
Sona · Hybrid - New York
3 billion people across the world work in frontline jobs. Yet, despite rising costs and staff shortages, frontline organisations are still left to choose betwee...
3 billion people across the world work in frontline jobs. Yet, despite rising costs and staff shortages, frontline organisations
are still left to choose between paper, Excel, and WhatsApp, or decade-old workforce management solutions to take care of the most
important part of their businesses - their people.
Enter Sona: the next generation of AI-native, frontline workforce management. We’ve built an end-to-end platform covering
Scheduling, HR, Payroll, and Communications that gives the largest frontline organisations everything they need to staff more
intelligently and empower their teams.
In under 5 years, we've already made a deep impact on the lives of over 100k frontline workers and the operation of their
organisations, grown the team to 150+, and secured over $100M in funding from notable VC's, including our Series B led by N47
alongside Felicis, Northzone, and Gradient Ventures (Google).
It’s a hugely exciting time to be joining the team as we’re still small enough that you’ll have a significant impact on the
company’s growth trajectory and culture, yet large enough to have a great structure, experienced leaders and world-class benefits
in place.
About the Role
As our founding US teams in New York and Austin begin to scale, we're hiring a Talent Partner to build out the US hiring function.
You'll be the first dedicated Talent hire in the region, owning how we attract and assess US talent and laying the foundation for
our entire US operation.
This role reports into the Head of Talent, based in the UK. You'll work closely with our CEO, who has relocated to the US to help
build our new region on the ground, our Head of North America Sales, and other key leaders based in our NY office. Our US story is
early but proven: we've got customers signed, leadership in place, and real momentum, and now it needs scaling.
That means high ownership and the freedom to build, but it also means ambiguity, a fast pace, and priorities that shift as the
business moves. This role isn't for everyone. If you need a fixed playbook and a settled environment, it won't suit. If building
one from scratch is the part that excites you, you'll thrive here.
Responsibilities
interviewing, and offer to signed contract
people operations
Requirements
environment
hire from an average one
Benefits
Note: this represents a typical benefits package for a US-based, full-time employee. Exact details may vary based on location and
employment type but we try to be as fair as possible to all of our team members. Please ask your contact in the Talent team to
clarify the available benefits for you.
3 billion people across the world work in frontline jobs. Yet, despite rising costs and staff shortages, frontline organizations are still left to choose between paper, Excel, and WhatsApp, or decade-old workforce management solutions to take care of the most important part of their businesses: their people. Enter Sona: the next generation of AI-native, frontline workforce management. We've built an end-to-end platform covering Scheduling, HR, Payroll, and Communications that gives the largest frontline organizations everything they need to staff more intelligently and empower their teams. In under 5 years, we've already made a deep impact on the lives of over 100k frontline workers and the operation of their organizations, grown the team to 140+, and secured over $100M in funding from notable VCs, including our Series B led by N47 alongside Felicis, Northzone, and Gradient Ventures (Google). It's a hugely exciting time to be joining the team. We're still small enough that you'll have a significant impact on the company's growth trajectory and culture, but large enough to have a great structure, experienced leaders, and world-class benefits in place. More on working at Sona here. About the Role This is the founding BDR role for our NYC expansion. You'll build the top of the US sales pipeline alongside our growing sales team, working Hospitality and Retail verticals across multi-site enterprise operators. The team you'll be joining: 110% average rep attainment, zero sales attrition, and a CEO with five prior exits up to $6B. You'll have direct access to the VP of Sales and CEO, and a clear path to AE in 12 months for the people who earn it. The flip side: this is a build-the-playbook role, not a run-the-playbook role. The US motion is new, the messaging is still being tested, and you'll have a real say in what works. Responsibilities * Run outbound to Directors and C-Suite operators in US Hospitality and Retail businesses. * Book qualified meetings for the US AE team, working from named-account lists alongside self-sourced opportunities. * Test messaging, channels, and sequences. Figure out what gets a response, share it with the team, kill what doesn't work. * Run early discovery on inbound and outbound conversations to qualify fit before AE handover. * Partner with marketing on campaigns, events, and content. Bring back signal from the field on what prospects actually care about. * Represent Sona at US trade shows and industry events. This is not just another BDR role; it’s a chance to be part of something meaningful, with a team that values your potential and is ready to support your career development every step of the way. Requirements * 6-12 months in a BDR or SDR role at a B2B tech or SaaS company. We'll consider strong applicants with less if the rest of the picture is right. * You're comfortable picking up the phone to senior people. Outbound calls to VPs and C-Suite don't faze you. * You hit your numbers and you know why you hit them. Self-directed, target-driven, and honest about what's working and what isn't. * You're curious about the craft. Sales psychology, messaging, what makes prospects respond. You test things. * You want to grow into a closing role and you're prepared to put in the work to get there. Benefits * Base salary of $60,000 to $80,000 + 50% target bonus, uncapped * Hybrid: New York City, 3+ days a week * Share options * 401k contributions, employer match up to 2% * Comprehensive health insurance available from day one (UnitedHealthcare) * 20 days PTO + Local public holidays (sick leave is separate) * Enhanced parental leave & pay * Bi-annual all expenses paid team retreats * The latest MacBook and equipment budget for your home office * Professional development budget * Unlimited free books Note: this represents a typical benefits package for a US-based, full-time employee. Exact details may vary based on location and employment type, but we try to be as fair as possible to all of our team members. Please ask your contact in the Talent team to clarify the available benefits for you.
