Growth Product Manager
A-lehdet Group is a Finnish content and ecommerce group and family-owned business that brings together high-quality content,
strong brands and data-driven marketing. We are pioneers in media content and digital commerce, reaching audiences through
multiple channels – from magazines to podcasts and online media. A-lehdet's areas of expertise include Food & Drink, Interior &
Renovation, Current affairs & Sports, as well as Knitting & Crafts that includes Laine Publishing, an international knitting
community. Our values are courage, joy, cooperation, and ambition.
We’re looking for a Growth Product Manager for A-lehdet Oy to drive the commercial success, launch, and continued development of
our new international digital service within the area of Knitting & Crafts. The role brings together business, product, marketing,
and partnerships: you’ll make sure the service evolves to meet our audience’s needs, attracts users to the platform, and grows
into a profitable, international digital business. You’ll work as part of a four-person business development team. This is a newly
created role, and it will be shaped around the person we hire.
AS GROWTH PRODUCT MANAGER, YOU WILL BE RESPONSIBLE FOR
Coordinating the product roadmap from a growth perspective and steering development to match audience needs
Shaping the Web-to-App funnel, optimizing paywalls, and removing friction from the purchase path
Defining and optimizing user activation, using data to drive decisions and prioritization
Leading the Day 0 experience: making sure new users understand our value promise within 60 seconds
Planning and coordinating marketing and sales: paid advertising, events, organic growth, and word-of-mouth
Playing a hands-on role in opening new markets, including planning launch
Working closely with business development team, marketing and our outsourced technical development team
WE’RE LOOKING FOR SOMEONE WITH
- A strong commercial mindset and experience developing and launching digital products, platform-based business or mobile apps —
you understand what activation, retention, and monetization mean in practice
Product ownership and project management skills
Knowledge of growth marketing and subscription business models
Familiarity with social media platforms, app stores (ASO), and influencer collaborations
The ability to lead the bigger picture in a hands-on, results-driven way
A genuine interest in building something new, without fear of change
The ability to collaborate seamlessly with sales, marketing, and technology teams
- The ability to pick up new technologies independently — comfortable writing scripts, working with APIs, and using AI tools to
solve real problems
Experience owning and optimizing funnels end to end, and a feel for metrics such as downloads, ARR, LTV, CAC, and churn
Fluency in English and conversational Finnish are required
A business degree e.g. MSc in Economics, BBA, design or equivalent
An interest in knitting, sewing and/or crafts is considered an advantage
WHAT WE OFFER
An independent and varied role with room to develop and build something new
- Office in beautiful surroundings in Kulosaari, with gym and sauna, restaurant, good transport links — a mix of on-site and
remote work
A creative, low-hierarchy working environment with a skilled, inspiring, and caring team
Interested? Please submit your CV and application by 23rd of August 2026.
For more information about the role, please contact Head of Business Development Joonas Lyytikäinen,
joonas.lyytikainen@a-lehdet.fi, +358 40 7743936.
A-lehdet Group is a Finnish media company and family-owned business that brings together high-quality content, strong brands and
data-driven marketing. Our mission is to create media that makes life better. We create impact through content, services and
measurable results.
A-lehdet Group consists of:
A-lehdet Oy, a modern, forward-looking media company
Finnish Design Shop Oy, the leading online store for Nordic design
Keskisen Kello Oy, Finland’s largest online store for watches and jewellery
Laine Publishing Oy, an international publisher of craft magazines and books
Satokausi Media Oy, Finland’s most influential food community
Time Out Nordics, a digital culture brand