measurement, incrementality and attribution.
* Growth operating models and prioritisation frameworks.
Your goal is to increase the speed at which TransferGo discovers, validates and scales growth opportunities.
WHAT SUCCESS LOOKS LIKE
Twelve months from now:
* Incremental MAU is growing sustainably and predictably.
* Activation rates have improved across key customer journeys.
* Customers engage more frequently and stay with TransferGo longer.
* Referrals have become a meaningful growth channel.
* Product and Pricing teams rely on your experimentation engine to guide decisions.
* Growth decisions are backed by trusted measurement and clear evidence.
* CRM has evolved from a communication channel into a genuine growth engine.
* TransferGo is increasingly growing through customer value, advocacy and product adoption — not just acquisition.
WHAT WE'RE LOOKING FOR
* Experience leading Lifecycle, CRM, Growth, Product Growth or Retention functions within fintech, technology, marketplace or
high-scale B2C businesses.
* Strong track record building experimentation programmes and scaling growth initiatives.
* Deep understanding of activation, retention, customer behaviour and growth economics.
* Experience partnering closely with Product teams to drive growth outcomes.
* Experience designing and scaling referral or advocacy programmes.
* Strong commercial thinking and the ability to connect customer behaviour with business performance.
* Excellent stakeholder management across Product, Pricing, Data, Engineering and executive teams.
* Comfortable operating in fast-moving, high-autonomy environments.
NICE TO HAVE
* Experience with subscription products, pricing experiments or monetisation strategy.
* Experience building growth measurement or attribution frameworks.
* Experience working with international or diaspora audiences.
* Practical experience applying AI and automation to growth programmes.
WHY THIS ROLE IS EXCITING
This is not a traditional CRM role.
This is an opportunity to build one of the most important growth functions in the company.
You will work at the intersection of customer behaviour, product, pricing, experimentation and growth strategy — helping shape how
millions of future customers experience TransferGo.
If you're excited by finding growth opportunities others miss, building systems that compound over time and turning customer value
into business growth, we'd love to talk.
WHAT WE OFFER
* Salary range: 24 930PLN–37 000PLN (gross) per month, depending on experience.
* Comprehensive Benefits: Including a generous holiday allowance, competitive healthcare insurance, and a wellbeing package from
day one.
* Annual Development Budget: €1,000 to invest in your personal and professional growth.
* Hybrid Working Environment: Flexibility to work from home and in the office, with most team members in the office two days a
week.
* Pet-Friendly Office: If you’re near one of our offices, bring your furry friend along!
* Inclusive Culture: Regular in-person events, fostering a strong sense of community and collaboration.
* Empowerment and Ownership: We believe in empowering our people to take initiative and drive meaningful change.
At TransferGo, we are committed to the equal treatment of all current and prospective employees. We will not tolerate
discrimination on the basis of age, disability, sex, sexual orientation, pregnancy and maternity, race or ethnicity, religion or
belief, gender identity, marriage, civil partnership or any other protected category. We are proud of our diverse and inclusive
culture and we strongly encourage suitably qualified applicants from a wide range of backgrounds to apply and join TransferGo. We
look forward to meeting you!
Please note that all data collected will be handled in accordance with our candidates privacy policy
(https://www.transfergo.com/privacy-policy/overview) and will only be used for the purpose of evaluating your candidacy. The data
will be securely stored and deleted according to retention timeframe set in the candidates privacy policy. If you have any
questions or concerns regarding this, please feel free to reach out by replying or via dpo@transfergo.com
Vilnius•Publicerad: 10 juni•Sista ansökan: 16 aug.
TransferGo is a growing fintech scale-up on a mission to champion financial freedom with care. We strive to provide tailored, more
affordable financial services that make people's hard-earned money go further. Now in our 14th year, with close to 400 employees
in offices across Europe and the UK, we’re crafting a brilliant, relevant product that makes a difference in people's lives and
the well-being of their families.
We’ve come this far by building a talented, diverse workforce on a fair culture and our strong values. Having this strong team of
employees, we can serve those who really need our product to make their lives better.
WHY TRANSFERGO
We exist for people in between places — migrants, expats, students, returning families and international professionals building a
life abroad while continuing to support life back home.
For over a decade, TransferGo has built products for that reality: cross-border transfers, multi-currency accounts, cards,
newcomer banking and a growing financial ecosystem serving international communities across multiple markets.
As TransferGo evolves beyond remittance into a broader financial platform, growth is no longer only about acquiring new customers.
Our next phase of growth will come from helping customers discover more value, build stronger habits, stay engaged longer, adopt
more products and become advocates who bring others with them.
That's why we're building a dedicated Growth Optimisation function.
ABOUT THE ROLE
Growth at TransferGo is changing.
Historically, growth was driven primarily by acquisition. Tomorrow, growth will increasingly come from activation, engagement,
product adoption, referrals, monetisation and customer advocacy.
We are looking for the leader who will build that engine.
As Director, Growth Optimisation, you will own the systems that turn customers into active users, active users into loyal
customers and loyal customers into advocates.
You will sit at the intersection of Product, Pricing, Data and Marketing, identifying where growth exists, proving it through
experimentation and scaling it across the business.
Some weeks you may be redesigning onboarding journeys. Some weeks you may be testing subscription models. Some weeks you may be
improving referral economics or building AI-powered lifecycle systems.