3 billion people across the world work in frontline jobs. Yet, despite rising costs and staff shortages, frontline organisations are still left to choose between paper, Excel, and WhatsApp, or decade-old workforce management solutions to take care of the most important part of their businesses - their people. Enter Sona: the next generation of AI-native, frontline workforce management. We’ve built an end-to-end platform covering Scheduling, HR, Payroll, and Communications that gives the largest frontline organisations everything they need to staff more intelligently and empower their teams. In under 5 years, we've already made a deep impact on the lives of over 100k frontline workers and the operation of their organisations, grown the team to 140+, and secured over $100M in funding from notable VC's, including our Series B led by N47 alongside Felicis, Northzone, and Gradient Ventures (Google). It’s a hugely exciting time to be joining the team as we’re still small enough that you’ll have a significant impact on the company’s growth trajectory and culture, yet large enough to have a great structure, experienced leaders and world-class benefits in place. About the Role The Revenue Operations - Systems & Data role at Sona will own the integrity, architecture, and administration of our go-to-market data foundation. This is the role that makes sure our revenue engine runs on clean, trustworthy, well-structured data, and that every system in our GTM stack talks to every other system reliably. You'll be responsible for how data flows across HubSpot, Gong, Lemlist, LinkedIn Sales Navigator, and the wider GTM stack: designing schemas, enforcing hygiene standards, building integrations, and ensuring our CRM is the single source of truth for the commercial team. As Sona scales its AI capabilities across the revenue function, the quality of that foundation becomes critical. AI is only as good as the data it sits on, and this role ensures ours is solid. This role sits within Revenue Operations, and works closely with Sales, Marketing + wider GTM org. It's a hands-on, technically deep role for someone who gets genuine satisfaction from well-structured data, clean integrations, and systems that just work. Responsibilities * Maintain and administer Sona's GTM data model day to day: properties, objects, associations and lifecycle stages across HubSpot and connected systems, under the direction of the Head of RevOps * Build and maintain integrations between GTM platforms (HubSpot, Gong, Lemlist, Sales Navigator, Cognism, Planhat, and others), ensuring data flows reliably and bi-directionally where needed * Enforce data quality standards across the CRM: deduplication, enrichment, validation rules, and ongoing hygiene programmes to keep our contact, company, and deal data trustworthy * Design and maintain reporting infrastructure: dashboards, custom reports, and data views that give revenue leaders accurate, timely visibility into pipeline, conversion, and attribution * Build and manage workflow automations in HubSpot and n8n that reduce manual work for the commercial team while maintaining data integrity * Support the development of a reliable data foundation that AI tools and agents can build on, working closely with the Growth AI Engineer to ensure systems are structured for programmatic access * Document system architecture, data dictionaries, integration maps, and operational standards so the team can scale without tribal knowledge * Troubleshoot and resolve system issues, integration failures, and data discrepancies quickly and methodically * Evaluate and onboard new GTM tools as needs evolve, managing vendor relationships and technical implementation Requirements Technical skills * At least 2-4 years of hands-on experience administering and configuring CRM platforms, ideally HubSpot * Strong understanding of data architecture principles: schema design, object modelling, data normalisation, and relational data structures * Experience building and maintaining system integrations using APIs, middleware (e.g. n8n, Zapier, Make), or native connectors * Comfortable writing or debugging simple scripts to manipulate or transform data (Python, JavaScript or similar) is a plus * Experience with data quality tooling and practices: deduplication, enrichment, validation, and hygiene automation * Familiarity with reporting and analytics tools: building dashboards and custom reports that revenue teams actually trust and use * Active, fluent use of AI tools in your own work, and a clear understanding of why clean, structured data underpins AI effectiveness GTM & business understanding * Solid understanding of B2B SaaS sales cycles, marketing funnels, and how data supports revenue operations * Hands-on experience with GTM platforms beyond CRM (e.g. Gong, Lemlist, Sales Navigator, Cognism, ZoomInfo, Clay, Planhat) * Ability to diagnose complex data and system issues end-to-end: from root cause to resolution * Comfortable working in evolving, imperfect systems and improving them methodically over time * Able to clearly explain data and systems concepts to non-technical stakeholders * Comfortable working cross-functionally with Sales, Marketing, CS, and Product teams Benefits * Salary: $100k - $120k * Hybrid: New York City, minimum 2 days a week in office (3 preferred) * Share options * 20 days PTO + sick days * 401k contributions, employer match up to 2% * Comprehensive health insurance available from day one * Enhanced parental leave & pay * Annual all expenses paid team retreats * The latest Macbook and equipment budget for your home office * Professional development budget * Unlimited free books New York City, New York #lihybrid Note: this represents a typical benefits package for a US-based, full-time employee. Exact details may vary based on location and employment type but we try to be as fair as possible to all of our team members. Please ask your contact in the Talent team to clarify the available benefits for you.
3 billion people across the world work in frontline jobs. Yet, despite rising costs and staff shortages, frontline organizations are still left to choose between paper, Excel, and WhatsApp, or decade-old workforce management solutions to take care of the most important part of their businesses: their people. Enter Sona: the next generation of AI-native, frontline workforce management. We've built an end-to-end platform covering Scheduling, HR, Payroll, and Communications that gives the largest frontline organizations everything they need to staff more intelligently and empower their teams. In 4 years, we've already made a deep impact on the lives of over 100k frontline workers and the operation of their organizations, grown the team to 140+, and secured over $100M in funding from notable VCs, including N47, Felicis, Northzone, Gradient Ventures (Google), SpeedInvest, Antler, and Notion Capital, plus notable angels like Tom Blomfield (Monzo). It's a hugely exciting time to be joining the team. We're still small enough that you'll have a significant impact on the company's growth trajectory and culture, but large enough to have a great structure, experienced leaders, and world-class benefits in place. About the Role As an Account Executive at Sona, you'll own the full sales lifecycle for mid-to-enterprise sized customers in our core US frontline sectors (Hospitality or Retail), working closely with our founders, VP of Sales, Head of NA Sales, and a high-performing marketing team. We're looking for future leaders of our US business, where high expectations and high rewards go hand in hand. As an early member of the US sales team, you'll help shape how we sell, who we sell to, and what the US org looks like as we scale. Responsibilities Day to day, you will: * Drive revenue growth within mid-enterprise segments in your frontline sectors (Hospitality or Retail). * Own the full sales cycle from strategic prospecting to closing, ensuring accurate forecasting and pipeline management. * Build deep relationships with key decision-makers and stakeholders in target accounts, positioning Sona as a must-have solution. * Be the face of Sona at industry events and conferences across the US, driving pipeline activity and elevating our brand. * Collaborate cross-functionally with Marketing, Customer, and Product teams to refine campaigns, enhance onboarding, and provide market insights that shape our product roadmap. Requirements We're building the highest-performing sales team at Sona, where careers accelerate tenfold. To thrive here, you'll need: Experience that sets you up for success: * Proven experience selling complex technology products into US mid-market or enterprise accounts. * At least 2-3 years in a closing sales role, ideally in a high-growth B2B environment. * A track record of smashing quotas and exceeding targets. * A bias for action: you're a driver, not a passenger. * You thrive in a startup: comfortable with ambiguity, adaptable to change, and excited to build something great from the ground up. But more importantly, we care about who you are. If these traits describe you to a tee, you'll thrive at Sona: * Growth mindset. You push yourself to improve every day. * Unmatched work ethic and drive. You have an insatiable need to achieve. * Competitive, but collaborative. You want to win, but not at the expense of your team. * Grit and optimism. You embrace challenges with resilience and a solutions mindset. Benefits * Base salary of $130-150k + 100% target bonus (uncapped) * Hybrid: New York City, 3+ days a week. Travel to customers across North America expected. * Share options * 401k contributions, employer match up to 2% * Comprehensive health insurance available from day one (UnitedHealthcare) * 20 days PTO + Local public holidays (sick leave is separate) * Enhanced parental leave & pay * Bi-annual all expenses paid team retreats * The latest MacBook and equipment budget for your home office * Professional development budget * Unlimited free books Note: this represents a typical benefits package for a US-based, full-time employee. Exact details may vary based on location and employment type but we try to be as fair as possible to all of our team members. Please ask your contact in the Talent team to clarify the available benefits for you.