The common thread is simple:
FIND GROWTH. PROVE IT. SCALE IT.
You will report directly to the VP Growth & Marketing and work as a peer to the Director of Brand Marketing & Demand and the
Growth Intelligence Strategist.
Your north-star metric is Incremental MAU.
WHAT YOU'LL OWN
CUSTOMER GROWTH
You will own the systems that help customers discover value faster, build stronger habits and engage more deeply with TransferGo
over time.
This includes:
* CRM and lifecycle strategy.
* Activation, engagement, retention and reactivation programmes.
* Customer habit formation and long-term value growth.
* AI-enabled lifecycle automation and personalisation.
Primary KPI: Incremental MAU
PRODUCT GROWTH
You will be Product's primary growth partner, helping identify and prioritise the opportunities with the greatest impact on
customer growth.
Working closely with Product, Pricing and Engineering, you will:
* Improve onboarding and activation experiences.
* Increase conversion across key customer journeys.
* Accelerate adoption of cards, multi-currency accounts, subscriptions and future products.
* Design and validate growth experiments.
* Identify friction and remove barriers to customer success.
You won't manage Product teams directly, but you will play a key role in shaping where growth investment happens.
Primary KPI: Activation Rate
REFERRAL GROWTH
You will own TransferGo's referral engine and customer advocacy programmes.
Your focus will be turning satisfied customers into active promoters of the business.
This includes:
* Referral strategy and mechanics.
* Referral participation and conversion.
* Referral economics and optimisation.
* Partnership with local market teams to drive adoption.
Primary KPI: Referral-driven Incremental MAU
GROWTH SYSTEMS
You will build the infrastructure that allows growth to scale.
This includes:
* Experimentation frameworks and growth roadmaps.
* AI-enabled growth systems and automation.
* Monetisation and pricing experiments.
* Growth measurement, incrementality and attribution.
* Growth operating models and prioritisation frameworks.
Your goal is to increase the speed at which TransferGo discovers, validates and scales growth opportunities.
WHAT SUCCESS LOOKS LIKE
Twelve months from now:
* Incremental MAU is growing sustainably and predictably.
* Activation rates have improved across key customer journeys.
* Customers engage more frequently and stay with TransferGo longer.
* Referrals have become a meaningful growth channel.
* Product and Pricing teams rely on your experimentation engine to guide decisions.
* Growth decisions are backed by trusted measurement and clear evidence.
* CRM has evolved from a communication channel into a genuine growth engine.
* TransferGo is increasingly growing through customer value, advocacy and product adoption — not just acquisition.
WHAT WE'RE LOOKING FOR
* Experience leading Lifecycle, CRM, Growth, Product Growth or Retention functions within fintech, technology, marketplace or
high-scale B2C businesses.
* Strong track record building experimentation programmes and scaling growth initiatives.
* Deep understanding of activation, retention, customer behaviour and growth economics.
* Experience partnering closely with Product teams to drive growth outcomes.
* Experience designing and scaling referral or advocacy programmes.
* Strong commercial thinking and the ability to connect customer behaviour with business performance.
* Excellent stakeholder management across Product, Pricing, Data, Engineering and executive teams.
* Comfortable operating in fast-moving, high-autonomy environments.
NICE TO HAVE
* Experience with subscription products, pricing experiments or monetisation strategy.
* Experience building growth measurement or attribution frameworks.
* Experience working with international or diaspora audiences.
* Practical experience applying AI and automation to growth programmes.
WHY THIS ROLE IS EXCITING
This is not a traditional CRM role.
This is an opportunity to build one of the most important growth functions in the company.
You will work at the intersection of customer behaviour, product, pricing, experimentation and growth strategy — helping shape how
millions of future customers experience TransferGo.
If you're excited by finding growth opportunities others miss, building systems that compound over time and turning customer value
into business growth, we'd love to talk.
WHAT WE OFFER
* Salary range: €6,310–€9,470 (gross) per month, depending on experience.
* Comprehensive Benefits: Including a generous holiday allowance, competitive healthcare insurance, and a wellbeing package from
day one.
* Annual Development Budget: €1,000 to invest in your personal and professional growth.
* Hybrid Working Environment: Flexibility to work from home and in the office, with most team members in the office two days a
week.
* Pet-Friendly Office: If you’re near one of our offices, bring your furry friend along!
* Inclusive Culture: Regular in-person events, fostering a strong sense of community and collaboration.
* Empowerment and Ownership: We believe in empowering our people to take initiative and drive meaningful change.
*
At TransferGo, we are committed to the equal treatment of all current and prospective employees. We will not tolerate
discrimination on the basis of age, disability, sex, sexual orientation, pregnancy and maternity, race or ethnicity, religion or
belief, gender identity, marriage, civil partnership or any other protected category. We are proud of our diverse and inclusive
culture and we strongly encourage suitably qualified applicants from a wide range of backgrounds to apply and join TransferGo. We
look forward to meeting you!
Please note that all data collected will be handled in accordance with our candidates privacy policy
(https://www.transfergo.com/privacy-policy/overview) and will only be used for the purpose of evaluating your candidacy. The data
will be securely stored and deleted according to retention timeframe set in the candidates privacy policy. If you have any
questions or concerns regarding this, please feel free to reach out by replying or via dpo@transfergo.com
